Tinder (app)

Tinder is an American geosocial networking and online dating application that allows users to anonymously swipe to like or dislike other users' posted profiles, which generally comprise their photo, a short bio, and a list of their personal interests. Once two users have "matched", they can exchange messages.[3][4][5][6]

Tinder, Inc.
Founded2012; 9 years ago (2012)
HeadquartersWest Hollywood, Los Angeles, California, United States
Area servedGlobal
OwnerMatch Group
CEORenate Nyborg[1]
Tinder screenshot.png
Example of swiping within Tinder
Developer(s)Tinder, Inc.
Initial releaseSeptember 12, 2012; 9 years ago (2012-09-12)
Operating systemiOS, Android, Web
Available in56 [2] languages
List of languages
  • Arabic
  • Afrikaans
  • Basque
  • Bengali
  • Bulgarian
  • Catalan
  • Croatian
  • Danish
  • Dutch
  • English
  • Estonian
  • Finnish
  • French
  • Georgian
  • German
  • Greek
  • Hindi
  • Hebrew
  • Hungarian
  • Indonesian
  • Italian
  • Japanese
  • Khmer
  • Korean
  • Latvin
  • Lithuanian
  • Macedonian
  • Malay
  • Polish
  • Portuguese
  • Romanian
  • Russian
  • Serbian
  • Simplified Chinese
  • Slovak
  • Spanish
  • Swedish
  • Tagalog
  • Tamil
  • Telugu
  • Thai
  • Traditional Chinese
  • Turkish
  • Ukrainian
  • Vietnamese
Websitetinder.com Edit this on Wikidata
A Tinder profile on iOS. By swiping left or right, users can indicate if they want to like or reject other users. When two users swipe right on each other there is a match. After matching, there's the option to communicate by text or videocall.

Tinder launched in 2012 within startup incubator Hatch Labs[7][8] as a joint venture between IAC and the mobile app development firm Xtreme Labs.[9] By 2014, Tinder was registering about one billion "swipes" per day.[10] Tinder originally required access to a Facebook account to use the app, but it began allowing users to register with just a telephone number in August 2019.[11] It is accessible through a mobile app or a web browser for computers. Tinder operates on a freemium business model.[12]


Hatch Labs, Matchbox and CardifyEdit

In January 2012, Sean Rad was hired by startup incubator Hatch Labs CEO, Dinesh Moorjani, as GM of Cardify, a credit card loyalty app. Introduced to engineer (later technical co-founder) Joe Munoz for a hackathon, they built the prototype for MatchBox in February 2012.[13] They decided to base Tinder on a "double opt-in" system - some establishment of mutual interest must precede any interaction.[14]

In March 2012, Jonathan Badeen joined as a front-end operator (later Chief Strategy Officer) and Chris Gulczynski joined as a designer, later becoming CCO. The team worked out of the personal office of Justin Mateen,[13] who became an entrepreneur at the same time as Rad and was brought onto Tinder as a contractor to lead the launch marketing. Mateen and Rad had originally met in 2004 at the University of Southern California where they were both freshmen,[15] although they were both raised in the wealthy and tight-knit Persian Jewish community of Los Angeles County.[16][17] Accordingly, sources restrict the list of founders to Rad, Mateen, and Badeen,[18][13] though this has been long disputed.[19]

Cardify's release was delayed by Apple's App Store approval process, so the team focused on MatchBox, while still interviewing marketing contractors to sell Cardify to merchant. In May 2012, Justin Mateen's sister, Alexa, and her friend, Whitney Wolfe Herd, were interviewed and hired as field sales reps for Cardify.[13]

In August 2012, Matchbox was renamed to Tinder to match the logo, and soft launched in the App Store. Mateen lobbied for his sister and Wolfe to be hired to Tinder to help him as field marketers.[13] Tinder was then launched at numerous college campuses and quickly expanded to additional campuses.[20] with Cardify and Hatch Labs being abandoned and ceasing operations by that point.[13]

Mateen later became CMO,[13] his sister became Social Media Director, and he started dating Wolfe in late 2012, who was at some point, promoted to VP Marketing. She started using the co-founder title against company approval before quitting at a company party in April 2014 and filing a sexual harassment and discrimination lawsuit against Mateen.[13] She reportedly received over $1 million from the settlement [21], and Mateen resigned following the accusations.

