(Redirected from Krafton Game Union)

Krafton Inc. is a South Korean video game holding company based in Seongnam. It was founded by Bluehole on 5 November 2018 to better align itself and its subsidiaries under a unified brand.[1]

Krafton Inc.
IndustryVideo games
Founded5 November 2018; 23 months ago (2018-11-05)
South Korea
Key people



Bluehole Studio was founded in Seoul in March 2007 by Chang Byung-gyu.[2] Chang previously established Neowiz in 1997, along seven other co-founders, moved on to found search engine developer First Snow in 2005, and sold that venture in 2006.[3] The company announced on 22 April 2015 that they had changed their name to simply Bluehole.[4]

In August 2017, Chinese holding company Tencent announced that it had, following a rejected acquisition bid, invested an undisclosed amount of money into Bluehole.[5] Bluehole initially denied that any investment had been made,[6] but later stated that they were in talks with Tencent in multiple partnerships, including the acquisition of an equity stake in Bluehole by Tencent.[7] Subsequently, Tencent acquired 1.5% of Bluehole for a total of 70 billion.[8] Tencent reaffirmed their intents to fully acquire Bluehole in November 2017.[9][10] Korean magazine The Korea Times suggested that an initial public offering, through which Bluehole would become a public company, was "out of question" due to Chang Byung-gyu's position as chairman of both Bluehole and the Fourth Industrial Revolution committee.[11] At the time, 38 Communications, a company that tracks unlisted Korean stocks, valued the company at ₩5.2 trillion.[12][13] Tencent plans to invest further ₩500 billion to acquire further 10% ownership, raising their total stake to 11.5%[14] Through the acquisition, Tencent is set to become Bluehole's second-largest single shareholder, following Chang Byung-gyu, Bluehole's founder and chairman, who owns 20.6% of the company.[15]


Pnix is a mobile game developer. The company was founded as Pnix Games in 2012.[16] Bluehole announced that they had acquired Pnix Games, alongside Squall, on 22 April 2015.[4] Pnix Games changed their corporate name to Bluehole Pnix in June 2016.

En Masse EntertainmentEdit

En Masse Entertainment is Krafton's North American publishing arm. The company was established as Bluehole Interactive in June 2008. On 26 February 2010, the company announced that it had changed its corporate name to En Masse Entertainment.[17]

Delusion StudioEdit

Delusion Studio was founded in April 2011 and is headed by Kang Moon-chul.[18] On 22 June 2018, Bluehole announced the acquisition of the studio.[19] Delusion developed mobile games such as Guardian Stone, Jellipo, House of Mice and, most notably, Castle Burn.[20]

PUBG CorporationEdit

PUBG Corporation (or PUBG Corp.), formerly Ginno Games, is an internal studio of Bluehole's that developed one of the establishing battle royale games, PlayerUnknown's Battlegrounds (PUBG), based on user mods in other games by Brendan "PlayerUnknown" Greene and who was hired by PUBG to develop it into a full title. It was announced that the company would be acquired by Bluehole on 27 January 2015, with the sale to close on 27 March that year.[21][22] At the time, Ginno Games employed 60 people.[22] Ginno Games changed their corporate name to Bluehole Ginno Games in May 2015. Following the success of PUBG in 2017, Bluehole Ginno Games was renamed PUBG Corporation in September 2017.[23]

A second office was established in Madison, Wisconsin in late 2017, with two further offices in Amsterdam and Japan opened later.[24][25] On 12 March 2018, PUBG Corporation acquired New York-based studio MadGlory, which was renamed PUBG MadGlory.[26]

Greene, having been based in the Seoul offices of PUBG Corp., left that division in March 2019 to lead a new subsidiary, PUBG Special Projects, at the Amsterdam office, later renamed to PUBG Productions.[27] PUBG Productions announced their first game Prologue at The Game Awards 2019 in December. Unrelated to Battlegrounds, Prologue is called an exploration of gameplay and technology, and said "to give players unique and memorable experiences, each and every time they play".[28]

In June 2019, a new studio called Striking Distance was opened in conjunction with Glen Schofield, the co-founder of Sledgehammer Games. Striking Distance, headed by Schofield as chief executive officer, is set to develop narrative-driven games based on PUBG.[29]

At the end of 2019 Tencent (international esports giant) has already announced some big plans for PUBG in India's upcoming future, as well as its general eSport[30] ideas for 2020.

Red Sahara StudioEdit

Red Sahara Studio is a mobile game developer headed by Lee Ji-hoon.[31] On 12 March 2018, Bluehole completed the acquisition of the studio in a stock swap deal.[32] Red Sahara is developing a mobile game based on TERA.[31]

Defunct subsidiariesEdit

L-Time GamesEdit

L-Time Games was founded in June 2009.[33] The company attracted a ₩2 billion and a ₩5 billion investment from Knet Investment Partners and IMM Investments, respectively.[34] L-Time Games was acquired by and merged into Bluehole in January 2014.

Maui GamesEdit

Maui Games was a mobile game developer founded in 2013 by Woonghee Cho,[35] previously head of business development for Neowiz.[36] Bluehole Studio announced on 16 January 2015 that they were acquiring the company, which was completed in October that year.[35] At Bluehole's January 2017 shareholders' meeting, it was decided that Maui Games would enter liquidation, which was effective immediately.[37] Nine staff members of Maui Games, a fraction of that company's total employee count, were reemployed directly within Bluehole.[37]

Bluehole SquallEdit

Bluehole Squall is a mobile game developer. The company was founded as Squall by Park Jin-seok, a founding member of Neowiz, in 2013.[38] Bluehole announced that they had acquired Squall, alongside Pnix Games, on 22 April 2015.[4] Squall changed their corporate name to Bluehole Squall in March 2016. It was shut down by Krafton Game Union after internal conflicts in 2020. [39]


  1. ^ Young-won, Kim (5 November 2018). "Bluehole launches new brand for its subunits". The Investor.
  2. ^ Sung-won, Yoon (10 September 2017). "'Past failures and endurance can make success'". The Korea Times.
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  4. ^ a b c 박소연, 기자 (22 April 2015). "Beulluhol, pinigseugeimjeu·seukol insulo mobailsijang jeongyeog jinchul" 블루홀, 피닉스게임즈·스콜 인수로 모바일시장 전격 진출 [Bluehole enters into mobile market with acquisition of Phoenix Games]. ZDNet Korea (in Korean).
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  39. ^

External linksEdit