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Elle (magazine)

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Elle (stylized ELLE) is a worldwide lifestyle magazine of French origin that focuses on fashion, beauty, health, and entertainment.[1] It was founded in 1945 by Hélène Gordon-Lazareff and her husband, the writer Pierre Lazareff.[2] The title means "she" or "her," in French.

Elle
Elle Magazine Canada September 2016.jpg
Demi Lovato on the cover of Elle Canada
EditorList of editors
CategoriesFashion
FrequencyWeekly (France only)
Fortnightly (China only)
Monthly (worldwide)
Circulation366,894 (France)[citation needed]
PublisherKevin O'Malley (also SenioChief Revenue Officer)
First issue21 November 1945; 73 years ago (1945-11-21) (France)
1969 (1969) (Japan)
1985 (1985) (U.S.)
1987 (1987) (Italy)
1988 (1988) (China)
1994 (1994) (Thailand)
1996 (1996) (Russia)
1999 (1999) (Turkey)
2001 (2001) (Ukraine)
2005 (2005) (Serbia)

2008 (2008) (Indonesia)

2014 (2014) (Malaysia)
CompanyHachette Filipacchi Media, Hearst Communications (US and UK versions)
CountryFrance
LanguageBulgarian, Chinese, Croatian, Czech, Danish, Dutch, English, Finnish, French, German, Greek, Hungarian, Indonesian, Italian, Japanese, Korean, Norwegian, Polish,Brazilian Portuguese, Romanian, Russian, Serbian, Slovene, Spanish, Swedish, Thai, Turkish, Vietnamese
Website

Contents

HistoryEdit

Elle was founded in Paris the immediate aftermath of World War II and first sold as a supplement to France-Soir, edited at the time by Pierre Lazareff. Hélène Gordon-Lazareff, Elle's pioneering founder, returned to Paris from New York City to create a unique publication that grappled with the many forces shaping the lives of women in France in 1945.[3] Women won the right to vote in 1944[4], and Elle dived immediately into long-form "newspaper-like" features on women's role in national politics and the growing feminist movement.[5]

Its 100th issue, published on 14 October 1947[6], featured the work of Christian Dior just eight months after his debut show. Likewise, Brigitte Bardot graced her first Elle cover at age 17, on 7 January 1952, months before her screen debut in Manina, the Girl In the Bikini. By the 1960s, Elle had a readership of 800,000 across France and was said to "not so much reflect fashion as decree it." This dominance was reflected in the famous slogan: "Si elle lit, elle lit Elle (If she reads, she reads Elle)".[7]

Hachette began pushing Elle outside of Europe in 1969, launching its Japanese publication. In 1985, Elle launched in Britain and the United States.[8] The Chinese version of the magazine was first published in 1988. It was the first four-color fashion magazine offered in China. The magazine was used as an informational and educational tool for opening of the Chinese textile market.[9][10] By 1991, the magazine's sales were in decline in the U.S.[11]

Elle.com was launched in 2007.[12]

In 2011, The Hearst Corporation reached a €651M deal with Lagardére to purchase the rights to publish Elle Magazine in fifteen countries including the United Kingdom, Italy, Spain, Russia and Ukraine.[13] Lagardére, which struggled in the international market in the 2000s, retained the rights to the French edition and would collect royalties from the international editions.[14]

Elle printed special collectors’ covers for their September 2016 issue, and one of them featured Hari Nef, which was the first time an openly transgender woman had been on the cover of a major commercial British magazine.[15]

Notable Editors-in-chiefEdit

Elle editors have included Jean-Dominique Bauby, who became known for writing a book after suffering almost total paralysis and Robbie Myers.[16][17] In September 2017, it was announced that Roberta Myers was stepping down from the role of editor-in-chief, position she held since 2000, stating through a memo to the staff that "I want to spend the next seasons as available to my children as I can be, and so I take my leave of Elle now".[18] A day later of the announcement, it was reported that Nina Garcia, creative director of Marie Claire was appointed as the new editor-in-chief effective 18 September.[19] Patricia Wang was the first editor of Elle China.[20]

OperationsEdit

Elle is the world's largest fashion magazine, with 46 international editions in over 60 countries. This includes region-specific editions such as Elle Hong Kong and Elle Quebec which are published in addition to Elle China and Elle Canada respectively. In Belgium, Elle is published as two magazines for the Flanders and Wallonia regions, while Elle Middle East is targeted at several countries in the region. [21] Technologically speaking, the Elle brand is a global network encompassing over 33 websites. Subscriptions account for 73 percent of readers. There are 33 Elle websites globally, which collectively attract over 25 million unique visitors and 370 million page views per month.[22] The magazine reaches over 69 million readers. The vast majority (82 percent) of Elle's audience are women between the ages of 18 and 49. Its readers have a median age of 34.7 years.[21] Forty percent of the readers are single, and the median household income is $69,973.[23] "Our readers are young enough to think about life as an adventure and old enough to have the means to live it", said Roberta Myers, editor in chief.[24]

