Jonathan Peter Taffer (born November 7, 1954) is an American entrepreneur and television personality. He is best known for hosting the reality series Bar Rescue on Paramount Network. He is also largely credited with conceptualizing NFL Sunday Ticket.
Jonathan Peter Taffer
November 7, 1954
Great Neck, New York, U.S.
|Known for||Bar Rescue|
|Spouse(s)||Nicole Taffer (m. 2000)|
Taffer was born in Great Neck, New York on November 7, 1954, to Russian-Jewish parents. He graduated from William A. Shine Great Neck South High School in Great Neck in 1972 and, after a short time at the University of Denver studying political science and minoring in cultural anthropology, he relocated to Los Angeles.
Taffer's first bar management job was at The Troubadour night club in West Hollywood in 1978. He was given full control of the bar in 1981 where staff theft was rife. He opened his first bar as owner in 1989.
Taffer is credited with creating the NFL Sunday Ticket pay programming package, which was launched in 1994, and was instrumental in the marketing, distribution and sales programs of that endeavor, for which he served on the board of NFL Enterprises for three years.
In 2010, he was appointed as president of the Nightclub and Bar Media Group, a division of Questex Media Group, which is responsible for Nightclub & Bar Magazine as well as the annual Nightclub & Bar Convention and Trade Show.
He was one of the first six inductees in the Nightclub Hall of Fame. On July 17, 2011, a reality television series, Bar Rescue, premiered on Spike TV (now the Paramount Network), that follows Taffer as he revitalizes failing bars and nightclubs across the United States. His wife Nicole occasionally appears on the show as a mystery shopper who assesses the quality of the bar before Taffer does the makeover.
In October 2013 New Harvest published Raise the Bar: An Action-Based Method for Maximum Customer Reactions, a book by Taffer and co-writer Karen Kelly, detailing the knowledge that Taffer acquired over the course of 40 years in the bar and nightlife business.
In May 2019, it was announced that Taffer would host a spinoff Paramount Network show called Marriage Rescue, where he would work to save couples' failing relationships. The spinoff series premiered on June 2, 2019. The series follows 12 couples as Taffer uses the Gestalt therapy to help them work through their issues.
In 2021, he agreed with Fox News host Laura Ingraham's comparison of Americans receiving temporary unemployment benefits due to the COVID-19 pandemic to dogs that must be kept hungry in order to elicit obedience. He later apologized, and it was revealed that his LLC accepted nearly $61,000 of government PPP loans during the pandemic.
When Donald Trump was elected as president in 2016, Jon Taffer praised Trump's economic policy, believing his tax cuts and deregulation would increase profits, benefit small businesses, and support restaurant industry employers and their employees. He is a critic of the rising minimum wage, believing it leads to increased automation and less hours worked, leading to less pay for American workers; he finds this to be especially true with the increasing amount of popular New York's restaurants. In 2019, he predicted technology could possibly replace restaurant workers in seven years due to the rising minimum wage.
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- ""'Bar Rescue' Host Jon Taffer Apologizes After Fox News Interview Comparing Out-Of-Work Employees to Hungry Dogs "". Variety. 2021-08-13. Retrieved 2022-07-13.
- Wisner, Matthew (November 9, 2016). "Bar Rescue's Jon Taffer: Trump a Big Win For Small Business". Fox Business. Retrieved August 28, 2021.
- Limitone, Julia (September 6, 2017). "Jon Taffer: Middle Class tax cuts a boon to restaurants". Fox Business. Retrieved August 28, 2021.
- Wisner, Matthew (June 26, 2017). "'Bar Rescue' host Jon Taffer: Minimum wage hurting restaurants worse than recession". Fox Business. Retrieved August 28, 2021.
- Limitone, Julia (June 6, 2019). "'Bar Rescue' star Jon Taffer: The restaurant of the future won't have chefs cooking". Fox Business. Retrieved August 28, 2021.