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G.V. Florida Transport, Incorporated, previously known as Florida Liner is a Philippine bus company headquartered in Barangay Matucay Allacapan, Cagayan, and is one of the major bus companies in Northern Luzon. it was founded by Virgilio Florida, Sr. in 1970. The company was incorporated in 1999 and currently managed by brothers George Florida and Virgilio Florida, Jr., along with Harry Florida, the current municipal mayor of Allacapan, Cagayan.

GV Florida
Land Transportation
IndustryPublic Transport
PredecessorFlorida Liner
Founded1911 (as Florida Liner)
1999 (as GV Florida)
Area served
Metro ManilaNorthern Luzon, Philippines (Cagayan Valley & Ilocos Region) Nuvola Philippines flag.svg
Key people
George U. Florida
Virgilio U. Florida Jr. (also known as Jun Florida)
Harry D. Florida
ServicesProvincial Operation
  • Autobus Transportation
  • B.Trans
  • F.Franco Transit
  • Viva Alladin Transit
  • G.M.W. Florida Trans (Sister Company)
  • Dagupan Bus Co. Inc. (Cagayan Line only)
  • Dangwa Tranco (operated by GV Florida)
  • Ballesteros Bus Line
  • JR-EC Transport
  • Transport Pro Services, Inc.
  • AJA Transport
  • Gabriel Trans
WebsiteG.V. Florida Transport

The company also offers bus chartering services to individuals and corporations.


The name of the bus company is derived from the incorporators of the company, the Florida brothers – George Florida and Virgilio Florida, Jr. – of which their initials of their first names were used as the name of the said company.


A GV Florida bus, while parked on its motorpool in Sampaloc, Manila.

G.V. Florida Transport, Inc. was incorporated in 1999 by Virgilio Florida and his son, George Florida, from Barangay of Matucay, in the municipality of Allacapan, Cagayan That time, the now defunct EMC Transportation, Inc. was the largest bus company operating in Cagayan and Quirino provinces. The company operated formerly as Florida Liner, which was founded by Virgilio Florida, Sr. at the end of the 1970s. Even as a new player in the industry back then, GV Florida has attracted the riding public with its ultra-luxury buses, with the distinctive flowery livery, on a pink body color, their company color, adorning all sides of their buses. G.V. Florida Transport ferries goods and passengers from Metro Manila to Cagayan Valley Region and Ilocos Region. Also, it operates inter-provincial routes between neighboring provinces in Cagayan Valley.

G.V. Florida Transport started its Ilocos Route when they acquired F. Franco Transit and B. Trans. It expanded more with the acquisition of Autobus Transportation's Ilocos line. They also expanded its Cagayan Valley and Isabela route when they acquired Viva Alladin, Ballesteros Bus Line, and Dagupan Bus Company's franchises. With the acquisition of Autobus' remaining routes, GV Florida will commence its Baguio City's route soon.

G.V. Florida Transport is noted for being the first Philippine bus company to introduce the "Sleeper class" (see below), with Golden Dragon, Higer & Hino RM sleeper buses currently servicing Manila-Tuguegarao,and Manila-Laoag-Tuguegarao routes

A sister bus company, GMW Florida Trans Inc., is being operated by the other siblings of George. This company serves the Santiago-Cauayan-Tuguegarao-Laoag and Tuguegarao-Abra via Bantay/Vigan routes.

During the later part of 2011, GV Florida Transport expanded its fleet by purchasing initial fleet of 6 MAN R39 18.350 as part of its Super Deluxe fleet and 20 Exclusively modified PHI Grandeza RM as part of its deluxe fleet. They continued to purchase PHI Grandeza and they used this model to re-body some of their Korean buses. As of year 2013, they started purchasing DM14 Series (body assembled by Del Monte Motor Works, Inc.) with Hino RM chassis as their Deluxe and Super Deluxe fleet.

At an early morning of February 7, 2014, a GV Florida bus with plate number TXT-872 fell into the ravine, located in Sitio Pagang in Barangay Talubin in Bontoc. It was carrying 45 people that killed 14 people, including one Dutch and one Canadian national, and Filipino comedian & actor Tado Jimenez.

The Land Transportation Franchising Regulatory Board (LTFRB) was imposed a 30-day preventive suspension to all 186 bus units including of its franchised units on February 10, 2014 after the incident.

Recently, GV Florida Transport continues to expand its bus units such as Higer U-Tour Series, Hino RM with Grandecho II Series (body assemble by Pilipinas Hino Inc) & DM16 S1 Series (body assembled by Del Monte Motor Works, Inc.) as part of Deluxe fleet . As of today, they have acquired Hino RM with Kinglong XMQ6129Y Front & Rear fascia with Golden Dragon XML6127 "Marcopolo" side & combination of Hino Grandeza Series Foglamps (custom body made by GV Florida Bus Body) as part of irs Deluxe and new Sleeper Class fleets.

Fare classEdit

A GV Florida Super Deluxe unit.

G.V. Florida has employed various types of fare classes. These are:

  • Regular Air Conditioned Fare: Seats between 45–50 passengers.
  • Deluxe Class: Seats 41–45 passengers with Restroom (with Air Suspension)
  • Executive Deluxe Class: Seats 41 passengers with more leg room, Restroom, Air-suspension
  • Super Deluxe Class: 2x1 Spacious seats, 29 seater, 2 LCD, Restroom.(non-stop travel)
  • Sleeper Class: 35 Bunk bed's, 4 T.V.,Restroom for Manila-Tuguegarao travels.(non-stop travel)

Audio & Video systems are standard on all units.