The first international edition of Elle was launched in Japan in 1969.[25][26][27] Its U.S. and UK editions were launched in 1985. [26][28] Spain followed in 1986, with Italy and Hong Kong editions launching in 1987.[26] In 1988, the magazine was launched in Germany, Brazil, China, Sweden, Greece and Portugal. The next year, the Netherlands and Quebec joined the international Elle community. Australia and Taiwan versions were launched in 1990, Argentina in 1994, and a Russian edition, published monthly, launched in 1996. [29]

Elle is owned by the Lagardère Group of France. It is published in the U.S. and the UK by Hearst Magazines, in Canada by TVA Group, in Brazil by Grupo Editora Abril, in Mexico by Grupo Expansión, in Argentina by Grupo Clarín, in Singapore by Mediacorp, in Serbia/Croatia by Adria Media, in Turkey by Doğan Burda Magazine,[30] in Germany by Hubert Burda Media, and in Romania by Ringier. In China, the publisher is Shanghai Translation Publishing House.[10] In India it is published by Ogaan Publications Pvt. Ltd. As an international magazine, Elle has its headquarters in Paris as well as licensed publishers in New York City, London, Toronto, Mexico City, South Africa, Istanbul, São Paulo, Rio de Janeiro, Brussels, Tokyo, Warsaw, Belgrade, Oslo, Helsinki, Bucharest, Athens, Delhi, Madrid, Milan, Munich, Jakarta, Kiev, Kuala Lumpur, and other cities.

In December 2013, Elle hired Randy Minor as design director.[31]

In November 2016, ELLE Canada promoted Vanessa Craft to Editor in Chief, making her the first black woman at the helm of an ELLE magazine globally.[32]

EditorsEdit

  • Nina Garcia (US)[31]
  • Françoise-Marie Santucci (France)[33]
  • Anne-Marie Curtis (UK)
  • Gloria Lam (HK)
  • Genevra Leek (Australia)
  • Graciela Maya (Argentina)
  • Supriya Dravid (India)
  • Taru Marjamaa (Finland)
  • Xiao Xue (China)
  • Zeynep Üner (Turkey)
  • Sandra Gato (Portugal)
  • Vanessa Craft (Canada)
  • Mélanie Frappa (Quebec)
  • Serene Seow (Singapore)
  • Panu Sombatyanuchit (Thailand)
  • Cecilie Christiansen (Denmark)
  • Sonya Zabouga (Ukraine)
  • Barbara Sekirnik (Slovenia)
  • Ruben William Steven (Indonesia)
  • Karina Iskakova (Kazakhstan)
  • Sonja Kovacs (Serbia)
  • Kelly Fung (South Africa)
  • Thuy Linh Nguyen (Vietnam)
  • Roxana Voloseniuc (Romania)
  • Vladimira Mirković-Blažević (Croatia)
  • Benedetta Poletti (Spain)
  • Monika Stukonis (Poland)
  • Maria Georgieva (Bulgaria)
  • Susana Barbosa (Brazil)
  • Andrea Behounkova (Czech Republic)
  • Danda Santini (Italy)
  • Julia Juyeon Kang (Korea)
  • Kate Guest (Malaysia)
  • Sabine Nedelchev (Germany)
  • Kanako Sakai (Japan)
  • Flora Tzimaka (Greece)
  • Signy Fardal (Norway)
  • Florence Lu (Taiwan)
  • Maria Aziz (Middle East)
  • Mari Paz S. De Ocejo (Mexico)
  • Cia Jansson (Sweden)
  • Nica Broucke (Flanders, Belgium)
  • Béa Ercolini (Wallonia, Belgium)
  • Hilmar Mulder (Holland)[34]

