This article needs to be updated.(September 2018)
Genesis Motors is the luxury vehicle division of the South Korean vehicle manufacturer Hyundai Motor Group. Initially envisioned along with the plan for Hyundai's new luxury sedan Hyundai Genesis in 2004, the Genesis brand was officially announced as a standalone marque on 4 November 2015.
Hyundai Equus (G90)|
Hyundai Genesis (G80)
|Founded||4 November 2015|
|Headquarters||Seoul, South Korea|
|Parent||Hyundai Motor Group|
Manfred Fitzgerald, former director of brand and design at Lamborghini, is executive vice president. Luc Donckerwolke, former design director of Volkswagen Group subsidiaries Bentley, Lamborghini and Audi, leads the design brand since early 2016, and works alongside Hyundai-Kia's chief designer Peter Schreyer. Albert Biermann, former head of BMW M performance division, oversees tuning and performance in his role as executive vice president of performance development and high performance vehicles. Sang-yup Lee, formerly at Bentley and Alexander Selipanov, formerly at Bugatti, lead exterior and advanced design. Fayez Rahman, former development leader at BMW, is vice-president of architecture development.
Hyundai conceived "Concept Genesis" in 2003 and introduced its first ever model in 2007 as a "progressive interpretation of the modern rear-wheel drive sports sedan". The body design took three years and the total cost of the program was $500 million over a development period of 23 months. Reliability testing ran for 800,000 miles. Hyundai introduced the Genesis in 2008 at the North American International Auto Show.
Chris Hosford, Hyundai's United States spokesman, cited three main reasons to make Genesis a stand-alone brand:
- Genesis' extant seven years in the luxury car market was successful
- Genesis ranked among the top three segment sellers
- Customers demanded a separate Genesis division
Genesis Motors announced the launch of its first model, the G90 (EQ900 in South Korea), on 9 December 2015. The G90 serves as the brand's flagship model. Genesis launched in the U.S. in late 2016, with the sale of the G80 and G90 models. The initial dealers are a subset of existing Hyundai dealers, with designated space for Genesis within the dealerships' showrooms. In 2016, Genesis sold a total of 87,130 with 66,029 in South Korea. On September 14, 2016 a third model, the Genesis G70, was unveiled in Namyang, South Korea. The car was introduced to the United States market during the 2018 New York Auto Show on March 28, 2018.
By 2020, a sports coupe and two crossovers are expected, bringing the number of Genesis models to six. Genesis follows an alphanumeric naming convention; car models are named by combining the letter G and a number (70, 80, 90, and so on) while crossovers are named by combining the letters GV and a number. Genesis is initially being marketed in South Korea, China, the Middle East, Russia, Canada and the United States, followed by Europe and the rest of Asia.
Genesis Connected Services, a cloud-based service, features remote vehicle functions such as remote start with climate control and remote lock/unlock is available on iOS, Android and an Alexa Skill developed with Amazon. The Genesis Intelligent Assistant was developed for Android and iOS, providing similar service to Genesis Connected Services.
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- Greimel, Hans (8 Apr 2017). "Genesis sets sights on China". Automotive News.
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- Runk, David. "Flagship Hyundai Genesis G90 luxury sedan debuts in Detroit". Houston Chronicle. Retrieved 14 January 2016.
- Genesis Teams Up With Amazon to Bring Connected Cars To Connected Homes
- Genesis Launches New Innovative Luxury Amenities to Save Time and Add Convenience