Wolfe was consequently later discovered by the Badoo dating app founder, who contacted her about his dating app idea, provided funding (for 80% ownership), and shared his Badoo engineering team for her to market and lead what became known as Bumble in 2014 for her 20% ownership, where she is now CEO. [22]


By May 2013, Tinder was one of the top 25 social networking apps online, based on the frequency of use and number of users. Initially, instead of utilizing Tinder's current swiping motion for making matches, users had to click either a green heart or a red X to select or move on from a displayed photo. [23] Tinder became the first new online dating service to claim a spot as one of the web's top five utilized services in about 10 years.[24]

Sean Rad has served as Tinder's CEO on two occasions. He was the company's initial CEO until March 2015, when he was replaced by former eBay and Microsoft executive Chris Payne. Payne left the company, and Rad simultaneously returned as CEO in August 2015.[25] Rad stepped down as CEO again in December 2016, becoming Tinder's chairman and ceding the CEO position to former Tinder chairman Greg Blatt.[26]

By October 2014, Tinder users completed over one billion swipes per day, producing about twelve million matches per day. By this time, Tinder's average user generally spent about 90 minutes a day on the app.[10]

Tinder became the first "swipe app," a now-common term for various apps that utilize left or right swiping gestures to control what content the user sees when browsing,[27][28] after switching from its original icon-based functionality following inspiration co-founder Jonathan Badeen had while wiping off a foggy mirror in his bathroom.[29] The swipe functionality is now used by multiple other companies and software.[30][31][32]

In 2015, Tinder introduced the ability to go back to rejected profiles via a "rewinding" function, allowing users to correct mistaken actions. This was previously not possible, as rejected profiles would simply not appear again.[33]

Companion apps have been developed to provide different actions or mechanisms to accomplish Tinder's swipe function. For example, users can use companion apps to have their heart rate determine which direction to swipe, instead of swiping with their fingers.[34][35]

In October 2015, Tinder released the Super Like feature worldwide.[36] This allows non-paying users to Super Like one profile every 24 hours for free. Tinder Plus users can use up to five Super Likes a day.[37] Instead of swiping right, a user must swipe up or tap a blue star icon to Super Like a displayed profile. Tinder notifies users if they have been Super Liked by adding a blue border to the profiles of anyone who Super Liked them.

As of November 11, 2015, Tinder's "Moments" feature had been retired along with the "Last Active" sticker that showed when someone had last used the app.[38][39]


In September 2016, Tinder invested in Vina, a social network for women to meet new friends.[40]

Tinder began testing its Boost functionality in September 2016 in Australia. The feature went live for all its users in October 2016.[41] Boost allows users to make their profile one of the most visible profiles in their area for thirty minutes for an extra fee. Users paying for Tinder Plus receive one boost per month, and more can be purchased with additional fees. There is no set price for a Boost, because Tinder changes the prices dynamically depending on the user's age, location, and other factors. [42] This feature is similar to a premium feature utilized on OkCupid, another Match Group property.[43]

In October 2016, Tinder announced the opening of its first office in Silicon Valley in the hope of more effectively recruiting technical employees.[44]

In November 2016, Tinder introduced more options for gender selection. In the app's settings, users now have the option to type a word that best fits their gender identity. Users can choose whether this is displayed on their profile or not. This feature was released for the U.S., the U.K., and Canada.[45]


In March 2017, Tinder launched Tinder Online, a web-optimized version of the dating app so people can access Tinder at their desktops.[46] Initially, due to testing, it was only available in Argentina, Brazil, Colombia, Indonesia, Italy, Mexico, the Philippines and Sweden and didn't include special features such as Super Likes or Tinder Boost.[47] Tinder Online launched globally in September 2017.[48]

In June 2017, Tinder launched Tinder Gold, a members-only service of exclusive features.[49]


In March, 2018 Match Group sued Bumble, arguing that the dating app was guilty of patent infringement and of stealing trade secrets from Tinder.[50] In June 2020, an undisclosed settlement was reached between Match Group and Bumble to settle all litigations.[51]

On August 6, 2018, Tinder had over 3.7 million paid subscribers, up 81 percent over the same quarter in 2017.[52]

On August 21, 2018, Tinder launched Tinder University, a feature that allows college students to connect with other students on their campus and at nearby schools.[53]


On May 10, 2019, it was reported that Tinder was planning for a lighter version app called Tinder Lite aimed at growing markets where data usage, bandwidth and storage space are a concern.[54]

On August 6, 2019, Tinder had 5.2 million paying subscribers at the end of 2019's second quarter, up 1.5 million from the year-ago quarter and up 503,000 from the first quarter of 2019.[55] Tinder became the highest grossing non-gaming app, beating Netflix[56]. Tinder's subscriber growth led Match Group's shares to the best single-day gain in their history on August 7,[57] adding more than $5 billion to the company's market capitalization.[58]

In September 2019, the Federal Trade Commission sued Tinder's parent company The Match Group for knowingly using and or creating fake users to bait men into paying for subscriptions.


