Hispanic Television Summit

The Hispanic Television Summit is an annual conference for those in the business of television and video for Hispanic viewers in the United States, and worldwide. The Hispanic Television Summit is presented by two leading business publications for the television industry, Broadcasting & Cable and Multichannel News, and is produced by Joe Schramm and Rafael Eli of Schramm Marketing Group. It is held each Autumn in New York City. Topics focus on the latest trends in the US Hispanic market related to brand advertising, consumer marketing, Media buying, video content creation, content acquisition and distribution, and the effects of those trends on the Hispanic television and video industry. The full-day event features multiple keynote and panel discussions, networking breaks, and the awards luncheon. The awards luncheon is the highlight of the event, where three or four notable executives, businesses or organizations are recognized for their achievements and leadership within the Hispanic television and video industry.[1]

Hispanic Television Summit
StatusActive
GenreConferences
FrequencyAnnually
VenueVaries
Location(s)New York City
CountryUSA
Years active17
InauguratedSeptember 30, 2003 (2003-09-30)
FounderJoe Schramm
Most recent2019
Attendance400
Organised byBroadcasting & Cable, Multichannel News, Schramm Marketing Group (producer)
Websitewww.nyctvweek.com/fall/hispanic-tv-summit

Founding and HistoryEdit

The Hispanic Television Summit was first outlined in 2002 on the back of a paper napkin, during a meeting between current Summit producer Joe Schramm and Larry Dunn (then the associate editor of Broadcasting & Cable and Multichannel News). They had been directed by Larry Oliver (then the group publisher) to plan a conference to serve those in the business of TV for Hispanic audiences. From this initial conversation came the rationale for creating the conference: that Hispanics were an audience who could no longer be ignored by those in the TV industry. The reasons were evident due to the increase in U.S. Hispanic population, the increase in Hispanic television households, and the increase in annual consumer spending.[2]

Sponsors and PartnersEdit

Throughout the years, sponsors have included: Condista, NBC/Telemundo, Univision, Thema (previously Alterna TV), Discovery US Hispanic, Azteca América, Olympusat, Comscore(previously Rentrak), Fox Hispanic Media, La Familia Cosmovision, Fuse (previously Nuvo TV; previously Sí TV), VCI, WideOrbit, BBC Worldwide Latin America & US Hispanic, Super Canal, Castalia, Mexicanal, Comcast Media Center, Eclipse Hispanic Marketing, ESPN Deportes, HITN, Imagina US, Vme, Atresmedia Internacional, Caracol Televisión, MTV3, SES Americom, SomosTV, Cine Sony Television, Grupo Multimedios, Tu TV, TVE, Venemovies, Venevisión Cisneros, Zee Mundo, Adconexion L.A., BeIN Sports, Canal Uno, Avail-TVN, Casa Club, Comcast Wholesale, CNN en Español, CaribeVision, Ella, Estrella, Fletcher Heald and Hildreth, FilmMiami.org, Genesis Networks, Hemisphere Media, Hola TV, INTI, InDemand, LA TV, Más Musica, Mega TV, Megatrax, Mojo, Motive Television, PanAmSat, Reed/MIP Cancun, Sony, TBN Enlace, United Talent, Vida Primo, WAPA America, We TV and Yip TV.

HispanicAd.com has been the Media Partner from the early days of the Hispanic Television Summit.

Marketing Partners have included: Advertising Week, CMC (previously AHAA), VAB (previously CAB), Cable Positive, CTAM, DPAA, Latinvision Media, Hispanic Chambers of Commerce, Hispanic Market Weekly, HispanicMPR.com, Hispanicize/HispanicPRBlog, Horowitz Research, Walter Kaitz Foundation, Latin2Latin Marketing, LMEC, Marketing to the Emerging Majorities, Multicultural Marketing Resources, NAB, NAMIC, NATPE, Next TV News Latin America, NGLC, Portada, PR Newswire, PRODU, PromaxBDA, The Daily Television and TVMAS.

Show HighlightsEdit

2020Edit

Details yet to be released.

