Yves Béhar (born 1967) is a Swiss-born American designer, entrepreneur, and educator.[1][2] He is the founder and principal designer of Fuseproject, an industrial design and brand development firm.[3][4] Béhar is also co-founder and Chief Creative Officer of August Smart Lock, a smart lock company acquired by Assa Abloy in 2017; and co-founder of Canopy, a co-working space based in San Francisco.

Yves Béhar
Béhar in 2010
Born1967 (age 55–56)
Lausanne, Switzerland
Other namesYves Behar
EducationB.S. Art Center College of Design
Occupation(s)Industrial designer, entrepreneur, educator
Sabrina Buell
(m. 2017)
Béhar in 2008
Béhar in 2008

In 2011, the Conde Nast Innovation and Design Awards recognized him as Designer of the Year.[5] His clients have included Herman Miller, Movado, PUMA, Kodak, MINI, Western Digital, See Better to Learn Better, General Electric, Swarovski, Samsung, SNOO'S Happiest Baby Smart Bassinet, Jimmyjane, Prada and Cobalt Robotics.

Early life, education, and early career Edit

Béhar was born in 1967 in Lausanne, Switzerland to a German mother, Christine Béhar, and a Sephardi Jewish father, Henry Béhar, whose ancestors were expelled from a ghetto in Venice and resettled in Turkey.[6][7]

He studied drawing and industrial design in both Europe and the United States. Béhar attended school in Lausanne, Switzerland and at the Art Center College of Design in Pasadena, California.[8] In 1991, he received a bachelor of science degree in industrial design from the Art Center College of Design.[9]

Prior to founding Fuseproject, Béhar was design leader at the Silicon Valley offices of frog design and Lunar Design, developing product identities for clients such as Apple, Hewlett-Packard and Silicon Graphics.[10]

From 2005–2012, he was chair of the Industrial Design Program at California College of the Arts.[11]

Fuseproject Edit

In 1999, Béhar founded the San Francisco and New York-based industrial design and brand management firm Fuseproject. At Fuseproject, Béhar oversees product design for a variety of industrial sectors, including fashion, lifestyle, sports and technology. His clients include Herman Miller, PUMA, One Laptop per Child, Jawbone, Kodak, Mission Motors, See Better to Learn Better, General Electric, Swarovski, Samsung, Jimmyjane, and Prada. In 2010, Fuseproject was the top winner of the Industrial Designers Society of America IDSA IDEA/Fast Company awards with 14 winning products.[3]

Design ventures and work Edit

Béhar is a sustainability advocate who argues that a designer's role is to create products that are both commercially viable and contribute to social good.[12]

Béhar is a member of the Founder's Circle of the Cradle to Cradle Products Innovation Institute, a non-profit organization founded in 2010 in order to educate and empower manufacturers of consumer products to focus on environmental impact and social fairness.[13]

Jawbone (2003 – 2017) Edit

Béhar was the Chief Creative Officer of the wearable technology company, Jawbone, from 2003 until 2017.[14][15] In 2010, Béhar redesigned the Jawbone branding, packaging, communications and products.[15] Behar designed the JAMBOX and BIG JAMBOX, a family of bluetooth compact audio speakers and also the UP: Jawbone's app-powered health and wellness wristband.[16] Béhar collaborated with Ceft and Company New York[17] for the Jawbone headset visuals.[18] As of 2017, Jawbone was being liquidated and the money was being used for a new health start-up called Jawbone Health.[15]

One Laptop per Child (2005) Edit

One Laptop per Child (The OLPC) XO laptop

He is the chief industrial designer of One Laptop per Child (OLPC's) XO laptop, signing on with the project in 2005. This collaboration has led to two additional laptop prototypes, the OLPC XOXO and OLPC XO-3.[19] Béhar designed a series of low-cost, low-power laptops for distribution to low-income schoolchildren. The impact of OLPC on developing countries was so great that Uruguay purchased approximately 1,000,000 OLPC devices, and Rwanda has included an image of the OLPC XO notebook on their new currency.[20]

Jimmyjane (2009) Edit

In 2009, he collaborated with Ethan Imboden of Jimmyjane on a line of waterproof rechargeable vibrators.[21] He partnered with Peel,[22] a company that created an app and hardware to turn mobile devices into universal television remotes. Other investment and partner companies include Mint Cleaner,[23] and Herman Miller.[24]

Ver Bien para Aprender Mejor (2010 – 2011) Edit

Béhar designed eyeglasses for the "Ver Bien para Aprender Mejor" (in English "See Better to Learn Better") program.[25] "Ver Bien para Aprender Mejor" has provided free pairs of custom-designed eyeglasses to students throughout Mexico since 2010. In May 2011, Béhar partnered with Tipping Point, a San Francisco-based philanthropic organization, who made a pledge to the "See Well to Learn" program, which aims to distribute free pairs of glasses to San Francisco Bay Area students.[26]

