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The Orchard is an American music and entertainment company, specializing in media distribution, marketing, and sales.[2][3] The company is a wholly owed subsidiary of Sony Music Entertainment, based in New York City.[4] In 2019, the company exited film and television.[5][6]

Orchard Enterprises NY, Inc.
Founded1997; 22 years ago (1997)
FounderScott Cohen, Richard Gottehrer
Area served
ParentSony Music Entertainment[1]




The company was founded in 1997 by Scott Cohen and Richard Gottehrer in New York, NY.

Dimensional Associates AcquisitionEdit

In early 2003, The Orchard was bought by Dimensional Associates, the private equity arm of JDS Capital. Danny Stein, the CEO of Dimensional Associates, was appointed Executive Chairman.[7] Later that year the company aquired Digital Club Network, and appointed its CEO, Brad Navin, executive in charge of content acquisition.

In 2004, Greg Scholl was appointed CEO with the mandate to modernize the company's distribution technology, and enter digital media distribution.

In 2009, Navin was appointed CEO.[8]

In 2012, Sony acquired a majority stake of 51% in the company in a cash and equity deal estimated at $50-55 million.[9]

In 2015, the remaining equity in the company was acquired by Sony Music Entertainment for $200 million.[10]


Its clients include independent artists and labels such as JYP Entertainment,[11] Daptone Records,[12] Cleopatra Records,[13] and Frenchkiss Records[14][15][16][17], who partnered with The Orchard in 2012 to create Frenchkiss Label Group in addition to their digital and physical deals with the company.[18] In 2014, the partnership expanded even further when The Orchard acquired Frenchkiss Records outright.[19]

The company also licenses music for use in advertising, television and film. Heineken,[20] Target, Southern Comfort,[21] and the LU family of brands[22] have used songs from The Orchard's catalogue in their advertisements. The Black Angels' "Yellow Elevator #2"[23] and The Raveonettes' "Aly, Walk With Me"[24] were featured on True Blood, Frankie Avalon's "Venus" was played on Dexter, the Dum Dum Girls' "Coming Down"[25] and Kina Grannis’ "The One You Say Goodnight To"[26] were heard on season 5 of Gossip Girl and various artists from The Orchard's catalog were heard throughout Season 2 of Vice on HBO.[27] Songs distributed by The Orchard that have made it into film soundtracks include Faye Adams' "Hurts Me To My Heart"[28] and Mozart's "Rondo No. 2 in C Major for Violin and Orchestra, K.373: Allegretto Grazioso" in Lee Daniels' The Butler[29] The Red Army Choir of Alexandrov's "Soviet National Anthem" in X-Men: First Class,[30] Frankie Avalon's classic "Swingin' on a Rainbow" in The Help[31] and Macon Greyson's "Black Light" in The Wrestler.[32]

On June 1, 2017, Sony Music announced that it would merge RED Distribution and Red Essential into The Orchard, which would have a U.S. market share of 6% with $350 million in annual revenue.[33][34][35]

In February 2019, co-founder Scott Cohen retired from The Orchard and joined the senior management team at Warner Music Group.[36]


IODA logo

IODA (Independent Online Distribution Alliance) was a global sales, marketing and distribution company with majority stake owned by Sony. The subsidiary serviced independent artists, labels, filmmakers and other content providers on digital and mobile outlets, including making copyright claims on online content.[37] Founded in 2003, IODA provided various distribution, marketing, publishing and administrative services to selected independent record labels, physical distributors, video companies, recording artists, filmmakers, print media publishers and independent authors, including license negotiations, media encoding and metadata management, royalty payment administration and reporting, and marketing and promotional support. IODA had relationships with major mobile and online download retailers including iTunes, eMusic, Rhapsody and

On July 1, 2009, Sony Music Entertainment and IODA announced their global strategic partnership to leverage combined worldwide online retail distribution networks and complementary technologies to support independent labels and music rightsholders.[38][39][40]

On March 5, 2012, Billboard reported that IODA and The Orchard were merging, with Sony Music Entertainment serving as a strategic investor in the combined entity. The report suggested that Sony, which already owned 51% of IODA, would accelerate the acquisition of the remainder of the company to complete the deal with the Orchard. The following day, IODA and The Orchard announced an agreement to combine their global digital distribution businesses in a merged company called The Orchard. Sony, which owned 50% of the new venture, had the option to buy the remainder of the merged company at a later date.[41][42]

YouTube programmingEdit

The Orchard's YouTube multi-channel network has more than 1,000 channels across the globe and uses technology, built in-house, called B.A.C.O.N. (Bulk Automated Claiming on The Orchard Network) to crawl, claim and track YouTube videos to monetize for their clients.[43] It was ranked 7th in the U.S. in July 2014.[44]