2019Edit

The seventeenth annual Summit was held on Wednesday, October 30th, 2019, at the Westin New York Times Square, as part of NYC Television Week. The focus of discussion was “Changing Options” for the Hispanic Consumer.[3]

The Summit opened with a keynote conversation between Fox News Channel journalist and political analyst Juan Williams and Summit producer Joe Schramm. Williams discussed his immigration from Panama into the United States, his career as a journalist, and his outlook on the growing influence of US Hispanics, stating “You no longer can see them as a secondary market”. He also fielded questions regarding the 2020 US presidential election and stated that “candidates cannot take the Latino vote for granted” and “need to get out in the communities”.[4] Other notable speakers throughout the day included: CEO of M8 John Santiago, CEO of the Video Advertising Bureau (VAB) Sean Cunningham, President of NBCUniversal Owned Television Stations Valari Staab, North American CEO of La Liga Boris Gartner, SVP of Insights for Telemundo Lia Silkworth, Oscar-winning producer Deirdre Fenton, CEO & Founder of H-Code Parker Morse, President of Castalia Communications Luis Torres-Bohl and CEO of THEMA Americas Patrick Rivet. Hosts for the day were Jessica Formoso of FOX 5, Christian Acosta of LatinX Now!, and Gio Benitez of ABC News.[5]

At the awards luncheon: the Veinte Award for 20 Years of Achievement in Hispanic Television was presented to partners at Condista, Burke Berendes and Jorge Fiterre, to celebrate their 20 years in business; the Award for Executive Leadership in Hispanic Television and Video was presented to EVP, Revenue Strategy & Innovation at Telemundo, Peter E. Blacker; the Award for Corporate Leadership in Hispanic Television and Video was presented to AARP, and accepted by VP, Multicultural Leadership Yvette Peña; the Award for Outstanding Achievement in Hispanic Television and Video Programming was presented to Univision’s República Deportiva, and accepted by co-host Félix Fernández, the executive producer Gonzalo Morozzi, and SVP of Sports Entertainment Federico Lariño.[6]

2018Edit

The sixteenth annual Summit was held on Thursday, October 4th 2018, at the New York Marriott Marquis, as part of NYC Television Week. The Summit was themed “New Directions”.[7]

Sandra Alfaro, the director of Wing, Grey, NY, opened the Summit with a keynote that focused on understanding and utilizing culture to reach the current Latinx consumer.[8] Other notable speakers throughout the day included: Laura Molen, EVP of Hispanic ad sales at NBCUniversal; Yvette Peña, VP of Latino Audience Strategy at AARP; Actress Claudia Lizaldi at INTI TV; Marc Bland, Chief Diversity Officer at IHS Markit; Romina Rosado, SVP of Digital at Telemundo Noticias; Friday Abernethy, SVP of Content Distribution at Univision; Jaime Davila of Campanario Entertainment, world-champion boxer Amanda Serrano, and more.[7]

At the awards luncheon: the Award for Corporate Leadership in Hispanic Television & Video was presented to Telemundo Enterprises, and accepted by EVP & CMO Mónica Gil; the Award for Corporate Leadership in Hispanic Television and Video (Service Provider) was presented to Cox Communications, and accepted by Executive Director, Marketing/Hispanic Strategy Luis Caballero; the Award for Executive Leadership in Hispanic Television and Video (Programmer) was presented to Jessica Rodriguez, President, COO & CMO, Univision Networks; the Award for Executive Leadership in Hispanic Television and Video (Media) was presented to Lisa Torres, President of Publicis Media’s Multicultural Practice, Cultural Quotient.[7]

2017Edit

The fifteenth annual Summit was held at the Sheraton New York Times Square Hotel, on Thursday, October 19th, as part of 2017 NYC Television Week.[9]

Notable speakers included Carol Hinnant of Comscore, Louis Maldonado of d’exposito & Partners, Javier Garcia of Comcast Cable, Ray Warren of Telemundo Deportes, Jim Bell of Telemundo World Cup, Doug Darfield of Hemisphere Media Group, Paul Presburger of Pantaya & Pantelion Films, and Tom Troy of Sony Pictures Television.

At the awards luncheon, the Award for Executive Leadership in Hispanic Television & Video was presented to GroupM Multicultural President Gonzalo Del Fa; the Award for Corporate Leadership in Hispanic Television and Video was presented to Altice USA; the Award for Outstanding Achievement in Hispanic Television was presented to Rafael Amaya, the star of the hit Telemundo series El Señor de los Cielos.[9]

2016Edit

The fourteenth annual Summit was held on Thursday, October 20th, at the Grand Hyatt New York, as part of NYC Television Week. The focus of the event was how best to reach the cross-cultural and bilingual Hispanic viewer.

