Jason Binn

Jason Binn is an American publisher and entrepreneur known for founding Niche Media and DuJour Media.[1][3][4][5]

Jason Binn
Jason Binn 2012.jpeg
Jason Frederick Binn

CitizenshipUnited States
Alma materBoston University[2]
Known forDuJour Media, Ocean Drive Magazine,[2] Niche Media


Binn was born in 1968 to Moreton and Penny Binn[2][6] in Roslyn, New York.[7] He graduated cum laude and early from Boston University's College of Communications in 1986.[8][9][10][11][12]

Binn married Haley Lieberman in December 2003.[6] They have three children[13] and resided together in New York City.[4][14][15] before separating in 2016.[16]

Binn's ex-girlfriend Amy Dorris says that they attended the U.S. Open in 1997 with Donald Trump, who Binn had described as his best friend. At the event she alleges that Donald Trump sexually assaulted her.[17]

Publishing careerEdit

Binn began his publishing career at 23 at the advertising agency, D'Arcy Masius Benton & Bowles.[1][18][19][20] Upon moving to South Beach, Miami he co-founded Ocean Drive magazine, a luxury publication focusing on Miami, in 1992.[18][19]

In 1998, he founded Niche Media, a publisher of regional luxury magazines including Hamptons Magazine (The Hamptons, Long Island, New York),[21][22]Aspen Peak (Aspen, Colorado), Boston Common (Boston, Mass), Capitol File (Washington, D.C.).,[23] Gotham (New York),[24][25] Los Angeles Confidential, Vegas Magazine (Las Vegas) and Michigan Avenue (Chicago).[19] The firm was acquired by GMG in 2007,[26] for what is believed to be in excess of $100M.[27][26] In 2010, Binn was appointed Chairman of Niche Media Holdings LLC.[28]

In 2010, Binn was the Chief Advisor to Gilt Groupe, an online luxury shopping company[29][30] In January 2016, Gilt was sold to Hudson's Bay Company for $250 million.[31][32]

In 2012, Binn founded DuJour Media,[33] his first major media launch since he sold Niche Media in 2006.[34] It is intended to connect with affluent readers, on and off line. DuJour partnered with Gilt Groupe to deliver a digital version of the magazine each month to the site's top 3 million customers.[35] Gilt Groupe and its founder Kevin P. Ryan are investors in DuJour.

Since 2016, he has been Executive Director of JetSmarter, Inc.[36]

Awards and recognitionEdit

In 2005, Binn was profiled in Forbes magazine's "Forbes 400",[37] and was awarded Ernst & Young's "Entrepreneur of the Year."[38] In 2007, he was the only media member inducted into the American Advertising Federation's “Advertising Hall of Achievement”.[39] In 2008, he was listed in Crain's “40 Under 40” list of successful entrepreneurs.[40]

In fall 2012, Crain's New York credited Binn with making print magazines more successful in a time when print is losing market to digital media.[41] He was also recognized by American Advertising Federation.[39] In 2008 he was a recipient of Boston University's Distinguished Alumni Award for Service to Profession for his work in the field of communications and media.[42][43]


