Serbia Broadband

Serbia Broadband (branded as SBB; full legal name: Serbia Broadband - Srpske kablovske mreže d.o.o.) is a cable television and broadband internet service provider in Serbia.

SBB - Serbia Broadband
Native name
Српске кабловске мреже / Srpske kablovske mreže
Founded1 September 2000; 20 years ago (2000-09-01)
Bulevar Zorana Đinđića 8a, Belgrade
Area served
Key people
Dragan Šolak (President)
Victoriya Boklag (CEO)
ProductsCable television
Broadband internet
Fixed telephony
RevenueIncrease 238.49 million (2019)[1]
Increase €26.97 million (2019)[1]
Total assetsDecrease €551.46 million (2019)[2]
Total equityIncrease €175.18 million (2019)[2]
OwnerAdria Serbia Holdco (100%)
Number of employees
1,646 (2019)
ParentUnited Group
Footnotes / references
Business ID: 17280554
Tax ID: 101038731

As of 2018, it is the largest cable television provider (50% market share) and second largest broadband internet provider (33% market share) in Serbia.[4]


Logo used from 2000 until 2012.

Serbia Broadband was founded on 1 September 2000 and is registered as limited liability company under the register code 17280554 in the Serbian Business Registers Agency (APR).[5] In 2006, SBB launched TotalTV, its DTH satellite television platform.[6]

In April 2015, SBB bought Serbian internet provider EUnet for an undisclosed amount.[7] In April 2017, SBB bought Serbian cable operator IKOM.[8] In November 2017, SBB acquired Serbian minor cable company Kabel Group 85.[9]


In 2007, Serbia Broadband was acquired by Mid Europa Partners,[10] which simultaneously purchased Telemach Slovenia followed by acquiring Telemach Bosnia and Herzegovina shortly afterwards, cable television and broadband internet providers in Slovenia and Bosnia and Herzegovina, respectively. Mid Europa then created United Group, a subsidiary to control its three new acquisitions in former Yugoslavia, with European Bank for Reconstruction and Development (EBRD) holding a minority stake in the newly created subsidiary. In the case of Serbia Broadband, the owners legally controlled it via the Amsterdam-based Adria Cable B.V.[11]

In October 2013, an American private equity firm Kohlberg Kravis Roberts (KKR) purchased the majority stake in United Group from Mid Europa Partners for an enterprise valuation of 1.3 billion USD, thus gaining control of Serbia Broadband.[12] Once the new owners took over, they began legally controlling Serbia Broadband through the Amsterdam-based Adria Serbia Holdco B.V.

In September 2018, a British private equity firm BC Partners began the process of acquisition of the majority stakes of United Group from KKR for an enterprise valuation of 2.6 billion euros. Upon finalizing the acquisition, BC partners will officially gain ownership of Serbia Broadband.[13]

Technological DevelopmentEdit

Launching Total TV in 2006, SBB became the first digital and analogue cable operator to introduce digital television in the region.[14]

In 2010, SBB started delivering managed services while holding a Cisco certificate. There are currently two data centers interconnected with the state-of-the-art infrastructure, servicing clients in the entire Serbia.[15][16]

The company was the first in Serbia to offer digital fixed telephony services in 2012.[17] This was also the year SBB launched the first application for watching television and using TV services on different mobile devices. In September 2017, Serbian Broadband launched EON TV platform which allows viewers in Serbia to watch TV via a smart TV app.[18] In 2018, SBB launched EON Smart Box, which was the first regional solution to combine television with Android services and applications.

The company also introduced the country's first 4K channel (Sport Klub).[19] Furthermore, the operator added four multi-angle and multi-screen channels.[20]


  1. ^ a b "БИЛАНС УСПЕХА (2019) - SBB". (in Serbian). Retrieved 28 December 2020.
  2. ^ a b "БИЛАНС СТАЊА (2019) - SBB". (in Serbian). Retrieved 28 December 2020.
  3. ^ "Основни подаци о привредном друштву". (in Serbian). Serbian Business Registers Agency. Retrieved 28 February 2018.
  5. ^ "Обједињена претрага". Retrieved 2019-02-06.
  6. ^ "Serbia Broadband (SBB) Boosts the Total TV Direct-to-home TV Platform with New Capacity on Eutelsat W2 Satellite" (PDF). Eutelsat Communications. 15 September 2008. Retrieved 6 February 2019.
  7. ^ "SBB kupio EUnet, korisnicima još bolje usluge". N1 Srbija (in Serbian). Retrieved 2019-02-06.
  8. ^ Beta. "SAD I ZVANIČNO SBB preuzeo IKOM". (in Serbian). Retrieved 2019-02-06.
  9. ^ "Serbian telco SBB acquires Kabel Group 85". Retrieved 2019-02-06.
  10. ^ "Mid Europa Partners acquires leading Serbian cable, internet and satellite TV player". Private Equity Wire. 2007-06-28. Retrieved 2019-02-06.
  11. ^ Maksimović, Ana (2013-04-24). "Formirana United Group". PC Press. Retrieved 2019-02-06.
  12. ^ "Mid Europa - Mid Europa Sells SBB/Telemach to KKR". Retrieved 2019-02-06.
  13. ^ "KKR prodao većinski udeo Junajted grupe, SBB ima novog suvlasnika". (in Serbian). Retrieved 2019-02-06.
  14. ^ "The Digital Dividend in Serbia, Report by Europe Economics" (PDF). Europe Economics Chancery House. 23 June 2010.
  15. ^ Pečić, Marijana (2018-12-07). "BIZIT 2018: Zahtevi korisnika na prvom mestu – SBB Solutions data centri". PC Press. Retrieved 2019-02-06.
  16. ^ "Šta Telepark data centar nudi korisnicima?". PC Press. 2018-06-20. Retrieved 2019-02-06.
  17. ^ Republic of Serbia, Republic Agency for Electronic Communications (2012). "An Overview of Telecom Market in the Republic of Serbia in 2012" (PDF). Ratel.
  18. ^ "New gen TV for Serbia". Broadband TV News. 2017-08-29. Retrieved 2019-02-06.
  19. ^ "4K first for Serbia". Broadband TV News. 2018-10-22. Retrieved 2019-02-06.
  20. ^ "Serbia Broadband adds multi-angle channels". Broadband TV News. 2018-03-19. Retrieved 2019-02-06.