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World Emoji Day is an unofficial holiday celebrated on July 17.[1][2] The day is deemed a "global celebration of emoji"[3] and is celebrated with emoji events and product releases.[4] Celebrated annually since 2014,[5] NBC reported that the day was Twitter's top trending item on July 17 in 2015.[6]



World Emoji Day is "the brainchild of Jeremy Burge"[7] according to CNBC who stated that "London-based founder of Emojipedia created it" in 2014.[8]

The New York Times reported that Burge created this on July 17 "based on the way the calendar emoji is shown on iPhones".[9] For the first World Emoji Day, Burge told The Independent "there were no formal plans put in place"[10] other than choosing the date. The Washington Post suggested in 2018 that readers use this day to "communicate with only emoji."[11]

Google changed the appearance of Unicode character U+1F4C5 📅 CALENDAR[12] in 2016 to display July 17 on Android, Gmail and Hangouts products.[13]


On World Emoji Day 2015, Pepsi launched PepsiMoji which included an emoji keyboard and custom World Emoji Day Pepsi cans and bottles.[14] These were originally released in Canada, and expanded to 100 markets in 2016.[15]

In 2016, Sony Pictures Animation used World Emoji Day to announce T. J. Miller as the first cast member for The Emoji Movie,[16] Google released “a series of new emoji that are more inclusive of women from diverse backgrounds”[17] and Emojipedia launched the first World Emoji Awards.[18] Other World Emoji Day announcements in 2016 came from Disney,[19] General Electric, Twitter, and Coca-Cola.[20][21]

In 2017, Apple used World Emoji Day to announce its new emojis on iOS,[22][23] London's Royal Opera House presented 20 operas and ballets in emoji form[24] and winners of the World Emoji Awards[25] were announced[26] from the trading floor of the New York Stock Exchange and broadcast on Cheddar.[27]


The Empire State Building was lit in "emoji yellow" for World Emoji Day in 2017[28][24] and the New York Stock Exchange Closing Bell was rung by Jake T. Austin of The Emoji Movie and Jeremy Burge from Emojipedia.[29]

A Guinness World Record was attempted in Dubai on World Emoji Day in 2017 for the "largest gathering of people dressed as emojis".[30]

Guests at World Emoji Day events have included Maggie Gyllenhaal, Andrew Rannells and Olivia Palermo at the Pepsi World Emoji Day Red Carpet in 2016[31][32] and Paula Abdul, Maya Rudolph, Liam Aiken, Jeremy Burge and Fern Mallis at the Saks Fifth Avenue red carpet on World Emoji Day in 2017.[33][34]

In the newsEdit

In 2016 Twitter noted that Australia's "emoji-loving" Foreign Minister Julie Bishop[35] shares her birthday with World Emoji Day.[36]

In 2017 US House Speaker Paul Ryan released a video on World Emoji Day claiming he “goes crazy on emojis”[37] which was widely criticized.[38][39]


