Hummel International

Hummel International Sport & Leisure A/S,[1] commonly known as Hummel (stylized hummel), is a Danish manufacturing company of sportswear brand based in Aarhus owned by Thornico.[2] The company was founded in 1923 by Albert Messmer and his brother Michael Ludwig Messmer, with the name "Messmer & Co" in Hamburg, Germany; that same year, the Messmer brothers introduced the first football boots to the world.[3]

Hummel International Sport & Leisure A/S[1]
Subsidiary
IndustrySports equipment
Founded1923; 97 years ago (1923) in Hamburg, Germany
FounderAlbrech & Ludwig Messmer
Headquarters,
Area served
Worldwide
ProductsSportswear, footwear
ParentThornico Group[1]
Websitehummel.net

Hummel became Danish after being taken over by Bernhard Weckenbrock in 1956, who moved its base to Kevelaer, North Rhine-Westphalia. Since 1999, Hummel has been a part of the Danish Thornico Group founded by Christian and Thor Stadil.[1]

Being one of the oldest sportswear brands in the business with roots in football & handball, Hummel has previously been worn by football teams such as Real Madrid, Tottenham Hotspur, Aston Villa, Benfica and the Denmark national team. Today, Hummel continues to sponsor clubs and players within handball and football.

The company currently manufactures apparel for football, rugby league, futsal, handball, basketball, shinty, volleyball and esport teams. Moreover, the company also offers apparel and footwear for children alongside its fashion sub-brand, Hummel HIVE.[citation needed]

Edit

The Hummel logo is a stylized bumble bee, as Hummel is German for bumble bee.

SponsorshipsEdit

The following teams and association are currently sponsored by Hummel:

Association footballEdit

National associationsEdit

Club teamsEdit

  • Argentina
  Chacarita Juniors
  Platense
  Quilmes AC
  • Bosnia and Herzegovina
  Zvijezda 09
  • Belarus
  Slutsk
  • Australia
  Sydney University
  Capital Football
  • Austria
  FC Pinzgau Saalfelden
  SV Ried
  • Bulgaria
  Spartak Pleven
  • Congo
  AS Otôho
  • Denmark
  Akademisk BK
  Aalborg
  Aarhus GF
  AC Horsens
  Brabrand IF
  Brøndby IF
  Christiania S.C.
  FC Fredericia
  FC Horsens
  Greve
  Jammerbugt FC
  Kolding IF
  Odense
  Ringkøbing IF
  SønderjyskE
  Vejle Boldklub
  • England
  Braintree Town FC
  Bristol City
  Cambridge United
  Charlton Athletic
  Coventry City
  Everton
  Fleetwood Town[4]
  Oldham Athletic
  Middlesbrough
  Northampton Town
  Southend United
  Yeovil Town
  • France
  Gazélec Ajaccio
  • Germany
  Hertha 03
  SC Freiburg
  VfB Lübeck
  Wacker Burghausen
  Weiche Flensburg
  ZFC Meuselwitz
  • Greece
  Panachaiki
  • Guatemala
  Comunicaciones
  • Hungary
  Szolnoki MAV FC
  • Iceland
  ÍBV Vestmannaeyjar
  Fjölnir
  • Japan
  V-Varen Nagasaki
  Fukushima United FC
  • South Korea
  Gyeongnam FC
  Jeonbuk Hyundai Motors
  Suwon FC
  Ulsan Hyundai
  • Lithuania
  Kauno Žalgiris
  Nevėžis
  Panevėžys
  Šilutė
  • Netherlands
  De Graafschap
  FC Emmen
  • North Macedonia
  FK Vardar
  Lyn Fotball
  Odds Ballklubb
  • Oman
  Al-Khaburah
  • Poland
  Garbarnia Kraków
  GKS Tychy
  Górnik Zabrze
  Zagłębie Sosnowiec
  • Portugal
  C.D. Nacional
  S.C. Braga
  SC Vianense
  Vitória Setúbal
  • Qatar
  Qatar SC
  Al Kharaitiyat SC
  • Scotland
  Ayr United
  Kilmarnock
  • Serbia
  FK BSK Borča
  FK Radnički Niš
  • Singapore
  Tampines Rovers
  • Slovakia
  FK Senica
  Inter Bratislava
  • Spain
  Albacete
  Alcoyano
  Castellón
  Elche
  Gimnàstic
  Las Palmas
  Llagosteraf
  Sabadell
  Pobla de Mafumet
  Rayo Majadahonda
  Real Murcia
  Tenerife
  UCAM Murcia
  • Ukraine
  Volyn Lutsk
  • United States
  Chattanooga FC
  Florida Tropics
  Forward Madison
  Green Bay Voyageurs
  Hartford City
  Lane United
  Milwaukee Torrent
  PDX FC
  Philadelphia Fury
  Providence City
  SoCal SC
  Stumptown Athletic
  • Wales
  Newport County

