Talk:John Lewis Christmas advert

Change campaigns into Episode List

I think it will look better as a episode list rather than 20 odd Headings. Thoughts?

No.	Title	Directed by	Original air date	UK viewers (millions)	Online Viewers
1	"Shadows"	Michael Gracey	December 2007 (2007-12)	12.3	45.6
Christmas 2007 saw the first John Lewis television advertisement in three years, with a six million pound campaign, their biggest seasonal ad spend up to that point. The commercial, directed by Michael Gracey, did not feature the hallmarks of later campaigns such as an emotional denouement or slowed-down cover version, instead using Prokofiev's morning serenade from Romeo and Juliet. It features presents and products being carefully assembled positioned to eventually create a shadow image of a woman and a dog in the snow, in the style of artists Tim Noble and Sue Webster.
2	"Clues"	Michael Gracey	December 2008 (2008-12)	78.9	101.12
For a second year, Lowe and Partners were the agency behind the John Lewis Christmas ad, a montage of people of all ages and their ideal gifts with the tagline "If you know the person, you’ll find the present". Directed by Malcolm Venville, this was the first to feature the now-traditional cover version, with "From Me to You" by The Beatles recorded by unnamed employees of John Lewis. The full track was made available to download for free on the John Lewis website with an encouragement to donate to Wallace & Gromit's Children's Foundation.

References

"advert" or "advertisement"

I realize that "advert" is a commonly-used abbreviation for "advertisement", but an abbreviation is is nonetheless. Should this page be retitled "John Lewis & Partners Christmas advertisement" instead? Ross Finlayson (talk) 01:21, 17 November 2018 (UTC)

Advert is British English WP:COMMONNAME (MOS:ENGVAR). ViperSnake151  Talk  05:55, 20 September 2019 (UTC)

But the OED glosses it as "colloquial". 2A00:23C5:FE18:2700:594F:E0B5:FEE6:ECB0 (talk) 00:32, 12 November 2021 (UTC)

Came here to say this. The colloquial form should be avoided in an encyclopedia. Equinox ◑ 12:23, 9 November 2023 (UTC)

Blink-182 cover

The singles list seems to list the artist as the one who did the covers, not the original artists. "All the small things" used in the ad is not the version by Blink-182 but by Post Modern Jukebox featuring Mike Geier (aka Puddles Pity Party), so that's how it should be listed, correct? I don't know if it was officially released as a single, but it's been preformed on youtube by PMJ & PPP. Also, I made a note of the artist in the appropriate episode list. 2601:601:C97F:16F0:FC51:38E9:CC81:C1C7 (talk) 21:07, 10 November 2022 (UTC) E: Actually it was Post Modern Jukebox, and PPP was featured in the song performance. I edited the article to match this.

Article title

They're not really known as the "John Lewis & Partners Christmas adverts", are they? Everyone just calls them the "John Lewis Christmas adverts". The name of the organisation may well include "& Partners", but Wikipedia does not necessarily use the subject's "official" name. A Google News search for "John Lewis & Partners Christmas advert" returns only 62 results; a search for "John Lewis Christmas advert" returns over forty thousand. Since that's clearly the common name, I propose moving this article to reflect that. Any thoughts? Thanks. A Thousand Doors (talk | contribs) 15:38, 21 November 2022 (UTC)

If there are no objections then I'll move the article. Thanks, A Thousand Doors (talk | contribs) 22:42, 28 November 2022 (UTC)