  1. ^ Mastroianni, Brian (15 July 2016). "For World Emoji Day, Twitter reveals the most popular emoji around the globe". CBS News. Retrieved 16 July 2016. 
  2. ^ Newton, Jennifer (2017-09-15). "These are the 12 dates you should have in pencilled in your diary... from national hug day to world emoji day". The Sun. Retrieved 2017-09-16. 
  3. ^ "World Emoji Day". World Emoji Day. Retrieved 17 July 2016. 
  4. ^ Beall, Abigaill (16 July 2016). "17 July is World Emoji Day". Daily Mail. Retrieved 17 July 2016. 
  5. ^ "Twitter reveals Canada's favourite emojis in honour of World Emoji Day | Toronto Star". Retrieved 2017-06-12. 
  6. ^ "World Emoji Day: Why It's on July 17". NBC New York. Retrieved 2017-06-12. 
  7. ^ David, Javier (17 July 2016). "World Emoji Day finds its place on a packed calendar of holidays". CNBC. 
  8. ^ O'Neill Deighan, Emma (17 July 2015). "It's World Emoji Day, how will you celebrate?". Belfast Live. Retrieved 21 April 2016. 
  9. ^ Varn, Kathryn (25 April 2016). "The emoji inspired by a work of art". Universo Online. Retrieved 28 April 2016. 
  10. ^ Griffin, Andrew (17 July 2016). "World Emoji Day: Meet the man whose life work is cataloguing emoji". The Independent. Retrieved 18 July 2016. 
  11. ^ Barron, Christina (2018-01-01). "Mark your 2018 calendar with these fun and funny holidays". Washington Post. ISSN 0190-8286. Retrieved 2018-01-03. 
  12. ^ "Calendar Emoji". Emojipedia. 
  13. ^ "Android 7.1 Emoji Changelog". Emojipedia. 2016-10-21. Retrieved 2017-06-12. 
  14. ^ Fera, Rae Ann. "Pepsi Celebrates World Emoji Day With More Emoji". Fast Company. Retrieved 30 May 2016. 
  15. ^ Nudd, Tim Ann. "Pepsi Is About to Unleash Emojis on Its Bottles and Cans Globally This Summer". AdWeek. 
  16. ^ Sony Pictures Animation (July 17, 2016). "Emoji Movie: Express Yourself - T.J. Miller Audition". Twitter. 
  17. ^ Mastroianni, Brian. "Powerful women welcome new female emoji". CBS News. 
  18. ^ World Emoji Awards (July 18, 2016). "Winner of Best New Emoji for 2016". Twitter. 
  19. ^ Kimm, Matt. "Google Celebrates World Emoji Day With Gender Diversity". Inverse. 
  20. ^ Romano, Nick. "World Emoji Day: Zootopia emoji video, more celebrate Internet holiday". Entertainment Weekly. 
  21. ^ McCarthy, John. "How brands marked #WorldEmojiDay on Twitter". The Drum. 
  22. ^ Salam, Maya (2017-07-17). "Meet Apple's New Emojis: Zombies, Hijabs and Sandwiches Included". The New York Times. ISSN 0362-4331. Retrieved 2017-07-21. 
  23. ^ Hern, Alex (2017-07-17). "Apple marks World Emoji Day with beards, headscarves and breastfeeding". The Guardian. ISSN 0261-3077. Retrieved 2017-10-09. 
  24. ^ a b "Emojis honoured in world celebration". BBC News. 2017-07-17. Retrieved 2017-09-16. 
  25. ^ Desk, BWW News. "Winners of World Emoji Awards to be Announced on World Emoji Day". Retrieved 2017-07-21. 
  26. ^ Awards, World Emoji (2017-07-18). "Congratulations to Person Facepalming! Winner of Best New Emoji". World Emoji Awards. Retrieved 2018-01-03. 
  27. ^ Starnes, Anna (2017-07-16). "It's World Emoji day tomorrow and you can vote for your favourite". cambridgenews. Retrieved 2017-07-21. 
  28. ^ Sequin, Molly. "The Empire State Building will light up 'emoji yellow' for World Emoji Day". Mashable. Retrieved 2017-07-21. 
  29. ^ "Sony's The Emoji Movie Rings the NYSE Closing Bell". Retrieved 2017-07-21. 
  30. ^ "This weekend Dubai Mall is going to be filled with people dressed as Emojis. Yes, really..." What's On Dubai. 2017-07-11. Retrieved 2017-10-09. 
  31. ^ "Pepsi Celebrates World Emoji Day | Times Square Chronicles". Retrieved 2017-10-09. 
  32. ^ "*Heart Eyes* and More—Celebrities Share Their Favorite Emojis Ahead of World Emoji Day". Retrieved 2017-10-09. 
  33. ^ "Saks Fifth Avenue x The Emoji Movie". Retrieved 2017-10-09. 
  34. ^ WWD, Lisa Lockwood | (2017-07-18). "Saks Fifth Avenue, Sony team up for 'The Emoji Movie' merchandise". Los Angeles Times. ISSN 0458-3035. Retrieved 2017-10-09. 
  35. ^ Markson, Sharri (8 June 2015). "A Julie and Hugh affair". The Australian. Retrieved 30 May 2016. 
  36. ^ Stocks, Karen (16 July 2015). "Add a little colour to your Tweets on #WorldEmojiDay". Twitter. Retrieved 30 May 2016. 
  37. ^ "Paul Ryan Joins the #WorldEmojiDay Fun: 'I Go Crazy on Emojis'". Retrieved 2017-10-23. 
  38. ^ Moran, Lee (2017-07-18). "Paul Ryan's Attempt At Being A Relatable 'Emoji Guy' Backfires". Huffington Post. Retrieved 2017-10-23. 
  39. ^ Koerber, Brian. "Paul Ryan tried to be #relatable on emoji day and it did not go well at all". Mashable. Retrieved 2017-10-23. 

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