World Emoji Day
World Emoji Day is an unofficial holiday celebrated on July 17. The day is deemed a "global celebration of emoji" and is celebrated with emoji events and product releases. Celebrated annually since 2014, NBC reported that the day was Twitter's top trending item on July 17 in 2015.
The New York Times reported that Burge created this on July 17 "based on the way the calendar emoji is shown on iPhones". For the first World Emoji Day, Burge told The Independent "there were no formal plans put in place" other than choosing the date. The Washington Post suggested in 2018 that readers use this day to "communicate with only emoji."
On World Emoji Day 2015, Pepsi launched PepsiMoji which included an emoji keyboard and custom World Emoji Day Pepsi cans and bottles. These were originally released in Canada, and expanded to 100 markets in 2016..
In 2016, Sony Pictures Animation used World Emoji Day to announce T. J. Miller as the first cast member for The Emoji Movie, Google released “a series of new emoji that are more inclusive of women from diverse backgrounds” and Emojipedia launched the first World Emoji Awards. Other World Emoji Day announcements in 2016 came from Disney, General Electric, Twitter, and Coca-Cola.
In 2017, Apple used World Emoji Day to announce its new emojis on iOS, London's Royal Opera House presented 20 operas and ballets in emoji form, Google announced the end of its “blob emojis” and winners of the World Emoji Awards were announced from the trading floor of the New York Stock Exchange and broadcast on Cheddar.
As mentioned above Kim Kardashian did indeed release her Kimoji fragrance line on World Emoji Day 2018. With emoji like shapes and her own coined named Kimoji there are no surprises she timed this up perfectly to celebrate both World Emoji Day and the release of her new fragrance line. 
Maggie Gyllenhaal, Andrew Rannells and Olivia Palermo attended the Pepsi World Emoji Day Red Carpet event in 2016. In 2017 Paula Abdul, Maya Rudolph, Liam Aiken, Jeremy Burge and Fern Mallis at the Saks Fifth Avenue red carpet on World Emoji Day.
The Empire State Building was lit in "emoji yellow" for World Emoji Day in 2017 and the New York Stock Exchange Closing Bell was rung by Jake T. Austin of The Emoji Movie and Jeremy Burge from Emojipedia. A Guinness World Record was attempted in Dubai on World Emoji Day in 2017 for the "largest gathering of people dressed as emojis".
In the newsEdit
AdWeek released an article of all the crazy and unique ways people around the world are celebrating World Emoji Day in 2018. From the U.S. Army to Nissan Middle East, everyone wants to prove they are celebrating too. 
In 2018, Apple decided to celebrate World Emoji Day big. Apple released over 70 new emojis on July 17, 2018. From new animals to new characters Apple is attempting to include just about everyone. 
- Mastroianni, Brian (15 July 2016). "For World Emoji Day, Twitter reveals the most popular emoji around the globe". CBS News. Retrieved 16 July 2016.
- Newton, Jennifer (2017-09-15). "These are the 12 dates you should have in pencilled in your diary... from national hug day to world emoji day". The Sun. Retrieved 2017-09-16.
- "World Emoji Day". World Emoji Day. Retrieved 17 July 2016.
- Beall, Abigaill (16 July 2016). "17 July is World Emoji Day". Daily Mail. Retrieved 17 July 2016.
- "Twitter reveals Canada's favourite emojis in honour of World Emoji Day | Toronto Star". thestar.com. Retrieved 2017-06-12.
- "World Emoji Day: Why It's on July 17". NBC New York. Retrieved 2017-06-12.
- David, Javier (17 July 2016). "World Emoji Day finds its place on a packed calendar of holidays". CNBC.
- O'Neill Deighan, Emma (17 July 2015). "It's World Emoji Day, how will you celebrate?". Belfast Live. Retrieved 21 April 2016.
- Varn, Kathryn (25 April 2016). "The emoji inspired by a work of art". Universo Online. Retrieved 28 April 2016.
- Griffin, Andrew (17 July 2016). "World Emoji Day: Meet the man whose life work is cataloguing emoji". The Independent. Retrieved 18 July 2016.
- Barron, Christina (2018-01-01). "Mark your 2018 calendar with these fun and funny holidays". Washington Post. ISSN 0190-8286. Retrieved 2018-01-03.
- "Calendar Emoji". Emojipedia.
- "Android 7.1 Emoji Changelog". Emojipedia. 2016-10-21. Retrieved 2017-06-12.