YouTube users have expressed concerns about The Orchard claiming copyright ownership of music used in user-generated content that may or may not belong to them. According to an article by The Orchard on their Daily Rind blog,[45] if audio is matched to a particular copyright owner via YouTube's content identification system, then one or more links will be placed under the video in order to help promote the copyright owner's music, with the video remaining available. The article states that erroneous claims are removed by The Orchard Team after review upon email communication with their dispute department. However, they are not timely in their response, which leads some YouTube users (or copyright/original content owners/creators) to believe The Orchard is attempting to acquire Adsense revenue falsely from claims that go undisputed.[45]

Distributed labelsEdit

The Orchard owns the catalogues of TVT Records, Premium Latin Music (home to Aventura),[46], ViiiZUALEYES Media Group & Recordings Inc, Blind Pig Records,[47] Frenchkiss Records, Mexican label Discos Joey, JDub Records, Xanadu Records, and Shrapnel Records.

Some of the better known record labels distributed by The Orchard are Atypeek Music, Black River Entertainment, Cleopatra Records, Eclipse Records, Frontiers Records, Heaven Music, Hope Music Group, InVogue Records, Lakeshore Records, Lamon Records, Lojinx, Mint 400 Records, Pure Noise Records, Robbins Entertainment, Relapse Records, Southern Fried Records, The Spicy Effect, and Flo & Eddie inc.[48]

Film distributionEdit

The Orchard began film distribution initially with video on demand titles.[49]

In 2015, the company expanded into theatrical releases,[50] initially setting a seven-film release with Mark Duplass, and Jay Duplass.[51] The company also picked up Cartel Land, which went on to get an Academy Award nomination for Best Documentary in 2016.[52]

In September 2016, The Orchard announced a film transparency platform to help independent filmmakers get more data around rentals, streams and purchases as well as projections for when a film will break even and start generating profits.[53]

In January 2019, The Orchard sold its film and television division.[54] The company's final films were Japanese Borscht and Baristas,[55] before being rebranded as 1091 Media on April 3, 2019.[56]


Available inEnglish, French, German, Polish
FoundedJune 2006
Founder(s)Stephen O'Regan, Tom Millett, Pauline Freeman
Current statusActive

BalconyTV is an online music channel launched in June 2006, featuring acoustic performances on balconies around the world. In 2007, it won Best Music Website at the Irish Digital Media Awards,[57] and was nominated for Best Viral Video Content at the Webby Awards in 2008.[58][59] Since then, the channel has expanded to hosting over 12,000 shows in 50+ cities, and 25+ countries.

BalconyTV has featured and supported hundreds of up-and-coming performers, along with many established and recognized acts such as The Script,[60][61] Destrossat,[62] Mumford & Sons,[63] Bugo,[64] The Temper Trap,[65] Nouvelle Vague,[66] Blue Rodeo,[67] The Border Surrender,[68] Brian Kennedy,[69] Nizlopi,[70] Aslan,[71] Buzzcocks,[72] Biffy Clyro,[72] Freddy Mullins,[73] Brasstronaut, Little Green Cars,[74] The Coronas and Antonia Vai.[75] There are over 6500 videos archived, 30 million video views, with an average of over 4000 views per video.

The channel was acquired by The Orchard in 2014.[76]