  1. ^ a b c d KUCZYNSKI, ALEX (February 25, 2001). "Building an Empire One Party Page at a Time". New York Times.
  2. ^ a b c Goldman, Andrew (1999-05-31). "The Hamptons Menace? Jason Binn Is Everybody's New Best Friend". Observer.
  3. ^ Kelly, Keith J. (18 November 2015). "Hamptons magazine publisher renames company, shuffles staff". New York Post.
  4. ^ a b Kelly, Keith J. (29 September 2016). "DuJour's Jason Binn flies into JetSmarter gig". New York Post.
  5. ^ Levere, Jane L. (11 August 2014). "Two Luxury Names Expand Their Marketing Collaboration". The New York Times.
  6. ^ a b "WEDDINGS/CELEBRATIONS; Haley Lieberman, Jason Binn". The New York Times. 7 December 2003.
  7. ^ Grigoriadis, Vanessa. "Hamptons Heat Wave: The Power and the Glossy - Nymag". New York Magazine.
  8. ^ "Lifestyle Guru Jason Binn is appointed to Executive Director of JetSmarter". NewsWest9.
  9. ^ Lima, Debora. "Media mogul appointed executive director of private-jet chartering startup". Biz Journals. Business Journal.
  10. ^ "Jason Binn on Bloomberg". Bloomberg.
  11. ^ Sonreir, Joel. "Jason Binn's Lifework In Media, Stemming from His Jewish Roots, Drives his Philanthropy and Ideology". blogs.timesofisrael.com.
  12. ^ InList, DuJour Media. "InList Appoints Media Entrepreneur Jason Binn as Chief Advisor to their Board Of Directors". www.prnewswire.com.
  13. ^ Channick, Robert. "DuJour magazine on the menu for those with the most money in Chicago, U.S." Chicago Tribune.
  14. ^ Finn, Robin (2 July 2011). "Saddling Up, and Hitting the Beach". The New York Times.
  15. ^ Keil, Jennifer Gould (6 July 2017). "Media mogul scoops up roomy Tribeca pad for $7M". New York Post.
  16. ^ https://www.mansionglobal.com/articles/luxury-magazine-publisher-lists-11m-manhattan-condo-52984
  17. ^ https://www.theguardian.com/us-news/2020/sep/17/donald-trump-accused-of-sexual-assault-by-former-model-amy-dorris
  18. ^ a b "A DAY WITH LUXURY MAGAZINE MAGNATE JASON BINN". adage.com. Retrieved 2016-03-07.
  19. ^ a b c Alvarado, Francis (October 15, 2009). "Jerry Powers, the man behind Ocean Drive, refuses to surrender". Miami New Times.
  20. ^ Sonreir, Joel (July 27, 2017). "Jason Binn's Life Work in Media, Stemming from His Jewish Roots, Drives His Philanthropy and Ideology".
  21. ^ Goldman, Andrew (1999). "Jason Binn Is Everybody's Friend". Observer.com.
  22. ^ Tharp, Paul (February 11, 2001). "BINN GAMBLES ON A NEW MAGAZINE IN A BAD ECONOMY". New York Post.
  23. ^ Shin, Annys (March 28, 2005). "Catch the Buzz: 3 New Magazines on the Way". Washington Post.
  24. ^ Gruen, Bob. "Liv Tyler Cover of Gotham". www.bobgruen.com. Bob Gruen.
  25. ^ Jacobson, Aileen (February 20, 2001). "He Just Loves to Do Launch/With his third magazine, LI guy eyes the Big Apple". Newsday.
  26. ^ a b "New CEO Takes Over Niche Media; Jason Binn Becomes Chairman". Foliomag.com. Retrieved 2016-03-07.
  27. ^ Kelly, Keith (April 17, 2017). "Modern Luxury CEO: Market 'very strong' amid magazine buys". New York Post.
  28. ^ Kelly, Keith (February 29, 2012). "On tap: Jason Binn's media venture Du Jour". New York Post.
  29. ^ Bazillian, Emma (February 27, 2012). "Niche Media Founder Jason Binn and Gilt Launch Magazine for the Uber-Wealthy". Adweek.
  30. ^ Stoeffel, Kat (2012-02-28). "He's Binn Busy! With Du Jour, Jason Binn Homes in on Familiar Niche, Digitally". New York Observer.
  31. ^ Lynley, Matthew (January 7, 2016). "Gilt's Unicorn Tale Comes To An End After Being Acquired For $250M". AOL Tech. Tehcrunch.
  32. ^ O'Brien, Sarah Ashley (January 7, 2016). "Ultimate flash sale: Gilt Groupe sells for $250 million". CNN Money.
  33. ^ Steigrad, Alexandra (13 Jun 2014). "Catching Up With Jason Binn". FAIRCHILD FASHION MEDIA. Women's Wear Daily.
  34. ^ Stoeffel, Kat (2012-02-28). "He's Binn Busy! With Du Jour, Jason Binn Homes in on Familiar Niche, Digitally". New York Observer.
  35. ^ Channick, Robert (2012-10-10). "DuJour magazine on the menu for those with the most money in Chicago, U.S". Chicago Tribune.
  36. ^ DuJour’s Jason Binn flies into JetSmarter gig New York Post; retrieved September 28, 2016.
  37. ^ "If you're rich and powerful, Jason Binn will track you down—and send you his magazine". forbes.com. Retrieved 2016-03-07.
  38. ^ "Have You Binn Honored Recently?". adweek.com. Retrieved 2016-03-07.
  39. ^ a b "Advertising Hall of Achievement Past Honorees". American Advertising Federation. Retrieved March 21, 2016.
  40. ^ Flamm, Matthew (October 12, 2012). "Where is Jason Binn now?". Cran Communications. Crain's NY.
  41. ^ Flamm, Matthew (April 15, 2012). "Magazines dying? Don't tell the 1%". Crain Communications. Crain's New York.
  42. ^ University, Boston. "Distinguished Alumni ->2008". Boston University.
  43. ^ Finn, Robin (July 2, 2011). "Saddling Up, and Hitting the Beach". New York Times.