- Fera, Rae Ann. "Pepsi Celebrates World Emoji Day With More Emoji". Fast Company. Retrieved 30 May 2016.
- Nudd, Tim Ann. "Pepsi Is About to Unleash Emojis on Its Bottles and Cans Globally This Summer". AdWeek.
- Sony Pictures Animation (July 17, 2016). "Emoji Movie: Express Yourself - T.J. Miller Audition". Twitter.
- Mastroianni, Brian. "Powerful women welcome new female emoji". CBS News.
- World Emoji Awards (July 18, 2016). "Winner of Best New Emoji for 2016". Twitter.
- Kimm, Matt. "Google Celebrates World Emoji Day With Gender Diversity". Inverse.
- Romano, Nick. "World Emoji Day: Zootopia emoji video, more celebrate Internet holiday". Entertainment Weekly.
- McCarthy, John. "How brands marked #WorldEmojiDay on Twitter". The Drum.
- Salam, Maya (2017-07-17). "Meet Apple's New Emojis: Zombies, Hijabs and Sandwiches Included". The New York Times. ISSN 0362-4331. Retrieved 2017-07-21.
- Hern, Alex (2017-07-17). "Apple marks World Emoji Day with beards, headscarves and breastfeeding". The Guardian. ISSN 0261-3077. Retrieved 2017-10-09.
- "Emojis honoured in world celebration". BBC News. 2017-07-17. Retrieved 2017-09-16.
- "Emojipedia founder talks the past, present and future of emoji". Engadget. Retrieved 2018-04-13.
- Desk, BWW News. "Winners of World Emoji Awards to be Announced on World Emoji Day". Retrieved 2017-07-21.
- Awards, World Emoji (2017-07-18). "Congratulations to Person Facepalming! Winner of Best New Emoji". World Emoji Awards. Retrieved 2018-01-03.
- Starnes, Anna (2017-07-16). "It's World Emoji day tomorrow and you can vote for your favourite". cambridgenews. Retrieved 2017-07-21.
- Schmidt, Ingrid. "Kim Kardashian West Talks Her First KKW Beauty Store Opening in L.A., Political Activism and More". The Hollywood Reporter. Retrieved 2018-06-20.
- "Pepsi Celebrates World Emoji Day | Times Square Chronicles". t2conline.com. Retrieved 2017-10-09.
- "*Heart Eyes* and More—Celebrities Share Their Favorite Emojis Ahead of World Emoji Day". InStyle.com. Retrieved 2017-10-09.
- "Saks Fifth Avenue x The Emoji Movie". newyorkstyleguide.com. Retrieved 2017-10-09.
- WWD, Lisa Lockwood | (2017-07-18). "Saks Fifth Avenue, Sony team up for 'The Emoji Movie' merchandise". Los Angeles Times. ISSN 0458-3035. Retrieved 2017-10-09.
- Sequin, Molly. "The Empire State Building will light up 'emoji yellow' for World Emoji Day". Mashable. Retrieved 2017-07-21.
- "Sony's The Emoji Movie Rings the NYSE Closing Bell". www.nyse.com. Retrieved 2017-07-21.
- "This weekend Dubai Mall is going to be filled with people dressed as Emojis. Yes, really..." What's On Dubai. 2017-07-11. Retrieved 2017-10-09.
- "Hold onto your hats emoji fans: There's going to be an emoji musical". 2018-06-20. Retrieved 2018-06-28.
- Markson, Sharri (8 June 2015). "A Julie and Hugh affair". The Australian. Retrieved 30 May 2016.
- Stocks, Karen (16 July 2015). "Add a little colour to your Tweets on #WorldEmojiDay". Twitter. Retrieved 30 May 2016.
- "Julie Bishop celebrates World Emoji Day". ABC News. 2016-07-17. Retrieved 2018-07-10.
- Kimmorley, Sarah (2015-07-17). "#WorldEmojiDay is on the same day as emoji fan Julie Bishop's birthday". Business Insider Australia. Retrieved 2018-07-10.
- "Paul Ryan Joins the #WorldEmojiDay Fun: 'I Go Crazy on Emojis'". www.mediaite.com. Retrieved 2017-10-23.
- Moran, Lee (2017-07-18). "Paul Ryan's Attempt At Being A Relatable 'Emoji Guy' Backfires". Huffington Post. Retrieved 2017-10-23.
- Koerber, Brian. "Paul Ryan tried to be #relatable on emoji day and it did not go well at all". Mashable. Retrieved 2017-10-23.