American International Toy Fair
The American International Toy Fair (stylized as TOY FAIR) is an annual toy industry trade show held in mid-February in New York City's Jacob K. Javits Convention Center and at toy showrooms around the city. The event is open to the toy trade only – toy industry professionals, retailers, and press representatives. It is owned and managed by the Toy Industry Association. Toy Fair's promoters describe it as the largest toy trade show in the Western hemisphere.
|American International Toy Fair|
Toy Fair logo used in 2006
|Venue||Jacob K. Javits Convention Center and Toy Center|
|Location(s)||New York City, New York|
|Attendance||30,000 in 2013|
|Organized by||Toy Industry Association|
Toy Fair began in February 1903. The first event featured less than ten toy companies with Lionel trains among the featured products. As the event expanded, more space was needed which led to toy companies occupying 200 Fifth Avenue, a former hotel site, in 1910. By 1925, it was renamed the International Toy Center.
The 110th annual Toy Fair, held February 10–13, 2013, attracted more than 1,500 manufacturers, distributors, importers, and sales agents from 30 countries in over 300,000 square feet (28,000 m2) of exhibit space. Nearly 9,500 buyers from 5,000 retail outlets attended. Overall, there were an estimated 30,000 attendees from 92 countries.
The Javits exhibits feature demonstrations and displays in an open trade show setting, while the toy district showrooms allow buyers to consult with sales representatives from the major toy manufacturers in a quieter setting. These showrooms can be found at
- 200 Fifth Avenue between 23rd & 24th Streets
- 1107 Broadway at 24th Street
- 230 Fifth Avenue between 26th & 27th Streets
- 1115 Broadway at 25th Street
Each building (they are interconnected by upper story walkways) contains relatively small showrooms from many manufacturers. Products featured include current lines as well as samples of products not yet introduced, or products under development. Many manufacturers will stage receptions or events prior to the fair itself for invited buyers, media representatives, or dignitaries.
Registration is open to the trade only. Admission for buyers is free, but proof of participation in the toy industry is required. Admission for toy manufacturer employees and media is not free, and credentials are required. Attendees must be aged 18 years or older.
- Toy Industry Association Archived February 9, 2006, at the Wayback Machine main site
- Moore, Angela It's Not All Child's Play at Toy Fair Los Angeles Times (February 10, 2003). Retrieved September 8, 2014.
- Sanderson, Peter TOY FAIR 2004 DAY ONE: BATMAN, HARRY POTTER & JUSTICE LEAGUE IGN (February 14, 2004). Retrieved September 8, 2014.
- American International Toy Fair – February 10–13, 2013 – Welcomes Surge in Global Visitors Archived August 12, 2014, at the Wayback Machine. Toyassociation.org (February 19, 2013). Retrieved on 2013-07-19.