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William Jovanovich (1920 – 4 December 2001) was an American publisher, author, and businessman of Serbian origin. He served as the director of the publishing firm Harcourt, Brace & World from 1954 to 1991, renamed Harcourt, Brace, Jovanovich in his honor in 1970. He also owned SeaWorld marine parks, and wrote both fiction and non-fiction.[1]