Marketplace (radio program)

Marketplace is an American radio program that focuses on business, the economy, and events that influence them. The program was first broadcast in 1989. Hosted by Kai Ryssdal since 2005, the show is produced and distributed by American Public Media. Marketplace is produced in Los Angeles with bureaus in New York, Washington, D.C., Portland, Baltimore, London, and Shanghai. It won a Peabody Award in 2000.[2]

Marketplace Logo.png
Other names
  • Marketplace Morning Report
  • Marketplace Tech
Running time30 minutes
Country of originUnited States
SyndicatesAmerican Public Media
Hosted by
Created byJim Russell
Produced by
Executive producer(s)Deborah Clark
Edited by
Recording studioLos Angeles, California
Original release1989 (1989) – present
Audio formatStereo
Opening themeB. J. Leiderman[1] (composer)
Other themes"Stormy Weather", "We're in the Money", "It Don't Mean a Thing", "Loud Pipes"

Besides the flagship daytime half-hour program, Marketplace also produces a companion show, the seven-and-a-half-minute-long Marketplace Morning Report, hosted by David Brancaccio, which airs on many public radio stations during the last segment of the NPR program Morning Edition. They also formerly produced a weekend version called Marketplace Weekend (formerly Marketplace Money and Sound Money). Outside of radio, the Marketplace team produces a number of podcasts including Make Me Smart with Kai and Molly, featuring anchor Kai Ryssdal and regular contributor Molly Wood, as well as podcast versions of the radio broadcast and extended podcasts built around regular segments from the radio show, such as Views from the Corner Office.


Marketplace was founded in 1989 by James Russell in Long Beach, California.[3][4][5][6] It was initially affiliated with KLON-FM at Cal State—Long Beach and distributed by American Public Radio, later renamed Public Radio International.[7][8] The show nearly ran out of funding its first year, which Russell described, saying, "We were within three days of laying off our small staff and closing down." The program survived through the help of the University of Southern California (USC), which acquired the show, and later, in 1990, with the underwriting of General Electric.[7] USC became the only university in the US at the time to produce a daily news program distributed nationally.

In 2000, Minnesota Public Radio (MPR) acquired Marketplace Productions from USC.[9] This acquisition was the subject of a lawsuit by Public Radio International, which said it had not given its contractually required approval for the sale.[10]

In 2004, American Public Media was founded as the production and distribution arm of MPR, and is currently the producer and distributor of Marketplace.[11]


As of 2014, Marketplace's programs reached upwards of 12 million listeners with an average income of $101,000.[12]

Companion programsEdit

A sister program, the Marketplace Morning Report, offers seven unique seven-minute, thirty-second morning broadcasts that replace the business news-oriented "E" segment of NPR's Morning Edition on many public radio stations. Since September 2014, Marketplace Morning Report has been incorporated into Morning Edition as a segment in the latter program's second hour.[13] The Marketplace brand also took over the money advice program Sound Money, which was renamed Marketplace Money in 2005, with content oriented toward a personal finance theme. The three shows share reporters and editorial staff. Marketplace Money was replaced with Marketplace Weekend in June 2014.[14] Marketplace Weekend was cancelled in 2018.[15]


All three radio programs, Marketplace,[16] Marketplace Morning Report,[17] and Marketplace Minute[18] (with Westwood One) are made available as free podcasts. In 2015, Marketplace began to offer non-broadcast-only podcasts: Actuality (2015—2016 with Quartz (publication)),[19][20] Codebreaker,[21] and Corner Office.[22] In 2016, The Uncertain Hour[23] and Make Me Smart with Kai and Molly[24] were added. “The Uncertain Hour”, with Krissy Clark,[25] "This Is Uncomfortable", with Reema Khrais[26] Million Bazillion[27] for kids, How We Survive,[28] on technology and climate with Molly Wood, began later.


Marketplace has been the recipient of multiple awards, including:[29]

  • Emmy (2013): Big Sky, Big Money[30]
  • Edward R. Murrow Prize (2012): The Chinese Student Syndrome[31]
  • National Headliner Award (2007): Labor Shortage[32]
  • Peabody Award (2000): Radio[2][33]



  • Kai RyssdalMarketplace, Corner Office, Make Me Smart with Kai and Molly
  • David BrancaccioMarketplace Morning Report
  • Molly Wood – backup host, Silicon Valley/Senior tech correspondent, Make Me Smart with Kai and Molly, Marketplace Tech
  • Sabri Ben-Achour, Tim Fernholz – Actuality
  • Krissy Clark – The Uncertain Hour
  • Victoria Craig – Marketplace Morning Report from the BBC World Service
  • Reema Khrais – This Is Uncomfortable


