Enterprise Center

Enterprise Center is an 18,096-seat[1] arena located in downtown St. Louis, Missouri, United States. Its primary tenant is the St. Louis Blues of the National Hockey League, but it is also used for other functions, such as NCAA basketball, NCAA hockey, concerts, professional wrestling and more. In a typical year, the facility hosts about 175 events. Industry trade publication Pollstar has previously ranked Enterprise Center among the top ten arenas worldwide in tickets sold to non-team events, but the facility has since fallen into the upper sixties, as of 2017.[10]

Enterprise Center
Enterprise Center logo.svg
Scottrade Center 3Apr2005.jpg
Enterprise Center in 2005
Enterprise Center is located in Missouri
Enterprise Center
Enterprise Center
Location in Missouri
Enterprise Center is located in the United States
Enterprise Center
Enterprise Center
Location in the United States
Former namesKiel Center (1994–2000)
Savvis Center (2000–2006)
Scottrade Center (2006–2018)
Address1401 Clark Avenue
LocationSt. Louis, Missouri
Coordinates38°37′36″N 90°12′9″W / 38.62667°N 90.20250°W / 38.62667; -90.20250Coordinates: 38°37′36″N 90°12′9″W / 38.62667°N 90.20250°W / 38.62667; -90.20250
Public transitTram interchange Metrolink: Civic Center
OwnerCity of St. Louis
OperatorSLB Acquisition Holdings LLC
CapacityIce hockey: 18,096[1]
Basketball and Concerts: 22,000
Indoor soccer: 10,000 (expandable to 18,724)[2]
Broke groundDecember 14, 1992 (December 14, 1992)[3]
OpenedOctober 8, 1994 (October 8, 1994)
Construction cost$135 million
($249 million in 2020 dollars[4])
ArchitectEllerbe Becket[5]
Structural engineerThe Consulting Engineers Group, Inc.[6]
Services engineerWilliam Tao & Associates, Inc.[7]
General contractorJ.S. Alberici Construction[8]
Main contractorsDKW Construction, Inc.[9]
St. Louis Blues (NHL) (1995–present)
St. Louis Ambush (NPSL) (1994–2000)
Saint Louis Billikens (NCAA) (1994–2008)
St. Louis Stampede (AFL) (1995–1996)
St. Louis Vipers (RHI) (1995–1997, 1999)
St. Louis Steamers (MISL) (2004–2006)
River City Rage (NIFL) (2006)
Venue Website

The arena opened in 1994 as the Kiel Center.[11] It was known as the Savvis Center from 2000 to 2006, and Scottrade Center from 2006 to 2018. On May 21, 2018, the St. Louis Blues and representatives of Enterprise Holdings, based in St. Louis, announced that the naming rights had been acquired by Enterprise and that the facility's name would change to Enterprise Center, effective July 1, 2018.[12]


The site was home to Charles H. Turpin's Booker T. Washington Theater which was replaced by the Municipal Auditorium. It was renamed for mayor Kiel.[13]

Current tenantsEdit

It is the home of the St. Louis Blues of the National Hockey League. In addition to the NHL franchise, the facility has hosted the annual Missouri Valley Conference Men's Basketball Tournament since 1995, commonly referred to as "Arch Madness," with the winner receiving an automatic berth to the NCAA Tournament. The University of Illinois and University of Missouri play their annual men's basketball rivalry game at Enterprise Center each season, typically on the Saturday before Christmas.

Enterprise Center also hosts a variety of non-sporting events each year, including concerts, ice shows, family events, professional wrestling, and other events. On average, the facility sees about 175 total events per year, drawing nearly two million guests annually to downtown St. Louis.

The facility is frequently chosen by the NCAA to host championship events, including its men's hockey "Frozen Four" in 2007, the women's basketball Final Four in 2001 and 2009, wrestling championships in 2000, 2004, 2005, 2008, 2009, 2012, 2015, and 2017, and several men's and women's basketball Midwest Regional tournament games. After the Missouri Tigers joined the SEC in 2012, St. Louis was added to the list of cities that could serve as hosts for the men's SEC Men's Basketball Tournament, doing so for the first time in March 2018, at the completion of the 2017–2018 regular season.

The building is operated by SLB Acquisition Holdings LLC, owner of the St. Louis Blues, under its chairman, Tom Stillman.[14]

Former tenantsEdit

Former tenants of Enterprise Center include the Saint Louis Billikens men's basketball team from Saint Louis University, St. Louis Vipers roller hockey team, St. Louis Ambush and St. Louis Steamers indoor soccer teams, the St. Louis Stampede arena football team, and the River City Rage indoor football team.