HandballEdit

National teamsEdit

Club teamsEdit

  • Belgium
  Initia Hasselt
  • Croatia
  RK Zagreb
  RK Zamet
  • Czech Republic
  HC Zlín
  DHK Zora Olomouc
  HK Lovosovice
  SHC Maloměřice Brno
  DHC Sokol Poruba
  HC Britterm Veselí Nad Moravou
  Talent Plzeň
  TJ Lokomotiva Louny
  Tatran Litovel
  TJ Náchod
  • Denmark
  Aalborg Håndbold
  Århus Håndbold
  SK Aarhus (women's)
  Team Esbjerg (women's)
  SønderjyskE Håndbold
  Mors-Thy Håndbold
  Ringkøbing Håndbold (women's)
  Team Tvis Holstebro
  • France
  Chambéry Savoie HB
  Fénix Toulouse
  Saint-Raphaël Var HB
  Tremblay en France HB
  Toulons Saint Cyr Var HB
  Le Havre Athletic Club HB
  Nantes Loire Atlantic HB
  • Germany
  Bayer 04 Leverkusen (handball)
  Füchse Berlin (handball)
  GWD Minden
  Handball Hamburg
  HC Erlangen
  HSC 2000 Coburg
  HSG Blomberg-Lippe
  HSG Wetzlar
  SC DHfK Leipzig
  THW Kiel
  VfL Gummersbach
  • Hungary
  Veszprém KC
  Balassagyarmati Kábel
  Békés-Drén KC
  Budaörs (women's)
  Csurgó
  Dunaújvárosi Kohász (women's)
  Fehérvár KC (women's)
  Kecskemét (women's)
  CYEB Mizse KC
  Pénzügyőr (women's)
  Siófok (women's)
  K. Szeged SE (women's)
  ARAGOTörökszentmiklósi KE
  Vecsés SE-Él Team
  • Iceland
  ÍBV Vestmannaeyjar
  • Lithuania
  Granitas-karys
  • Montenegro
  RK Vardar Skopje
  • Netherlands
  Beekse Fusie Club
  E&O
  HV Volendam
  Kras Volendam
  • Norway
  Nøtterøy Håndball
  ØIF Arendal
  Flint Tønsberg Håndball AL
  Stord HK
  Oppsal Håndball
  Nordstrand Håndball
  • Poland
  AZS Politechnika Koszalin
  EB Start Elbląg
  SPR Chrobry Głogów
  • Romania
  Măgura Cisnădie (women's)
  HC Zalău (women's)
  CSM Roman (women's)
  CSM Slatina (women's)
  Dunărea Călărași
  CSU Suceava
  CSM Focșani
  • Slovakia
  HC SPORTA Hlohovec
  SKP Bratislava
  • Slovenia
  RK Cimos Koper
  RK Gorenje Velenje
  1.NLB leasing handball league
  RK Trimo Trebnje
  RK Krško
  • Spain
  CD Bidasoa
  AB Gijón Jovellanos
  BM Granollers
  • Sweden
  IF GUIF
  IFK Kristianstad
  • Switzerland
  HC KTV Altdorf
  BSV Bern
  LK Zug
  Basel Regio
  LC Brühl
  • Tunisia
  Espérance Sportive de Tunis H.C.
  • Turkey
  Beşiktaş J.K. Handball Team

Rugby LeagueEdit

National teamsEdit

Club teamsEdit

OtherEdit

  •   Super League Referees

EsportsEdit

TeamsEdit

ReferencesEdit

  1. ^ a b c d Hummel on Thornico website
  2. ^ Wolcott, Robert C. "Danish Superstar Entrepreneur Sees Recession Coming-- And Buddhist Middle Paths To The Future". Forbes. Retrieved 2020-03-23.
  3. ^ "From Hamburg To Hearts: The Football Heritage Of Hummel". 80's Casual Classics. 2019-11-03. Retrieved 2020-04-03.
  4. ^ "Fleetwood Town sign deal with Hummel". Fleetwood Town FC. April 20, 2018. Retrieved April 20, 2018.
  5. ^ Daly, Phil (2019-07-23). "The Pride Is Back – the new Great Britain Rugby League jersey is unveiled". Leeds Rhinos. Retrieved 12 November 2019.
  6. ^ "Hummel enters the Super League with Wigan Warriors". Sports Industry Group. Retrieved 12 November 2019.
  7. ^ a b c "Astralis Group Signs Sportswear Brand hummel to Three Year Deal". The Esports Observer|home of essential esports business news and insights. 2020-05-20. Retrieved 2020-05-21.

External linksEdit