  • Stephen Beard – Bureau Chief, London
  • Nancy Marshall-Genzer – Senior Reporter, Washington
  • Kimberly Adams – Reporter, Washington
  • Scott Tong – Sustainability Correspondent, Washington
  • Amy Scott – Education Correspondent, Baltimore
  • Annie Baxter – Senior Reporter, St. Paul
  • Rob Schmitz – Bureau Chief, Shanghai
  • Krissy Clark – Wealth and Poverty Senior Correspondent, Los Angeles
  • Adriene Hill – Correspondent, Los Angeles
  • Andy Uhler – Reporter, Los Angeles
  • Mitchel Hartman – Entrepreneurship Senior Reporter, Portland
  • Dan Gorenstein – Health Senior Reporter, Philadelphia
  • Mark Garrison, Reporter, New York
  • Sabri Ben-Achour – Reporter, New York
  • Meghan McCarty Carino – Workplace Culture Reporter
  • Molly Wood – Senior Tech Correspondent, San Francisco Bay Area

Former lead anchorsEdit


  1. ^ "BJ Leiderman, NPR Biography". NPR. Retrieved 2007-04-25.
  2. ^ a b 60th Annual Peabody Awards, May 2001.
  3. ^ "The Program Doctor". Jim Russell Productions. Retrieved 2007-04-25.
  4. ^ "Jim Russell General Manager, Marketplace Productions". They Savvy Traveler. Retrieved 22 April 2016.
  5. ^ "J.J. Yore Executive Producer, Marketplace Radio". The Savvy Traveler. Retrieved 22 April 2016.
  6. ^ "Marketplace: An Overview". Minnesota Public Radio. Retrieved 22 April 2016.
  7. ^ a b Newton, Ed (18 January 1999). "Marketplace: A Decade of Business News Not as Usual". USC News. Retrieved 22 April 2016.
  8. ^ McGill, Douglas C. (1989-01-02). "THE MEDIA BUSINESS; Public Radio Begins Business Program". The New York Times. ISSN 0362-4331. Retrieved 2019-04-10.
  9. ^ "Minnesota Public Radio Acquires Marketplace Productions". PR Newswire. 14 April 2000. Retrieved 22 April 2016.
  10. ^ Behrens, Steve (1 May 2000). "PRI risks lawsuit with parent MPR over Marketplace". Current. Archived from the original on 1 June 2016. Retrieved 22 April 2016.
  11. ^ Deveney, Ann (21 November 2005). "Founding Director of National Public Radio and President of American Public Media to Speak at Boston University". Boston University Public Relations. Retrieved 22 April 2016.
  12. ^ "SUPPORT US". Marketplace. Retrieved 25 April 2016. Data Source: Digital Research Inc. 2014 Marketplace Intent to Purchase Study
  13. ^ "NPR and APM Bring Marketplace Morning Report to All Morning Edition Listeners". Retrieved 14 July 2015.
  14. ^ "Marketplace Weekend launches June 28". Retrieved 13 October 2014.
  15. ^ "A note about Marketplace Weekend". Retrieved 2019-03-09.
  16. ^ "Marketplace feed/podcast". Retrieved 27 November 2021.
  17. ^ "Marketplace Morning Report feed/podcast". Retrieved 27 November 2021.
  18. ^ "Marketplace Minute". Retrieved 27 November 2021.
  19. ^ "Actuality". Retrieved 27 November 2021.
  20. ^ Fernholz, Tim; Delaney, Kevin (12 June 2015). "Introducing "Actuality," Quartz's new podcast with Marketplace". Quartz. Retrieved 22 April 2016.
  21. ^ Roush, Chris (27 October 2016). "'Marketplace,' Tech Insider joining forces on 'Codebreaker' podcast". Talking Biz News. Retrieved 22 April 2016.
  22. ^ Ryssdal, Kai (26 June 2015). "A new podcast: Corner Office from Marketplace". Marketplace. Retrieved 22 April 2016.
  23. ^ "Introducing 'The Uncertain Hour'". Marketplace. 7 March 2016. Retrieved 25 April 2016.
  24. ^ "Introducing 'Make Me Smart with Kai and Molly'". Marketplace. 28 November 2016. Retrieved 3 April 2018.
  25. ^ "The Uncertain Hour feed/podcast". Retrieved 27 November 2021.
  26. ^ "This Is Uncomfortable feed/podcast". Retrieved 27 November 2021.
  27. ^ "Million Bazillion feed/podcast". Retrieved 27 November 2021.
  28. ^ "How We Survive feed/podcast". Retrieved 27 November 2021.
  29. ^ "Marketplace's Awards and Honors". Marketplace. Retrieved 22 April 2016.
  30. ^ "Winners Announced for the 34th Annual News and Documentary Emmy Awards". The National Academy of Television Arts and Sciences. 1 October 2013. Archived from the original on 31 March 2015. Retrieved 22 April 2016.
  31. ^ "2012 National Winners". Radio Television and Digital News Association. Retrieved 22 April 2016.
  32. ^ "2007 – TV/Radio". National Headliner Awards. Retrieved 22 April 2016.
  33. ^ "Marketplace (Public Radio International)". Peabody. Retrieved 22 April 2016.
  34. ^ "Marketplace Debut". 30 Dec 1988.{{cite web}}: CS1 maint: url-status (link)

External linksEdit