• Comment: Still promotional. OhHaiMark (talk) 01:52, 18 September 2024 (UTC)
  • Comment: The article sounds like the company's website, you should improve the article to make it not sound like an advertisement. TheNuggeteer (talk) 11:05, 10 June 2024 (UTC)


isybank S.p.A.
FormerlyBanca ITB S.p.A. (2008–2016)
Banca 5 S.p.A. (2016–2023)
Company typeSubsidiary
IndustryBanking
FoundedJuly 2008; 16 years ago (2008-07)
FounderRosario Bifulco (through Bootes), Francesco Marrara (through Ayperos), Dario Rapisarda, Marcello Sala, Lottomatica, Italian Tobacconists Federation (through Arianna), Wise Sgr, Intesa Sanpaolo and Toni Rossi through Pharos and Logista
HeadquartersGioia 22 Tower, ,
Italy
Area served
 Italy
ProductsBanking services
Revenue19,161,824 [1] (2021)
1,572,630 [1] (2021)
OwnerIntesa Sanpaolo (100%)
Number of employees
41[1] (2021)
ParentIntesa Sanpaolo
Websitewww.isybank.com

isybank S.p.A. (originally Banca ITB S.p.A., then Banca 5 S.p.A.) is an Italian credit institution active as a digital bank.[2]

It is part of the Intesa Sanpaolo group since the end of 2016.[3][4][5]

History

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Banca ITB (2008–2016)

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Banca ITB logo (2008-2016)

The banking institution was founded with the name of Banca ITB in July 2008 through the joint action of Rosario Bifulco (through Bootes), Francesco Marrara (with Ayperos), Dario Rapisarda, Marcello Sala, Lottomatica, Italian Tobacconists Federation (through Arianna), Wise Sgr, Intesa Sanpaolo and Toni Rossi through Pharos and Logista.[6] The intent was to create a bank exclusively dedicated to tobacconists,[7] to whom it could offer current accounts, overdrafts, deposits, financing, supplier payments, electronic invoicing and collection and payment services. At the same time, these services were also made available to citizens through agreements for the payment of postal bills, F24, MAV, RAV, top-ups of telephone cards and prepaid cards, as well as for the payment of INPS vouchers.[8]

Banca 5 (2016–2022)

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Banca 5 logo (2016-2023)

At the end of 2016 the Intesa Sanpaolo group,[9][10] already owner of 10% of the shares, took over the remaining 90% of Banca ITB with the payment of 153 million euros, which was simultaneously renamed Banca 5.[11] The new name refers to the number of products that the banking group intended to offer to the new customer target to be reached through the tobacconist network, i.e. the segments of the population that are not very banked: cards, loans, accounts, insurance and services.[12]

isybank (2023–present)

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In the broader internal reorganization plan, the bank took on the new name of isybank from 1 January 2023 in anticipation of the relaunch as the group's digital bank,[13] which became operational on 15 June 2023.[14][15] The group's objective is to attract young people customers who rarely frequent the physical branch,[16] as demonstrated by the transfer of holders of an Intesa Sanpaolo youth account to isybank, completed in October of the same year.[17]

References

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  1. ^ a b c https://group.intesasanpaolo.com/content/dam/portalgroup/repository-documenti/investor-relations/Contenuti/RISORSE/Documenti%20PDF/pdf_bilanci_controllate_21/Banca_5_Bilancio_31_12_2021.pdf
  2. ^ "Chi Siamo | Banca 5". www.banca5.com. Retrieved 2022-06-30.
  3. ^ "Intesa Sanpaolo tratta per comprare tutta la banca dei tabaccai. Tra gli azionisti c'è Wise sgr". BeBeez. 21 September 2016.
  4. ^ "Intesa Sanpaolo si compra tutta ITB, la banca dei tabaccai". BeBeez. 20 December 2016.
  5. ^ "Corporate Governance | Banca 5". www.banca5.com. Retrieved 2022-06-20.
  6. ^ "Milano, nasce la banca dei tabaccai terminali aperti nelle tabaccherie | Milano la Repubblica.it". milano.repubblica.it.
  7. ^ "Itb, nuovi servizi per la "banca dei tabaccai"". la Repubblica. 25 July 2016.
  8. ^ ""Ecco la nostra banca a portata di mano di chi va in tabaccheria"". ilGiornale.it. 19 January 2017.
  9. ^ "Banca dei Tabaccai, l'ipotesi Intesa Sanpaolo come acquirente". The Insider. 19 September 2016.
  10. ^ "La banca entra nelle tabaccherie". www.ilmattino.it. 19 January 2017.
  11. ^ MF Milano Finanza (29 May 2017). "FT: Intesa mette al centro la banca dei tabaccai - MilanoFinanza News". MF Milano Finanza.
  12. ^ Adnkronos (16 December 2020). "Intesa SP: offerta Banca 5 arriva in tabaccheria". Adnkronos.
  13. ^ Patrizia Licata (21 February 2023). "Isybank, dal 1º marzo i test per la digital bank di Intesa Sanpaolo". Retrieved 2 March 2023.
  14. ^ "E' operativa Isybank, la nuova banca digitale di Intesa Sanpaolo". ANSA. 15 June 2023. Retrieved 16 June 2023.
  15. ^ "Intesa Sanpaolo sbarca nel fintech con Isybank, la nuova banca digitale". Forbes. Milano: BFC Media. 16 June 2023. Retrieved 16 June 2023.
  16. ^ Cristina Casadei (15 June 2023). "Intesa entra nel Fintech con Isybank, la banca che aggiungerà 4 milioni di clienti". Il Sole 24 Ore. Retrieved 16 June 2023.
  17. ^ Luca Conti (13 September 2023). "Isybank, la nuova fintech di Intesa Sanpaolo. Come funziona e i costi". Retrieved 28 September 2023.

See also

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