In January 2020, the Tinder administration enabled a panic button and anti-catfishing tech to improve the safety of US users. In the future, these features should become globally available. If something goes wrong on a date, a user can hit a panic button, transmit accurate location data, and call emergency services. Also, before going to a meeting, users are required to take selfies to prove their photos in Tinder profiles match their real identities.[59]

In response to the global COVID-19 pandemic, in March 2020, Tinder temporarily made its Passport feature available for free to all of its users worldwide. Previously this feature had been only accessible to users who had purchased a subscription.[60]

In August, Tinder revealed plans for their Platinum subscription plan, which gives additional value beyond Tinder's current subscription plan Gold.[61]

On September 1, Tinder was banned in Pakistan in a crackdown on what the Pakistani government deemed "immoral content".[62][63][64][65]

On September 12, Tinder relaunched Swipe Night, an interactive series where users make decisions following a storyline. Swipe Night had previously been launched in October 2019. It was slated to be launched internationally in March 2020, but it was postponed until September due to the COVID-19 pandemic. Swipe Night's international launch included multiple countries and languages.[66] The three major decisions made in each episode of the interactive series displays on the user's profile and can be used for matching potential.

On November 4, Tinder reported that it did better-than-expected for the third quarter's earnings, the app saw a growth of revenue and an increase in subscribers during the third quarter, even though it was in the middle of the pandemic. The app was able to grow by 15% more users since the third quarter of 2019 and received a 16% boost to subscribers — Currently, Tinder now has 6.6 million subscribers globally, growing even more since June, when the company reported 6.2 million.[67]

On December 11, Tinder announced their partnership with popular artist Megan Thee Stallion for the Put Yourself Out There Challenge, giving $10,000 to users who made unique profiles.[68]


In February 2021, Tinder announced it would be launching a range of mobile accessories under the brand name Tinder Made.[69] The app reported that month an all-time high in users ready to "go on a date" as opposed to virtual and online chats during the height of the pandemic in the United States. It gave away pairs of testing kits to some matches to encourage responsible behavior as users begin to meet in person again.[70]

In March 2021, Tinder announced a paid service that it would let users run background checks on potential matches after an investment in Garbo, a company that "collects public records and reports of violence or abuse, including arrests, convictions, restraining orders, harassment, and other violent crimes".[71]

In August 2021, Tinder announced to introduce an ID Verification service available for users around the world, in order to tackle catfishing or duping someone into a relationship by using false pictures and information.[72]

In September 2021, Jim Lanzone announced that he was stepping down from his position of Chief Executive to pursue a new role with Yahoo.[73] This prompted Tinder to name Renate Nyborg as the CEO of Tinder. She is the first female CEO that the company has had.[74]

Leadership HistoryEdit

Here is a history of Tinder leadership by C-level role

Chief Executive Officer (CEO)
Dates in role Name Notes
September 2021-present[75] Renate Nyborg First female CEO[76]
August 2020-September 2021[77] Jim Lanzone n/a
November 2017-August 2020[78] Elie Seidman Former CEO of OKCupid
December 2016-November 2017[79] Greg Blatt n/a
August 2015-December 2016[80] Sean Rad Cofounder
March 2015-August 2015[81][82] Christopher Payne n/a
May 2012-March 2015 Sean Rad Cofounder
Chief Marketing Officer (CMO)
Dates in role Name Notes
May 2021-present[83][84] George Felix[85] former CMO at YUM! Brands
September 2018[86]-November 2020[87] Jenny Campbell[88] n/a
March 2016[89]-February 2017 Ferrel McDonald n/a
2014-March 2016[90] Phil Schwarz[91] n/a
August 2012-September 2014[92] Justin Mateen Cofounder


