Leaf Greener is a fashion stylist,[1][2] fashion reporter,[1] creative consultant[1] and founder of LEAF WeChat[3] magazine. Leaf was born in Beijing and currently lives in Shanghai.
Career
editLeaf was hired to work as Senior Fashion Editor[1] for Condé Nast China's Self Magazine. In 2008, she was appointed to take on the role of Senior Fashion Editor[4] for China‘s highly regarded and most widely read fashion publication Elle magazine.[5][1] She then moved on to work as a guest editor for Vogue China[3] magazine. In 2015, she founded LEAF WeChat magazine, which is a self-published mobile magazine. She calls it "the small and artistic" — and it is published exclusively on mobile phones, through the popular app WeChat. She often helps bring Chinese designers to a broader audience, whether on Facebook and Instagram[4] or on Chinese social media platforms Weibo[6] and WeChat. In 2020, she collaborated with Puerto Rican artist, Edwin Antonio on his book titled “Runway Dreams”. [7]
Digital fashion star
editLeaf is one of China's leading arbiters of style and one of the early digital fashion stars. She is often featured in popular fashion blogs like Garance Doré[8] and Tommy Ton[8] and has also been featured in international publications such as New York magazine, Vogue Japan, ELLE US, Vogue Australia, New York Times[4] and the Daily Telegraph.[6] She collaborates with brands such as Lane Crawford, H&M, MO&Co. Paris, Yoox to produce fashion videos and advertising campaigns. Leaf received The LYCRA[9] awards "Mover of Style" award in 2014.
Education
editLeaf studied art in Beijing at the Central Academy of Fine Arts[6] and received her BA in fashion design from Raffles Design Institute.[6]
References
edit- ^ a b c d e "Leaf Greener". businessoffashion.com.
- ^ "Shanghai Issue: Best Dressed with Stylist Leaf Greener - Tory Daily". Tory Burch.
- ^ a b "WeChat Publishing Is Changing China's Mediascape". The Business of Fashion. 28 April 2015.
- ^ a b c "Who's that girl? Leaf Greener". telegraph.co.uk. Archived from the original on 2015-07-16. Retrieved 2015-09-05.
- ^ Abrams, Melanie (May 8, 2015). "A Splashy Entrance by Rihanna Puts Chinese Designers in the Spotlight". The New York Times. Retrieved September 16, 2015.
- ^ a b c d "My Fashion Life: Leaf Greener Video Interview - MATCHESFASHION.COM". MATCHESFASHION.COM.
- ^ "The Changing Influence of Fashion Polymath Leaf Greener". 15 March 2020.
- ^ a b ELLE (14 October 2013). "Leaf Greener Personal Style Outfits - Leaf Greener Fashion Advice". ELLE.
- ^ "LYCRA® MOVES SHANGHAI". lycra.com.