The phrase "Middle England" is a socio-political term which generally refers to middle class or lower-middle class people in England who hold traditional conservative or right-wing views.
The origins of the term "Middle England" are not known. Writer Ian Hislop found evidence of the British Prime Minister Lord Salisbury's using the term in 1882, but it did not gain popularity at the time. Modern popular usage of the phrase has been attributed to Margaret Thatcher who, according to the historian David Cannadine, introduced the expression into political phraseology by adopting Richard Nixon's concept of "Middle America".
The primary meaning of the term is now a political or sociological one (as is also the case for the term "Middle America" or "Middle Australia"). It principally indicates the middle classes or lower-middle classes of non-urban Britain, but also carries connotations of "Deep England". John Major’s 1993 speech to the Conservative Group for Europe is often cited, evoking romantic imagery of rural cricket matches, warm beer, suburban gardens, and “old maids bicycling to Holy Communion through the morning mist” (itself a quote from George Orwell).
Although Middle England does not refer to a geographical region, it may be understood to refer to the inhabitants of suburbs in the South of England and the Midlands, typified by the small towns that make up "Metro-Land", the suburban areas north-west of London that are served by London Underground's Metropolitan line. The BBC described the Kent town of Tunbridge Wells as the "spiritual home" of Middle England, with particular reference to the popular characterisation of "Disgusted of Tunbridge Wells", the pseudonym of an imaginary, incensed letter-writer. Emphasising its lack of geographical location, the writer Nick Inman likened Middle England to J. R. R. Tolkien's Middle-Earth: "We know everything about it except where it is".
The term is used by journalists to refer to the presumed views of mainstream English and to a lesser extent British people, as opposed to minorities of all types (the rich or the poor, ethnic minorities, gays and lesbians, the politically active, the intelligentsia, etc.). In particular, it is increasingly used to denote the more right-wing views of those who are not in such minorities. The phrase "Middle England" may be regarded by some as interchangeable with "Middle Britain", particularly with reference to political campaigns that seek to include middle-class voters in Scotland and Wales, but commentators such as Cannadine have assessed it as a designation specific to a segment of England, not Britain as a whole. John Major's 1993 speech has been noted for its culturally selective evocation of Britain, omitting inner cities, football, people who are unemployed, coal mines, Muslims, and the other Constituent Countries of the United Kingdom.
People who belong to the Middle England grouping are typically said to be white, middle class or lower-middle class, heterosexual, with a strong work ethic and a highly developed sense of conscientiousness. They may typically read the Daily Mail, a popular British newspaper known for its conservative editorial bias, and are also sometimes referred to as the "silent majority" or "moral majority" in the British media.
In British politics, Middle England is considered as a grouping to be especially important because of its potential to swing the results of United Kingdom general elections; according to the polling company MORI, Middle England is said to make up 25% of the UK population, its members are not devoted to any particular party and may be swayed by successful political campaigning, and many live in marginal constituencies. Middle England was also considered to be a major force in the vote to leave the European Union during the 2016 European Union membership referendum.
Other demographic personas associated with Middle England include "Mondeo Man" (a term attributed to Tony Blair which describes a middle-class floating voter who owns a Ford Mondeo); "Worcester woman" (a provincial voter with little actual political awareness); "Essex Man" (an aspirational lower-middle-class voter from Essex); and "Pebbledash people" (a term coined by ICM Research to describe married white collar couples who live in semi-detached houses covered in pebbledash).
- O'Sullivan, Jack (29 August 1998). "What is Middle England?". The Independent. London. Retrieved 29 October 2012.
- Cole, Peter (19 August 2007). "Why middle England gets the Mail". The Guardian. London. Retrieved 29 October 2012.
- Burrell, Ian (21 May 2007). "Linda Grant: The 'Mail' turns on the charm". The Independent. London. Retrieved 29 October 2012.
- Maconie, Stuart (19 March 2010). "Stop knocking Middle England". Daily Mirror. Retrieved 29 October 2012.
- Kuper, Simon (2 August 2012). "Heroes reconquer nation for Middle England". Financial Times. Retrieved 29 October 2012.
- Reeves, Richard (25 October 2007). "Middle England. They're nicer than you think". New Statesman. Retrieved 30 October 2012.
- Easton, Mark (6 October 2010). "In search of Middle England". BBC. Retrieved 31 October 2012.
- "Tunbridge Wells: The spiritual home of Middle England". BBC News. 13 April 1999. Retrieved 30 October 2012.
- Inman, Nick. Politipedia: A Compendium of Useful and Curious Facts about British Politics. Harriman House Limited. p. 192. ISBN 9781905641338. Retrieved 4 February 2017.
- Adams, Tim (10 April 2005). "This green and pleasant land". The Observer. London. Retrieved 31 October 2012.
- Cannadine, David. Class in Britain. Penguin UK. ISBN 9780141927800. Retrieved 4 February 2017.
- Kumar, Krishan. The Making of English National Identity. Cambridge University Press. p. 227. ISBN 9780521777360. Retrieved 4 February 2017.
- Buck, Tobias (15 June 2016). "Middle England drives Brexit revolution". Financial Times. Retrieved 4 February 2017.
- Milne, Kirsty (15 March 2005). "Rise of the press-protest axis". The Guardian. London. Retrieved 29 October 2012.
- Neal, Sarah. Rural Identities: Ethnicity and Community in the Contemporary English Countryside. Routledge. ISBN 9781317060826. Retrieved 4 February 2017.