World Emoji Day
World Emoji Day is an unofficial holiday celebrated on July 17. The day is deemed a "global celebration of emoji" and is celebrated with emoji events and product releases. Celebrated annually since 2014, NBC reported that the day was Twitter's top trending item on July 17 in 2015.
The New York Times reported that Burge created this on July 17 "based on the way the calendar emoji is shown on iPhones". For the first World Emoji Day, Burge told The Independent "there were no formal plans put in place" other than choosing the date.
On World Emoji Day 2015, Pepsi launched PepsiMoji which included an emoji keyboard and custom World Emoji Day Pepsi cans and bottles. These were originally released in Canada, and expanded to 100 markets in 2016.
Sony Pictures Animation used World Emoji Day 2016 to announce T. J. Miller as the first cast member for The Emoji Movie. Google released “a series of new emoji that are more inclusive of women from diverse backgrounds and all walks of life”, and Emojipedia used July 17 to launch the first World Emoji Awards.
In 2017 the Empire State Building was lit "emoji yellow" for World Emoji Day, Apple used the day to announce support for new emojis on iOS, winners of the World Emoji Awards were announced and the New York Stock Exchange Closing Bell was rung by Jake T. Austin and Tony Leondis of The Emoji Movie and Jeremy Burge from Emojipedia.
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- World Emoji Awards (July 18, 2016). "Winner of Best New Emoji for 2016". Twitter.
- Kimm, Matt. "Google Celebrates World Emoji Day With Gender Diversity". Inverse.
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- Sequin, Molly. "The Empire State Building will light up 'emoji yellow' for World Emoji Day". Mashable. Retrieved 2017-07-21.
- Salam, Maya (2017-07-17). "Meet Apple’s New Emojis: Zombies, Hijabs and Sandwiches Included". The New York Times. ISSN 0362-4331. Retrieved 2017-07-21.
- Desk, BWW News. "Winners of World Emoji Awards to be Announced on World Emoji Day". Retrieved 2017-07-21.
- Starnes, Anna (2017-07-16). "It's World Emoji day tomorrow and you can vote for your favourite". cambridgenews. Retrieved 2017-07-21.
- "Sony's The Emoji Movie Rings the NYSE Closing Bell". www.nyse.com. Retrieved 2017-07-21.