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Dove is a personal care brand owned by Unilever originating in the United Kingdom. Dove products are manufactured in Argentina, Australia, Brazil, Canada, China, Egypt, Germany, India, Indonesia, Israel, Ireland, Japan, Mexico, Netherlands, Pakistan, Philippines, Poland, South Africa, Thailand, Turkey, and United States.

Dove
Dove wordmark.svg
Product type Personal care
Owner Unilever
Country United Kingdom
Introduced 1955; 62 years ago (1955)
Website www.dove.com
The Dove logo from 1969 to 2004

The products are sold in more than 80 countries and are offered for both women and men.[1] Dove's logo is a silhouette profile of the brand's namesake bird. Vincent Lamberti was granted the original patents related to the manufacturing of Dove in the 1950s, while he worked for the Lever brothers.[2]

Contents

Product linesEdit

 
Dove Shampoo and Conditioner

Products include: antiperspirants/deodorants, body washes, beauty bars, lotions/moisturizers, hair care, and facial care products. Dove is primarily made from synthetic surfactants, vegetable oils (such as palm kernel) and salts of animal fats (tallow). In some countries, Dove is derived from tallow, and for this reason it is not considered vegan, unlike vegetable oil based soaps.[3][4]

Unilever launched a men's toiletries range in January 2010, branded "Dove Men + Care".[5] In 2012, Steve Bell of Macon, Georgia won the Dove Men+Care Hair "King of the Castle Home Upgrade" contest, receiving a home upgrade and consultation with Jonathan Scott of Property Brothers.[6]

Dove Campaign for Real BeautyEdit

In 2004, Dove began its Campaign for Real Beauty, followed by the creation of the Dove Self-Esteem Fund in 2006, by Geyner Andres Gaona. It purports to be "an agent of change to educate and inspire girls on a wider definition of beauty and to make them feel more confident about themselves".

Dove have created a number of largely online only short films, including Daughters (which was also broadcast during the Super Bowl XL), Evolution (which won two awards at the Cannes Lions International Advertising Festival), Onslaught and Amy. The campaign has been criticized as hypocritical in light of the highly sexualized images of women presented in the advertising of Axe, which like Dove is produced by Unilever.[7][8]

Ad controversyEdit

In May 2011, Dove prompted criticism and accusations of racism after publishing an ad for their body wash showing three women with different skin tones side by side in front of a "before and after" image of cracked and smooth skin, with a black woman below the "before" and a white woman below the "after".

In 2017, a 3-second video for Dove body lotion posted on their U.S. Facebook page prompted criticism and accusations of racism. The video clip showed a black woman removing her T-shirt to reveal a white woman, who then lifts her own T-shirt to reveal an Asian woman. The full 30 second TV commercial version included seven women of different races and ages. The ad sparked criticism, leading Dove to remove the ad, saying it “deeply regret[ed] the offence it caused.” Dove further stated that the "video was intended to convey that Dove body wash is for every woman and be a celebration of diversity..." The black woman in the ad, Lola Ogunyemi, said the ad had been misinterpreted and defended Dove.[9]

ReferencesEdit

  1. ^ DOVE
  2. ^ Levin, Jay. "Farewell to the father of Dove soap: Researcher Vincent Lamberti, 86, of Upper Saddle River, dies". NorthJersey.com. Archived from the original on 30 September 2016. Retrieved 18 July 2016. 
  3. ^ Product information on the internet
  4. ^ http://www.thepetitionsite.com/takeaction/737024543
  5. ^ Abblet, Tony (19 January 2010). "Dove release male grooming range". Ape to Gentleman. Retrieved 2 February 2016. 
  6. ^ Noble, Lucy (November 22, 2013). "Dove® Men+Care™ Hair Crowns "King of the Castle Home Upgrade" Winner" (Press release). Macon, Georgia. PR Newswire. Retrieved 6 October 2017. 
  7. ^ Kurtzleben, Danielle. "Do Dove and Axe Sell the Same Message?". US News and World Report. Retrieved 21 January 2014. 
  8. ^ Taylor, Corina. "Dove’s Real Beauty is bogus". Canada.com. Retrieved 21 January 2014. 
  9. ^ Nicola Slawson: Dove apologises for ad showing black woman turning into white one The Guardian, 8 October 2017;
    Maggie Astor: Dove Drops Ad After It Draws Criticism for Being Racist New York Times;
    Casey Quackenbush: Dove Apologizes After Body Wash Ad Is Slammed For Being Racist Time Magazine;
    Jeff Wicks: Dove extends olive branch over 'racist' ad The Times, 9 October 2017;
    Natasha Bach: Dove Removes 'Racist' Ad That Seemed to Suggest Black Women Were Dirty Fortune;
    Daniel Politi: Dove Apologizes for Ad That Shows Black Woman Turning Into a White Woman Slate, 8 October 2017;
    Whitney Kimball: What Was Dove's Thought Process on This Racial Transformation Ad Jezebel, 8 October 2017;
    Biba Kang: Dove’s apology for its Facebook advert is insulting to people of colour – ‘sorry you’re offended’ really isn’t enough. Independent, 8 October 2017.
    Dove faces PR disaster over ad that showed a black woman turning white CNBC, 9 October 2017.
    Lola Ogunyemi: I am the woman in the 'racist Dove ad'. I am not a victim, The Guardian, 8 October 2017.

External linksEdit