  1. ^ "Manager, Online Marketing & Publicity". March 15, 2013. Archived from the original on March 26, 2014.
  2. ^ Sisario, Ben (September 13, 2010). "Gone Digital: Music Man Stays in Game". New York Times.
  3. ^ "Businessweek Profile: S". Businessweek.
  4. ^ "Entrepreneurial Innovators Series: Richard Gottehrer, The Orchard". American Express OPEN.
  5. ^ "Sony Music's The Orchard Selling Off Film and TV Business". Billboard. Retrieved 2019-04-04.
  6. ^ Hayes, Dade; Hayes, Dade (2019-04-03). "The Orchard Film Group Relaunches As 1091, Sets New Management Team". Deadline. Retrieved 2019-04-04.
  7. ^ "The Orchard Film Group Unveils New Leadership, Corporate Name". The Hollywood Reporter. Retrieved 2019-04-04.
  8. ^ Sylvan, Derek (2013-05-14). "Early Digital Bet Now a Sweet Song". Wall Street Journal. ISSN 0099-9660. Retrieved 2019-04-04.
  9. ^ "Sony's Orchard Acquisition, By the Numbers and Behind the Scenes". Billboard. Retrieved 2019-04-04.
  10. ^ "Sony's Orchard Acquisition, By the Numbers and Behind the Scenes". Billboard. Retrieved 2019-04-04.
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  12. ^ Sisario, Ben (6 March 2012). "Digital Notes: Indie Distributors Merge and Live Nation Buys". New York Times. Retrieved 6 November 2014.
  13. ^ "The Orchard Music Distribution". Retrieved 6 November 2014.
  14. ^ Young, Alex (2012-03-22). "Bloc Party signs with Frenchkiss Records". Consequence of Sound. Retrieved 6 November 2014.
  15. ^ "Drowners signed to Frenchkiss". Brooklyn Vegan. Retrieved 6 November 2014.
  16. ^ Big, Ben. "Syd Butler - Les Savy Fav - Frenchkiss Records - Interview". Pinpoint Music. Retrieved 6 November 2014.
  17. ^ Weiss, Jeff (4 December 2009). "Local Natives Sign to Frenchkiss, Go Global". Los Angeles Times. Retrieved 6 November 2014.
  18. ^ Jackson, Dan. "Frenchkiss Partners With The Orchard For Label Group". CMJ. Retrieved 6 November 2014.
  19. ^ Brown, Harley. "Exclusive: The Orchard Acquires Frenchkiss Label Group and Frenchkiss Records". Billboard. Retrieved 6 November 2014.
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  21. ^ Comfort, Southern. "Southern Comfort | Dance | Whatever's Comfortable". YouTube. Retrieved 16 December 2014.
  22. ^ "LU, C'est Vous: le piege". YouTube. Retrieved 16 December 2014.
  23. ^ "Cold Grey Light of Dawn". TuneFind. Retrieved 16 December 2014.
  24. ^ "And When I Die". TuneFind. Retrieved 16 December 2014.
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  26. ^ "Gossip Girl Music: Season 5: 515: Crazy, Cupid, Love". The CW.
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  28. ^ Rasool, Carlos. "Faye Adams - Hurts Me To My Heart (High Quality)". YouTube. Retrieved 16 December 2014.
  29. ^ Hutchings, Hope (2013-08-13). "Setting the Tone on "The Butler"". The Daily Rind. Retrieved 16 December 2014.
  30. ^ "All 8 Songs from the X-Men First Class Soundtrack". Reel Soundtrack. 2011-06-11.
  31. ^ "August 29, 2011 - The Help on Top Musically and Critically, Screamin' Jay Does Double Duty on TV". Way Back Attack.
  32. ^ "Macon Greyson "Black Light" Video". NME.
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  34. ^ The Orchard and Red Essential Merge June 1, 2017, Retrieved on June 12, 2017
  35. ^ "Sony Merges RED Into The Orchard: What the Music Giant's Latest Consolidation Means for Indie Labels".
  36. ^ "Scott Cohen is joining Warner – but what's the plan?". 2019-02-11.
  37. ^ Houghton, Bruce. "OFFICIAL: The Orchard & IODA Merge [More Details]". Hypebot.
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  61. ^ The Script (2012-09-07). "The Script · The Script - Hall Of Fame · Videos · Balconytv". Retrieved 2015-08-24.
  62. ^ Destrossat (2014-03-25). "Destrossat · Destrossat - Modern Bombs Don'T Tick · Videos · Balconytv". Retrieved 2015-08-24.
  63. ^ Archived from the original on August 30, 2010. Retrieved October 21, 2010. Missing or empty |title= (help)
  64. ^ BUGO Delhi (2013-05-17). "Bugo · Bugo - Comunque Io Voglio Te · Videos · Balconytv". Retrieved 2015-08-24.
  65. ^ Archived from the original on May 27, 2010. Retrieved October 21, 2010. Missing or empty |title= (help)
  66. ^ Nouvelle Vague (2011-01-22). "NOUVELLE VAGUE · NOUVELLE VAGUE - MALA VIDA (acoustic) · Videos · BalconyTV". Retrieved 2015-08-24.
  67. ^ Blue Rodeo (2010-10-24). "BLUE RODEO · Videos · BalconyTV". Retrieved 2015-08-24.
  68. ^ The Border Surrender London (2010-07-03). "THE BORDER SURRENDER · Videos · BalconyTV". Retrieved 2015-08-24.
  69. ^ Brian Kennedy (2010-08-23). "Brian Kennedy · Brian Kennedy - Christopher Street · Videos · Balconytv". Retrieved 2015-08-24.
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  71. ^ ASLAN (2010-12-24). "ASLAN · ASLAN - LET GO · Videos · BalconyTV". Retrieved 2015-08-24.
  72. ^ a b [2] Archived October 28, 2010, at the Wayback Machine
  73. ^ FREDDY MULLINS Nashville (2010-11-24). "FREDDY MULLINS · Videos · BalconyTV". Retrieved 2015-08-24.
  74. ^ [3] Archived December 15, 2010, at the Wayback Machine
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External linksEdit