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Hummel International

Hummel International Sport & Leisure A/S[1] is a Danish manufacturing company based in Aarhus. The company was founded in 1923 by Albert Messmer and his brother Michael Ludwig Messmer, with the name "Messmer & Co" in Hamburg, Germany. Hummel became Danish after being taken over by Bernhard Weckenbrock in 1956, who moved its base to Kevelaer, North Rhine-Westphalia. Since 1999, hummel has been a part of the Danish Thornico Group founded by Christian and Thor Stadil.[1]

Hummel International Sport & Leisure A/S [1]
IndustrySports equipment
Founded1923; 96 years ago (1923) in Hamburg, Germany
FounderAlbrech & Ludwig Messmer
Area served
ProductsSportswear, footwear
ParentThornico Group [1]

Being one of the oldest sportswear brands in the business with roots in football & handball, hummel has previously been worn by big football teams like Real Madrid, Tottenham Hotspur, Aston Villa and the Denmark national team. Today, hummel continues to sponsor clubs and players within handball and football.

The company currently manufactures apparel for football, rugby league, futsal, handball, basketball, shinty and volleyball teams. Moreover, the company also offers apparel and footwear for children alongside its fashion subbrand, hummel HIVE.


The hummel logo is a stylized bumble bee, as hummel is German for bumble bee.


The following teams and association are currently sponsorised by Hummel:


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Rugby LeagueEdit

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  1. ^ a b c d Hummel on Thornico website
  2. ^ "Fleetwood Town sign deal with Hummel". Fleetwood Town FC. April 20, 2018. Retrieved April 20, 2018.
  3. ^ Daly, Phil (23/07/2019). "The Pride Is Back – the new Great Britain Rugby League jersey is unveiled". Leeds Rhinos. Retrieved 12 November 2019. Check date values in: |date= (help)
  4. ^ "Hummel enters the Super League with Wigan Warriors". Sports Industry Group. Retrieved 12 November 2019.

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