World Emoji Day
World Emoji Day is an unofficial holiday celebrated on July 17. The day is deemed a "global celebration of emoji" and is celebrated with emoji events and product releases. Celebrated annually since 2014, NBC reported that the day was Twitter's top trending item on July 17 in 2015.
The New York Times reported that Burge created this on July 17 "based on the way the calendar emoji is shown on iPhones". For the first World Emoji Day, Burge told The Independent "there were no formal plans put in place" other than choosing the date.
On World Emoji Day 2015, Pepsi launched PepsiMoji which included an emoji keyboard and custom World Emoji Day Pepsi cans and bottles. These were originally released in Canada, and expanded to 100 markets in 2016.
In 2016, Sony Pictures Animation used World Emoji Day to announce T. J. Miller as the first cast member for The Emoji Movie, Google released “a series of new emoji that are more inclusive of women from diverse backgrounds” and Emojipedia launched the first World Emoji Awards. Other World Emoji Day announcements in 2016 came from Disney, General Electric, Twitter, and Coca-Cola.
In 2017, Apple used World Emoji Day to announce its new emojis on iOS, London's Royal Opera House presented 20 operas and ballets in emoji form and winners of the World Emoji Awards were announced from the trading floor of the New York Stock Exchange and broadcast on Cheddar.
The Empire State Building was lit in "emoji yellow" for World Emoji Day in 2017 and the New York Stock Exchange Closing Bell was rung by Jake T. Austin of The Emoji Movie and Jeremy Burge from Emojipedia.
Guests at World Emoji Day events have included Maggie Gyllenhaal, Andrew Rannells and Olivia Palermo at the Pepsi World Emoji Day Red Carpet in 2016 and Paula Abdul, Maya Rudolph, Liam Aiken, Jeremy Burge and Fern Mallis at the Saks Fifth Avenue red carpet on World Emoji Day in 2017.
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