Kumho Tire (formerly known as Samyang Tire) is a South Korean tire manufacturer. It is a subsidiary of Chinese tire conglomerate Doublestar.[2] Kumho Tire was previously operated as a business unit of the Kumho Asiana Group.

Kumho Tire Co., Inc.
Company typeSubsidiary
IndustryAutomotive, aerospace
Founded1960; 64 years ago (1960) (as Samyang Tire)
FounderPark In-chon
Area served
Key people
Il Taik Jung (President & CEO)
RevenueDecrease ₩2.55 trillion (2018) [1]
Decrease ₩78.8 billion (2018)[1]
Increase ₩182.6 billion (2018)[1]
Number of employees
ParentDoublestar (2018–present)
Korean name
Revised RomanizationGeumho Taieo
McCune–ReischauerKŭmho T'aiŏ
Kumho Tire's wordmark from 2006 to 2023; Kumho Asiana Group's red "Wing" symbol was removed from the logo after the company was sold to Doublestar

Operations edit

Automobile tire Kumho Ecsta HS51 205/55 R 16 (2017)

An industrial conglomerate chaebol, Kumho Tire manufactures a full range of budget tires under the Kumho, Marshal & Zetum brands.

Kumho Tire runs three manufacturing facilities in South Korea: the Pyeongtaek Plant, the Gokseong Plant and the Gwangju Plant which includes the Kumho Research and Development center mentioned below. There are a further three plants in China: the Tianjin Plant, the Gaoxin Plant (in Nanjing) and the Changchun Plant. There is also one plant in Vietnam in the Binh Duong Province and one plant in the United States (Macon, Georgia).[3]

Kumho Tire exports tires worldwide and has a global network of sales organizations.

It has three centers for research and development, with the largest in Gwangju, South Korea. The other two centers are in Akron, Ohio and Birmingham, England. These service the US and European tire markets respectively. Other research centers are located in Buchholz (Germany) and Tianjin (China).

Kumho Tyre (UK) Ltd (a subsidiary of Kumho Tire Co., Inc.) was created in 1977. Administrative functions are based in Sutton, Surrey and the marketing department is operated from Birmingham.

In December 2009, Kumho Tire was placed under debt workout, after its parent company Kumho Asiana Group was hit by a liquidity crunch from the takeover of Daewoo E&C.[4]

On 15 March 2011, China Central Television (CCTV) reported that there were serious irregularities in the tire production process of Kumho tires. It reported that Kumho used excessive amounts of recycled rubber as raw materials in the Tianjin factory (DOT Code C0/1C0) to reduce costs, which could lead to the sidewall of tires to bulge and potentially rupture .[5] Soon after the program was aired, Kumho Tires released a statement denying the claims. It explained that the proportion of recycled rubber should be calculated by weight, not by quantity, and that 'it was inaccurate to rely on video footage to determine the quality of tires'.[6] On 21 March 2011, the president of Kumho Tire (II Talk Jung), and the president of Kumho Tire China (Li Hanxie) released an official statement of apology through CCTV, and issued a recall of all the affected products.[7]

In July 2018, A Chinese company Doublestar purchased Kumho Tire from the Kumho Asiana Group. [8]

Sponsorships edit

In 2007, Kumho became a Platinum Partner of the Manchester United Football Club. The company is classed as an Official Club Sponsor. In partnership with Manchester United, Kumho launched a "Play Safer" campaign designed to increase youth road safety awareness.[9]

The company also sponsors other motoring events such as European Formula 3 racing.[10]

On February 13, 2014, Darren Rovell of ESPN announced on his Twitter page that Kumho was named the official tire of the NBA.

Kumho Tire is one of the sponsors of the La Liga.

Associates edit

Daehan Tire since 1991.

See also edit

References edit

  1. ^ a b c "Kumho Tire Co., Inc. Business Report FY ended Dec. 2018". Marklines. Retrieved 20 March 2021.
  2. ^ "Kumho Tire separates from Kumho Asiana Group". 29 December 2017. Retrieved 2018-11-28.
  3. ^ "Archived copy". Archived from the original on 2010-09-08. Retrieved 2010-08-25.{{cite web}}: CS1 maint: archived copy as title (link)
  4. ^ "South Korean Conglomerate Faces Cash Crunch", The New York Times, Reuters, 2009-12-30
  5. ^ "Kumho Tires Recalls Products in China". english.cri.cn. Retrieved 3 June 2023.[dead link]
  6. ^ "Kumho Denies Chinese Media Claims on Recycled Rubber - Tire Review Magazine". Tire Review Magazine. 17 March 2023. Retrieved 3 June 2017.
  7. ^ "锦湖轮胎全球总裁道歉 宣布召回所有违规产品_财经_腾讯网". finance.qq.com. Archived from the original on 2020-09-17. Retrieved 2023-06-22.
  8. ^ "Year in Review: Doublestar, Kumho complete merger after failed attempt in 2017". Rubber and Plastics News. 19 December 2018.
  9. ^ "Manchester United, Kumho Tyres and the Foundry help kids cross better - News - THE DRUM - Advertising, Design, Media, Marketing, Digital, PR - News, Information & Jobs". Archived from the original on 2010-07-06. Retrieved 2010-08-25.
  10. ^ "Kumho Tyres | Motorsport". Archived from the original on 2011-01-30. Retrieved 2010-08-25.

External links edit

  • Official website
  • Business data for Kumho Tire: