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Sameer Nair

Sameer Nair (born 1965) is a Senior Indian media executive and business professional currently serving as CEO of Applause Entertainment.[1][2]

Sameer Nair
Sameer Nair
Born (1965-12-03) December 3, 1965 (age 53)
OccupationExecutive, Political Activist, CEO
Known forCEO of STAR India Network

CEO of Balaji Telefilms

CEO of Applause Entertainment

He played a vital role in revamping the Star TV network and the launch of Amitabh Bachchan & KBC, and the Balaji soap operas on Star Plus. These catapulted the channel to the Number 1 slot in the year 2000, making it the undisputed leader for a span of 9 years. The revamp of Channel V and launch of Star Gold, Star Vijay, Star One & Star Utsav also happened under his watch.[3]


Personal lifeEdit

Nair received his Higher Secondary Certificate from Wilson High School in Mumbai.[4] From 1982 to 1984, he studied physics at St. Xavier's College, Mumbai. He later earned his bachelor's degree in economics from the University of Madras via correspondence courses while studying hotel management from the Institute of Hotel Management, Catering Technology and Applied Nutrition, Mumbai.[4][5]

Sameer always have political inclination and he managed to study Indian history and politics in his college days. So when the apt time came he took the plunge and joined Aam Adami Party (AAP) [6]


In his initial career he spent 2 years in Yellow Pages in Mumbai and 4 years in Advertising & Film making with Goldwire in Chennai. Sameer entered the nascent television industry in the early 90s with STAR India Network taking charge of Star Movies, the only English movie channel in India. Over a 12-year career at STAR India Network, he went on to handle a variety of portfolios, including Movie Acquisitions, Head - On Air Promotions, Programming Head - Star Plus, Executive Vice President, Network - Programming, Chief Operating Officer (overseeing Content, Communication, Advertising Sales and Distribution) in 2002, and finally Chief Executive Officer in 2006.[3]

In 2007, Sameer turned entrepreneurial with NDTV Imagine Ltd. The venture had a strategic partner in NBC Universal at 26%. Imagine broke new ground by introducing mythology and historical programming into daily primetime schedules, an industry first and commonplace today. While the channel Imagine did not quite succeed, the lessons from steering a ship through the turbulent times of recession, intense competition and failure were sobering and invaluable.[7]

In 2010, he successfully concluded the sale of NDTV Imagine to the Turner Group, to become the CEO of Turner General Entertainment Networks – TGEN (a Time Warner Company).

He sold his stake in TGEN in 2012 and donned an entrepreneurial hat exploring opportunities in Online Video, E-Commerce, Film & Television Production and Hospitality. An advisory role with Balaji Telefilms resulted in him joining the company.

From 2014-2017, Sameer overlooked the strategy, operations and expansion at Balaji Telefilms Ltd. as its Group CEO, driving growth in Television Production, streamlining the Movie Studio, fund raising and successfully launching the OTT-SVOD platform of premium, exclusive and original content ALT Balaji.

In August 2017, Sameer began a new professional journey to helm Applause Entertainment - a Media, Content & IP Creation Studio - promoted by Aditya Birla Group chairman - Kumar Mangalam Birla. With Applause Entertainment, Sameer aims to build a new ecosystem for content creation & monetization bringing together talent, producers and platforms with an innate ability to merge quality and creativity with commerce.[8][9]

In the past, Sameer has been the Chairman of PROMAX India from 2005-2011 and holds the distinction of being the sole representative from India to be invited on the board of PROMAX Worldwide.


  1. ^ "". Retrieved 2016-04-20. External link in |title= (help)
  2. ^ "Former Star India CEO Sameer Nair heads to Balaji". Retrieved 31 October 2014.
  3. ^ a b Flegg, Michael (10 September 2001). "India's Star TV Leaps to Top Spot Due to Game Shows, Soap Operas". The Wall Street Journal. Archived from the original on September 19, 2001.
  4. ^ a b Wanvari, Anil (21 July 2001). "Into The Mind Of Sameer Nair - Part II". Retrieved 20 December 2011.
  5. ^ "The Star debonair". The Financial Express. 8 April 2006. Retrieved 20 December 2011.
  6. ^ "Former Star TV CEO Sameer Nair joins AAP, Kejriwal". Hindustan Times. 18 Oct 2013. Retrieved 31 October 2014.
  7. ^ "Archived copy". Archived from the original on 2011-04-04. Retrieved 2010-01-25.CS1 maint: Archived copy as title (link)
  8. ^
  9. ^

External linksEdit