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List of Unilever brands

Billion-euroEdit

Food and beveragesEdit

Ice creamEdit

 
The Heartbrand logo
 
A Langnese ice cream selling booth in the Zoo Heidelberg
 
A Swirl's ice cream parlour at Den Haag Centraal railway station

Unilever is the world's biggest ice cream manufacturer, with an annual turnover of €5 billion.[2] With the exception of its U.S. brands Popsicle, Klondike, Talenti gelato, Breyers and Ben & Jerry's, the bulk of the company's ice cream business falls under its "Heartbrand" brand umbrella, so called because of the brand's heart-shaped logo. Unilever currently operates eleven ice cream factories in Europe; the biggest include factories at Hellendoorn in The Netherlands, Heppenheim in Germany, Caivano in Italy, Saint-Dizier in France, Gloucester in the United Kingdom and Santa Iria de Azóia [pt] in Portugal.[3]

The Heartbrand was launched in 1998 (and slightly modified in 2003) as an effort to increase international brand awareness and promote cross-border synergies in manufacturing and marketing ("centralisation"). It is present in more than 40 countries.[2] Although the logo is common worldwide, each country retained the local brand name so as to keep the familiarity built over the years, one notable exception being Hungary where the previous Eskimo brand was replaced with Algida in 2003.

In 2005, Israeli food conglomerate Strauss, whose ice cream brand is a joint venture between Strauss and Unilever and marketed under the Heartbrand logo, received special permission from Unilever to export its brand of ice cream, Glidat Strauss to the United States because of the strict kosher certification the products in Israel have. Under terms of the agreement, Strauss ice cream and krembo may be sold only in kosher supermarkets and import shops. It is distributed in North America by Dairy Delight, a subsidiary of Norman's Dairy.

Prior to the heart logo, each country could choose its own logo, although the most common one consisted of a blue circle with the local brand's name over a background of red and white stripes; the second most common old logo, used by Wall's in the UK and other countries, was a yellow logo with Wall's in blue text.

Unilever generally manufactures the same ice cream with the same names, with rare occasions of regional availability, under different brands. Some of these ice creams include Carte D'Or, Cornetto, Magnum, Solero, Twister, Choc Ice, Super Split, Fat Frog, Feast, Brunch and Viennetta.

In addition, a Dutch-based ice cream parlour franchise called Swirl's has been in operation since 1994, and adopted the Heartbrand logo in 2001 following its acquisition by Unilever that same year. There are Swirl's stores in the Netherlands, UK, Ireland, Spain, Portugal, Germany, India, Indonesia and Israel, which sell ice cream products corresponding to each country's Heartbrand sub-brand. Belgium formerly had a single Swirl's store at Kinepolis Antwerpen in Antwerp which closed in August 2018.

Partial list of national brands variants of the HeartbrandEdit

Many of these sub-brands were previously independent local ice cream vendors while others were introduced into the country by Unilever.

Name Country
Algida Italy, Albania, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Greece, Hungary, Kazakhstan, Kosovo, Malta, North Macedonia, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey (as ALGİDA)
Bresler Bolivia, Chile
Cargills Sri Lanka
Eskimo Austria, Croatia, Norway
Frigo Spain
Frisko Denmark
GB Glace Norway, Sweden
Glidat Strauss Israel, United States
Good Humor Canada, United States
HB Republic of Ireland, Northern Ireland
Helados La Fuente Colombia
Holanda Central America, Mexico
Ingman Finland, Latvia, Lithuania, Estonia
Inmarko Russia
Kibon Brazil
Kwality Wall's India, Bhutan, Brunei, Nepal, Sri Lanka
Langnese Germany[4]
Lusso Switzerland
Miko France, Morocco, Egypt (ميكو)
Napoca Romania
Ola Belgium, Luxembourg, Netherlands, South Africa
Olá Cape Verde, Macau, Portugal
Pingüino Ecuador
Selecta Comoros, Philippines, Tanzania
Streets Australia, New Zealand
Swedish Glace A non-dairy soya based Heartbrand product sold in Britain and Ireland
Tio Rico Venezuela
TofuLine A non-dairy soya based Heartbrand product sold in Sweden and Finland
Wall's/和路雪 Cambodia, China, Great Britain, Hong Kong, Indonesia, Laos, Malaysia, Pakistan, Singapore, Taiwan, Thailand, Vietnam
Wall's HB Northern Ireland

