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Look is a French manufacturer of high-end ski bindings, bicycle frames, equipment, and apparel.
Number of employees
Established in Nevers, France in 1951, Look was originally a ski equipment manufacturer. The company produces bindings under its own name and others such as Rossignol and Dynastar. The partnership with Rossignol (which later merged with Dynastar) made Look a leading binding manufacturer along with the Marker brand. Look pioneered a new binding, that set it apart from Marker in freestyle. This was branded with the pivot system (FKS for Rossignol). Following a change in ownership, it was replaced in 2008 with the PX series.
In the 1980s Look introduced a clipless pedal for cycling based on equipment for ski bindings. A spring-loaded latch on the top of the pedal held a cleat that was bolted to the sole of a shoe, a twist of the foot releasing the hold. They are called pédales automatiques (automatic pedals) in French. They were sold from 1984, and in 1985 Bernard Hinault used them to win the Tour de France. They were said to be safer and more comfortable than toe-clips. By 2000 the pedal was in widespread use on road bikes ("racing" bikes), track bikes, and mountain bikes, especially among experienced riders.
In 1986 Greg LeMond won the Tour de France on the first Look carbon frame, the KG 86. It was completely handmade and combined Kevlar with carbon for increased rigidity. In the early nineties, Look designed the revolutionary KG 196, the company's first monocoque carbon frame made of carbon, Kevlar, ceramic and aluminum. Being years ahead of its time, the KG186/KG196 featured sculpted aerodynamics, exceptional stiffness, an integrated fork and steering tube with limited front suspension, an adjustable stem, and was designed for both road, time-trial and track racing. The frame was extensively used by the ONCE cycling squad in the mid-1990s. The KG 196 has since evolved to become one of the most widely used and venerable series of track bikes of the past two decades, namely the KG 196, KG 296, KG 396, 496, and L96, ridden by numerous national squads to World and Olympic championships. Its key innovative aero features and integrated bayonnet-style fork has been widely imitated by other competitors to this day. The national and/or domestic track cycling teams of France, Russia, China, Japan and intermittently, Canada, Germany and the USA have used LOOK track bicycles to resounding success.
In the 1980s Look had been acquired by the Tapie group, which sponsored the professional La Vie Claire cycling team that included Hinault, Lemond and rising stars, Andy Hampsten and Steve Bauer. Look pioneered bicycle frames from carbon fiber. In 1994, the ski binding division was sold to Skis Rossignol, and the cycle division became Look Cycle. In 1998, Look was sold by Bernard Tapie for 260 million francs.
Dominique Bergin bought the company with Look's management. The name is now Look Cycle International. Laurent Jalabert, a French professional in the 1990s, is a consultant. Since the company's inception and into the 21st century, top-level pro cycling sponsorship included up to three Tour de France teams with frames, including ONCE, Crédit Agricole, CSC, Kelme, and Cofidis. In addition, LOOK pedals have consistently been used by the majority of the teams.
Look 596 TrackEdit
Originally the Look 596 was created for Triathlons where aerodynamics play a vital role, as such each tube making up the frame is positioned to optimise the air flow between the rider and the bike. Look suggest that the 596 is up to 10% more aerodynamic than the predecessor 496. The 596 was manufactured in a way where it consists of three 'monoblocs'; the front triangle, integrated seat post and the two halves of the rear triangle. In keeping with the paradigm of aerodynamic efficiency the front forks were designed to act as a fairing for the front of the frame.
The L96 design is based upon that of the 496, optimising aerodynamics, improving power transmission whilst still reducing weight and maintaining stiffness and efficiency. The front forks are made up of three different types of carbon fibre in order to best obtain a compromise between stiffness, flexibility and handling whilst still remaining within the UCIs 3:1 aspect ratio.
Look AL 464Edit
The Look AL 464 is track bike constructed from 6061 Aluminium with its geometry taking inspiration from the Look 496. The down tube is oversized and shaped like a tear drop in order to improve aerodynamic performance.
