Talk:Corporate DNA

Notability

I've tagged this for notability concerns, because I'm not sure that this would pass Wikipedia's requirements for a neologism. My hassle is that, from the sources I've looked at, DNA is being used effectively as a metaphor, and there doesn't seem to be the sort of coverage that would draw it away from simple use as a metaphor or as a limited neologism so as to justify an encyclopedic article, as oppose to coverage in Wiktionary or something similar. - Bilby (talk) 05:22, 1 November 2013 (UTC)

I agree. This should be turned into a soft redirect to Wiktionary:DNA and either move some of this material to Wiktionary or add a note to the Wiktionary discussion page. Then take this to RFD or whatever. DexDor (talk) 06:26, 22 November 2013 (UTC)

WP:NEO states "To support an article about a particular term or concept we must cite what reliable secondary sources, such as books and papers, say about the term or concept, not books and papers that use the term." The following references included in the article clearly discuss the term instead of simply using it:

• DNA Profiling : The Innovative Company: How to Increase Creative Ability in Business by Denervaud and Chatin
• The Four Bases of Organizational DNA

It's also defined and discussed in other sources not yet included in the text, such as:

• Organizing to execute: It's in the DNA
• Organizational DNA for Strategic Innovation
• Organizational Culture and Leadership by Edgar Schein (with respect to Digital Equipment Corporation)
• Corporate DNA: Using Organizational Memory to Improve Poor Decision-making by Arnold Kransdorff (brief definition, and some usage)

Moreover, the article describes the concept beyond its use as a metaphor. For example, it discusses how a cultural DNA is established in and propagates through a company over time. There's more here than a simple definition. Mindmatrix 22:31, 22 November 2013 (UTC)

• I agree that this article is a WP:NEOLOGISM violation. The two sources that discuss the possible use to mean anything other than Deoxyribonucleic Acid do not establish notability of the neologism. It is simply a metaphor.User:Maunus ·ʍaunus·snunɐw· 22:46, 22 November 2013 (UTC)

I've added four references which define the term corporate DNA in various ways, two of which make no mention of the genetic term. Another establishes an independent definition based on the metaphor. I used the back cover of the Kransdorff reference since I do not have access to it (only what's available online); the first ten pages of the book do not mention the genetic metaphor. I've only searched for "corporate DNA" so far; others to come... Mindmatrix 01:39, 25 November 2013 (UTC)

This is just jargon for organizational culture. It should just redirect there. Bhny (talk) 21:48, 15 December 2013 (UTC)