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Togg, acronym of Türkiye'nin Otomobili Girişim Grubu (Türkiye's Automobile Joint Venture Group), is a Turkish automotive manufacturer of electric luxury cars headquartered in Gebze, Kocaeli province, Turkey. The assembly plant of Togg that was opened in October is located in Gemlik, Bursa province, next to his subsidiary Siro which produce the lithium-ion batteries. The company was founded as a joint venture by 5 Turkish companies in 2018. Sales of the first vehicule, the Togg T10X, started in March 2023.

TypeAnonim Şirket
IndustryAutomotive, mobility ecosystem
Founded25 June 2018; 4 years ago (2018-06-25)
Key people
  • Mehmet Gürcan Karakaş (CEO)
  • Sergio Rocha (COO)
ProductsElectric car
Number of employees
1,300+ (2022)


2022 Togg T10X[1] produced by Togg,[2] a Turkish automotive company established in 2018 for producing EVs.[3][4][1]

The companies and organizations that decided to work together to produce domestic cars in Turkey were announced by President Recep Tayyip Erdoğan in November 2017. For this purpose, Turkey's Car was launched on June 25, 2018 by Anadolu Group (19%), BMC (19%), Kök Group (19%), Turkcell (19%), Zorlu Holding (19%) and TOBB (5%). Turkey's Automobile Joint Venture Group Inc. was established. In September 2019, it was claimed that Kök Group would withdraw from the project. In October 2019, the company headquarters moved from Şişli, Istanbul to Gebze, Kocaeli. The CEO of the company, Gürcan Karakaş, announced that the car, whose design will be completed in 2019, will go on sale in 2022. The SUV and sedan models of Togg Domestic Car were introduced at a press conference held on December 27, 2019. TOGG's body design work was done together with the Italian design company Pininfarina.[3][5][6]

In 2021, Anadolu Group, Turkcell, and Vestel (part of Zorlu Holding) invested more money to increase the total capital from 150 million to almost ₺1 billion, and their share to about 23% each,[7] while those of BMC (Turkey) and TOBB increased to 23% and 8% respectively.[8]

Togg established a factory in Gemlik, Bursa for the production of electric cars with a cost of ₺22 billion. It was announced that project-based state aid would be given for the factory. Construction of the factory started on May 21, 2020. In August 2020, it was decided that the company would manufacture under the Togg brand. On December 18, 2021, Togg's new logo was introduced. Togg's international debut took place at the CES 2022 event in Las Vegas, Nevada, USA, on January 5, 2022.[5][9][10]


The two models of the Togg Turkish national car unveiled in December 2019 are both all-electric vehicles with 300 and 500 km (190 and 310 mi) range options. Both cars will have an eight-year battery warranty.[11]

Name Type Announcement Release Motor Image
Togg T10X C-segment SUV 27 December 2019 2023 Electric  
Togg T10S C-segment Sedan expected 2025  
Togg T8CX C-segment Xcoupe 29 October 2022 after 2026
Togg T8X B-segment SUV To be announced by 2030
Togg 10V C-segment MPV

Production planEdit

Showcase of the Togg T10X model at Zorlu Center
Togg T10X model with the color code of 'Anatolia'

Haralar in the Gemlik district of Bursa Province was chosen as the production plant site. It is part of 400 ha (990 acres) of land owned by the Turkish Armed Forces. The site was preferred for its proximity to a seaport, a free-trade zone and to suppliers. The construction cost of the production plant is budgeted at 22 billion (approx. US$1.2 billion). Employment of 4,323 people is planned at the production plant.[12] Annual production of 175,000 electric vehicles is planned,[13] but that may not be enough to avoid the risk to the economy of Turkey of increasing oil imports until 2040.[14] For the first stage, it is planned that 100 cars will be produced for the first time within the Togg production plan.


Commercial scale lithium production as a side product of boron is planned for 2022.[15] Togg has also entered into a JV with the Chinese battery company Farasis to manufacture lithium batteries for the car: the new 50/50 venture is called Siro, and will be built near Ankara.[16]


In June 2022 less than 1% of cars sold were electric.[17] As of July 2022 the special consumption tax(Turkish) – a sales tax on luxuries, at the start of Togg sales in March 2023 has been proposed to be:

  • Up to 160 kW motor and price before tax under ₺700,000 - 10%
  • Up to 160 kW motor and price before tax over ₺700,000 - 45%
  • Over 160 kW motor and price before tax under ₺750,000 - 50%
  • Over 160 kW motor and price before tax over ₺750,000 - 60%

There is also 18% value added tax.[18]


In June 2021, Togg filed a complaint in order to obtain the domain name “”, which was previously purchased by someone else, and brought the issue to the World Intellectual Property Organization (WIPO).[19] Togg, in their complaint, stated that the company was founded in 2018 to produce cars and the plaintiff does not have a factory yet but it unveiled plans for two electric vehicles in December 2019. In response the defense said that the domain was bought in 2003 by computer engineer named George Gould for the company named "The Office of George Gould" before selling his company and naming rights to another company in 2010[20] and the domain is already redirected to the website of another company ( which is the current owner of the disputed "" and provides computer infrastructure services.[21][22][23]