Tinder's primary companion site has been Facebook, as Tinder users were originally required to connect their Facebook profiles to their Tinder accounts for verification and profile details. Using Facebook, Tinder is able to build a user profile with photos that have already been uploaded. Basic information is gathered and the users' social graph is analyzed. Candidates who are most likely to be compatible based on geographical location, a number of mutual friends and common interests are streamed into a list of matches. Based on the results of potential candidates, the app allows the user to anonymously like another user by swiping right or pass by swiping left on them, a common feature of online dating applications. If two users like each other it then results in a "match" and they are able to chat within the app.[93] Chatting on Tinder is only available between two users that have swiped right on one another's photos.[94] The selections a user makes are not known to other users unless two individuals swipe right on each other's profiles. However, once the user has matches on the app, they are able to send personal photos, called "Tinder Moments", to all matches at once, allowing each match to like or not like the photos. The site also has verified profiles for public figures, so that celebrities and other public figures can verify they are who they are when using the app.[95][96]

The app is currently used in about 196 countries.


  • Swipe is central to Tinder's design. The app's algorithm provides users, swipe right to "like" potential matches and swipe left to continue on their search from the compatible matches.[97]
  • Messaging is also a heavily utilized feature. Once a user matches with another user, they're able to exchange text messages on the app.[98]
  • Instagram integration lets users view other users' Instagram profiles.[99]
  • Common Connections allows users to see whether they share a mutual Facebook friend with a match (a first-degree connection on Tinder) or when a user and their match have two separate friends who happen to be friends with each other (considered second-degree on Tinder).[99][100]
  • Tinder Gold, introduced worldwide in August 2017, is a premium subscription feature that allows the user to see those who have already liked them before swiping.[101]
  • Panic button was introduced in the US in January 2020. The feature provides emergency assistance, location tracking, and photo verification.[102]


In March 2015, Tinder released its paid service, Tinder Plus, a feature allowing unlimited matches, whereas the free Tinder app limits the number of right swipes in a 12-hour period. It has met with controversy over limiting the number of "likes" a free user can give in a certain amount of time, as well as charging prices for different age groups.[103] The price of a Tinder Plus subscription was £14.99/US$19.99 per month for users over 28, while the service for a user 28 and under was £3.99/US$9.99 per month.[104][105]


Percentage of Tinder users by age in 2015[106]

  16–24 (38%)
  25–34 (45%)
  35–44 (13%)
  45–54 (3%)
  55–64 (1%)
  Other (0%)

Tinder is used widely throughout the world and is available in 56 languages.[107] As of late 2014, an estimated 50 million people used the app every month with an average of 12 million matches per day. However, to get to those 12 million matches, users collectively made around 1 billion swipes per day. The minimum age to sign up and use Tinder was 18. As of June 2016, Tinder is no longer usable by anyone under 18. If minors were found being under 18, they were banned from using Tinder until they are 18.[108][109] As of April 2015, Tinder users swiped through 1.6 billion Tinder profiles and made more than 26 million matches per day. [110]

Company overviewEdit


In March 2014, media and internet conglomerate IAC increased its majority stake in Tinder, a move that caused speculation that the valuation of Tinder was at several billion dollars.[24] In July 2015, Bank of America Merrill Lynch valued Tinder at $1.35 billion based upon an estimate of $27 per user on an estimated user base of 50 million with an additional bullish estimate of $3 billion by taking the average of the IPOs of similar companies. Analysts also estimated that Tinder had about half a million paid users within its userbase that consisted mostly of free users.[111] The monetization of the site has come through leaving the basic app free and then adding different in-app purchase options for additional functions.[30] In January 2015 Tinder acquired Chill, the developers of Tappy, a mobile messenger that uses "images and ephemerality".[112]


An ad campaign launched by "The Barn" internship program of Bartle Bogle Hegarty (BBH) used Tinder profiles to promote their NYC Puppy Rescue Project.[113] Using Facebook pet profiles, BBH was able to add them to the Tinder network. The campaign received media coverage from Slate, Inc., The Huffington Post, and others.[114] In April 2015, Tinder revealed their first sponsored ad promoting Budweiser's next #Whatever, USA campaign.[115]

User behaviorEdit

Men use dating apps and websites such as Tinder at a higher frequency than women do.[116] According to University of Texas at Austin psychologist David Buss, "Apps like Tinder and OkCupid give people the impression that there are thousands or millions of potential mates out there. One dimension of this is the impact it has on men's psychology. When there is ... a perceived surplus of women, the whole mating system tends to shift towards short-term dating,"[27] and there is a feeling of disconnect when choosing future partners.[117] In addition, the cognitive process identified by psychologist Barry Schwartz as the "paradox of choice" (also referred to as "choice overload" or "fear of a better option") was cited in an article published in The Atlantic that suggested that the appearance of an abundance of potential partners causes online daters to be less likely to choose a partner and be less satisfied with their choices of partners.[118][119]

