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WSRU is Slippery Rock University of Pennsylvania's campus radio station. It is owned by the Student Government Association and the Board of Trustees of SRU. It is operated at a "rocking" 100 watts of power (according to the station's legal sign-off for DJs), serving SRU and the surrounding community. WSRU is run entirely by SRU students and prides itself on providing diversity in its programming for the diverse student population.

WSRU-FM
WSRU 2016 fixed.png
City Slippery Rock, Pennsylvania
Broadcast area Slippery Rock University
Branding WSRU 88.1 FM
Slogan The Voice of The Rock
Frequency 88.1 (MHz)
First air date 1960 (NFTE, closed-circuit radio)
1962 (WNFT)
1980 (WRCK)
September 20th, 1991 (WRSK)
Format College Variety
Power 100 W
Class Class A
Callsign meaning W Slippery Rock University
Former callsigns WNFT (1962-1980)
WRCK (1980-1991)
WRSK (1991-2006)
Owner Slippery Rock University
Website wsrufmradio.wixsite.com
WNFT's only logo, 1962–1980
WRCK's only logo, 1980–1991
WRSK's first logo, used from 1991 to approximately 1994
WRSK's "grunge" logo, 1996
WRSK's logo, 1997. Frequently used in tandem with the 1996 "grunge" logo.
Alternative version, using elements from both the 1996 and 1997 logos.
WRSK's logo, 2000. This logo was only officially used online.
WRSK's logo, 2003
WRSK's final logo, 2005
WSRU's first logo, 2006

Contents

HistoryEdit

News from Thirty-Eight: Closed Circuit RadioEdit

In the first semester of 1960, a closed circuit radio station operated on a nightly schedule in Patterson Hall with a power output of less than 1/10 of one watt. This station originated in room 38 of Patterson Hall and broadcast an hour of recorded music and campus news each evening to the three hundred men living in the dorm. The call letters chosen for the station came from the four initial letters of "News from Thirty-Eight." Hence the call letters "NFTE" and its nickname "Nifty" were adopted. Near the end of the Fall 1960 the transmitting equipment was damaged, and Patterson Hall's radio station went off the air. Several attempts were made to repair the equipment, but the semester came to an end along with the enthusiasm for "NFTE".

WNFT, 1962 - 1980Edit

Slippery Rock State College became a member of the Intercollegiate Broadcasting System (I.B.S.) in 1961, which it remains a member of today. The college officially requests and is granted a FCC license for a 10 watt broadcast at 640kHz AM with the callsign WNFT. WNFT operated on a shoestring budget prior to its launch, reporting a total balance of $110 with no transmission or sound equipment or records. The original transmitter and console were hand-built by engineering professors and students. In addition to equipment, they were also procuring records and tapping all free sources known. These sources included 10 to 30 minute spots of music from the armed services. In December of 1961, WNFT staff sold "Tag Day" tickets for $0.25 each to students to continue to raise the funds needed.

After two years of cooperative student and faculty efforts, WNFT holds an open house in North Hall. Everyone was invited to view and to hear the new 600 kc., 25 watt Slippery Rock radio station. The broadcast radius covered 3 dormitories. The first official broadcast was at 6:00 p.m., a tape of light classical music performed by the Mormon Tabernacle Choir. Despite successfully finding resources to launch, WNFT continues to operate on a shoestring budget, and will do so for many years afterward.

Slippery Rock State College opened a new student union building known as the College Union (later renamed University Union) in 1970, and WNFT relocated to a custom-built studio in C-211, where it remains today. University Union was replaced by the Robert M. Smith Student Center in 2013, leaving WSRU as one of the last occupants of University Union. By 1970, WNFT broadcast from 7am to 2am, 7 days a week, utilizing a top 40 rock format mixed with other common radio features (weather, local news, and public affairs programs). WNFT solicited advertisers to move away from their former shoestring budget.

WNFT launched the Slippery Rock Radio Network in 1971, broadcasting college sports (both at home and away) live to WNFT, as well as local Butler County and New Castle radio stations. This lasted until the early 1980s, although the station continues to broadcast home football & basketball games live to this day.

In 1974, WNFT's news department interviewed Democratic primary candidates Pete Flaherty and Herb Denenberg for Pennsylvania's US Senate election that year. Ironically, the Republican candidate and incumbent Senator in that election, Richard Schweiker, was a two-year attendee of Slippery Rock State College. Schweiker was not invited for an interview. Schweiker went on to win that election and became Secretary of Health and Human Services in 1981.

In 1980, WNFT became WRCK to better reflect the modern campus.

