Toy Center

Coordinates: 40°44′31″N 73°59′22″W / 40.74205°N 73.98945°W / 40.74205; -73.98945

The Toy Center, also known as the International Toy Center, is a complex of buildings in the Flatiron District of Manhattan, New York City, that for many years was a hub for toy manufacturers and distributors in the United States. It consists of two buildings located between 23rd Street and 25th Street across from Madison Square, where Fifth Avenue and Broadway cross. The American International Toy Fair, the industry's major annual trade show, is held annually in February at both the Toy Center and the Javits Center on 34th Street.

Building entrance on Fifth Avenue; the clock seen below is in profile on the right
Landmark sidewalk clock (1909) outside the Toy Center


The original building, at 200 Fifth Avenue, was constructed on the site of what had been the Fifth Avenue Hotel, which was completed in 1859 and was demolished in 1908.[1]

20th centuryEdit

The 16-story building was completed in 1909 and was originally known as the Fifth Avenue Building, which name is on the landmark clock outside the front entrance, and the interlocked initials "F.A.B." were still in the building's elevators in 2003.[2][3] The architect was Robert Maynicke. Its ornate cast-iron sidewalk clock built by Hecla Iron Works in 1909 was designated a landmark by the Landmarks Preservation Commission in 1981.[4]

The building became a center for the toy industry during World War I, following restrictions on imports from the traditional European manufacturers. From 1910 to 1927[5] the Boy Scouts of America National Headquarters was located in the building.[6]

A second 16-story building at 1107 Broadway was acquired in 1967, and a pedestrian bridge over 24th Street, connecting the two buildings at the ninth floor, was constructed the following year.[7][8] Most of the industry's major companies had moved in by World War II, and building manager Helmsley-Spear restricted new leases exclusively to toy companies starting in the 1960s.[7]

By 1981, the complex covered 1,000,000 square feet (93,000 m2) of leasable space, with its 600 tenants accounting for 95% of toy transactions in the United States that year, amounting to $4 billion.[7] The American International Toy Fair, held jointly at the Toy Center and at the Javits Center each February, brings up to 10,000 buyers from the United States and around the world.[7]

21st centuryEdit

In early 2005 the building complex was sold by the Malkin family for $355 million to the Chetrit Group.[9] In April 2007, L&L Holding Company bought 200 Fifth Avenue for $500 million.[10] Tenants at the building now include Grey Global Group, Tiffany & Co., and Eataly.[11][12][13]

In October 2007, the Cherit Group sold the 1107 Broadway part of the complex to developer Yitzchak Tessler for $235 million. Lehman Brothers provided a $136.8 million to finance the purchase of the property.[14] Tesslar then announced plans to convert the building into luxury condos.[15]

In October 2008, shortly after the Lehman Brothers bankruptcy, their loan to Tesslar came due, however he failed to refinance the project and the building remained largely vacant and undeveloped. In December 2009, land research firm Real Capital Analytic added the building to their list of troubled assets.[16] Tesslar claimed that he failed to refinance because Lehman Brothers "did not fulfill their pre-construction obligation."[17] Lehman Brothers Holding Co. filed a suit against Tesslar in 2010 and threatened foreclosure, however all litigation was eventually dropped after Tesslar settled with the bankrupt company, and the property ended up in Lehman's commercial real estate portfolio. Lehman then held an auction for the building in June 2011. A group of Investors led by the Witkoff Group won the auction, purchasing the property for $191 million.[18]

See alsoEdit



  1. ^ Pollak, Michael. "F.Y.I.: Private Bath Is No Folly", New York Times, December 12, 2004. Accessed August 2, 2009.
  2. ^ Holusha, John. "COMMERCIAL REAL ESTATE: REGIONAL MARKET -- Midtown South; Toy Center on Fifth Ave. Is Quiet, but Not for Long", The New York Times, June 11, 2003. Accessed August 2, 2009.
  3. ^ International Toy Center, Emporis. Accessed August 2, 2009.
  4. ^ Andrew Dolkart and Matthew A. Postal, eds. Guide to New York City Landmarks, no. 191.
  5. ^ "Now & Then" (PDF). Boy Scouts of America. Winter 2014. Retrieved 6 December 2014.
  6. ^ Justin Szlasa (8 February 2010). "Kids lose as NYC kills scouting". New York Post. Retrieved 22 February 2013.
  7. ^ a b c d Specter, Michael. "NOT ALL FUN AND GAMES AT 5TH AVE. TOY CENTER", The New York Times, April 26, 1981. Accessed August 2, 2009.
  8. ^ Toy Center North Building, Emporis. Accessed August 2, 2009.
  9. ^ Holusha, John. "Square Feet; A Hot 2005 for Offices So Far", The New York Times, June 22, 2005. Accessed August 2, 2009.
  10. ^ L&L Buys Half of NYC's Toy Center Bldg. for $500M
  11. ^ Changing a Culture by Removing Walls
  12. ^ Tiffany Expands at 200 Fifth Avenue
  13. ^ EATALY OPENS: Batali, Bastianich & Co.'s Mega-Temple Of Italian Food, Revealed
  14. ^ Pincus, Adam. "Lehman sues Tessler at former Toy Building". "The Real Deal", April 28, 2010. Accessed April 13, 2012.
  15. ^ "1107 Broadway to go condo", "The Real Deal", October 31, 2007. Accessed April 13, 2012.
  16. ^ Cuozo, Steve. "Isle of misfit Toy Buildings", December 8, 2009. Accessed April 13, 2012.
  17. ^ Pincus, Adam. "Q & A with developer Yitzhak Tessler". "The Real Deal", September 7, 2011. Accessed April 13, 2012.
  18. ^ Clarke, Katherine. "Witkoff closes on 1107 Broadway for $191M". "The Real Deal", September 28, 2011. Accessed April 13, 2012.

External linksEdit