Pinocchio (2014 TV series)

Pinocchio (Korean피노키오; RRPinokio) is a 2014–2015 South Korean television series starring Lee Jong-suk, Park Shin-hye, Kim Young-kwang, and Lee Yu-bi.[1][2] With 20 episodes, the show aired on SBS from 12 November 2014 to 15 January 2015.[3][4]

Promotional poster
Written byPark Hye-ryun
Directed by
  • Jo Soo-won
  • Shin Seung-woo
Opening theme"Non-Fiction" by Every Single Day
Country of originSouth Korea
Original languageKorean
No. of episodes20
Executive producerChoi Moon-suk
ProducerPark Chang-yong
Production companyiHQ
Original networkSeoul Broadcasting System
Picture format1080i (HDTV)
Original release12 November 2014 (2014-11-12) –
15 January 2015 (2015-01-15)

In China, the online broadcasting rights were sold at a record price of US$280,000 per episode, making it the most expensive Korean drama ever to be sold in China at the time.[5][6] As of 23 January 2015, it has an accumulated view of 1 billion on Chinese video-sharing website Youku.[7][8]


In the year 2000, Ki Ha-myung is leading a happy life with his parents and elder brother, Jae-myung, until his father, Ki Ho-sang, the captain of a firefighting squad, dies in a factory explosion during a rescue attempt, along with several of his men. Ho-sang's body initially goes missing, and the media sensationalizes the case by scapegoating him. In a battle for ratings, cold and calculating MSC reporter Song Cha-Ok alleges that Ho-sang survived the blast and is currently in hiding because he was responsible for the deaths of his men. This causes the Ki family to become outcasts in their neighborhood and objects of national scorn. Ki Ho-sang's wife kills herself and Ha-myung by jumping off a cliff, and the elder son, Jae-myung, blames their deaths on the media, particularly Cha-ok.

But Ha-myung is alive, having been rescued from the water by Choi Gong-pil, a kind elderly man who lives on Hyangri Island. Gong-pil, who may either have Alzheimer's disease or trauma-induced memory loss, believes that Ha-myung is his older son Choi Dal-po, a simpleton who died thirty years earlier. Ha-myung embraces the deception and treats Gong-pil as his father. Gong-pil officially adopts Ha-myung, now named Dal-po, and places him in the family register as his eldest son. Five months later, when Gong-pil's younger son, Choi Dal-pyung, moves to the island with his daughter, Choi In-ha, they are flabbergasted to be told by Gong-pil to address a mere boy as their "older brother" and "uncle", respectively. Choi In-ha has "Pinocchio syndrome", which causes her to hiccup whenever she tells a lie.[9] She idolizes her mother and hates living on the island after her parents' divorce. The fledgling friendship between Dal-po and In-ha is dashed, however, when he learns that In-ha's mother is none other than Song Cha-ok.

Five years later, In-ha and Dal-po are seniors and classmates at their small-town high school.[10][11] Dal-po, who is a genius, pretends to be dumb and gets all zeroes in his test scores to keep up the deception in front of Choi Gong-pil. With his last-place class standing and scruffy, country bumpkin hair, Dal-po is friendless at school, while In-ha is the most popular girl.[12] Dal-po secretly likes In-ha, and he is forced to join a televised quiz show at first to prevent Ahn Chan Soo, who has a crush on In-ha, from confessing to her on national TV.[13] At the TV studio, Dal-po runs into the show producer, Hwang Gyo-dong, who had been a YGN reporter and one of Cha-ok's rivals but changed careers after what happened to the Ki family. After seeing Dal-po on TV, and despite knowing that her Pinocchio syndrome limits her career choices, In-ha decides to become a journalist.

In 2013, the Choi family has moved back to the city. In-ha has spent the last three years after college studying to become a reporter but continuously fails her job interviews. On the other hand, due to the poverty-stricken condition of the Choi family, Dal-po is forced to work as a taxi driver to make ends meet. Cha-ok, who hasn't seen her daughter in a decade and is now MSC's nightly news anchor and section chief, fails In-ha at her final interview, saying a reporter with Pinocchio syndrome would be useless. Seeing how hurt In-ha is at her mother's rejection, Dal-po becomes determined to help her achieve her dream and announces that he wants to become a reporter as well. A month later, In-ha and Dal-po apply at YGN's "blind" audition for broadcast news reporters, but only Dal-po gets hired. When confronted by Gyo-dong, now chief of YGN's news desk, Dal-po confesses his real identity as well as his real motive for taking the job: he wants to find his older brother, Jae-myung, and clear their father's name. But what he doesn't know is that Jae-myung has taken revenge on the factory workers who lied about their father by killing all of them and framing his last victim for the murders by hiding his body and making it seem like he is on the run. Meanwhile, with MSC's credibility rating at an all-time low, Cha-ok hires In-ha, using her Pinocchio syndrome in a publicity stunt. Thus, Dal-po and In-ha become rookies at rival networks, and among their colleagues are Seo Beom-jo, who comes from a rich, sheltered chaebol background and has a connection to In-ha via a wrong cellphone number, and Yoon Yoo-rae, once a sasaeng fan who now uses those obsessive and determined traits in her new job.

Later in her line of work, In-ha discovers Choi Dal-po's real identity and is disgusted by what her mother Cha-ok did to his family during the fire accident. In a lecture held by Cha-ok, In-ha stands against her and in the process, reveals to Jae-myung that his brother is alive. Together, they try to bring Cha-ok down through their honest news reporting, all the while uncovering a bigger conspiracy in the news industry.

Cast and charactersEdit


A young man whose family is torn apart by a tragedy, who assumes a different identity and attempts to rebuild his life.
A young woman who suffers from a condition that causes her to hiccup whenever she tells a lie. She goes on to become a reporter, and her friendship with Choi Dal-po/Ki Ha-myung takes her life in unexpected directions.
A young reporter who becomes entwined in the lives of In-ha, her mother, and the intrigues of journalism.
A past sasaeng fan who decides to become a reporter.


MSC NewsroomEdit

In-ha's estranged mother. A cold, merciless woman who chose to abandon her family for her career. She eventually became one of the best news anchors in the industry.
Chief of the MSC news desk.

YGN NewsroomEdit

Chief of the YGN news desk. Gyo-dong works with the motto "the truth can change the world". He looks out for Dal-po and tries to discreetly help him in proving his family's innocence.


A wealthy CEO who owns several malls and who seems to be a doting mother who spoils her son, Beom-jo. Rosa hides a darker side, however, having conspired with Song Cha-ok to deliberately twist the news in order to protect her interests.


  • Lee Joo-seung as Ahn Chan-soo
  • Kim Min-young as Song Yeong-joo
  • Park Soo-young as Jung Gi-bong
  • Yoon Jin-young as Firefighter
  • Yeom Dong-hyun as Factory supervisor
  • Choi Jong-hoon as Factory worker
  • Kim Young-joon as Neighborhood boy with Pinocchio syndrome
  • Ahn Sun-young as Broadcast station writer
  • Woo Hyun as Dal-po's homeroom teacher
  • Im Do-yoon as Go Ji-hee
  • Lee Jung-soo as Lost hiker
  • Hong Hyun-hee as Teacher Yoon
  • Lee Seung-woo as Ahn Joon-ki, Chan-soo's eldest child

Special appearancesEdit


The series reunited actors Lee Jong-suk and Kim Hae-sook with screenwriter Park Hye-ryun and television director Jo Soo-won, who had collaborated a year before on I Can Hear Your Voice.[24]

The first script reading took place in October 2014 at SBS Production Center in Ilsan.

Original soundtrackEdit

English titles are adapted from iTunes and credits from Naver Music.[25][26]

Pinocchio: Original Soundtrack
Soundtrack album by
Various Artists
GenreK-pop, pop, R&B, soundtrack
LanguageKorean, English
LabelCJ E&M, Gazi Contents

Part 1Edit

Released on November 20, 2014 (2014-11-20)
1."First Love" (첫사랑)Jihoon, Tiger JK, BizzyConanTiger JK featuring Punch3:20
2."First Love" (Inst.) Conan 3:20
Total length:6:40

Part 2Edit

Released on November 27, 2014 (2014-11-27)
1."Pinocchio" (피노키오)Jihoon, Gu Ji-anRocoberryRoy Kim3:33
2."Pinocchio" (Inst.) Rocoberry 3:33
Total length:6:66