In September 2021, the complaint of Togg was rejected and ruled in favor of the domain registrant and found that the complaint was brought in bad faith (Reverse Domain Name Hijacking – RDNH).[24][25][26] In the judgment, it was also stated that Togg was right in its complaint about name similarity, but it was concluded that the defendant bought the domain name in 2014, 4 years before Togg was founded, and therefore it was not possible to have bad intentions.[27][28][29]


  1. ^ a b Dan Mihalascu (4 November 2022). "Turkey's National Carmaker Togg Starts Production Of 2023 C SUV EV".
  2. ^ "TOGG Official Website". Retrieved 3 April 2020.
  3. ^ a b Jay Ramey (30 December 2019). "Turkey Bets on EVs with the Pininfarina-Designed TOGG".
  4. ^ "'A game changer': Türkiye inaugurates its first national car plant". TRT World. 30 October 2022.
  5. ^ a b "Turkey's Togg makes int'l debut with all-electric 'smart' car at CES". Daily Sabah. 6 January 2022.
  6. ^ Grundhoff, Stefan (13 April 2022). "Togg wants to turn electric cars into smart devices". Automotive Manufacturing Solutions. Retrieved 20 June 2022.
  7. ^ "TOGG'un ortaklık yapısında değişim!". (in Turkish). 2021-06-03. Retrieved 2022-08-05.
  8. ^ "Yerli Otomobil TOGG ve Ortak Şirketler - Uzman Görüşü". GCM Yatırım (in Turkish). Retrieved 2022-11-08.
  9. ^ "Turkey's domestically-produced car TOGG makes international debut at Las Vegas fair". 6 January 2022.
  10. ^ "Turkiye's TOGG showcases all-electric 'smart' car in Las Vegas event". TRT World. 6 January 2022.
  11. ^ "Türki̇ye'ni̇n Otomobi̇li̇ Gi̇ri̇şi̇m Grubu - Product Press Release, 27 December 2019" (PDF). Retrieved 27 December 2019.
  12. ^ "Yerli otomobil Gemlik'te üretilecek". Hürriyet (in Turkish). 27 December 2019. Retrieved 28 December 2019.
  13. ^ "CEO of TOGG: "1st Turkish car's battery to be made indigenously"". Automotive Exports (in Turkish). 2021-03-21. Retrieved 2021-04-09.
  14. ^ "Turkey Energy Outlook" (PDF).{{cite web}}: CS1 maint: url-status (link)
  15. ^ "Turkey's boron sales reach record $1 billion in 2021". Retrieved 2022-08-01.
  16. ^ Kloosterman, Karin (2022-05-22). "Turkey's all electric Togg EV - Green Prophet". Retrieved 2022-07-09.
  17. ^ "Automotive market expands in June". Hürriyet Daily News. Retrieved 2022-07-09.
  18. ^ "Turkey - Corporate - Other taxes". Retrieved 2022-07-09.
  19. ^ "2021 - Harsh Statements About TOGG Suing ''". News Text Area (in Turkish). 2021-09-16. Retrieved 2021-09-20.
  20. ^ "TOGG internet alan adı için açtığı davayı kaybetti". euronews (in Turkish). 2021-09-16. Retrieved 2021-09-20.
  21. ^ "TOGG'un 'alan' başvurusu reddedildi". (in Turkish). 16 September 2021. Retrieved 2021-09-20.
  22. ^ "WIPO Domain Name Decision: D2021-1949". Retrieved 2021-09-20.
  23. ^ leventelmastas (2021-09-17). "Domestic Automobile TOGG Lost Its Case for Internet Domain Name in the USA". RayHaber | RaillyNews. Retrieved 2021-09-20.
  24. ^ "Mahkemeden TOGG hakkında karar". (in Turkish). Retrieved 2021-09-20.
  25. ^ archynewsy (2021-09-18). "Domestic car TOGG lost the international case". Archynewsy. Retrieved 2021-09-20.
  26. ^ "'' İçin Dava Açan TOGG Hakkında Sert İfadeler: Hiçbir Şey Üretmiyor, Satmıyor ve Müşterisi Yok". Webtekno (in Turkish). Retrieved 2021-09-20.
  27. ^ Silver, Elliot (2021-09-15). "RDNH Finding in UDRP". Retrieved 2021-09-20.
  28. ^ Today, Newsy (2021-09-18). "Domestic car TOGG lost the international case". Newsy Today. Retrieved 2021-09-20.
  29. ^ "TOGG found unfair in the lawsuit filed for the domain name """. ESIZNEWS. 2021-09-16. Retrieved 2021-09-20.

External linksEdit