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British brand?
editHmm, I doubt that Badedas really is a british brand, as the article currently says it is. As far as I know, it was invented (and originally sold) in Germany by the company of August Fischer, who had previously created the UHU brand of adhesive products. Later, the brand went through the hands of several companies (and now resides with Unilever), and while it seems that the product happens to have been popular in Britain, it probably still happens to be a German brand.
References (in German only, sorry):
http://www.sueddeutsche.de/wirtschaft/bekannte-marken-und-wer-steckt-dahinter-1.1104032-7
https://antville.org/static/sites/concord/files/badedas.html