Sean Rad, cofounder and former CEO, has said that Tinder removes the "friction" associated with walking up to someone and introducing oneself.[120] However, data released by Tinder itself has shown that of the 1.6 billion swipes it records per day, only 26 million results in matches (a match rate of approximately only 1.63%), despite users logging into the app on average 11 times per day, with male user sessions averaging 7.2 minutes and female user sessions averaging 8.5 minutes (or 79.2 minutes and 93.5 minutes per day respectively).[119] Also, a Tinder user interviewed anonymously in an article published in the December 2018 issue of The Atlantic estimated that only one in 10 of their matches actually resulted in an exchange of messages with the other user they were matched with, with another anonymous Tinder user saying, "Getting right-swiped is a good ego boost even if I have no intention of meeting someone," leading The Atlantic article author to conclude "Unless you are exceptionally good-looking, the thing online dating may be best at is sucking up large amounts of time."[119]

In August 2015, journalist Nancy Jo Sales wrote in Vanity Fair that Tinder operates within a culture of users seeking sex without relationships.[27] In 2017, the Department of Communications Studies at Texas Tech University conducted a study to see how infidelity was connected to the Tinder app. The experiment was conducted on 550 students from an unnamed university in the Southwestern United States. The students first provided their demographic information and then answered questions regarding Tinder's link to infidelity. The results showed that more than half reported having seen somebody on Tinder who they knew was in an exclusive relationship (63.9%). 73.1% of participants reported that they knew male friends who used Tinder while in a relationship, and 56.1% reported that they had female friends who used Tinder while in a relationship.[121] Psychologists Douglas T. Kenrick, Sara E. Gutierres, Laurie L. Goldberg, Steven Neuberg, Kristin L. Zierk, and Jacquelyn M. Krones have demonstrated experimentally that following exposure to photographs or stories about desirable potential mates, human subjects decrease their ratings of commitment to their current partners.[122][123] David Buss has estimated that approximately 30 percent of the men on Tinder are married.[124]

Before 2012, most online dating services matched people according to their autobiographical information, such as interests, hobbies, future plans, among other things. But the advent of Tinder that year meant that first impressions could play a crucial role. For social scientists studying human courtship behavior, Tinder offers a much simpler environment than its predecessors. In 2016, Gareth Tyson of the Queen Mary University of London and his colleagues published a paper analyzing the behavior of Tinder users in New York City and London. In order to minimize the number of variables, they created profiles of white heterosexual people only. For each sex, there were three accounts using stock photographs, two with actual photographs of volunteers, one with no photos whatsoever, and one that was apparently deactivated. The researchers pointedly only used pictures of people of average physical attractiveness. Tyson and his team wrote an algorithm that collected all the matches' biographical information, liked them all, and then counted the number of returning likes.[125]

They found that men and women employed drastically different mating strategies. Men liked a large proportion of the profiles they viewed, but received returning likes only 0.6% of the time; women were much more selective but received matches 10% of the time. Men received matches at a much slower rate than women. Once they received a match, women were far more likely than men to send a message, 21% compared to 7%, but they took more time before doing so. Tyson and his team found that for the first two-thirds of messages from each sex, women sent them within 18 minutes of receiving a match compared to five minutes for men. Men's first messages had an average of a dozen characters and were typical simple greetings; by contrast, initial messages by women averaged 122 characters.[125]

Tyson and his collaborators found that the male profiles that had three profile pictures received 238 matches while the male profiles with only one profile picture received only 44 matches (or approximately a 5 to 1 ratio). Additionally, male profiles that had a biography received 69 matches while those without it received only 16 matches (or approximately a 4 to 1 ratio). By sending out questionnaires to frequent Tinder users, the researchers discovered that the reason why men tended to like a large proportion of the women they saw was to increase their chances of getting a match. This led to a feedback loop in which men liked more and more of the profiles they saw while women could afford to be even more selective in liking profiles because of a greater probability of a match. The feedback loop's mathematical limit occurs when men like all profiles they see while women find a match whenever they like a profile. It was not known whether some evolutionarily stable strategy has emerged, nor has Tinder revealed such information.[125]