Part 3Edit

Released on December 4, 2014 (2014-12-04)
1."Non Fiction"Moon Sung-namMoon Sung-nam, Jung Jae-wooEvery Single Day3:33
2."Challenge" Moon Sung-nam 3:26
3."Story" Moon Sung-nam 3:22
Total length:9:51

Part 4Edit

Released on December 11, 2014 (2014-12-11)
1."Love Is Like Snow" (사랑은 눈처럼)Park Shin-won, Conan, RocoberryRocoberryPark Shin-hye3:19
2."Love Is Like Snow" (Inst.) Rocoberry 3:19
Total length:6:38

Part 5Edit

Released on December 18, 2014 (2014-12-18)
1."The Only Person" (하나뿐인 사람)RocoberryRocoberryK.Will3:20
2."The Only Person" (Inst.) Rocoberry 3:20
Total length:6:40

Part 6Edit

Released on December 24, 2014 (2014-12-24)
1."Kiss Me" (첫사랑)JihoonJihoon, RocoZion.T3:09
2."Kiss Me" (Inst.) Rocoberry 3:09
Total length:6:18

Part 7Edit

Released on December 31, 2014 (2014-12-31)
1."Passionate to Me" (뜨겁게 나를)JihoonJihoonYounha3:49
2."Passionate to Me" (Inst.) Jihoon 3:49
Total length:7:48

Part 8Edit

Released on January 8, 2015 (2015-01-08)
1."You Are the One" (그대 하나로)JihoonRocoberryKim Bo Kyung3:35
2."You Are the One" (Inst.) Rocoberry 3:35
Total length:7:30

Part 9Edit

Released on January 15, 2015 (2015-01-15)
1."Dreaming a Dream" (꿈을 꾸다)Park Shin-won, Conan, RocoberryRocoberryPark Shin-hye3:20
2."Dreaming a Dream" (Inst.) Rocoberry 3:20
Total length:6:40
Disc 2:
1."Tears in the Crowd (Strings)"Various Artists4:27
2."Pino Dream (Strings)"Various Artists3:52
3."Calm and Passion"Various Artists2:56
4."Mysteric Them"Various Artists2:40


In the table below, the blue numbers represent the lowest ratings and the red numbers represent the highest ratings.

Ep. Broadcast date Episode title[nb 1] Average audience share
TNmS[27] Nielsen Korea[28]
Nationwide Seoul Nationwide Seoul
1 12 November 2014 Pinocchio[nb 2] 7.8% (19th) 9.9% (14th) 7.8% (19th) 8.4% (17th)
2 13 November 2014 The Ugly Duckling[nb 3] 10.6% (14th) 12.8% (6th) 9.8% (15th) 10.8% (11th)
3 19 November 2014 The Snow Queen[nb 4] 9.4% (18th) 10.9% (14th) 9.4% (15th) 10.9% (11th)
4 20 November 2014 Romeo and Juliet[nb 5] 10.6% (14th) 12.8% (6th) 10.4% (16th) 11.8% (10th)
5 26 November 2014 The King Has Donkey Ears[nb 6] 9.2% (16th) 11.6% (9th) 10.2% (13th) 12.2% (8th)
6 27 November 2014 Two Years' Vacation[nb 7] 11.0% (11th) 14.1% (5th) 10.4% (14th) 12.1% (7th)
7 3 December 2014 The Frog in the Well[nb 8] 8.9% (18th) 11.3% (15th) 8.7% (16th) 9.6% (16th)
8 4 December 2014 A Lucky Day[nb 9] 10.8% (16th) 12.7% (10th) 10.2% (16th) 11.4% (11th)
9 10 December 2014 The Pied Piper of Hamelin[nb 10] 9.2% (16th) 11.1% (11th) 10.1% (12th) 11.9% (8th)
10 11 December 2014 The Boy Who Cried Wolf[nb 11] 10.8% (14th) 13.2% (6th) 10.7% (14th) 12.3% (8th)
11 17 December 2014 A Midsummer Night's Dream[nb 12] 11.1% (14th) 13.3% (7th) 10.4% (15th) 11.6% (10th)
12 18 December 2014 The Magic Flute[nb 13] 11.3% (14th) 13.5% (6th) 9.7% (18th) 10.9% (15th)
13 24 December 2014 The Gift of the Magi[nb 14] 10.4% (14th) 12.2% (9th) 9.8% (14th) 11.1% (8th)
14 25 December 2014 Hansel and Gretel[nb 15] 11.6% (11th) 13.3% (9th) 10.8% (14th) 11.7% (12th)
15 1 January 2015 Don Quixote[nb 16] 13.3% (9th) 15.6% (7th) 12.9% (9th) 14.6% (5th)
16 7 January 2015 The Emperor's New Clothes[nb 17] 12.9% (9th) 15.7% (5th) 11.8% (9th) 14.0% (5th)
17 8 January 2015 The Scarlet Letter[nb 18] 12.7% (8th) 15.1% (5th) 12.9% (5th) 15.2% (4th)
18 14 January 2015 The Red Shoes[nb 19] 12.6% (8th) 16.0% (5th) 11.9% (8th) 13.3% (5th)
19 The North Wind and the Sun[nb 20] 12.1% (11th) 15.5% (6th) 11.3% (10th) 12.1% (7th)
20 15 January 2015 Peter Pan[nb 21] 13.6% (6th) 16.7% (5th) 13.3% (5th) 15.1% (5th)
Average 11.0% 13.4% 10.6% 12.1%