WRCK, 1980 - 1991Edit

In 1980, the WRCK staff selected Gregory Beat, Coordinator of Residence Education and Student Activities, to serve as faculty advisor. He led the station based on his previous work and advisory experience with college radio facilities at WIUM, WVKC, and WRKC.

During Homecoming weekend 1983, the original version of WSRU goes on the air as an educational station, broadcasting from the 2nd floor of the Eisenberg Classroom Building. The programming consists of "block programming," including Jazz, Classical and Orchestral music, Rock, Easy Listening/Soft Rock, Country and Christian themed selections. The Communication Department-run station runs concurrently with the existing WRCK until WSRU ceases operations in 1991. (The license for the original WSRU was later terminated by the FCC in 2006 and then repurchased by WRSK engineer Werner Ullrich, leading to their eventual rebranding.)

In 1990, Slippery Rock University installed and activated a campus-wide digital telephone system. This, in effect, eliminates the broadcast of WRCK-AM, as its carrier current AM transmission was dependent on the old analog telephone lines to the campus residence halls. This marks the end of AM broadcasting of any station on Slippery Rock's campus. As a result, WRCK applies for a new license to build a dedicated FM transmitter. The FCC grants the university a construction permit and the callsign WRSK, which becomes active effective November 30th. Despite WSRU claiming WNFT as its roots and celebrating a 50 year anniversary in 2012, this legally marks the official foundation of the modern campus radio station. Due to having no dedicated transmission equipment, WRCK is only heard in the lobby of University Union from 1990 to 1991.

WRSK, 1991 - 2006Edit

WRSK's first day on-air was September 1st, 1991. This ends the station's 30-year history of closed-circuit broadcasting (whether through carrier current AM or locally). The station launched at 8am local time and played The Rolling Stones' Start Me Up to mark the milestone.

During the 1992 campaign cycle, California governor and former Democratic presidential candidate Jerry Brown calls and is interviewed by Richard Hart, host of WSRU's only talk radio program, "Straight to the Hart."

In 2003, DJ Paul Miller interviewed WWE Legend Mick "Mankind" Foley on the Low Blow Show. Foley then spoke at the University's Union about his time in the WWE.

After the license for the WSRU callsign (which had been owned by the university's communications department) expires in 2005, WRSK purchases the license and becomes WSRU-FM effective December 1st, 2006.

WSRUEdit

In 2012, WSRU celebrated their 50th Anniversary of radio at Slippery Rock University.

In 2013, a short-lived online feed of WSRU is launched, however, this ends shortly after launch due to new FCC regulations on the medium. Due to the relatively low range of the station's FM feed, launching a licensed online broadcast becomes a priority. As of October 2018, this has yet to materialize.

Despite no longer having a formal news operation, WSRU invites four candidates for Slippery Rock's congressional district to hold an interview on-air prior to the 2018 primary.

In October 2018, Democratic nominee for Lieutenant Governor of Pennsylvania, John Fetterman, was interviewed by WSRU news director Madison V. King.[1]

Branding HistoryEdit

  • 1960 (as NFTE): News from Thirty-Eight
  • 1971 - 1981 (as WNFT): The Slippery Rock Radio Network
  • 1980 - mid-1980s (as WRCK): Rock Radio
  • mid-1980s - present (as WRCK, WRSK, and WSRU): The Voice of The Rock
  • 1992 - 1994 (as WRSK): The Station that Rocks the Rock
  • 1992 - 2006: Slippery Rock's Radio Alternative (written in on-campus advertising as The Radio Alternative)
  • 1997 - 2003: World Domination. One Song at a Time.
  • 2002 - 2004: Slippery Rock's College Radio Station
  • 2004 - 2006: Turn Us On. We'll Return the Favor.

Notable alumniEdit

  • Michael T. Muha - Class of 2006. Elected commissioner of Hermitage, Pennsylvania in 2017.
  • Alex Stoyano Summer - Class of 2013, Co-Host of Integrity 3.0 on WSRU. Former producer for WBGG AM Pittsburgh 970 ESPN (In The Locker Room With Tunch and Wolf, Savran On Sports, Savran/Benz), Producer/Former Call Screener for WXDX FM Pittsburgh 105.9 The X (Pen's Week, The Mark Madden Show). Appears in various commercials.
  • James Garrity - Spring Class of 2014, Co-Host of The Sunday Sauce on WSRU. Current News Anchor for News Radio 1020 KDKA.

ReferencesEdit

  1. ^ King, Madison V. "WSRU NewsRadio - John Fetterman Interview". YouTube. Retrieved 16 October 2018.

External linksEdit