Scott Hagedorn, CEO of Omnicom's Hearts & Sciences, opened the Summit with a keynote conversation around the controversial “Total Market Strategy”, designed to reach every Hispanic across all cultures. Other notable speakers throughout the day included representatives from Zubi, Casanova McCann, comScore, iSpot.tv, Comcast, Xfinity.[10]

The Summit also paid special attention to the reality TV genre, with a discussion on Universo (TV network)'s The Riveras between Chiquis Rivera and María Celeste Arrarás, and a session featuring the cast of We TV's My life is a Telenovela.[11]

At the awards luncheon, Cesar Conde, chairman of NBCUniversal Telemundo Enterprises, received the inaugural Executive Leadership in Hispanic Television & Video award. AT&T/DirecTV received the Corporate Leadership in Hispanic Television & Video award. The award for Outstanding Achievement in Hispanic Television was presented to Lili Estefan and Raúl De Molina, co-hosts of the long-running Univision program El Gordo y la Flaca.[12]

2015Edit

The thirteenth annual Summit was held on Thursday, October 22nd, at the Park Central Hotel New York. For the first time, the Summit was incorporated under the umbrella of NYC Television Week, a week-long series of TV industry events, presented for the third year by Broadcasting & Cable and Multichannel News.[13]

President of GroupM Multicultural Gonzalo Del Fa, provided the opening keynote for the Summit. Gary R. Stevenson, President and Managing Director of MLS Business Ventures was another featured speaker.[14]

At the annual awards luncheon, the Award for Outstanding Achievement in Hispanic Television was presented to television host, singer, and actress, Lucero. Verizon received the Award for Executive Leadership in Hispanic Television.[14]

2014Edit

The twelfth annual Summit was held at the New York Marriott Marquis on Thursday, October 2nd.[15]

The Olympics and FIFA World Cup were key discussion points at the Summit, which included a panel on the subject featuring: Andrés Cantor, the well-known Telemundo sportscaster and previous award recipient at the Summit, Gary Zenkel, the president of NBC Olympics, and Rubén Mendiola, president of mun2 (now NBC’s Universo).[15]

The awards luncheon presented Dish Network’s DishLATINO brand with the Leadership in Hispanic Television Award, and Don Garber of Major League Soccer with the Award for Executive Leadership in Hispanic Television.[16]

2013Edit

The eleventh annual Summit was held at the New York Marriott Marquis, on Wednesday, October 2nd. The theme of the Summit was “Exploring the Exploding Hispanic Television Business,”, and it attracted the Summit's largest ever attendance with over 525 people.[17]

At the annual awards luncheon, the award for Achievement in Hispanic Television was presented to María Elena Salinas, the award-winning news co-anchor for Univision’s Noticiero Univision (Maria’s co-anchor Jorge Ramos received this award in 2008).[18]

2012Edit

The tenth annual Summit was held on Wednesday, October 3rd, again at the New York Marriott Marquis.[19]

The Summit opened with a keynote interview from Cesar Conde, then the president of Univision Networks.[20] Other featured executives throughout the day included General Secretary of CONCACAF Enrique Sanz, President of Soccer United Marketing Kathy Carter, EVP of Kia Motors Michael Sprague, Mark Boccardi of InDemand, Yousef Al Obaidly of BeIN Sports, and Jorge Hidalgo of Telemundo, and other executives from Walmart, Rentrak, Time Warner Cable, Viacom, Discovery, Mount Sinai, Youtube, and Video Rola.[21]

The Award for Outstanding Achievement in Hispanic TV was presented to Telemundo news anchor José Díaz-Balart. Additionally, Comcast Cable was presented with the first ever Leadership in Hispanic Television Award.[22]

2011Edit

The ninth annual Summit was held at the New York Marriott Marquis on Tuesday, September 20th.[23]

Featured celebrities included Jencarlos Canela, of Telemundo’s Más sabe el diablo, as well as well-known Spanish language broadcaster Maria Elena Salinas of Univision, who discussed the importance of the Latino vote in the coming 2012 presidential election. Featured executives included Time Warner’s CMO Jeffrey Hirsch, MediaVest 42 Degree’s EVP & Managing Director Steven Wolfe Pereira, Fox Deportes's general manager Vincent Cordero, Chairman of Cinelatino Jim McNamara, Kraft Foods' VP of Global Sustainability Christine Montenegro McGrath, and advertising director for State Farm, Ed Gold.[23]

The award for Achievement in Hispanic Television was presented to Monica Gadsby, then CEO of Latin America and U.S. Multicultural for Starcom MediaVest Group.[24]

2010Edit

The eight annual Summit was held, for the first time, in a one-day format, on Sept. 29, and drew the highest attendance thus far, with 400 attendees.[25]

Featured speakers included executives from Levi Strauss, Procter & Gamble, Telemundo Networks and Cox Communications.[25]

The highlight of the day was the awards luncheon, at which World champion boxer and President of Golden Boy Promotions Oscar De La Hoya received the Lifetime Achievement Award in Hispanic Television.[25]

2009Edit

The seventh annual Summit took place during Advertising Week, on September 23 and 24th, at the New York Marriott Marquis.[26] The theme was “Generating Revenues For Hispanic TV….From Advertising, Subscription Fees and Transactions”

