Dr Pepper/Seven Up, Inc. (DPSU, or Dr Pepper 7UP, Inc.) was a soft-drink manufacturing company based in Plano, Texas.[1] It was created by the merger of Dr Pepper, Inc. and The 7 Up Company on May 19, 1986. The merger was a result of the independent bailouts of both companies[2] and the subsequent Federal Trade Commission blockage of a Dr Pepper merger with Coca-Cola.[3] The DPSU merger resulted in the breakup of international branding rights held by the two independent companies.

Dr Pepper/Seven Up, Inc.
PredecessorDr Pepper, Incorporated and The 7 Up Company
Founded1986 (1986)
Defunct2006 (as a company) (2006 (as a company))
FateAcquired then divested
SuccessorDr Pepper Snapple Group (2006–2018) and Keurig Dr Pepper (2018–present)
HeadquartersPlano, Texas
ProductsBeverages (non-alcoholic)

Dr Pepper/Seven Up, Inc. was purchased by Cadbury Schweppes plc and the Carlyle Group on March 2, 1995, after the conglomerate became debt-ridden and insolvent. It sold for about US$1.7 billion, plus about US$870 million of Dr Pepper/Seven-Up debt. This made Cadbury Schweppes the largest soft drink company in the world not to be named after a cola beverage.

In early 2006, Cadbury Schweppes purchased the remainder of Dr Pepper/Seven Up, Inc. and Dr Pepper/Seven Up Bottling Group from The Carlyle Group. All Dr Pepper/Seven Up, Inc. assets were absorbed into Cadbury Schweppes Americas Beverages, which included Mott's Beverages and Snapple Beverages. Dr Pepper/Seven Up Bottling Group was merged with other Cadbury-acquired bottlers and renamed Cadbury Schweppes Bottling Group.

In May 2008, Cadbury Schweppes spun off Cadbury Schweppes Americas Beverages into an independent company called the Dr Pepper Snapple Group, and renamed itself to Cadbury plc.[4] Dr Pepper/Seven Up still exists as a trademark and brand name as of 2024.[5]

On July 9, 2018, Keurig acquired the Dr Pepper Snapple Group in an $18.7 billion deal. The combined company was renamed "Keurig Dr Pepper" and began trading publicly again on the New York Stock Exchange under the ticker "KDP". Shareholders of Dr Pepper Snapple Group own 13% of the combined company, with Keurig shareholder and Cadbury current owner Mondelez International owning 13% to 14% of that fraction. JAB Holdings owns the remaining, majority, stake.[6][7]


  1. ^ "FAQ." Canada Dry. Retrieved on June 25, 2009. Archived April 16, 2009, at the Wayback Machine
  2. ^ NY Times. Retrieved on June 4, 2015.
  3. ^ FTC Archive. Retrieved on June 4, 2015.
  4. ^ Cadbury plc Demerger. Retrieved on December 29, 2009. Archived December 13, 2009, at the Wayback Machine
  5. ^ "Dr Pepper". www.drpepper.com. Retrieved March 15, 2020.
  6. ^ "Factbox: JAB's empire expands in soda with Dr Pepper Snapple deal". Reuters. 29 January 2018.
  7. ^ "Dr Pepper & Keurig Merger Nears Completion, Forms Board". Nasdaq. Zacks Equity Research. 3 July 2018. Retrieved 28 April 2022.