Hummel International Sport & Leisure A/S,[1] commonly known as Hummel (stylized hummel), is a German-founded Danish manufacturing company of sportswear brand based in Aarhus. It is owned by Thornico.[3] The company currently manufactures apparel for football, rugby league, futsal, handball, basketball, shinty, volleyball and esport teams. Moreover, the company also offers apparel and footwear for children alongside its fashion sub-brand, Hummel HIVE.[citation needed]
 | |
| Company type | Subsidiary |
|---|---|
| Industry | Sports equipment |
| Founded | 1923 in Hamburg, Germany |
| Founder | Albrech & Ludwig Messmer |
| Headquarters | , |
Area served | Worldwide |
| Products | Sportswear, footwear |
| Revenue | DKK 1.858 billion (€250 million) in 2021[2] |
| Parent | Thornico Group[1] |
| Website | hummel.net |
The company was founded in 1923 by Albert Messmer and his brother Michael Ludwig Messmer, with the name "Messmer & Co" in Hamburg, Germany; that same year, the Messmer brothers introduced the first football boots to the world.[4] Hummel became Danish after being taken over by Bernhard Weckenbrock in 1956, who moved its base to Kevelaer, North Rhine-Westphalia. Since 1999, Hummel has been a part of the Danish Thornico Group founded by Christian and Thor Stadil.[1]
Being one of the oldest sportswear brands in the business with roots in football and handball, Hummel has previously been worn by football teams such as Real Madrid, FC Red Star Belgrade, Tottenham Hotspur, Aston Villa, Sunderland, Benfica and the Denmark national team. Today, Hummel continues to sponsor clubs and players within handball and football.
Historical logo edit
The Hummel logo is a stylized bumblebee, as Hummel is German for "bumblebee".
Sponsorships edit
The following teams and association are currently sponsored by Hummel:
Association football edit
National teams edit
Bahamas
Denmark
Lithuania
Turkmenistan
Puerto Rico (from 2024)
Non-national representative teams edit
Club teams edit
- Andorra
- Argentina
- Australia
- Austria
- Belgium
- Bulgaria
- Bhutan
- Congo
- Cyprus
- Denmark
- Aarhus GF
- AC Horsens
- BK Marienlyst
- Brabrand IF
- Brøndby IF
- Esbjerg fB
- Christiania SC
- FC Fredericia
- FC Horsens
- Fremad Amager
- Greve
- Kolding IF
- Odense BK
- Ringkøbing IF
- SønderjyskE
- England
Basildon United- Coventry City
- Everton
- Nuneaton Griff
- Southampton (Until 2023-24 season)
- St Albans City
- Wycombe Wanderers
- France:
- Germany
1. FC Köln- 1. FC Magdeburg
- Altona 93
- DGF Flensborg
- Hertha 03
- Jahn Regensburg
- ZFC Meuselwitz
- VfB Oldenburg
- Teutonia Ottensen
- Wacker Burghausen
- Weiche Flensburg
- Werder Bremen
- Werder Bremen II
- Guatemala
- Hungary
- Iceland
- India
- Japan
- South Korea
- Lithuania
- Libya
Al-Ahly (From 2023-2024 season)
- Netherlands
- Norway
- Oman
- Poland
- Portugal
- Scotland
- Serbia
- Spain
Costa Brava- Illescas
- Las Palmas
- Eibar
- Eldense
- L'Hospitalet
- CP San Cristóbal
- Málaga
- Pobla de Mafumet
- Sabadell
- Real Betis
- Real Betis B
- Rayo Majadahonda
- Tenerife
- Ukraine
- Tunisia
- Turkey
- Uganda
- United States
Birmingham Legion- Brooklyn City FC[7]
- Charleston Battery
- Chattanooga FC
- El Paso Locomotive FC
- Florida Tropics
- Forward Madison
- Green Bay Voyageurs
- Greenville Triumph SC
- Hartford Athletic
- Hartford City
- Iowa Raptors FC
- Lane United
- Milwaukee Torrent
- Minnesota Aurora
- PDX FC
- Philadelphia Fury
- Providence City
- Redlands FC
- Sacramento Republic FC
- SoCal SC
- Stumptown Athletic
- Union Omaha
Basketball edit
National teams edit
Club teams edit
- Spain
Paddle Sports edit
National Federations edit
- Great Britain
British Canoeing (Olympic & Paralympic Canoe, Kayak & Extreme Kayak GB Teams)
