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World Emoji Day is an unofficial holiday celebrated on July 17.[1] The day is deemed a "global celebration of emoji"[2] and is celebrated with emoji events and product releases.[3] Celebrated annually since 2014,[4] NBC reported that the day was Twitter's top trending item on July 17 in 2015.[5]



World Emoji Day is "the brainchild of Jeremy Burge"[6] according to CNBC who stated that "London-based founder of Emojipedia created it" in 2014.[7]

The New York Times reported that Burge created this on July 17 "based on the way the calendar emoji is shown on iPhones".[8] For the first World Emoji Day, Burge told The Independent "there were no formal plans put in place"[9] other than choosing the date.

Google changed the appearance of Unicode character U+1F4C5 📅 CALENDAR[10] to display July 17 on Android, Gmail and Hangouts products in 2016.[11]


On World Emoji Day 2015, Pepsi launched PepsiMoji which included an emoji keyboard and custom World Emoji Day Pepsi cans and bottles.[12] These were originally released in Canada, and expanded to 100 markets in 2016.[13]

Sony Pictures Animation used World Emoji Day 2016 to announce T. J. Miller as the first cast member for The Emoji Movie.[14] Google released “a series of new emoji that are more inclusive of women from diverse backgrounds and all walks of life”,[15] and Emojipedia used July 17 to launch the first World Emoji Awards.[16]

Other companies that made emoji-related announcements on World Emoji Day 2016 included Google, Disney,[17] General Electric, Twitter, and Coca-Cola.[18][19]

In 2017 the Empire State Building was lit "emoji yellow" for World Emoji Day[20], Apple used the day to announce support for new emojis on iOS[21], winners of the World Emoji Awards[22] were announced[23] and the New York Stock Exchange Closing Bell was rung by Jake T. Austin and Tony Leondis of The Emoji Movie and Jeremy Burge from Emojipedia.[24]


  1. ^ Mastroianni, Brian (15 July 2016). "For World Emoji Day, Twitter reveals the most popular emoji around the globe". CBS News. Retrieved 16 July 2016. 
  2. ^ "World Emoji Day". World Emoji Day. Retrieved 17 July 2016. 
  3. ^ Beall, Abigaill (16 July 2016). "17 July is World Emoji Day". Daily Mail. Retrieved 17 July 2016. 
  4. ^ "Twitter reveals Canada’s favourite emojis in honour of World Emoji Day | Toronto Star". Retrieved 2017-06-12. 
  5. ^ "World Emoji Day: Why It's on July 17". NBC New York. Retrieved 2017-06-12. 
  6. ^ David, Javier (17 July 2016). "World Emoji Day finds its place on a packed calendar of holidays". CNBC. 
  7. ^ O'Neill Deighan, Emma (17 July 2015). "It’s World Emoji Day, how will you celebrate?". Belfast Live. Retrieved 21 April 2016. 
  8. ^ Varn, Kathryn (25 April 2016). "The emoji inspired by a work of art". Universo Online. Retrieved 28 April 2016. 
  9. ^ Griffin, Andrew (17 July 2016). "World Emoji Day: Meet the man whose life work is cataloguing emoji". The Independent. Retrieved 18 July 2016. 
  10. ^ "Calendar Emoji". Emojipedia. 
  11. ^ "Android 7.1 Emoji Changelog". Emojipedia. 2016-10-21. Retrieved 2017-06-12. 
  12. ^ Fera, Rae Ann. "Pepsi Celebrates World Emoji Day With More Emoji". Fast Company. Retrieved 30 May 2016. 
  13. ^ Nudd, Tim Ann. "Pepsi Is About to Unleash Emojis on Its Bottles and Cans Globally This Summer". AdWeek. 
  14. ^ Sony Pictures Animation (July 17, 2016). "Emoji Movie: Express Yourself - T.J. Miller Audition". Twitter. 
  15. ^ Mastroianni, Brian. "Powerful women welcome new female emoji". CBS News. 
  16. ^ World Emoji Awards (July 18, 2016). "Winner of Best New Emoji for 2016". Twitter. 
  17. ^ Kimm, Matt. "Google Celebrates World Emoji Day With Gender Diversity". Inverse. 
  18. ^ Romano, Nick. "World Emoji Day: Zootopia emoji video, more celebrate Internet holiday". Entertainment Weekly. 
  19. ^ McCarthy, John. "How brands marked #WorldEmojiDay on Twitter". The Drum. 
  20. ^ Sequin, Molly. "The Empire State Building will light up 'emoji yellow' for World Emoji Day". Mashable. Retrieved 2017-07-21. 
  21. ^ Salam, Maya (2017-07-17). "Meet Apple’s New Emojis: Zombies, Hijabs and Sandwiches Included". The New York Times. ISSN 0362-4331. Retrieved 2017-07-21. 
  22. ^ Desk, BWW News. "Winners of World Emoji Awards to be Announced on World Emoji Day". Retrieved 2017-07-21. 
  23. ^ Starnes, Anna (2017-07-16). "It's World Emoji day tomorrow and you can vote for your favourite". cambridgenews. Retrieved 2017-07-21. 
  24. ^ "Sony's The Emoji Movie Rings the NYSE Closing Bell". Retrieved 2017-07-21. 

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