Home care and beauty & personal care brandsEdit

  • All – laundry detergent (except the United States)
  • Ala – laundry detergent (Argentina and North/Northeast Brazil)
  • Andrelon
  • Aviance – cosmetics
  • Axe – deodorant, shower gel, body spray (Lynx in the UK, Ireland and Australia)
  • Ayush (India)
  • Baba (East Europe)
  • Badedas – shower gels
  • Biotex – laundry detergent
  • Block & White – whitening lotion (Philippines)
  • Breeze – laundry detergent (Philippines [discontinued in 2002 and reintroduced in 2013], Singapore, Malaysia and Thailand)
  • Brilhante – laundry detergent (Brazil)
  • Brisk – hair-styling products for men (Southeast Asia, North America)
  • Brylcreem – hair-styling products for men
  • Caress – soap
  • Cif – cleaning products (Jif in Australia, New Zealand and the Middle East)
  • Citra – women's hand and body lotion, beauty soap, and scrubs (Indonesia, Thailand, Malaysia and the Middle East)
  • Clear (Linic in Portugal, Ultrex in Greece) – anti-dandruff, scalp care shampoo and conditioner (China, Southeast Asia, Australia, Romania, Pakistan, Poland, South Africa, Hungary, United States, Canada, Latin America)
  • Clinic – dandruff shampoo
  • Close-Up – toothpaste
  • Coccolino – softener (Hungary, Italy, Croatia, Poland, Romania)
  • Comfort – fabric softener
  • Cream Silk – conditioner (Philippines)
  • Dimension (Southeast Asia, South Asia, Middle East, North America, South America)
  • Dollar Shave Club – razors and other personal grooming products direct to consumer by mail (United States)[5]
  • Domestos (Vim in Bangladesh, Canada, India, Pakistan and Vietnam; Domex in the Philippines, India, Pakistan and Sri Lanka) – bleach (Australia, Bulgaria, Czech Republic, France, Germany, Hungary, Indonesia, Israel, Italy, Poland, Romania, Russia, South Africa, Spain, Turkey and the United Kingdom)
  • Dove – skin care, hair care, and deodorant
  • Dove Spa
  • Dr. Kaufmann – sulfur soap (Philippines)
  • Dusch Das – shower gels and deodorants (Germany)
  • Eskinol – women's facial wash and cleanser (Philippines)
  • Fair & Lovely – skin lightening product (available in India, Malaysia, Indonesia, Singapore, Brunei and Timor Leste)
  • Fissan – foot powder (Philippines) / baby skin care products (South Africa)
  • FDS – skin care range
  • Gessy (Brazil) – soap
  • Glorix (Netherlands)
  • Good Morning – soap (Egypt)
  • Impulse – deodorant and body spray
  • Ioma – premium skin care range
  • Lakmé – cosmetics
  • Lever 2000 – soap
  • Lifebuoy – soap (discontinued in the Philippines in 2008)
  • Living Proof: Prestige Hair Care Brand
  • Linic – dandruff shampoo (Portugal)
  • Love Beauty & Planet - vegan hair and body care
  • Lux – women's soap, shower gel, and lotions (Caress in the United States)
  • Lysoform – home care (Italy)
  • Master – men's facial wash and cleanser (Philippines)
  • Matey – children's bubble bath
  • Mentadent – toothpaste[6][7] (except for North America)
  • Minerva – laundry and dishwasher detergents (Brazil)
  • Mist – soap (Egypt)
  • Neutral – laundry detergent
  • Noxzema – skin care range
  • Omo (Australia, Switzerland, Liechtenstein, South Africa, Norway, Brazil and Chile) – laundry detergent
  • Organics – shampoo and conditioner
  • Pears Transparent Soap
  • Pepsodent – dental (outside of the United States) (P/S in Vietnam)
