Fresca is a lime[citation needed] and grapefruit flavored citrus soft drink created by The Coca-Cola Company. Borrowing the word Fresca (meaning "fresh") from Spanish, it was first introduced in the United States in 1966. Originally only a sugar-free diet soda, it has subsequently been sold also in sweetened form in certain markets. Since 2019, it has been marketed in the U.S. as "sparkling soda water," rather than as a soft drink.

Fresca logo.png
TypeSoft drink
ManufacturerThe Coca-Cola Company
Country of originUnited States
FlavorBlack Cherry, Cherry Citrus, Citrus Lime, Grapefruit, Grapefruit Mint, Lemon, Lime and Peach[1]
VariantsFresca 1


Since introduction in 1966[2], Fresca has been marketed in the United States as a sugar-free, lime and grapefruit-flavored diet soft drink.[3] Fresca has undergone several major ingredient changes since its introduction. It was originally sweetened with cyclamates, which were banned by the FDA in 1969, and replaced with saccharin. That was replaced by NutraSweet-brand aspartame. Around the time of the 2005 redesign, acesulfame potassium was added as a secondary sweetener.

Coca-Cola markets a sugar sweetened version of Fresca in Latin America. In 1997, The Coca-Cola Company responded to requests for this product from immigrant communities by launching it throughout the U.S. as Citra. This was a success but is instead sold as the Citrus flavor in Coca-Cola's Fanta line in areas with large Hispanic populations. In Colombia and Argentina sweetened Fresca is called Quatro and marketed using Fresca's colors and logos.

2006 Mexican glass Fresca bottle (355 ml)

Fresca was made available in South Africa during the early 1990s with a series of colorful ads featuring British-Nigerian actor Hakeem Kae-Kazim with the slogan, "Nothing tastes like Fresca." The soft drink developed a cult following but sales were discontinued.[citation needed]

Fresca packaging has been redesigned several times, although advertising continues to emphasize sophistication. In 2005, Coca-Cola gave Fresca a more contemporary look, Fresca's first makeover since 1995. During this redesign, two new flavors were introduced (Sparkling Peach Citrus and Sparkling Black Cherry Citrus) and the original grapefruit flavor was renamed Sparkling Citrus.[4] Later, "Sparkling" was dropped and the original flavor was renamed Original Citrus. Several additional flavors have been added to the line-up since 2005, although those do not seem to have survived.

Coca-Cola announced revamped packaging again in 2018 along with a new marketing campaign targeted towards Millennials - the first Fresca advertising since 2008 - with the stated intention of "reeling in a new generation of drinkers unfamiliar with the brand".[5]

U.S. flavorsEdit

According to Coca-Cola, the following flavors of Fresca are marketed today:[3]

  • Original Citrus (lime & grapefruit blend)
  • Black Cherry
  • Peach Citrus
  • Blackberry Citrus
  • Strawberry Citrus


  • Algeria
  • Argentina (known as "Quatro")
  • Belize
  • Brazil (coming soon)
  • Bulgaria (International markets)
  • Canada
  • Chile (known as "Quatro")
  • Colombia (known as "Quatro")
  • Costa Rica
  • El Salvador
  • Honduras
  • Iceland (supply ended 2014)
  • Japan (introduced winter 2015)
  • Mexico
  • Nicaragua
  • Panama
  • Peru (available in Tres Chanchitos - La Molina)
  • Philippines (coming soon)
  • South Africa (supply ended circa 2004)
  • United States


North America (United States, Canada):

North America (Mexico):

In popular cultureEdit

U.S. President Lyndon B. Johnson, a Fresca drinker, had dedicated signal boxes installed in his White House offices. These typically featured four buzzers: one to page his secretary, one for the Chief of Staff, and two for a military valet stationed in a small office next to the Oval Office. He would bring Johnson either a Fresca or coffee, depending on which button the President pushed.[7]

Fresca was also the favorite beverage of American actor John Hillerman, best known for his role as Higgins in the television series Magnum, P.I.[8]

A bottle of Fresca stands on the office desk of Chief Mildred Proctor in the 2013 science fiction comedy film R.I.P.D., adding to the outré atmosphere of the department.

A can of Fresca is also prominently shown in one of the episodes of HBO's Silicon Valley[circular reference] during the signing of a contract.[9]

In the 1980 comedy film Caddyshack, Judge Smails (Ted Knight) dresses down Danny Noonan (Michael O'Keefe) in his office, guarantees him a college scholarship, and then ruffles his hair and asks cheerfully, "How 'bout a Fresca?"

See alsoEdit


  1. ^ "Fresca Product Description". Archived from the original on 2009-08-30. Retrieved 2009-09-18.
  2. ^ "Fresca - Brands & Products".
  3. ^ a b "Coca-Cola - Grands - Brand Fact Sheets". Archived from the original on 30 August 2009. Retrieved 17 September 2010.
  4. ^ "COCA-COLA NORTH AMERICA ANNOUNCES FRESCA MAKEOVER: Two New Line Extensions To Accompany New Look For Venerable Brand" (Press release). Coca-Cola North America. 25 May 2005. Archived from the original on 4 October 2007. Retrieved 17 September 2010.
  5. ^ "Fresca Gets a Fresh New Look". The Coca-Cola Company. 2018-04-16. Archived from the original on 2018-04-17. Retrieved 2018-04-17.
  6. ^ "Fresca". Coca-Cola Journey: Industria Mexicana de Coca-Cola. Industria Mexicana de Coca-Cola. Retrieved 27 November 2019.
  8. ^ Tom Selleck, as told to Andy Lewis, Tom Selleck Pays Tribute to ‘Magnum P.I.’ Co-Star: John Hillerman’s Accent Even Fooled the Brits, ‘’The Hollywood Reporter’’, 15 November 2017
  9. ^

External linksEdit