Look designed the 566 frameset around responsiveness as well as comfort. It features 'X Design' seat stays which have been designed to provide lateral stiffness to aid responsiveness and some vertical flexing to provide the rider with some comfort. This was achieved by suing a flattened tube design, creating a virtual point of flexing. The 566 also features a taller than normal head tube, as well as a shorter sloping top tube providing yet further comfort. The manufacturer claims that the total weight of the bike 8.2 kg, with the frame weighing 1.1 kg.
Look 586 SLEdit
The 586 SL was developed from the fine tuning used to create the Look 695. The 586SL utilises a lighter carbon fabric (110g/m2), giving it a high comfort to stiffness to ratio. The frame passes under the 950g mark with an uncut seat tube. The rear dropouts are compressed during the manufacturing process which results in a single-piece rear triangle, helping to give the frame its light weight, whilst not compromising its stiffness. The 586 SL comes in versions which can accommodate Shimanos electronic Di2 groupset as well as Campagnolos EPS system.
The 675 is one of the most striking of all Look frames, primarily due to the integration of the stem into the top tube. The 675 was designed around the three most highly loaded (in terms of force) regions of the frame, with special technological advancements used in order to have a large gain in both stiffness and strength or previous models. The stem integration allowed Look to apply their 'Direct Drive' concept, optimising all cockpit parameters. This was achieved by using a shorter head tube, which tapers from 1 inch at the bottom to 1 1/8th inches at the top. The geometry of the frame favours more comfortable riding positions. The claimed weight for the bike varies from approximately 6.91 kg to 7.65 kg dependent on wheel choice.
The Look 695 was the high-end bike that is manufactured by the company. This revolutionary frame offers high degrees of precision and infinite adjustability due to the integration of the stem, headset, fork and crankset. The shape of the tubes were optimised using Computational Fluid Dynamic (CFD) technology, optimising their mechanical performance. The 695 is available in two versions ; the 695 SR (Super Rigid) was designed for racing cyclists whilst the 695 version gives similar performances to the 695 SRwhilst giving the rider the ability to be used under less demanding circumstances. The 695 comes in versions which can accommodate Shimanos electronic Di2 groupset as well as Campagnolos EPS system. Depending on wheels the bike weighs approximately from 6.27 kg to 7.01 kg.
On June 26, 2013, the 695 Aerolight. The launch took place in Corsica where the 2013 Tour de France will begin. As a publicity stunt the bike was flown in via helicopter towards the waiting media. The Aerolight features integrated front and rear brakes, internal cabling, aerodynamic shaped stem and internal compartments for Shimano Di2 batteries. Look say that the bike weighs in under the UCI minimum weight limit of 6.8 kg, so ballast would have to be added for the bikes to be legal. The bikes will be debuted by the Cofidis team.
The Look 795 is currently the high-end bike. This expensive road bike is one of the most aerodynamic bikes. Handcrafted in France, it has integrated front and rear brakes, internal cabling, and aerodynamic components.
The 795 AEROLIGHT is the consummate example of a completely integrated bicycle. To create it, we extracted everything possible from our 30 years of experience of working with carbon; 10 of those 30 years were dedicated to specific research, lead by our own engineering department.
The result is incredible, a bicycle that is both aerodynamic and ultralight.
1.5k carbon frame made with NACA (National Advisory Committee for Aeronautics) certified tubes, AEROSTEM angle adjustable carbon stem, ZED3 carbon monobloc crankset, E-POST 2 with integrated Di2 battery, 100% integrated brakes and cable routing…The 795 AEROLIGHT is the bicycle which launches the largest concentration of the newest technologies. 836 pieces of carbon and 54 hours of hand-made manufacturing were necessary to craft this racing machine.
Time Trial/Triathlon bikesEdit
The Look 596 is constructed from high modulus carbon fibre, where aerodynamic efficiency was the top priority during the design phase. Each tube which makes up the frame is positioned to optimise airflow between the rider and the bike, with a claimed improvement in aerodynamic efficiency of 10%. The aerodynamics (and rigidity) of the bike were achieved by integration of the bottom bracket into the downtube, in one continuous piece. Like the track variant the 596 is constricted from three monoblocs. The front fork also acts as a fairing.