Tyson and his team found that even though the men-to-women ratio of their data set was approximately one, the male profiles received 8,248 matches in total while the female profiles received only 532 matches in total because the vast majority of the matches for both the male and female profiles came from male profiles (with 86 percent of the matches for the male profiles alone coming from other male profiles), leading the researchers to conclude that homosexual men were "far more active in liking than heterosexual women." On the other hand, the deactivated male account received all of its matches from women. The researchers were not sure why this happened.[125]

Safety issuesEdit

There are also cybersecurity, data privacy, and public health concerns about Tinder. Public health officials in Rhode Island and Utah have claimed that Tinder and similar apps are responsible for an uptick of some STDs.[126] In February 2014, security researchers in New York found a flaw which made it possible to find users' precise locations for between 40 and 165 days. Tinder's spokesperson, Rosette Pambakian, said the issue was resolved within 48 hours. Tinder CEO Sean Rad said in a statement that shortly after being contacted, Tinder implemented specific measures to enhance location security and further obscure location data.[127]

In July 2017, a study published in Advances in Intelligent Systems and Computing found that Tinder users are excessively willing to disclose their personally identifiable information.[128] In September 2017, The Guardian published an article by a journalist who requested all data that the Tinder app had recorded about her from the company and found that Tinder stores all user messages, user locations and times, the characteristics of other users who interest a particular user, the characteristics of particular users of interest to other users, and the length of time users spend looking at particular pictures, which for the journalist amounted to 800 pages of detail.[129]

There have been anti-Tinder online marketing campaigns and websites developed.[130] On June 30, 2014, Tinder's co-founder and former vice president of marketing, Whitney Wolfe, filed a sexual harassment and sex discrimination suit in Los Angeles County Superior Court against IAC-owned Match Group, the parent company of Tinder. The lawsuit alleged that her fellow executives and co-founders Rad and Mateen had engaged in discrimination, sexual harassment, and retaliation against her, while Tinder's corporate supervisor, IAC's Sam Yagan, did nothing.[131] IAC suspended CMO Mateen from his position pending an ongoing investigation, and stated that it "acknowledges that Mateen sent private messages containing 'inappropriate content,' but it believes Mateen, Rad and the company are innocent of the allegations".[132] In December 2018, The Verge reported that Tinder had dismissed Rosette Pambakian, the company's vice president of marketing and communication who had accused Tinder's former CEO Greg Blatt of sexual assault, along with several other employees who were part of the group of Tinder employees who had previously sued the Match Group for $2 billion.[133]


In 2021, the organization partnered with and invested in Garbo, a non-profit background check company. The partnership was intended to add a feature enabling users to run background checks on their matches. Critics believed the integration of background check software discriminates against one-third of the adult working population in the US who have criminal records. Another issue that critics raised was the unreliability of background checks since they disproportionately impact people from Black and other ethnic minorities. A Prison Policy Initiative spokesperson claimed that because the US applies laws unequally, introducing criminal background checks to dating apps would filter out marginalized groups of people. Moreover, public records and court documents often contain erroneous or outdated information.[134]



The New York Times wrote that the wide use of Tinder could be attributed not to what Tinder was doing right but to flaws in the models of earlier dating software, which relied on mathematical algorithms to select potential partners. Relationship experts interviewed by the newspaper stated that users used the photographs that come in succession on the app to derive cues as to social status, confidence levels, and personal interests.[10] Marie Claire wrote that the app was "easy to use on the run" and "addictive" but that "...it's hard to focus. The game-style of Tinder means it's really easy to keep playing and forget about that hottie you were messaging yesterday."[95]

In September 2020, Pakistan announced that it would ban five dating apps, including Tinder; this is because Pakistan's government believes that apps are providing immoral/indecent content to users who do not comply with their local laws.[135]

The Tinder effectEdit

Tomas Chamorro-Premuzic, a professor of business psychology at University College London and vice-president of research and innovation at Hogan Assessment Systems, wrote in The Guardian about the Tinder effect, which is how dating apps modify relationships and why Tinder is so successful.[136] In this article he depicts five psychological lessons from the Tinder effect which are the following.