See alsoEdit

ReferencesEdit

  1. ^ "Top 10 Fashion Mazgines in the World". Blog. Rich Top 10 Lists. Archived from the original on 20 April 2014. Retrieved 20 April 2014.
  2. ^ « Pierre et Hélène Lazareff, couple hors normes ! » Sophie Delassein, Jean-Pierre Thiollet, France-Soir, 12 May 2009, http://www.francesoir.fr/loisirs/litterature/"pierre-et-helene-lazareff-couple-hors-normes-"-sophie-delassein-38180.html.
  3. ^ Weiner, Susan (1999). "Two Modernities: From "Elle" to "Mademoiselle". Women's Magazines in Postwar France". Contemporary European History. 8 (3): 395–409. doi:10.1017/S0960777399003045. ISSN 0960-7773. JSTOR 20081719.
  4. ^ "21 avril 1944 : les Françaises ont (enfin) le droit de voter". TV5MONDE (in French). 24 December 2014. Retrieved 2 April 2019.
  5. ^ "ELLE: The Making of a Modern Magazine". The Fashion Law. Retrieved 2 April 2019.
  6. ^ "Vintage advertisement, fashion, arts, erotica, printed collectibles - Paris, France". hprints.com. Retrieved 2 April 2019.
  7. ^ "Magazines: Si Elle Lit, Elle Lit Elle". Time. 22 May 1964. Archived from the original on 23 October 2013. Retrieved 27 October 2010.
  8. ^ Dougherty, Philip H. (16 April 1985). "ADVERTISING ;The Elle Magazine Campaign". The New York Times. ISSN 0362-4331. Retrieved 2 April 2019.
  9. ^ "ELLE magazine heading for China's fashion-hungry". UPI. Retrieved 13 July 2018.
  10. ^ a b Yang Feng; Katherine Frith (Fall 2008). "The Growth of International Women's Magazines in China and the Role of Transnational Advertising" (PDF). AEJMC Magazine. Archived (PDF) from the original on 29 November 2014. Retrieved 14 November 2014.
  11. ^ Fabrikant, Geraldine (17 February 1991). "Hachette Is Paying For Its Hubris". The New York Times. Retrieved 2 April 2019.
  12. ^ "Fipp's top magazine innovations for 2011". Campaign. 22 March 2011. Retrieved 14 August 2015.
  13. ^ "Hearst Leaps to New Level With Deal for Lagardere Magazine Portfolio". Retrieved 13 July 2018.
  14. ^ Pfanner, Jeremy W. Peters and Eric. "Hearst to Buy 100 Magazines From Lagardère". DealBook. Retrieved 16 July 2018.
  15. ^ Sarah Hughes (30 July 2016). "Meet Hari Nef: actor, model – and Elle's first transgender cover girl in UK | Society". The Guardian. Retrieved 5 August 2016.
  16. ^ "Denis Boyles on EuroPress". National Review Online. 10 October 2013. Archived from the original on 17 October 2013.
  17. ^ "Robbie Myers leaves Elle after 17 years as editor-in-chief". Page Six. 11 September 2017. Retrieved 13 July 2018.
  18. ^ "Robbie Myers to Exit Elle Magazine". The Business of Fashion. 11 September 2017. Retrieved 12 September 2017.
  19. ^ "Nina Garcia Appointed Editor-in-Chief at Elle". The Business of Fashion. 12 September 2017. Retrieved 12 September 2017.
  20. ^ "ELLE magazine heading for China's fashion-hungry". UPI. Retrieved 8 April 2019.
  21. ^ a b "Elle overview". Hachette Filipacchi. Archived from the original on 28 October 2007. Retrieved 11 November 2007.
  22. ^ Media News - TV Ratings - Television Programming Media Week.
  23. ^ "Elle reader demographics". Hachette Filipacchi. Archived from the original on 27 September 2007. Retrieved 11 November 2007.
  24. ^ Branding - Corporate Branding - Internet Brand Marketing Brand Week.
  25. ^ Mariko Morimoto; Susan Chang (2009). "Western and Asian Models in Japanese Fashion Magazine Ads". Journal of International Consumer Marketing. 21 (3): 173–187. doi:10.1080/08961530802202701.
  26. ^ a b c Helena Hafstrand (1995). "Consumer Magazines in Transition". The Journal of Media Economics. 8 (1). Retrieved 14 December 2014.
  27. ^ Ping Shaw (1999). "Internationalization of the women's magazine industry in Taiwan context, process and influence". Asian Journal of Communication. 9 (2): 17–38. doi:10.1080/01292989909359623.
  28. ^ Di Hand; Steve Middleditch (10 July 2014). Design for Media: A Handbook for Students and Professionals in Journalism, PR, and Advertising. Routledge. p. 8. ISBN 978-1-317-86402-8. Retrieved 2 August 2015.
  29. ^ Jukka Pietiläinen (2008). "Media Use in Putin's Russia". Journal of Communist Studies and Transition Politics. 24 (3): 365–385. doi:10.1080/13523270802267906.
  30. ^ Doğan Burda Magazine
  31. ^ a b Alexandra Steigrad (19 December 2013). "Elle Magazine Names Design Director". WWD. Archived from the original on 21 December 2013. Retrieved 19 December 2013.
  32. ^ "ELLE Canada has a New Editor-in-Chief - Masthead Online News".
  33. ^ Williams, Robert; Williams, Robert (30 November 2016). "Erin Doherty Named Editor in Chief of French Elle". WWD. Retrieved 17 June 2019.
  34. ^ "Elle International Network". Elle. Retrieved 4 September 2015.

External linksEdit