Look 576 RSPEdit
Like the 596 the Look 576 is constructed from high modulus carbon fibre and weighs in at a claimed 1.1 kg. The Look 576 Aero was created for triathletes, with a 78 degree seat angle, allowing a triathlete to adopt their optimum aerodynamic position. The 576 was created using aerodynamic technology developed during the manufacturing of the 596. The 576s fork was specially designed to have an aerodynamic profile, minimizing drag.
The new high-end TT/Triathlon bike. The 796 MONOBLADE is our most aerodynamic bicycle to date with 100% of its components developed by LOOK and integrated into the frame. This gem is the result of more than 10 years of Research and Development conducted by our design engineers. It brings together a number of technological innovations that respond to certain challenges such as aerodynamics, stability, power transmission, lightness and dependability. Other than its unprecedented performance, it offers versatility and unmatched comfort. The 796 MONOBLADE is the arm of choice for triathletes and cyclists looking to beat the clock.
The key words to define the line of triathlon bicycles are integration and aerodynamics…optimized the extreme! The Monoblade 796, the narrowest bicycle ever created, is the product of the technological prowess of LOOK’s engineers. The result of a perfect integration of its components, inspired by the values that embody the brand: vision, boldness, passion, innovation and technological expertise. The Monoblade 796 is an exceptional bicycle, versatile and powerful, with unparalleled comfort and aerodynamics, that delivers spectacular performance, for triathlons as well as time trials.
Look sponsors a whole host of men's and women's teams typically with components. Look supplies components to the following teams; BigMat-Auber 93, Tinkoff, AG2R La Mondiale, Vacansoleil–DCM, Movistar Team, Astana, Quick-Step Floors, Lotto–Soudal, Sojasun, Caja- Rural, Direct Énergie, Bretagne Seché Environnement, Topsport Vlaanderen, Christina Watches - Onfone, Wiggle High5, Optum Pro Cycling, Team Tibco, Ekoi/Devinici Team and 5 Hour Energy Racing Team.
They also supply track cycling equipment to the French, Chinese and Canadian national cycling teams as well as the German domestic track team, Team Erdgas.
Look has contributed to numerous victories, a complete list can be found here
- Look KG196 track (carbon Kevlar)
- Look KG233P track (steel)
- Look KG296 (carbon)
- Look KG396 (carbon)
- Look AL264 (Aluminum - carbon fork)
- Look Al464P (foil - carbon fork)
- Look 496 (carbon)
- Look 564 (carbon)
- Look 596 track (carbon
- Look L96 (carbon)
- Look R96 (RIO edition)(carbon)
Triathlon/Time Trial framesEdit
- Look 596
- Look 576
- Look 796
- Look 920
- Look 928 (26" wheels)
- Look 986
Look Quartz (for MTB)Edit
- Quartz Cover
- Quartz Cover
- Quartz Carbon
- Quartz Carbon Ti
Look Keo (for Road, Triathlon, Track, and Urban)Edit
- Keo Sprint
- Keo Power
- Keo Blade
- Keo Blade Aero
- Keo 2 Max
- Keo Classic
- Keo Easy
- "Look Cycle - 596 Track - Frames - Track". lookcycle.com.
- "Look Cycle - L96 Speed - Frames - Track". lookcycle.com.
- "Look Cycle - AL 464 P - Frames - Track". lookcycle.com.
- "Look Cycle - 586 SL - Bikes - Road". lookcycle.com.
- Robin Wilmott. "Look 695 Aerolight launched by helicopter in Corsica". Cyclingnews.com.
- "Look Cycle - 596 IPACK - Frames - Triathlon". lookcycle.com.
- "Look Cycle - 576 RSP - Frames - Triathlon". lookcycle.com.
- "Look Cycle - Teams and Athletes - About Look". lookcycle.com.