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Robert Reiser (born June 27, 1963, Allenton, Wisconsin) is a former crew chief and a general manager for Roush Fenway Racing. Reiser is the son of Alice and John Reiser, who served as general manager for Roush Racing's Busch and Craftsman Truck series race shops.

Robert Reiser
Born (1963-06-27) June 27, 1963 (age 56)[1]
Allenton, Wisconsin
Awards2003 NASCAR Winston Cup Series championship crew chief
NASCAR Xfinity Series career
29 races run over 5 years
Best finish30th (1995)
First race1993 Havoline 250 (Milwaukee)
Last race1997 Moore's Snacks 250 (Bristol)
Wins Top tens Poles
0 1 0
NASCAR Gander RV & Outdoors Truck Series career
3 races run over 1 year
Best finish65th (1996)
First race1996 Sears Auto Center 200 (Milwaukee)
Last race1996 GM Goodwrench/AC Delco 300 (Phoenix
Wins Top tens Poles
0 0 0


The late model that Reiser used while racing in Wisconsin

Reiser started racing on the short tracks of Wisconsin. In 1984, he began driving late models. He won 14 different track, area and regional championships from 1990–1992. From 1993 to 1997 his racing career culminated as a driver/owner in the NASCAR Busch Series.

Crew chiefEdit

In 1997, Reiser decided to stop his racing career in the Busch Grand National Series, he put snowmobile racer Tim Bender in his car. Bender got hurt after the eighth race, so he put his former Wisconsin competitor Matt Kenseth in the drivers seat until Bender recovered. Reiser lost the 1994 late model track championship at Madison International Speedway to Kenseth. Kenseth was quickly successful. Then Reiser and Kenseth combined for a second-place finish in 1998 and a third-place finish in 1999. In 2000, Jack Roush hired Kenseth, Reiser, and their entire Busch team to run full-time in Winston Cup. The combination was again successful. They rapidly moved up the final points each year. In 2003 Kenseth and Reiser dominated to win the final Winston Cup championship as driver/crew chief. With Reiser from 2000 to 2007, Kenseth won 16 races. In 2008, Reiser served as interim crew chief for Carl Edwards, helping Edwards win at Texas Motor Speedway.[2]

General managerEdit

Near the end of the 2007 season, Reiser was named the general manager for all five of Roush Fenway Racing's Nextel/Sprint Cup teams. His last race as crew chief was the Ford 400 at Homestead-Miami Speedway in Florida, which became the second victory of the season for driver Matt Kenseth.

Reiser was relieved of his duties as RFR GM on November 22, 2016.[3]


  • According to an interview, Reiser is a devoted fan of former Green Bay Packers head coach Vince Lombardi and likes to run his race team with the same winning attitude Lombardi had with the Packers.

Motorsports career resultsEdit


(key) (Bold – Pole position awarded by qualifying time. Italics – Pole position earned by points standings or practice time. * – Most laps led.)

Craftsman Truck SeriesEdit

NASCAR Craftsman Truck Series results
Year Team No. Make 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 NCTC Pts
1996 Mueller Brothers Racing 4 Chevy HOM PHO POR EVG TUS CNS HPT BRI NZH MLW
LVL I70 IRP FLM GLN NSV 65th 288
42 RCH


  1. ^ "Driver's Information". Retrieved August 28, 2018.
  2. ^ Bruce, Kenny (January 18, 2014). "EDWARDS POISED FOR RETURN TO FORM AFTER SWOON". NASCAR. Retrieved January 19, 2014.
  3. ^ Spencer, Lee (November 22, 2016). "Robbie Reiser out as general manager of Roush Fenway Racing". Retrieved November 23, 2016.

External linksEdit