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Media Prima Berhad (MYX: 4502) is Malaysian media and entertainment company with a complete repertoire of media-related businesses in television, print, radio, out-of-home advertising, content creation and digital media.

Media Prima Berhad
Publicly traded company
Traded asMYX: 4502
ISINMYL4502OO000
IndustryMass media, entertainment
FoundedSeptember 23, 2003; 15 years ago (2003-09-23)
HeadquartersBalai Berita, Bangsar, Kuala Lumpur, Malaysia
Key people
  • Syed Hussian bin Syed Junid, Chairman
  • Kamal Khalid, Group Managing Director
Number of employees
3,897 (December 2018)
DivisionsTV3, NTV7, 8TV, TV9, tonton, MP CJ ENM Shopping, Hot FM, Fly FM, One FM, Kool FM, Ais Kacang, SuperDeals, New Straits Times Press, Primeworks Studios, Big Tree, Media Prima Digital, Rev Asia Holdings,
Websitewww.mediaprima.com.my

In television, the Group maintains its number one position through its four channels — TV3, NTV7, 8TV and TV9. Media Prima is home to Malaysia's fastest-growing home shopping network, CJ WOW SHOP, and is the pioneer behind tonton, Malaysia's first and most popular video streaming portal.

Media Prima is the owner of The New Straits Times Press (Malaysia) Berhad, Malaysia's largest publisher with three national news brands – New Straits Times, Berita Harian and Harian Metro, and consumer brands — education portal FullAMark and women's lifestyle portal Hijab & Heels.

The Group is home to Ripple, an audience-focused digital media, broadcast and commerce company that engages audiences through content, talents, experiences and platforms. It includes eight digital brands – Dhia, Donna, Lunaria, Thelaki, Likely, Chapters, Wakeke and Ais Kacang. Four broadcast brands – Fly FM, Hot FM, One FM and Kool FM as well as an e-commerce brand – SuperDeals.

Media Prima is the market leader in Out-of-Home Advertising represented by Big Tree, The Right Channel, Kurnia Outdoor, Gotcha, UPD, and Big Tree Seni Jaya. The Group also owns Primeworks Studios, Malaysia's largest content production company.

Its digital media subsidiary, Media Prima Digital, was founded to innovate digital solutions and creative strategies for the Group. Media Prima Labs, a unit under Media Prima Digital, aims to extend the Group's unique intellectual properties into the expanse of technological innovation and games.

The Group currently ranks third in Malaysia in digital reach following the 2017 acquisition of REV Asia Holdings, one of Southeast Asia's leading digital media groups.[1] In 2018, Media Prima became the number one choice for mobile content ahead of Google and Facebook.[2]

Contents

Business divisionsEdit

Media Prima Television NetworksEdit

Media Prima owns and operates four free-to-air television stations. They include TV3 – Malaysia's number one station by Malay audience share; TV9 – the nation's top station among the young, mass Malay audience; NTV7 – the urban entertainment station for modern audience and 8TV – the leading channel for the Chinese audience. The Group is also home to tonton.com.my, Malaysia's first and most popular video streaming service available online and on mobile devices to catch the best Malaysian dramas, news, exclusive live events and more. This presence is also amplified by its complementary entertainment portal xtra.com.my. In 2016, the Group ventured into commerce with CJ WOW SHOP, Malaysia's fastest-growing home shopping network available across four free-to-air channels, online and on mobile devices.

Name Network Subsidiary Holding Company Launch date Channel content Formerly known as Languages
TV3 Sistem Televisyen Malaysia Berhad 1 June 1984 (age 35) A Malay entertainment channel that offers a variety of local programmes ranging from reality shows, game shows, news, magazine shows, drama, telemovies and Indonesian sinetron by RCTI thru MNC Pictures, as well as English language programmes Hollywood movies and Chinese movies. Majority:
Malay
Minority:
English
Indonesian
Tagalog
Chinese
(Mandarin, Cantonese)
Formerly:
Spanish
Hindi
ntv7 Natseven TV Sdn Bhd 7 April 1998 (age 21) A 24 hour urban entertainment channel consisting of English and Korean shows, Chinese version of CJ Wow Shop, multi-language news bulletins and 8TV show reruns. Majority:
Chinese (Mandarin, Hokkien)
Minority:
Korean
English
Malay
Formerly:
Turkish
Tamil
Japanese
Thai
Chinese (Cantonese)
8TV Metropolitan TV Sdn Bhd 8 January 2004 (age 15) A 24 hour Chinese entertainment channel that offers local content as well as programmes from Hong Kong, China, Taiwan, Singapore, Korea and Thailand. MetroVision (Channel 8/TV4)
(1 July 1995 – 1 November 1999)
Majority:
Chinese (Mandarin, Cantonese, Hokkien)
Minority:
Korean
Thai
Formerly:
Malay
Japanese
English
TV9 Ch-9 Media Sdn Bhd 22 April 2006 (age 13) A Malay entertainment channel featuring Islamic Program, Original telemovies, axed TV3 & NTV7 show reruns, Malaysia Football and Malay version of CJ Wow Shop. Channel 9
(9 September 2003 – 3 February 2005)
Majority:
Malay
Minority:
English
Formerly:
Korean
Indonesian

New Straits Times Press (NSTP)Edit

Media Prima owns more than 98% equity interest in The New Straits Times Press (Malaysia) Berhad (“NSTP”), which owns three of Malaysia's most recognised print and online news brands – New Straits Times, BH (“Berita Harian”) and Harian Metro, as well as their respective weekend editions. NSTP has expanded its offerings into verticals which includes education portal, FullAMark, an exam-based interactive e-learning portal designed to facilitate the learning process outside the classroom. Its newest lifestyle vertical and online brand, Hijab & Heels, curates content for women which includes beauty and fashion, health and fitness, parenting, food and travel.

RippleEdit

Ripple (formerly known as Media Prima Radio Networks) is an audience-focused digital media, broadcast and commerce company that aims to engage with audiences through content, talents, experiences and platforms. It includes four radio broadcast brands – Fly FM, Hot FM, One FM and Kool FM, a podcast platform – Ais Kacang, an e-commerce brand – SuperDeals, and seven digital brands – Dhia, Donna, Lunaria, Thelaki, Likely, Chapters, and Wakeke.

Out-of-Home AdvertisingEdit

  • Big Tree
    • Kurnia Outdoor
    • UPD
    • The Right Channel
    • Gotcha
    • Big Tree Seni Jaya

Big Tree is the market leader of Malaysia's out-of-home (“OOH”) advertising industry along with Kurnia, UPD, TRC, Gotcha, and BTSJ. Big Tree offers integrated OOH advertising solutions across multiple concessions in cities, expressways, transit network, retail hubs, and airports. This includes static and digital media formats, together with online and on-ground experiential strategies. The business of Big Tree incorporates creativity and innovation in beautifying cityscapes and public amenities to enhance livability, upgrade the eminence of localities and engage with target audiences for advertisers.

Production and DistributionEdit

Media Prima's award-winning content creation arm, Primeworks Studios Sdn Bhd, is one of Malaysia's largest production houses with more than 5,000 hours of annual content output in diverse categories covering television, cinema, and digital platforms. Primeworks Studios sells content around the world with the tagline ‘Asian Stories for the World’.

DigitalEdit

Media Prima Digital spearheads innovation, digital advertising and technology within the Group via an integrated and agile approach to offer a holistic and end-to-end digital solution encompassing integrated digital advertising, performance marketing, mobile app development, data analytics, social media listening and many more from a 360° perspective. With the acquisition of REV Asia Holdings, Media Prima Digital aims to strengthen its online presence as the digital content mogul in this region. Media Prima's rich intellectual properties and diversified media platforms allow brands to access a mass audience in a unique and comprehensive manner digitally.

IncidentsEdit

2018 bomb threatEdit

On 28 August 2018, Media Prima's Sri Pentas headquarters was forced to evacuated following a false bomb threat. The police gave an order to evacuate the company's office at 10.30 pm. About 200 Media Prima employees were evacuated from the building. They were allowed to re-enter the building after two hours of inspection. The police did not find anything suspicious.[3]

Following the cancellation of Nightline, TV3 aired the announcement about the incident. PDRM's bomb detector unit arrived at 11.40 pm to handle the case. The Fire and Rescue Department received the phone call from the police at 11.19 pm following the incident. The case was investigated under Section 506 of the Penal Code and the police found it was a false bomb threat.[4] Two men were arrested in Temerloh, Pahang on 29 August 2018.[5]

ReferencesEdit

  1. ^ "Media Prima on path to become leading digital-first content and commerce company".
  2. ^ "Media Prima beats Google & Facebook as Malaysia's most popular choice for mobile content".
  3. ^ Alya Alhadri (29 August 2019). "Bangunan Media Prima dikosongkan susulan ancaman bom". Malaysiakini. Retrieved 1 September 2018.
  4. ^ Fazrik Kamaruddin (29 August 2018). "Ancaman bom di Sri Pentas palsu". Berita Harian. Retrieved 1 September 2018.
  5. ^ Fazrik Kamaruddin (29 August 2018). "Pemanggil ancaman bom palsu ditahan". Harian Metro. Retrieved 1 September 2018.

External linksEdit