Interior of the Enterprise Center (then the Scottrade Center) during a Blues game

The arena was opened in 1994 to replace Kiel Auditorium, where the Saint Louis University college basketball team had played, which was torn down in December 1992. The Blues had played in the St. Louis Arena prior to moving into Kiel Center in 1994; however, they would not play in the arena until January 1995 due to the lockout that delayed the start of the 1994–95 season. The first professional sports match was played by the St. Louis Ambush, an indoor soccer team. The building is currently known as Enterprise Center, after naming rights were sold in May 2018 to Enterprise Holdings. The Kiel name still exists on the adjoining parking structure and the building cornerstone. Signs for the nearby MetroLink stop have been changed to read "Civic Center", since the building has been renamed four times in its history.

The Opera House portion of the building was not razed when the original Auditorium was but remained closed since 1992, as members of Civic Progress, Inc., who promised to pay for the renovation of the Opera House, reneged on that promise, while opposing all outside efforts to achieve that renovation. In June 2009, the St. Louis Board of Aldermen voted 25–1 to subsidize the renovation and reopening of the Opera House under the direction of its new owners, Sports Capital Partners (who also own the Blues). The subsidies were funded by municipal bonds and state/federal historic tax credits. On July 12, 2010, it was announced that the name of the opera house would be changed to the Peabody Opera House, named after the company Peabody Energy. On October 1, 2011, the Peabody Opera House opened for the first time since the $79 million renovation. It is now known as the Stifel Theatre after naming rights were purchased by the locally-based investment bank.

Through its history, the arena has been known as Kiel Center until 2000, Savvis Center from 2000 to 2006, Scottrade Center from 2006 to 2018, and Enterprise Center since July 2018. For Blues games, Tom Calhoun serves as public address announcer and Jeremy Boyer is the arena organist. National anthems are performed by a rotating group of local singers and musicians. Previous anthem singer Charles Glenn retired in 2018 due to health concerns and a relocation to San Diego, but he has returned to St. Louis to sing on multiple occasions including the 2019 Stanley Cup run. Two Building Operations/Ice Technicians, Jim Schmuke and Dave Grimes have been employed there since August 1994.

The largest crowd to attend an event at the arena was 22,612, which happened twice during the 2007 Missouri Valley Conference Men's Basketball Tournament.[15] The largest non-sporting event crowd was for a Bon Jovi concert in May 2011 as part of the Bon Jovi Live Tour, with 20,648 in attendance.[16]

A three-phase renovation of the arena began in 2017 and was completed in 2019, with all building works being done in the hockey offseason to minimize schedule disruption. The first phase was largely composed of engineering upgrades (new lighting, sound, HVAC, and ice plant), improved IT infrastructure including free Wi-Fi for patrons, and rebuilt dressing rooms, as well as a new scoreboard and replacement of some lower-tier seating on the west end (where the Blues shoot twice) with "theater boxes". Phase two saw the replacement of all upper-tier seats, along with "theater boxes" being added to the east end, and a rebuilt lower-tier concourse with new club areas for premium ticketholders as well as a beer garden opening onto 14th Street. The third and final phase included the replacement of lower-tier seats and renovations to private boxes.

Exterior of the then-Scottrade Center

Naming rightsEdit

Blues management decried its former naming-rights deal with tech company SAVVIS, as much of the compensation was in Savvis shares, then riding high. However, when the tech bubble burst, the team was left with nearly worthless shares.[17]

In September 2006, Scottrade founder Rodger O. Riney and chief marketing officer Chris Moloney announced a partnership with the St. Louis Blues hockey club and arena. The new name of the arena, Scottrade Center, was revealed in a joint press conference. Terms of the deal were not disclosed, but were described as "long-term and significant", by Moloney. Both Scottrade and the Blues said the agreement was "equitable" to both parties. Most of the signage and other promotions were changed to Scottrade Center prior to the first home game of the Blues on October 12, 2006. The Sports Business Journal in March 2007 described it as "one of the fastest naming rights deals in history."

Scottrade announced on October 24, 2016 that it was being sold to TD Ameritrade for $4 billion. It was originally believed that once the deal closed, Scottrade Center would become the TD Ameritrade Center in a naming rights deal set to run until 2021.[18] However, less than a year later, TD Ameritrade announced that it would give back its naming rights upon the closure of the Scottrade acquisition.[19]

On May 21, 2018, Enterprise Holdings, based in St. Louis, and the St. Louis Blues announced that beginning July 1, the facility would be known as Enterprise Center.[12][20] The 15-year agreement calls for interior and exterior signage featuring the Enterprise logo.[21]

Seating capacityEdit

The facility's seating capacity for hockey has varied since opening.

