TOGG, or Turkey's Automobile Joint Venture Group Inc. (Turkish: Türkiye'nin Otomobili Girişim Grubu A.Ş.) is a Turkish automotive company founded as a joint venture in 2018. Anadolu Group, BMC Turkey, Kök Group, Turkcell and Zorlu Holding are major stakeholders under the umbrella institution TOBB. Each company has 19% shares and TOBB has 5% share.

TypeJoint-stock company
IndustryAutomotive, Mobility Ecosystem
FoundedJune 25, 2018; 3 years ago (2018-06-25)
Key people
  • Mehmet Gürcan Karakaş (CEO)
ProductsElectric car


During the 2010s, Turkey's President Erdoğan called for an initiative to produce a Turkish automobile brand. In 2017, Erdoğan announced the creation of TOGG and its participants.[1] The Boston Consulting Group was tasked with analyzing the feasibility and build-up of the new company.[2]

On 27 December 2019, the first introduction was made in Gebze.[3] President Erdoğan unveiled two models, one SUV and one sedan during the event.[4] The first two prototypes were produced in Italy by Pininfarina. The car manufacturing plant will be in Gemlik, Bursa.[5]

The ground breaking ceremony for the factory in Gemlik was held on 18 July 2020.[6]


The two models of the TOGG Turkish national car unveiled in December 2019 are both all-electric vehicles with 300 km and 500 km range options. Both cars will have an 8-year battery warranty and level 2 autonomous driving assistance.[7]

Name Type Announcement Expected release Engine
TOGG (SUV) C-segment SUV 27 December 2019 2022 Electric
TOGG (Sedan) C-segment Sedan 2024
TBA C-segment Hatchback To be announced by 2030
TBA B-segment SUV
TBA C-segment MPV

Production planEdit

Haralar in the Gemlik district of Bursa Province was chosen as the production plant site. It is part of 400 ha (990 acres) of land owned by the Turkish Armed Forces. The site was preferred for its proximity to a seaport, a free-trade zone and to suppliers. The construction cost of the production plant is budgeted at ₺ 22 billion (approx. US$3.7 billion). Employment of 4,323 people is planned at the production plant.[8] Annual production of 175,000 electric vehicles is planned,[9] but that may not be enough to avoid the risk to the economy of Turkey of increasing oil imports until 2040.[10]


Lithium mining is planned to start by 2021.[11]


As of 2021 the special consumption tax(Turkish) – a sales tax on luxuries, such as private cars – is

  • Up to 85 kW motor - 10%
  • 85 kW to 120 kW - 25%
  • 120 kW and over 60%[12]


  1. ^ "Erdoğan, 'Babayiğit'leri açıkladı". (in Turkish). Retrieved 27 December 2019.
  2. ^ "Boston Consulting selected for Turkey's domestic car project". Retrieved 26 January 2021.
  3. ^ "Turkey Presents Prototypes in $3.7 Billion Car Project". Retrieved 27 December 2019.
  4. ^ "Turkey unveils prototype of first indigenous car". Yeni Şafak (in Turkish). Retrieved 27 December 2019.
  5. ^ "Yerli otomobil İtalya'dan gizlilikle getirildi". (in Turkish). Retrieved 27 December 2019.
  6. ^ "Erdogan lays cornerstone for 1st Turkish car plant". Retrieved 25 July 2020.
  7. ^ "TÜRKİYE'NİN OTOMOBİLİ GİRİŞİM GRUBU - PRODUCT PRESS RELEASE, 27 December 2019" (PDF). Retrieved 27 December 2019.
  8. ^ "Yerli otomobil Gemlik'te üretilecek". Hürriyet (in Turkish). 27 December 2019. Retrieved 28 December 2019.
  9. ^ "CEO of TOGG: "1st Turkish car's battery to be made indigenously"". Automotive Exports (in Turkish). 2021-03-21. Retrieved 2021-04-09.
  10. ^ "Turkey Energy Outlook" (PDF).
  11. ^ "Turkey to kickstart 1st lithium production plant in Eskişehir". Daily Sabah. 2020-10-13. Retrieved 2020-10-30.
  12. ^ Reuters Staff (2021-02-02). "Turkey raises special consumption tax on electric vehicles to 10-60%". Reuters. Retrieved 2021-04-29.

External linksEdit