Hummel International Sport & Leisure A/S,[1] commonly known as Hummel (stylized hummel), is a German-founded Danish manufacturing company of sportswear brand based in Aarhus. It is owned by Thornico.[3] The company currently manufactures apparel for football, rugby league, futsal, handball, basketball, shinty, volleyball and esport teams. Moreover, the company also offers apparel and footwear for children alongside its fashion sub-brand, Hummel HIVE.[citation needed]

Hummel International
Sport & Leisure A/S[1]
Company typeSubsidiary
IndustrySports equipment
Founded1923; 101 years ago (1923) in Hamburg, Germany
FounderAlbrech & Ludwig Messmer
Headquarters,
Area served
Worldwide
ProductsSportswear, footwear
RevenueDKK 1.858 billion
(250 million) in 2021[2]
ParentThornico Group[1]
Websitehummel.net

The company was founded in 1923 by Albert Messmer and his brother Michael Ludwig Messmer, with the name "Messmer & Co" in Hamburg, Germany; that same year, the Messmer brothers introduced the first football boots to the world.[4] Hummel became Danish after being taken over by Bernhard Weckenbrock in 1956, who moved its base to Kevelaer, North Rhine-Westphalia. Since 1999, Hummel has been a part of the Danish Thornico Group founded by Christian and Thor Stadil.[1]

Being one of the oldest sportswear brands in the business with roots in football and handball, Hummel has previously been worn by football teams such as Real Madrid, Tottenham Hotspur, Aston Villa, Southampton, Benfica and the Denmark national team. Today, Hummel continues to sponsor clubs and players within handball and football.

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The Hummel logo is a stylized bumblebee, as Hummel is German for "bumblebee".

Sponsorships edit

The following teams and association are currently sponsored by Hummel:

Association football edit

National teams edit

Non-national representative teams edit

Club teams edit

  • Andorra
  Atlètic Club d'Escaldes
  • Argentina
  Chacarita Juniors
  Platense
  Quilmes AC
  San Lorenzo de Almagro (From 2025 season)
  • Australia
  Sydney University
  Capital Football
  • Austria
  Flyeralarm Admira
  FC Pinzgau Saalfelden
  SV Ried
  • Belgium
  Francs Borains
  • Bulgaria
  Minyor Pernik
  Spartak Pleven
  • Bhutan
  Thimphu City FC
  • Congo
  AS Otôho
  • Cyprus
  Akritas Chlorakas
  • Denmark
  Aarhus GF
  AC Horsens
  BK Marienlyst
  Brabrand IF
  Brøndby IF
  Esbjerg fB
  Christiania SC
  FC Fredericia
  FC Horsens
  Fremad Amager
  Greve
  Kolding IF
  Odense BK
  Ringkøbing IF
  SønderjyskE
  • England
  Basildon United
  Coventry City
  Everton
  Nuneaton Griff
  Southampton
  St Albans
  Wycombe Wanderers
  • France:
  FC Mulhouse
  Racing Club de France
  Saint-Étienne
  US Concarneau
  US Orléans
  US Quevilly
  • Germany
  1. FC Köln
  1. FC Magdeburg
  Altona 93
  DGF Flensborg
  Hertha 03
  Jahn Regensburg
  ZFC Meuselwitz
  VfB Oldenburg
  Teutonia Ottensen
  Wacker Burghausen
  Weiche Flensburg
  Werder Bremen
  Werder Bremen II
  • Guatemala
  Comunicaciones
  • Hungary
  Szeged-Csanád
  Szolnoki MÁV
  • Iceland
  ÍBV Vestmannaeyjar
  Fjölnir
  • India
  Hyderabad FC
  Kenkre FC[5]
  FC Bengaluru United[6]
  1 Ladakh FC
  • Japan
  Fukushima United FC
  Gamba Osaka
  JEF United Chiba
  Zweigen Kanazawa
  • South Korea
  Gyeongnam FC
  Suwon FC
  • Lithuania
  Hegelmann
  Kauno Žalgiris
  Šiauliai
  Šilutė
  • Libya
  Al-Ahly (From 2023-2024 season)
  • Netherlands
  FC Emmen
  • Norway
  KFUM-Kameratene Oslo
  Lyn Fotball
  Odds Ballklubb
  Sandnes Ulf
  Sarpsborg 08
  • Oman
  Al-Khaburah
  • Poland
  Garbarnia Kraków
  GKS Katowice
  GKS Tychy
  Motor Lublin
  Polonia Warsaw
  Zagłębie Sosnowiec
  • Portugal
  Nacional
  Vianense
  • Scotland
  Grahamston
  Kilmarnock
  Montrose
  • Serbia
  FK BSK Borča
  • Spain
  Costa Brava
  Illescas
  Las Palmas
  Eibar
  Eldense
  L'Hospitalet
  CP San Cristóbal
  Málaga
  Pobla de Mafumet
  Sabadell
  Real Betis
  Real Betis B
  Rayo Majadahonda
  Tenerife
  • Ukraine
  Lyubomyr Stavyshche
  MFA Mukachevo
  • Tunisia
  CS Sfaxien
  Olympique Béja
  Avenir de Marsa
  • Turkey
  Samsunspor
  • Uganda
  URA
  • United States
  Birmingham Legion
  Brooklyn City FC[7]
  Charleston Battery
  Chattanooga FC
  El Paso Locomotive FC
  Florida Tropics
  Forward Madison
  Green Bay Voyageurs
  Greenville Triumph SC
  Hartford Athletic
  Hartford City
  Iowa Raptors FC
  Lane United
  Milwaukee Torrent
  Minnesota Aurora
  PDX FC
  Philadelphia Fury
  Providence City
  Redlands FC
  Sacramento Republic FC
  SoCal SC
  Stumptown Athletic
  Union Omaha

