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Industry Baby

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"Industry Baby" (stylized in uppercase) is a song by American rapper and singer Lil Nas X and American rapper Jack Harlow, released on July 23, 2021 through Columbia Records.[1] The song features co-production by American rapper and record producer Kanye West and production duo Take a Daytrip. It is the third single from Lil Nas X's debut studio album, Montero (2021),[2][3] after "Montero (Call Me by Your Name)" and "Sun Goes Down". The song debuted at number 2 on the Billboard Hot 100 for the week of August 7, 2021, and became Lil Nas X's third and Harlow's first number-one single on the chart on the week of October 23, 2021.[4] On October 9, 2021 an extended version was released which features a short verse from Lil Nas X during the outro.[5]

"Industry Baby"
Single cover
Single by Lil Nas X and Jack Harlow
from the album Montero
ReleasedJuly 23, 2021 (2021-07-23)
Recorded2020
GenrePop rap
Length3:32
LabelColumbia
Songwriter(s)
Producer(s)
Lil Nas X singles chronology
"Sun Goes Down"
(2021) 		"Industry Baby"
(2021) 		"Thats What I Want"
(2021)
Jack Harlow singles chronology
"I Won"
(2021) 		"Industry Baby"
(2021) 		"SUVs (Black on Black)"
(2021)
Music video
"Industry Baby" on YouTube

Background and release

Main article: Satan Shoes

In March 2021, Nike, Inc. filed a lawsuit against the art collective MSCHF, who designed the Satan Shoes as promotion for Lil Nas X's song, "Montero (Call Me by Your Name)".[6] The case was settled in April,[7] though on July 16, Lil Nas X posted a video on TikTok claiming that he had an upcoming court hearing regarding it on July 19.[8] The date of this supposed court hearing, however, turned out to be the release date of the teaser for "Industry Baby" in the form of a skit parodying the lawsuit, with him ostensibly appearing on trial for the Satan Shoes, but quickly shifting focus towards his sexuality.[8][9][10] The teaser was accompanied by a website.[11]

In late June, a demo version of the song with slightly different instrumentals was leaked online.[12] The demo version included no features.[citation needed]

Ahead of the song's release, Lil Nas X shared a letter addressed to his 20-year-old self noting that the song is one "for us". Among other things, he writes of his stagnation during the COVID-19 pandemic, ostracization due to his sexuality, and staying strong in the face of adversity to witness his future success.[13]

Alongside the release of the song and music video on July 23, 2021, Lil Nas X also partnered with the non-profit organization The Bail Project through the Bail X Fund, raising money with the goal of ending cash bail in the United States in mind.[14]

Composition

Clash described the song "as a bubbling piece of pop-edged rap."[15] Billboard described the song as an "expertly crafted rap anthem."[16] The song is played using a trumpet, and is written in the key of E-flat minor, using a iv-V-i chord progression.[17][unreliable source?] It was originally planned to feature a guest appearance from Nicki Minaj; however, Lil Nas X did not receive a response from her.[18]

Accolades

Awards and nominations for "Industry Baby"
Year Organization Award Result Ref(s)
2021 MTV Video Music Awards Song of Summer Nominated [19]
2021 UK Music Video Awards Best Pop Video – International Pending [20]
Best Choreography in a Video Pending
2021 MTV Europe Music Awards Best Collaboration Pending [21]

Music video

Taking place within the fictitious Montero State Prison, the music video for "Industry Baby" continues after the teaser video wherein Lil Nas X is sentenced to five years in prison for being gay.[22] The video pays homage to the 1994 film The Shawshank Redemption and the 1979 film Escape from Alcatraz.[23] The dancing was choreographed by Sean Bankhead.[24]

The video was directed by Christian Breslauer and produced by Andrew Lerios based on a story by Lil Nas X. It was choreographed by Sean Bankhead. Bryson Pintard was the art director. The video starred Lil Nas X, Jack Harlow and Colton Haynes as Head of security and Vanessa Buchholz as a prison guard. The video incorporated 20 dancers, 9 "prison guards" and 29 "prisoners".[citation needed]

Five days later, on July 28, 2021, Lil Nas X trolled fans by releasing the "uncensored" version. The title refers to the censoring of the naked shower dancing scene from the original. This version starts the same as the original, but when the shower head is shown just before the dance starts, the video appears to buffer, showing a spinning circle. The video stays this way for the remaining duration of the music video, never actually showing the rest of the video or uncensoring the censored scene. [25]

Track listings

  • Digital download and streaming[26]
  1. "Industry Baby" – 3:32
  • Digital download and streaming – 2.0[27]
  1. "Industry Baby" – 3:32
  2. "Industry Baby" (Extended) – 3:47

Credits and personnel

Credits adapted from Tidal.[28]