SPRING Accelerator (2015) Edit

Béhar is also the principal designer of the SPRING Accelerator programme created by the Nike Foundation, Girl Effect, USAID and DFID. The programme takes 18 entrepreneurs annually whose businesses provide products or services that directly impact the lives of adolescent girls living in poverty worldwide. The first cohort launched in June 2015, with entrepreneurs from Kenya, Uganda, and Rwanda. Yves Béhar and fuseproject provide hands-on design support for the businesses, including brand identity, product design, interactive design, and service/business modeling - working directly with adolescent girls in order to maximize impact and scalability.[27][28]

Other design work Edit

In 2008, Béhar redesigned the NYC Condom logo and packaging, as well as NYC Condom vending machines for the New York City Department of Health as a part of an initiative to reduce HIV/AIDS and teen pregnancy.[29]

In June 2012, Béhar and Ouya partnered to create an open, hackable game platform.[30] The initiative launched on Kickstarter and raised over US$8.5 million with over 63,000 backers.[30] In 2012, SodaStream International teamed with Béhar to introduce Source, a new home soda machine designed with a special emphasis on sustainability.[31]

In October 2015, Béhar and Movado announced a design collaboration, beginning with the Movado Edge; this is the first design partnership for the brand since the launch of their original Museum Dial watch in 1947.[32]

Béhar launched the world's first smart bassinet with Harvey Karp in October 2016, the Snoo Bassinet, utilizing robotic technology to simulate the 5 S technique detailed in Happiest Baby on the Block.[33]

In 2017, Behar introduced The Frame, a collaboration with Samsung; The Frame is a smart TV that, instead of going black when turned off, displays a piece of artwork from a world-renowned artist. The Frame has an extended art collection with works from the Van Gogh Museum, Andy Warhol Museum, and the Prado. In 2017, Béhar designed a model of security robots for use in workspaces which was launched by Cobalt Robotics.[34]

Personal life Edit

Béhar has four children; Sky (born 2007) from a prior relationship and Sylver (born 2010), Soleyl (born 2014), and Saylor (born 2016) with Sabrina Buell.[35] His children all have the letter Y in their name to honor his father, Henry.[7] Béhar married Sabrina Buell in September 2017 at Burning Man, at the wooden Aluna structure designed by Colombian architect Juan David Marulanda.[36]

Criticism Edit

In June 2014, Béhar partnered with Mark One to announce Vessyl, a proposed intelligent drinking glass designed to help users make better decisions about their health and overall consumption. After taking in more than US$11m in funding ($7m in institutional funding, and $4m in preorders), the product never shipped.[37]

In 2017, Béhar made international news with his work with Fusebox on the Juicero juicer.[38][39] It was known for limited functionality and high price, designed with known limitations for the user putting Fuseproject's design reputation on the line.[38][39] Shortly after the criticism, the company closed.

Awards and honors Edit

Additionally, Béhar is the only designer to have received two Index: Awards, with an additional nomination for his design of Puma's "Clever Little Bag."[40]

Exhibitions and museum collections Edit

Solo exhibitions Edit

Group exhibitions Edit

  • 2012 - Béhar's work, Alef of Life was a touring exhibition at the Contemporary Jewish Museum in San Francisco, as part of the exhibit "Do Not Destroy: Trees, Art, and Jewish Thought: An Exhibition and The Dorothy Saxe Invitational".[57]

Béhar's work has work in the permanent collection at the Museum of Modern Art (MoMA) in New York City,[58] and SFMoMA.[59] Béhar is on the board of trustees for SFMoMA.[60]