Awards and nominationsEdit

Year Award Category Recipient Result
2014 27th Grimae Awards Best Actor Lee Jong-suk Won
SBS Drama Awards Top Excellence Award, Actor in a Drama Special Nominated
Top Excellence Award, Actress in a Drama Special Park Shin-hye Won
Top 10 Stars Lee Jong-suk Won
Park Shin-hye Won
SBS Special Award Lee Jong-suk Won
Netizen Popularity Award Nominated
Park Shin-hye Nominated
Best Couple Award[29] Lee Jong-suk and Park Shin-hye Won
New Star Award Kim Young-kwang Won
Lee Yu-bi Won
2015 51st Baeksang Arts Awards Best Actress (TV) Park Shin-hye Nominated
Most Popular Actor (TV) Lee Jong-suk Won
10th Seoul International Drama Awards Outstanding Korean Drama Pinocchio Won
8th Korea Drama Awards Top Excellence Award, Actor Lee Jong-suk Won
Top Excellence Award, Actress Park Shin-hye Nominated
4th APAN Star Awards Top Excellence Award, Actress in a Miniseries Nominated
Best Young Actor Nam Da-reum Won
Best Production Director Jo Soo-won Won
Best Original Soundtrack "Pinocchio" by Roy Kim Won



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  11. ^ Choi, Shin-ae (7 November 2014). "Lee Jong Suk and Park Shin Hye Explode with Chemistry in Pinocchio BTS Photos". enewsWorld. Archived from the original on 20 November 2014. Retrieved 15 November 2014.
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  13. ^ Park, Ah-reum (3 November 2014). "Lee Jong Suk Gets Exhilarated Upon Entering City in Pinocchio". enewsWorld. Archived from the original on 8 November 2014. Retrieved 15 November 2014.
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  15. ^ Lee, Min-ji (6 November 2014). "Lee Jong-suk Lost Hair After Wearing a Bushy Wig for Pinocchio". enewsWorld. Archived from the original on 10 November 2014. Retrieved 15 November 2014.
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  24. ^ a b Jo, Hye-ryeon (6 November 2014). '피노키오' 이종석 "'너목들' 제작진과 두 번째 호흡, 기쁘다" [Lee Jong-suk from Pinocchio says "Glad to work with I Can Hear Your Voice crew once again"]. TV Report (in Korean). Retrieved 19 November 2014.
  25. ^ "Pinocchio (Original Television Soundtrack) by Various Artists on iTunes". iTunes Store. Retrieved 28 November 2015.
  26. ^ "피노키오 OST : 네이버 뮤직 ("Pinocchio: Original Soundtrack on Naver Music")" (in Korean). Naver Music. Retrieved 7 November 2015.
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  28. ^ "AGB Daily Ratings: this links to current day-select the date from drop down menu". AGB Nielsen Media Research (in Korean). Retrieved 12 November 2014.
  29. ^ Kim, Min-jin (1 January 2015). "Four couples win best couple prize in SBS Drama Awards". K-Pop Herald. Retrieved 7 January 2015.

External linksEdit