  • Lil Nas X – vocals, songwriting
  • Jack Harlow – vocals, songwriting
  • Take a Daytrip – production, vocal production
    • David Biral – songwriting
    • Denzel Baptiste – songwriting, recording engineering
  • Kanye West – songwriting, production
  • Nick Lee – songwriting, co-production, trombone
  • Roy Lenzo – songwriting, recording engineering
  • David Dickenson – recording assistant
  • Drew Sliger – recording assistant, miscellaneous producer
  • Raul Cubina – songwriting, programming
  • Mervin Hernandez – recording assistant
  • Eric Lagg – mastering
  • Patrizio "Teezio" Pigliapoco – mixing
  • Ryan Svendsen – trumpet

Charts

Chart performance for "Industry Baby"
Chart (2021) Peak
position
Argentina (Argentina Hot 100)[29] 64
Australia (ARIA)[30] 4
Austria (Ö3 Austria Top 40)[31] 7
Belgium (Ultratop 50 Flanders)[32] 19
Belgium (Ultratop 50 Wallonia)[33] 9
Brazil (UBC)[34] 6
Canada (Canadian Hot 100)[35] 3
Canada CHR/Top 40 (Billboard)[36] 3
Canada Hot AC (Billboard)[37] 41
CIS (TopHit)[38] 31
Croatia (HRT)[39] 23
Czech Republic (Singles Digitál Top 100)[40] 3
Denmark (Tracklisten)[41] 4
Finland (Suomen virallinen lista)[42] 5
France (SNEP)[43] 3
Germany (GfK)[44] 9
Global 200 (Billboard)[45] 2
Greece (IFPI)[46] 1
Hungary (Single Top 40)[47] 11
Hungary (Stream Top 40)[48] 2
India (IMI)[49] 3
Ireland (IRMA)[50] 2
Israel (Media Forest)[51] 7
Israel (Galgalatz)[52] 1
Italy (FIMI)[53] 20
Lithuania (AGATA)[54] 2
Malaysia (RIM)[55] 7
Mexico Ingles Airplay (Billboard)[56] 17
Netherlands (Dutch Top 40)[57] 27
Netherlands (Single Top 100)[58] 10
New Zealand (Recorded Music NZ)[59] 1
Norway (VG-lista)[60] 3
Portugal (AFP)[61] 1
Russia Airplay (TopHit)[62] 22
Singapore (RIAS)[63] 3
Slovakia (Singles Digitál Top 100)[64] 2
South Africa (RISA)[65] 4
Spain (PROMUSICAE)[66] 27
Sweden (Sverigetopplistan)[67] 8
Switzerland (Schweizer Hitparade)[68] 4
UK Singles (OCC)[69] 3
UK Hip Hop/R&B (OCC)[70] 1
US Billboard Hot 100[71] 1
US Adult Pop Airplay (Billboard)[72] 34
US Dance/Mix Show Airplay (Billboard)[73] 10
US Hot R&B/Hip-Hop Songs (Billboard)[74] 1
US Pop Airplay (Billboard)[75] 2
US Rhythmic (Billboard)[76] 1

Certifications

Certifications for "Industry Baby"
Region Certification Certified units/sales
Australia (ARIA)[77] Platinum 70,000‡
Denmark (IFPI Danmark)[78] Gold 45,000‡
Italy (FIMI)[79] Platinum 70,000‡
New Zealand (RMNZ)[80] Platinum 30,000‡
Portugal (AFP)[81] Platinum 10,000‡
Spain (PROMUSICAE)[82] Platinum 40,000‡
Switzerland (IFPI Switzerland)[83] Platinum 20,000‡
United Kingdom (BPI)[84] Silver 200,000‡
United States (RIAA)[85] 2× Platinum 2,000,000‡
Streaming
Greece (IFPI Greece)[86] Gold 1,000,000†

‡ Sales+streaming figures based on certification alone.
† Streaming-only figures based on certification alone.

Release history

Release dates and formats for "Industry Baby"
Region Date Format(s) Version Label Ref.
Various July 23, 2021
Original Columbia [26]
Russia July 31, 2021 Contemporary hit radio Sony [38]
United States August 3, 2021 Columbia [87]
Rhythmic contemporary radio [88]
Urban contemporary radio [89]
Australia August 20, 2021 Contemporary hit radio Sony [90]
Various October 9, 2021
  • Digital download
  • streaming
 "2.0" Columbia [27]

References

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  2. ^ Pitchfork Staff (July 19, 2021). "Lil Nas X Announces Kanye-Produced New Song 'Industry Baby'". Pitchfork. Retrieved July 19, 2021.
  3. ^ Blistein, Jon (June 29, 2021). "Lil Nas X Teases Debut Album 'Montero'". Rolling Stone. Retrieved July 21, 2021.
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