  • Hook-up apps are more arousing than actual hook-ups: Tinder gamifies and sexualizes the dating process. It is not just a way to get a date with someone, but it is an end in itself.
  • Digital eligibility exceeds physical eligibility: Most of the data imported to Tinder by the users for their profile comes from their Facebook profile, which are sophisticated and calculated, making them a lot more attractive.
  • Evolutionary and social needs: Tinder is driven by today's social needs, granting people a way to get in touch, to compete with each other, and to know what others think of them. Not much information has been revealed officially about the algorithm matching people, yet it was disclosed that it uses a rating system similar to the Elo rating system. This system, widely used in sports, shows Tinder's competitive dimension, even though grades are only used by the algorithm and not disclosed to the users.
  • Tinder does emulate the real dating world: Tinder is about making quick choices based on the appearance, which is what people actually tend to do when meeting a potential date for the first time.
  • Romanticism is dead, except in retail: Tinder adapts to the lack of time of its users and their realism about soulmates[clarification needed] by matching them efficiently and rationally, ensuring them a new relationship quickly but with no guarantee that it will be a long-term success.

In popular cultureEdit

Family Guy (season 15) Episode "The Dating Game" parodies the app.[137]

Natasha Aponte incidentEdit

In August 2018, New York-based model Natasha Aponte made headlines after she was reported to have amassed dozens of men she matched with on Tinder in Union Square, Manhattan, where she had set up a "Live Tinder" dating competition in which they will have to vie for a date with her.[138][139][140][141] According to some of the men, they received a sudden message from Aponte – after she had stopped corresponding with them for quite some time – reminding them that they meet her at said location where she said "her friend was DJing around 6", and where she wanted to go for a drink for their first date afterwards. Upon arrival, the men were then perplexed (and furious) to find out that they had been conned into competing for Aponte, who explained that "she was over dating apps and wanted instead for her suitors to participate in a competition."[138][139][140] The stunt – which was labelled by New York magazine as the "Summer of Scam" and Gizmodo as "a cross between The Bachelorette and Catfish with a little bit of Punk'd thrown in for comedic appeal" – turned out to be pulled by an agency that was responsible for shooting a 2014 viral YouTube video in which a woman, with hidden cameras, walks through New York for ten minutes as a social experiment on how pervasive catcalling is at said location.[139][140][141]

See alsoEdit


  1. ^ "Match names Renate Nyborg as Tinder CEO". 10 September 2021.
  2. ^ https://www.help.tinder.com/hc/en-us/articles/360051023792-How-do-I-change-my-language-settings-on-Tinder-#:~:text=Tinder%20is%20available%20in%20190,com%2C%20please%20continue%20reading%20below. Missing or empty |title= (help)
  3. ^ Abrams, Mike (2016). Sexuality and Its Disorders: Development, Cases, and Treatment. Sage Publications. p. 381. ISBN 9781483309705. Tinder is a hookup/dating app primarily for the smartphone.
  4. ^ Karniel, Yuval; Lavie-Dinur, Amit (2015). Privacy and Fame: How We Expose Ourselves across Media Platforms. Lexington Books. p. 118. ISBN 9781498510783. Tinder is a dating/hook-up app that allows physical, emotional and factual sharing.
  5. ^ Goodall, Emma (2016). The Autism Spectrum Guide to Sexuality and Relationships. Jessica Kingsley Publishers. p. 134. ISBN 9781784502263. Hook-up apps – Bumble: Bumble is very similar to Tinder in layout and usage; however, it has one significant difference, which is that men are not able to initiate contact with women.
  6. ^ "Tinder Users Are Finding More Matches Thanks to Spotify: Popular 'Anthems' Include Songs from The Weeknd and Drake". Tech Times. 2 March 2017. Retrieved 26 March 2017.
  7. ^ "Barry Diller Says Tinder Succeeded Because IAC Left Its Founders Alone". TechCrunch. Retrieved 2019-08-07.
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    • "...after all, she was dating his best friend and they all worked together) and he did, in fact, give in a number of times."
    • "Sean knew she wasn’t a founder… we all knew she wasn’t a founder," one source said on the phone. "But he wanted to help her career, and he knew that having female representation in the press could only be a good thing for the company."
    • One employee even recounted an instance in which Whitney said that she knew she wasn’t supposed to be using "co-founder" in her email signature, but would continue to do so until Sean found out."
    • "One employee, who was present in a meeting between Sean and Whitney, says that after the Harper’s Bazaar article and a couple of others like it, Sean explained that Whitney should not have been using the term co-founder in the press because it was confusing with the media and internally at Tinder.
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