References Edit

  1. ^ Nussbaum, Bruce (3 July 2010). "Designers are the New Drivers of American Entrepreneurialism". FastCo.Design. Archived from the original on 2012-01-01. Retrieved 3 January 2012.
  2. ^ "{title}". Archived from the original on 2014-07-14. Retrieved 2014-06-03.
  3. ^ a b "IDSA's IDEA Awards 2010". Fast Company. Retrieved 3 January 2012.
  4. ^ Zinko, Carolyne (15 January 2012). "Designer of the Future". SF Chronicle. Retrieved 1 February 2012.
  5. ^ "WHY Magazine - Herman Miller". www.hermanmiller.com. Archived from the original on 2013-06-13. Retrieved 2016-04-12.
  6. ^ "SAYL Chair". Smart Furniture. Archived from the original on 2012-03-09. Retrieved 1 February 2012.
  7. ^ a b "The Maker's Mark: Yves Behar is the man behind Silicon Valley's most beautiful gadgets". The Verge. 6 August 2014. Archived from the original on 4 August 2023. Retrieved 2016-04-12.
  8. ^ Murrow, Lauren. "It's Yves Behar's World". Modern Luxury. Archived from the original on 2014-07-02. Retrieved 12 April 2013.
  9. ^ "Yves Behar: Fuseproject Founder". ArtCenter College of Design. Archived from the original on 2016-04-14. Retrieved 2016-04-12.
  10. ^ "Ybehar | California College of the Arts". Archived from the original on July 17, 2012. Retrieved April 22, 2013.
  11. ^ "Dwell on Design - Yves Behar". Dwell. Archived from the original on 2009-08-24. Retrieved 1 February 2012.
  12. ^ "Sustainability and notions of social good are the new values of the twenty-first century, and designers need to integrate them into every project they do, every relationship with industry that they have. We have a huge role to play in ensuring that these values are seen as assets; they must help create a product that is incredibly attractive, delightful, exciting, and commercially viable," from the foreword by Behar in: Blossom, Eve (2011)Material Change: Design Thinking and the Social Entrepreneurship Movement Archived 2012-06-30 at the Wayback Machine p.6., Bellerophon Publications, Inc. ISBN 9781935202455
  13. ^ "The Team, Yves Béhar". Cradle to Cradle Products Innovation Institute. Archived from the original on 2016-04-28. Retrieved 2016-04-12.
  14. ^ Perlroth, Nicole. "Yves Behar: World's 7 Most Important People in Design". Forbes. Archived from the original on 2012-01-06. Retrieved 1 February 2012.
  15. ^ a b c "Technology company Jawbone goes into liquidation". Dezeen. 2017-07-11. Archived from the original on 2017-12-01. Retrieved 2017-11-29.
  16. ^ "Yves Behar and Jawbone's "Up" is an App-Powered Wristband Promoting Healthy Living Read more: Yves Behar and Jawbone's "Up" is an App-Powered Wristband Promoting Healthy Living". Inhabitat. Archived from the original on 2011-12-10. Retrieved 1 February 2012.
  17. ^ "advertising: Aliph's Jawbone ad campaign | ceft and company new york". www.ceftandcompany.com. Archived from the original on 2016-06-09. Retrieved 2016-06-23.
  18. ^ "Jawbone Campaign and PR Visuals". ceft and company new york. Archived from the original on 2013-10-29. Retrieved October 28, 2013.
  19. ^ "OLPC". FastCo Design. 10 January 2012. Archived from the original on 2012-02-14. Retrieved 2012-02-01.
  20. ^ Guglielmo, Connie. "OLPC Still Bringing Tech 'Dreams' To Needy Kids With Very Cool Green Gadgets". Forbes. Archived from the original on 2014-01-14. Retrieved 10 January 2014.
  21. ^ "A New Vibrator by Yves Behar Arouses Our Interest". Fast Company. 3 November 2009. Archived from the original on 2012-01-08. Retrieved 1 February 2012.
  22. ^ "Peel Turns your iPhone into a universal remote". Engadget. Engagdget. Archived from the original on 2011-12-28. Retrieved 1 February 2012.
  23. ^ "Mint Cleaner". Apartment Therapy. Archived from the original on 2012-07-12. Retrieved 1 February 2012.
  24. ^ "Herman Miller Aims at Office Depot, With $399 Task Chair by Yves Behar". FastCo Design. 2010-10-07. Archived from the original on 2011-08-30. Retrieved 2012-02-01.
  25. ^ "Yves Behar - design aiuta a vivere meglio -". wisesociety.it (in Italian). Archived from the original on 2016-03-20. Retrieved 2016-04-12.
  26. ^ Bigelow, Catherine (24 May 2011). "Tipping Point Gala". SF Chronicle. Archived from the original on 2011-05-26. Retrieved 1 February 2012.
  27. ^ "SPRING Accelerator". SPRING Accelerator. Archived from the original on 2016-01-18. Retrieved 2016-01-20.
