Erika Michaelann Costell (born November 12, 1992)[1] is an American YouTuber, model and singer/songwriter. She grew to fame through Jake Paul's Team 10.

Erika Costell
Personal information
BornErika Costell
(1992-11-12) November 12, 1992 (age 27)
Toledo, Ohio, U.S.
EducationMiddle Tennessee State University (BA)
ResidenceCalifornia, U.S.
YouTube information
Years active2015–present
Subscribers4.5 million
Total views516 million
Associated acts
  • Victoria's Secret
YouTube Silver Play Button 2.svg100,000 subscribers
YouTube Gold Play Button 2.svg1,000,000 subscribers
Updated January 19, 2020

Early life and educationEdit

Costell was born in Toledo, Ohio but was raised in Bedford Township, Monroe County, Michigan. She grew up with 12 siblings.[2] At the age of 16, Costell began modeling while attending high school at Bedford High School in Michigan.[3] Costell was previously represented by Wilhelmina International and the DAN Talent Group. After completing high school in 2011, Costell attended Middle Tennessee State University. She almost graduated with a bachelor's degree in business administration but left right before her last semester in order to pursue modeling in Los Angeles.[3]


In 2015 Costell became the first employee of Team 10 on the business side as Jake Paul's assistant. Costell began a YouTube channel in 2017 where she regularly various posts vlogs, reaction videos and Music videos.[3] She became the Chief Operations Officer of what was formally Jake Paul's Team 10 following the departure of the company's former COO Nick Crompton.[4] In 2018, she broke up with Jake Paul and left Team 10 to pursue her own independent career. She has recently signed with The Orchard for her music and a London agency for modeling.


Extended playsEdit

  • Don't Worry (2019)[5]


As lead artistEdit

List of singles as lead artist, with selected chart positions, showing year released and album name
Title Year Peak chart positions Album
"Chitty Bang"
(featuring Jake Paul)
"Not Her"
"Queen" 2019
"Thots Not Feelings"

Awards and nominationsEdit

Year Award Category Result Ref(s)
2018 Teen Choice Awards Music Web Star Won [9]

See alsoEdit


  1. ^ "Draw My Life : Erika Costell". July 9, 2017. Retrieved October 17, 2018.
  2. ^ "Erika Costell Pretends to Be Youtuber Jake Paul's Girlfriend and It's Really Working out for Her". Life & Style. February 15, 2018. Retrieved June 5, 2018.
  3. ^ a b c Carter, Brooke (October 3, 2017). "Erika Costell Net Worth 2018 - How Much the Model/Influencer Makes - Gazette Review". Gazette Review. Retrieved June 5, 2018.
  4. ^ "Erika Costell". Crunchbase. 2018. Retrieved October 23, 2018.
  5. ^ "Don't Worry – EP by Erika Costell". Apple Music. Retrieved September 2, 2019.
  6. ^ "Erika Costell Chart History: Billboard Hot 100". Billboard. Retrieved June 4, 2018.
  7. ^ "Erika Costell Chart history: Canadian Hot 100". Billboard. Retrieved June 4, 2018.
  8. ^ "Karma – Single by Erika Costell on Apple Music". Apple Music. Retrieved November 7, 2018.
  9. ^ Hay, Carla (June 22, 2018). "2018 Teen Choice Awards: Selena Gomez, Cardi B among top music contenders in second wave of nominations". AXS. Retrieved June 23, 2018.

External linksEdit