  • Persil (Malaysia, Singapore, Ireland, United Kingdom, France, New Zealand) (OMO in Vietnam)
  • Pond's
  • Prodent – toothpaste
  • Pukka tea
  • Quix – dishwashing liquid (Chile)
  • Q-Tips – cotton swabs
  • Radox – shower gels and bubble bath
  • Regenerate – toothpaste
  • Rexona (Degree in the United States and Canada; Sure in the United Kingdom, Ireland and India; Shield in South Africa; Rexena in Japan) – deodorant
  • Rin  – laundry detergent (India)
  • Rinso (except the United States)
  • Robijn – softener
  • Seventh Generation – home and personal care products including bobble
  • Signal – toothpaste
  • Simple – skin and body care range
  • Skip – laundry detergent
  • SR – toothpaste
  • St Ives – hand and body care
  • Suave – personal care (United States, Canada, Mexico, Brazil and Argentina)
  • Sun – dishwasher detergent
  • Sunlight (discontinued in the Philippines in 1998 as laundry detergent and reintroduced in 2015 as dishwashing liquid)
  • Sunsilk (Sedal in Spanish-speaking Latin American countries, Seda in Brazil, Elidor in Turkey; Hazeline in China) – shampoo and conditioner (discontinued in the United States and Canada in 2007)
  • Surf – laundry detergent (worldwide) and fabric conditioner (Philippines only) (DERO in Romania and Vietnam)
  • Surf Excel – laundry detergent (India, Pakistan, Bangladesh and Sri Lanka)
  • Swan Soap (defunct)
  • Tatcha – Luxury skin care brand acquired on June 10, 2019 for close to $500 million dollars
  • Thermasilk – shampoo and conditioner
  • Tholl – skin care
  • TIGI – shampoo and conditioner for hair salons[8][9]
  • Timotei – shampoo and conditioner
  • Toni & Guy – hair care range
  • TRESemmé – hair care range (Argentina, Australia, Brazil, Canada, Chile, Denmark, Finland, India, Indonesia, Mexico, Norway, New Zealand, Philippines, South Africa, Spain, Sweden, Thailand, the United Kingdom and the United States)
  • Vaseline – body lotion, shower gel, deodorant (Vasenol in Portugal, Brazil, Italy, Spain and Mexico)
  • Vibrance – shampoo and conditioner
  • Vinólia – soap (Brazil)
  • Viso – laundry detergent (Vietnam and Indonesia)
  • Wheel (India)
  • White Beauty – skin lightening cream
  • Williams – men's care
  • VO5 – hair care/styling (except the United States)
  • Xedex
  • zendium – toothpaste
  • Zhonghua – toothpaste
  • Zwitsal – baby care range (Netherlands and Indonesia)[10]
  • Unilever Professional – professional markets (home and personal care)

Source: [11]

ReferencesEdit

  1. ^ 2008 Annual Report and Accounts Archived 2010-01-02 at the Wayback Machine pp. 5–6.
  2. ^ a b "Unilever Heartbrand". Unilever. Archived from the original on 2006-11-23. Retrieved 2006-09-08.
  3. ^ "Unilever Company Profile". Ice Cream Park. Retrieved 2015-11-05.
  4. ^ "Nestle steps up ice-cream war with Unilever by buying Dreyer's". The Independent. 18 June 2002. Retrieved 27 July 2018.
  5. ^ "Dollar Shave Club just sold for $1 billion to Unilever". 2016-07-20.
  6. ^ "Our brands Mentadent". unilever.com. Unilever. Retrieved 13 July 2017.
  7. ^ "Mentadent". unilever.com. Unilever. Retrieved 13 July 2017.
  8. ^ "Unilever Completes TIGI Acquisition". GCI Magazine. 14 April 2009.
  9. ^ "TIGI consumer site". Archived from the original on 2010-06-19.
  10. ^ "Over Zwitsal".
  11. ^ "Brands in action | Unilever Global". Unilever.com.