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Jimmyjane is a privately held company that was in San Francisco, California then moved to Larkspur, CA which produces high-end, design-oriented sexual accessories including vibrators and sex toys. Ethan Imboden, the company’s founder and creative director, launched the company in 2003.[1][2][3] In October 2014, Robert Rheaume became the president.[4]

Jimmyjane's product collection ranges from lotions, games, blindfolds and massage candles to award-winning vibrators,[5] which include flagship steel, gold and platinum models. The products are designed in-house, and have been recognized with AIGA, ID and IDSA design awards.[6]

In 2009, Jimmyjane released the first vibrator in their Pleasure to the People series, a design collaboration between Founder, Ethan Imboden, and designer Yves Béhar. The first release in the series was the Form 2 Waterproof Rechargeable Vibrator, which was followed by Form 3, and Form 4 which completed the series after three years.[7]

In May 2013, the vibrators were featured on the Rachael Ray show.[8] In 2014, Imboden was a keynote speaker at the XBIZ adult entertainment industry convention in Los Angeles, in a speech about sex toys.[9]

Over the course of 2015, Forms 1, 5 and 8 were released, as well as the LiveSexy line that are lower priced versions of the premium Form products.[4]


  1. ^ "Jimmyjane's Founder". Retrieved 14 September 2014.
  2. ^ "Can a Better Vibrator Inspire an Age of Great American Sex? - The Atlantic". The Atlantic. 14 May 2012. Retrieved 14 September 2014.
  3. ^ "GQ Magazine". GQ. Archived from the original on 13 September 2014. Retrieved 14 September 2014.
  4. ^ a b Pleasing the Masses The Verge, March 29, 2016
  5. ^ "Gift Guide: Jimmyjane Form 6 Massager - TechCrunch". TechCrunch. 16 November 2012. Retrieved 14 September 2014.
  6. ^ W, Rachel. "Jimmyjane FORM 3 Wins IDEA Silver 2011". IDSA Award Winners. Retrieved 6 March 2012.
  7. ^ Walker, Alissa. "New vibrator from Yves Behar arouses our interest". Fast Company. Retrieved 7 March 2012.
  8. ^ "Rachael Ray Tries a Jimmyjane Sex Toy on National TV Showing Couples... -- SAN FRANCISCO, May 22, 2013 /PRNewswire-iReach/ --". 22 May 2013. Retrieved 14 September 2014.
  9. ^ "Amazon Sells 60,000 Sex Toys and Related Products? Welcome to Sex 4.0 - Hedo Swing Lifestylers Blog". Hedo Swing Lifestylers Blog. Retrieved 14 September 2014.

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