Don Francisco, the longtime host of Sábado Gigante, and first ever award recipient at the Hispanic TV Summit, opened the Summit with an overview of the growth of Hispanic advertising.[27] Among the keynote presenters was then CEO of Telemundo, Don Browne.[28]

The Award for a Lifetime of Achievement in Hispanic TV was presented to Edgar Sandoval, then general manager of North America for Procter & Gamble.[27]

2008Edit

On October 22-23, the sixth annual Summit was held at the New York Hilton Midtown.[29]

At the awards luncheon, then CEO of Univision Communications Joe Uva provided opening remarks. The Lifetime Achievement award was presented to Jorge Ramos, high profile Univision reporter and anchor of Noticiero Univision.[30]

2007Edit

The fifth annual Summit was held October 3-4 at the New York Marriott Marquis.[31]

Among the featured keynotes was Isaac Mizrahi, then director of multicultural marketing for Sprint-Nextel, who presented data to show that Hispanics were over-indexing “not only in cell phone usage, but in the use of mobile data services”.[31]

At the awards luncheon, the Lifetime Achievement in Hispanic Television Award was presented to Cristina Saralegui, longtime Univision anchor and creator of El Show de Cristina.[32]

2006Edit

The fourth annual Summit returned to New York City, and was held at the Copacabana Times Square. There were about 250 in attendance. The Summit featured keynotes included Lynne Costantini, then Chief Business-affairs officer at Time Warner Cable and Arturo Villar, then publisher of Hispanic Market Weekly.[33]

2005Edit

In 2005, the Summit changed location to be held in Miami, from Oct. 18-19.[34]

Featured executives included: Burke Berendes of Condista, Lino Garcia of ESPN Deportes, Howard Horowitz of Horowitz Associates, Raul Mateu (William Morris Agency), Roy Meyeringh of Venevision International, Jorge Ortega of The Jeffrey Group, Luis Silberwasser of Discovery Communications, Court Stroud of Azteca América, Maruchi Urquiaga of Castalia Communications, Leslie Villem of Comcast, Philip Woodie of Comcast Spotlight, and Antoniette Zel of Telemundo.[34]

The Hispanic Television Outstanding Achievement Award was presented to Maria Celeste Arraras, Host and Managing Editor of the Telemundo's newsmagazine show, Al Rojo Vivo con Maria Celeste. She was the first woman to receive the award.[35]

2004Edit

The second annual Summit kicked-off on the evening of Monday, December 6 and ran through midday of Wednesday, December 8. It was held at the Marriot Marquis Hotel in New York City.

Other featured executives included: Robert Rose of AIM-Television, John Figueroa of Charter, Antonio Cue of Chivas USA, Rosa Alonso of Cingular/AT&T Wireless, Cesar Cruz of Cox, Lee Westerfield of Harris Nesbitt, Richard Taub of HITN-TV, Ivette Mendez of Satmex, Nelson Rodriguez of Soccer United Marketing, Michael Mohamad of The History Channel, Marlene Braga of History en Español, Oswald Mendez of The Vidal Partnership, Bob Watson of Time Warner Cable, Karen Habib and David Downs of Univision, and Jorge Tanaka of Video Rola. One of the notable moments from the Summit was Keynoter Rosa Alonso of Cingular/AT&T Wireless demonstrating how video would be streamed on mobile in the future by playing a program from the Discovery Channel network on her cell phone.

The award for Outstanding Achievement in Hispanic Television was presented to well-known Telemundo sportscaster Andrés Cantor.[36]

2003Edit

The first Summit was held over two days on September 30 and October 1 at the New York Marriott Marquis.[37]

Notable speakers included Eduardo Caballero of Caballero TV & Cable Sales Inc., Mauro Panzera of Comcast, Chiqui Cartagena of Columbia House, Tom Mohler of Olympusat, Enrique Perez of Telemundo New York, Jeff Valdez of Sí TV, Michael Schwimmer of EchoStar, Matthew Weiss of Cablevision, Tony Maldonado of Cox, Burke Berendes of Condista, Herb Scanell of MTV Networks, Starret Berry of LATV, Fil Fernandez of Hispanic Galaxy Inc., Lino Garcia of ESPN Deportes, David Sternberg of Fox Sports International, Kathy Carter of Soccer United Marketing, and Roger Hughet of GOL TV.[37]

The first awards luncheon was held at this Summit. One award was presented: the award for Outstanding Achievement in Hispanic Television, which was presented to Don Francisco, Host of Sabado Gigante, the longest running weekly television show in the world.[38]

ReferencesEdit

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