Handball edit
National teams edit
DR Congo
Egypt
Iran- Lithuania
Montenegro
Netherlands
North Macedonia
Norway
Romania
Serbia- United States
Club teams edit
- Belgium
Initia Hasselt
- Croatia
- Czech Republic
HC Zlín- DHK Zora Olomouc
- HK Lovosovice
- SHC Maloměřice Brno
- DHC Sokol Poruba
- HC Britterm Veselí Nad Moravou
- Talent Plzeň
- TJ Lokomotiva Louny
- Tatran Litovel
- TJ Náchod
- Denmark
- Aalborg Håndbold
- Århus Håndbold
- SK Aarhus (women's)
- Team Esbjerg (women's)
- SønderjyskE Håndbold
- Mors-Thy Håndbold
- Ringkøbing Håndbold (women's)
- Team Tvis Holstebro
- France
Billère Handball Pau Pyrénées- C' Chartres Métropole
- JS Cherbourg
- Pontault-Combault
- Tremblay en France
- US Créteil
- Germany
- ASV Hamm-Westfalen
- Bayer 04 Leverkusen (handball)
- EHV Aue
- Eulen Ludwigshafen
- Frisch Auf Göppingen
- GWD Minden
- Handball Hamburg
- HSG Nordhorn-Lingen
- SC Magdeburg
- SG BBM Bietigheim
- SG Flensburg-Handewitt (From 2023/24)
- TUSEM Essen
- TuS Fürstenfeldbruck
- VfL Gummersbach
- VfL Lübeck-Schwartau
- Wilhelmshaven HV
- Hungary
Balassagyarmati Kábel- Békés-Drén KC
- Budaörs (women's)
- Csurgó
- Dunaújvárosi Kohász (women's)
- Fehérvár KC (women's)
- Kecskemét (women's)
- CYEB Mizse KC
- Pénzügyőr (women's)
- Siófok (women's)
- K. Szeged SE (women's)
- ARAGO Törökszentmiklósi KE
- Vecsés SE-Él Team
- Iceland
- Lithuania
- Granitas-karys
- Montenegro
- ZRK Buducnost (women's)
- Netherlands
- Beekse Fusie Club
- E&O
- HV Volendam
- Kras Volendam
- North Macedonia
- Norway
- Nøtterøy Håndball
- ØIF Arendal
- Flint Tønsberg Håndball AL
- Stord HK
- Oppsal Håndball
- Nordstrand Håndball
- Poland
- Romania
- Măgura Cisnădie (women's)
- HC Zalău (women's)
- CSM Roman (women's)
- CSM Slatina (women's)
- Dunărea Călărași
- CSU Suceava
- CSM Focșani
- Saudi Arabia
Al-Khaleej Club- Al-Hada Club
- Al-Noor Club
- Mudhar
- Slovakia
HC SPORTA Hlohovec- SKP Bratislava
- Slovenia
RK Cimos Koper- RK Gorenje Velenje
- 1.NLB leasing handball league
- RK Trimo Trebnje
- RK Krško
- Spain
- Sweden
IF GUIF- IFK Kristianstad
- Switzerland
HC KTV Altdorf- BSV Bern
- LK Zug
- Basel Regio
- LC Brühl
- Turkey
Rugby Union edit
Club teams edit
Rugby League edit
National teams edit
Club teams edit
Rolling hockey edit
Club teams edit
Volleyball edit
National teams edit
Club teams edit
Other edit
- Super League Referees
Esports edit
Teams edit
- Apeks
- Astralis
- beGenius
- Brøndby IF eSport
- FUTWIZ
- Future FC
- PENTA
RedBull Racing Esports- Tricked Esport
- Team Vitality
Players edit
Genki Morita
Cycling edit
Teams edit
References edit
- ^ a b c d Hummel. Thornico website.
- ^ HUMMEL DELIVERS RECORD RESULT WITH MULTI-MILLION PROFIT
- ^ Wolcott, Robert C. "Danish Superstar Entrepreneur Sees Recession Coming-- And Buddhist Middle Paths To The Future". Forbes. Retrieved 2020-03-23.
- ^ "From Hamburg To Hearts: The Football Heritage Of Hummel". 80's Casual Classics. 2019-11-03. Retrieved 2020-04-03.
- ^ Shetty, Chittu (4 October 2021). "Kenkre FC announce tie-up with Hummel India as official kit partner". www.footballcounter.com. Football Counter. Archived from the original on 4 October 2021. Retrieved 26 February 2022.
- ^ Chakrabarty, Madhushree (3 August 2022). "FC Bengaluru United sign Hummel as their official kitting and merchandise partner". mediainfoline.com. Media Infoline. Archived from the original on 3 August 2022. Retrieved 3 August 2022.
- ^ "Home". brooklyncityfc.org.
- ^ Daly, Phil (2019-07-23). "The Pride Is Back – the new Great Britain Rugby League jersey is unveiled". Leeds Rhinos. Retrieved 12 November 2019.
- ^ "Hummel enters the Super League with Wigan Warriors". Sports Industry Group. 14 August 2019. Retrieved 12 November 2019.
External links edit