The Operating FleetEdit

GV Florida Transport buses parked on their motorpool.

G.V. Florida Transport has grown to about 300 buses.

  • Del Monte Motor Works, Inc.
    • DM09 (Regular Fare and Deluxe)
      • Mercedes-Benz OH-1625
    • DM11 Extensively modified (Regular Fare and Deluxe) (in process of phasing out)
      • Hyundai Aero Express HSX
      • Hyundai Aero Space LS
      • Daewoo BH116

Note : All of DM09 & DM11 Series Body is out of service)

    • DM14 Series I (Regular, Executive Deluxe, Super Deluxe & Sleeper Class)
      • Hino RM2PSS
    • GD XML6127 Marcopolo replica (Regular Fare, Executive Deluxe and Super Deluxe)
      • Hino RF821 (out of service)
      • Hino RM2PSS
      • Hino RU2PSS (in KTP Chassis)
      • Hyundai Aero Express HSX
      • MAN R39 18.350 HOCL
      • Mercedes-Benz OH1625
      • Nissan Diesel RB46S (out of service)
      • Hyundai Aero Space LS
      • Daewoo BH116
      • Kia Granbird (SD-I Greenfield, SD-II Parkway, & HD Sunshine)
    • DM16 Series I (Executive Deluxe)
      • Hino RM2PSS
      • Hino RN8JSUJ
  • Hino Motors Philippines
    • Hino MR Series (Deluxe) (rebodied to DM14 Series 1 Body)
      • Hino RM2PSS
    • Hino Grandeza – It is exclusively and extensively modified so it will resemble like GD XML6127 Marcopolo. (Regular Fare and Executive Deluxe)
      • Hino RM2PSS
      • Hyundai Aero Space LS
      • Daewoo BH115
      • Daewoo BH116
      • SsangYong Transtar
      • Kia Granbird (SD-I Greenfield, SD-II Parkway, & HD Sunshine)
    • Hino Grandecho II – It is exclusively and extensively modified so it will resemble like GD XML6127 Marcopolo. (Executive Deluxe)
      • Hino RM2PSS
  • King Long
    • XMQ6127 J3 "Euro Star" (Deluxe) Face Lifted as GD XML6127 (Out of service)
  • Higer
    • V92W KLQ6129QWE3 (Sleeper bus) (Face lifted as Kinglong XMQ6129Y)
    • KLQ6123KQ U-Tour (Deluxe)
    • KLQ6118H U-Tour (Regular Fare for GMW Trans)
  • Golden Dragon (company)
  • XML6127 "Marco Polo" (Deluxe & Sleeper)
  • Zhongtong Bus
  • LCK6118H Elegance (Regular Fare unit for GMW Trans)
  • LCK6123RA (Deluxe Fare in DM16 Series 1 Body GVF Made)

Note: Some of their Korean-made units (F-Series) have been either rebodied, in processing to demoted into GMW Trans or sold to other bus companies.


GV FloridaEdit

Cagayan Valley

  • Cagayan
    • Abulug (Jct.Luna)
    • Alcala
    • Aparri
    • Baggao
    • Ballesteros
    • Buguey
    • Claveria
    • Enrile
    • Gatarran (Brgy Nabaccayan)
    • Gonzaga
    • Lasam
    • Tuao
    • Tuguegarao City
    • Sanchez-Mira
    • Santa Ana
  • Isabela
    • Burgos
    • Delfin Albano
    • Echague
    • Ilagan City
    • Jones
    • Luna
    • Roxas
    • San Agustin
    • Santiago City
  • Quirino
    • Maddela

Ilocos Region

  • Ilocos Norte
    • Batac
    • Dingras
    • Laoag City
    • Nueva Era
    • Pagudpud
    • Piddig
    • Solsona

GMW TransEdit

Cagayan Valley

  • Isabela
    • Delfin Albano
    • Roxas
    • Santiago City

Cordillera Administrative Region

  • Abra
    • Bangued
  • Benguet
    • Baguio City

Ilocos Region

  • Ilocos Norte
    • Laoag City
  • Ilocos Sur


Metro ManilaEdit

Provincial DestinationsEdit

Passengers may board and leave the bus at any point.

GMW Trans DestinationsEdit

Fleet NumberingEdit

G.V. Florida Transport has its own special numberings on every kind of their units.

  • F-Series – Regular Fare & 2 unit Deluxe. Korean-made units. (with restrooms).
  • GD-Series – Golden Dragon XML6127 Marcopolo, DM14 & DM16 Series and GD Marcopolo Replica from Del Monte Motor Works, Inc and Grandeza from Pilipinas Hino (Regular Fare, Deluxe and Super Deluxe).
  • S and H Series – Composed of Higer, Hino, and Golden Dragon Sleeper Buses.
  • KL Series (KL1 and KL2 only) – Composed of their 2 Kinglong Units (Demoted to Deluxe)
  • J Series – Kia Granbird exclusive fleet numbering (Regular Fare)
  • 001-999 – Regular and Deluxe Fare original series (with restroom)

See alsoEdit