Basketball edit

National teams edit

  Tunisia

Club teams edit

  • Spain
  Lenovo Tenerife

Paddle Sports edit

National Federations edit

  • Great Britain
  British Canoeing (Olympic & Paralympic Canoe, Kayak & Extreme Kayak GB Teams)

Handball edit

National teams edit

Club teams edit

  • Belgium
  Initia Hasselt
  • Croatia
  RK Zagreb
  RK Zamet
  • Czech Republic
  HC Zlín
  DHK Zora Olomouc
  HK Lovosovice
  SHC Maloměřice Brno
  DHC Sokol Poruba
  HC Britterm Veselí Nad Moravou
  Talent Plzeň
  TJ Lokomotiva Louny
  Tatran Litovel
  TJ Náchod
  • Denmark
  Aalborg Håndbold
  Århus Håndbold
  SK Aarhus (women's)
  Team Esbjerg (women's)
  SønderjyskE Håndbold
  Mors-Thy Håndbold
  Ringkøbing Håndbold (women's)
  Team Tvis Holstebro
  • France
  Billère Handball Pau Pyrénées
  C' Chartres Métropole
  JS Cherbourg
  Pontault-Combault
  Tremblay en France
  US Créteil
  • Germany
  ASV Hamm-Westfalen
  Bayer 04 Leverkusen (handball)
  EHV Aue
  Eulen Ludwigshafen
  Frisch Auf Göppingen
  GWD Minden
  Handball Hamburg
  HSG Nordhorn-Lingen
  SC Magdeburg
  SG BBM Bietigheim
  SG Flensburg-Handewitt (From 2023/24)
  TUSEM Essen
  TuS Fürstenfeldbruck
  VfL Gummersbach
  VfL Lübeck-Schwartau
  Wilhelmshaven HV
  • Hungary
  Balassagyarmati Kábel
  Békés-Drén KC
  Budaörs (women's)
  Csurgó
  Dunaújvárosi Kohász (women's)
  Fehérvár KC (women's)
  Kecskemét (women's)
  CYEB Mizse KC
  Pénzügyőr (women's)
  Siófok (women's)
  K. Szeged SE (women's)
  ARAGO Törökszentmiklósi KE
  Vecsés SE-Él Team
  • Iceland
  ÍBV Vestmannaeyjar
  • Lithuania
  Granitas-karys
  • Montenegro
  ZRK Buducnost (women's)
  • Netherlands
  Beekse Fusie Club
  E&O
  HV Volendam
  Kras Volendam
  • North Macedonia
  RK Vardar Skopje
  • Norway
  Nøtterøy Håndball
  ØIF Arendal
  Flint Tønsberg Håndball AL
  Stord HK
  Oppsal Håndball
  Nordstrand Håndball
  • Poland
  AZS Politechnika Koszalin
  EB Start Elbląg
  SPR Chrobry Głogów
  • Romania
  Măgura Cisnădie (women's)
  HC Zalău (women's)
  CSM Roman (women's)
  CSM Slatina (women's)
  Dunărea Călărași
  CSU Suceava
  CSM Focșani
  HC SPORTA Hlohovec
  SKP Bratislava
  • Slovenia
  RK Cimos Koper
  RK Gorenje Velenje
  1.NLB leasing handball league
  RK Trimo Trebnje
  RK Krško
  • Spain
  Balonmano Sinfín
  BM Puente Genil
  BM Granollers
  Quabit Guadalajara
  BM Remudas
  • Sweden
  IF GUIF
  IFK Kristianstad
  • Switzerland
  HC KTV Altdorf
  BSV Bern
  LK Zug
  Basel Regio
  LC Brühl
  • Turkey
  Beşiktaş J.K. Handball Team

Rugby Union edit

Club teams edit

Rugby League edit

National teams edit

Club teams edit

Rolling hockey edit

Club teams edit

Volleyball edit

National teams edit

Club teams edit

Other edit

  •   Super League Referees

Esports edit

Teams edit

Players edit

  •   Genki Morita

Cycling edit

Teams edit

References edit

  1. ^ a b c d Hummel. Thornico website.
  2. ^ HUMMEL DELIVERS RECORD RESULT WITH MULTI-MILLION PROFIT
  3. ^ Wolcott, Robert C. "Danish Superstar Entrepreneur Sees Recession Coming-- And Buddhist Middle Paths To The Future". Forbes. Retrieved 2020-03-23.
  4. ^ "From Hamburg To Hearts: The Football Heritage Of Hummel". 80's Casual Classics. 2019-11-03. Retrieved 2020-04-03.
  5. ^ Shetty, Chittu (4 October 2021). "Kenkre FC announce tie-up with Hummel India as official kit partner". www.footballcounter.com. Football Counter. Archived from the original on 4 October 2021. Retrieved 26 February 2022.
  6. ^ Chakrabarty, Madhushree (3 August 2022). "FC Bengaluru United sign Hummel as their official kitting and merchandise partner". mediainfoline.com. Media Infoline. Archived from the original on 3 August 2022. Retrieved 3 August 2022.
  7. ^ "Home". brooklyncityfc.org.
  8. ^ Daly, Phil (2019-07-23). "The Pride Is Back – the new Great Britain Rugby League jersey is unveiled". Leeds Rhinos. Retrieved 12 November 2019.
  9. ^ "Hummel enters the Super League with Wigan Warriors". Sports Industry Group. 14 August 2019. Retrieved 12 November 2019.

External links edit