Pizza Nova Take Out Ltd., doing business as Pizza Nova, is a Canadian franchise chain of pizza restaurants headquartered in Scarborough, Ontario.[1] The chain was founded on May 12, 1963, by a young family of Italian immigrants. The first restaurant was located in the eastern Toronto suburb of Scarborough, Ontario, on Kennedy Road near Lawrence Avenue, which currently operates under the name Nova Ristorante. There are more than 150 locations in Canada.[2]
 Pizza Nova on Yonge Street | |
| Industry | Restaurants |
|---|---|
| Founded | May 12, 1963 in Dorset Park, Scarborough, Ontario, Canada |
| Founder | Sam Primucci |
| Headquarters | , Canada M1P 2P9 |
Number of locations | 150+ stores |
Area served | Ontario |
Key people | Domenic Primucci (President) |
| Products | Pizza, Panzerotti, Sandwiches, Chicken wings |
| Website | weborders |
There is a knockoff Pizza Nova in Varadero, Cuba that uses phased out signage.[3]
History edit
The chain was founded by a young family of Italian immigrants — consisting of Sam Primucci, and his brothers Mike, Vince, and Joe — originating from Palazzo San Gervasio Basilicata, Italy.[4] Their first location opened on May 12, 1963, at the corner of Lawrence Avenue East, just west of Kennedy Road.[2]
Following many years of success in both their delivery and walk-in services, the restaurant opened their first franchised store in 1969.[2]
Upon celebrating the company's 50th anniversary, the pizza chain also announced their partnership with the Toronto Blue Jays and the Rogers Centre as their official pizza supplier, starting in January 2014, and continuing for a three-year agreement.[5]
Jingle edit
In October 1987, jingle writer Syd Kessler, advertising agency Montana Steele, and Pizza Nova President Sam Primucci produced an advertisement featuring the singing of the phone number and vocalising the quadruple zero as "4-3-9, Oh-Oh Oh-Oh Pizza Nova!"[6][7][8] Sung by Canadian musician Zappacosta,[9][10] edits of the original can still be heard on Ontario radio and TV today, with new voiceover by company President Domenic Primucci, son of founder Sam Primucci.[11]
Zappacosta shared on the Toronto Mike'd podcast that he performed a rousing live rendition of the jingle at Pizza Nova's 50th anniversary celebration.[12]
Products edit
Some of Pizza Nova's signature products include:[13]
Signature pizzas edit
- Banquet Cheddar
- Calabrese
- Deluxe
- Napoletana
- Primavera
- Pizza Pollo
- Porco Pazzo
- Roasted Parma
- Meat Supreme
- Pepperoni
- The All-Star
- Quattro Stagioni
- Mediterranean
- Portabellissimo
- Super Gourmet
- Super Hawaiian
- Veggie
- Cheddar Supreme
Pesto pizzas edit
- Chicken Florentine
- Tuscan Pesto
White pizzas edit
- Bruschetta Pizza
- Basilcata
- California
- Chicken Alla Bianca
- Greek Bruschetta
- Il Giardino
- Porchetta and Hot Peppers
- Spicy Porchetta
- Nonna's favourite
The beverages that Pizza Nova sells are Coca-Cola products. Pizza Nova has also become a go-to chain for vegans as it offers dairy-free cheese, and as of 2021, plant based pepperoni.
See also edit
References edit
- ^ "Contact". Pizza Nova. Pizza Nova Take Out Ltd. Retrieved 6 December 2012.
- ^ a b c "History". Pizza Nova. Pizza Nova Take Out Ltd. Retrieved 9 May 2017.
- ^ "Varadero Restaurants & Paladares page 5 | Cuba-Junky".
- ^ "Meet Pizza Nova's Domenic Primucci". InsideToronto.com. Metroland Media Group Ltd. 23 January 2015. Retrieved 9 May 2017.
- ^ "Blue Jays". Pizza Nova. Pizza Nova Take Out Ltd. 15 January 2014. Retrieved 9 May 2017.
- ^ "Taste the Difference the Story of Pizza Nova". montanasteele.com. Montana Steele. December 2017. Retrieved 13 October 2021.
- ^ "Pizza Nova rings in 60th anniversary with 439 jingle ringtone". Pizza Nova. Pizza Nova Take Out Ltd. 6 February 2023. Retrieved 4 April 2023.
- ^ "439-OH-OH-OH-OH PIZZA NOVA - SYD KESSLER & ALFIE ZAPPACOSTA". youtube.com. Archived from the original on 2021-12-17. Retrieved 13 October 2021.
- ^ "A Career With Many Toppings! – Alfie Zappacosta". themusicexpress.ca. The Music Express Canada. 29 July 2013. Retrieved 13 October 2021.
- ^ "Zappacosta". canadianbands.com. Retrieved 13 October 2021.
- ^ "Pizza Nova Plant-based Pepperoni Taste Test". youtube.com. Archived from the original on 2021-12-17. Retrieved 13 October 2021.
- ^ "Alfie Zappacosta: Toronto Mike'd Podcast Episode 1439". TorontoMike.com. Retrieved February 28, 2024.
- ^ "Signature Pizzas". Pizza Nova. Pizza Nova Take Out Ltd. Retrieved 4 April 2023.
External links edit
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