  28. ^ Merrill, Austin (2015-12-01). "An Accelerator That Believes Businesses and Girls Are the Keys to Africa's Future". Vanity Fair Magazine. Archived from the original on 2016-01-19. Retrieved 2016-01-20.
  29. ^ "NYC Condom". Dexigner. 17 February 2008. Archived from the original on 2013-10-13. Retrieved 1 February 2012.
  30. ^ a b "OUYA: A New Kind of Video Game Console". Kickstarter. Archived from the original on 2016-04-11. Retrieved 2016-04-12.
  31. ^ Rose, Steve (18 September 2012). "SodaStream: Yves Béhar's fizzy drinks machine for the future". The Guardian. London. Archived from the original on 2014-02-19. Retrieved 5 October 2012.
  32. ^ "Industrial Designer Yves Behar Joins Forces with Movado". Forbes. 2015-10-06. Archived from the original on 2016-09-27. Retrieved 2017-09-19.
  33. ^ "The Best Co-Sleepers and Bassinets". The New York Times. 2021-03-25. ISSN 0362-4331.
  34. ^ Keller, Hadley (March 2017). "Yves Béhar's Cobalt Security Guard Is the Future of Robotics". Architectural Digest. Retrieved 2020-04-28.
  35. ^ "Inside Yves Béhar and Sabrina Buell's High-Tech San Francisco Home". Vogue. 30 May 2016. Archived from the original on 2016-05-31. Retrieved 2016-05-30.
  36. ^ "Bjarke Ingels, Yves Behar and more share Burning Man 2017 memories". Dezeen. 2017-09-11. Archived from the original on 2017-12-01. Retrieved 2017-11-28.
  37. ^ "Intel Capital invests additional funding in a buggy smart cup". TechCrunch. 2016-06-16. Retrieved 2021-03-10.
  38. ^ a b "Silicon Valley's $400 Juicer May Be Feeling the Squeeze". Bloomberg.com. 2017-04-19. Retrieved 2023-06-11.
  39. ^ a b Aouf, Rima Sabina (2017-04-20). "Yves Behar's Juicero juicer has its reputation shredded by social media". Dezeen. Retrieved 2023-06-11.
  40. ^ "INDEX: AWARD WINNER YVES BEHAR IS DOING GOOD". Archived from the original on 2016-03-04. Retrieved 2014-06-03.
  41. ^ "Past Benefits | Swiss Institute". Archived from the original on 2017-11-28. Retrieved 2017-11-27.
  42. ^ "Design Visionary, Yves Béhar". DesignMiami. Archived from the original on 2015-12-08. Retrieved 2015-12-08.
  43. ^ "THE WORLD'S TOP 10 MOST INNOVATIVE COMPANIES IN DESIGN". FastCompany. 2014. Archived from the original on 2014-06-04. Retrieved 2014-06-03.
  44. ^ "Fuseproject Featured on CNN's The Next List". IDSA. Archived from the original on 2012-03-07. Retrieved 2012-03-02.
  45. ^ "OLPC wins INDEX". Global Literacy Foundation. Archived from the original on 2013-11-03. Retrieved 1 February 2012.
  46. ^ Slevin, Jacob (30 August 2011). "Designer Yves Béhar Helps Children of Mexico See Better". Huffington Post. Archived from the original on 2013-08-10. Retrieved 7 February 2012.
  47. ^ "Autopia Yves Béhar: European car industry is tragically outdated". Wired UK. Archived from the original on 2012-01-19. Retrieved 1 February 2012.
  48. ^ "SAYL". Indesign Live. 27 June 2011. Archived from the original on 2012-07-25. Retrieved 7 February 2012.
  49. ^ "Yves Behar". Design Indaba. Archived from the original on 2011-07-11. Retrieved 7 February 2012.
  50. ^ Higgins, Charlotte (19 March 2008). "Hand-powered laptop for poorer countries wins award". The Guardian. London. Archived from the original on 2014-10-06. Retrieved 4 January 2012.
  51. ^ Van Dyk, Deidre (14 August 2007). "Top 25 Visionaries". Time Magazine. Archived from the original on 2012-01-26. Retrieved 4 January 2012.
  52. ^ "The Power of Design". Cooltown Studios. Archived from the original on 2011-11-27. Retrieved 7 February 2012.
  53. ^ "The Earth Awards". Archived from the original on 2012-04-23. Retrieved 2012-02-01.
  54. ^ "Yves Béhar | People". Collection of Cooper Hewitt, Smithsonian Design Museum. Archived from the original on 2017-03-24. Retrieved 2018-05-02.
  55. ^ "SF Moma". MoCo. Archived from the original on 2012-04-09. Retrieved 1 February 2012.
  56. ^ "Yves Behar". Design Within Reach. Archived from the original on 2012-01-20. Retrieved 7 February 2012.
  57. ^ "The CJM | Do Not Destroy: Trees, Art, and Jewish Thought: An Exhibition and The Dorothy Saxe Invitational". www.thecjm.org. Archived from the original on 2018-05-02. Retrieved 2018-05-02.
  58. ^ "Yves Béhar | MoMA". The Museum of Modern Art. Archived from the original on 2016-12-21. Retrieved 2016-12-15.
  59. ^ "Yves Béhar fuseproject/design series 2". SFMOMA. Archived from the original on 2016-12-20. Retrieved 2016-12-15.
  60. ^ "Yves Béhar Joins SFMOMA Board of Trustees". SFMOMA. Archived from the original on 2016-12-20. Retrieved 2016-12-15.

External links Edit