Years Capacity
1994–2000 19,260[22]
2000–2007 19,022[22]
2007–2017 19,150[23]
2017–2019 18,724[24]
2019–present 18,096[1]



MMA & BoxingEdit


Many historic WWE moments have taken place at the Enterprise Center. Former WWE and World Heavyweight Champion Kane made his WWE debut at this arena in 1997 at the event Badd Blood: In Your House. At that same event, the first Hell In A Cell match took place between Shawn Michaels and The Undertaker, which received a five-star rating from the Wrestling Observer Newsletter. The Rock won his first WWE Championship in the building at the Survivor Series event in 1998. Chris Jericho won his first World Championship in this arena at the No Mercy event in 2001, and won his latest World Championship in the arena at the Elimination Chamber event in 2010. In 2005 John Cena was revealed here as the first draft pick for Monday Night Raw, where he would remain for most of his career. Dave Batista won his second WWE Championship at the Elimination Chamber event in 2010. The 1000th episode of Monday Night Raw was also held there. At the 2014 Survivor Series Sting made his official debut in WWE. In November 2018 on SmackDown, Daniel Bryan won his fourth WWE Championship. Arguably the most emotional wrestling card held at the Enterprise Center was "Raw is Owen", held in the aftermath of Owen Hart's death the previous night at Over the Edge across the state in Kansas City. That night, ten matches were held with all booking put aside, and many wrestlers and fans paid tribute to the popular Hart.


Date Artist Tour / Concert Name Opening Act Attendance Revenue
June 22, 2002 Britney Spears Dream Within a Dream Tour O-Town
January 22, 2007 High School Musical High School Musical: The Concert Jordan Pruitt
October 18, 2007 Miley Cyrus Best of Both Worlds Tour Jonas Brothers
April 25, 2009 Taylor Swift Fearless Tour Gloriana
Kellie Pickler
October 28, 2009 Miley Cyrus Wonder World Tour Metro Station
November 8, 2010 Justin Bieber My World Tour N/A
August 20, 2011 Katy Perry California Dreams Tour Janelle Monáe
DJ Skeet Skeet
October 27, 2012 Justin Bieber Believe Tour Carly Rae Jepsen
March 18, 2013 Taylor Swift The Red Tour Ed Sheeran
Brett Eldredge
March 19, 2013
November 18, 2013 Selena Gomez Stars Dance Tour Emblem3
Christina Grimmie
James David
December 14, 2013 Beyoncé The Mrs. Carter Show World Tour Luke James
August 10, 2014 Miley Cyrus Bangerz Tour Lily Allen
August 17, 2014 Katy Perry Prismatic World Tour Kacey Musgraves
September 28, 2015 Taylor Swift The 1989 World Tour Vance Joy
September 29, 2015
October 4, 2015 Ariana Grande The Honeymoon Tour Prince Royce
Who Is Fancy
April 19, 2016 Justin Bieber Purpose World Tour Post Malone
Moxie Raia
June 26, 2016 Selena Gomez Revival Tour DNCE
August 5, 2016 Demi Lovato
Nick Jonas
Future Now Tour Mike Posner
October 22, 2017 Katy Perry Witness: The Tour Noah Cyrus
March 14, 2018 P!nk Beautiful Trauma World Tour KidCutUp
October 19, 2018 Twenty One Pilots The Bandito Tour[30]
October 20, 2018 Fleetwood Mac An Evening with Fleetwood Mac[31]
October 30, 2018 Elton John Farewell Yellow Brick Road Tour[32]
November 10, 2018 Drake & Migos Aubrey & the Three Migos Tour Roy Woods
February 5, 2019 Panic! at the Disco Pray for the Wicked Tour[33]
February 18, 2019 Travis Scott Astroworld – Wish You Were Here Tour[34]
March 22, 2019 Michael Bublé An Evening with Michael Bublé[35]
June 18, 2019 Carrie Underwood Cry Pretty Tour 360[36]
June 30, 2019 Shawn Mendes Shawn Mendes: The Tour[37]
July 6, 2019 Ariana Grande Sweetener World Tour Normani
Social House
September 9, 2019 Backstreet Boys DNA World Tour[38]
September 14, 2019 Jonas Brothers Happiness Begins Tour[39]
October 26, 2019 Celine Dion Courage World Tour[40][failed verification]
February 5, 2020 The Lumineers III: The World Tour[41]
September 15, 2021 Harry Styles Love On Tour[42]
April 14, 2022 The Weeknd The After Hours Tour[43]
April 25, 2022 Justin Bieber Justice World Tour[44]
May 20, 2022 Rage Against the Machine with Run the Jewels Public Service Announcement[45]


  1. ^ a b c Neman, Daniel (2019-10-02). "Enterprise Center unveils new seats and flavors or Red Hot Riplets at Farmtruk". St. Louis Post-Dispatch. Retrieved 2021-01-01.
  2. ^ "Arena Specifications". Enterprise Center. Retrieved January 24, 2013.
  3. ^ Kee-Montre, Lorraine (December 15, 1992). "Hull's 'Blast' Leads the Way to New Arena". St. Louis Post-Dispatch. Retrieved September 16, 2011.
  4. ^ 1634–1699: McCusker, J. J. (1997). How Much Is That in Real Money? A Historical Price Index for Use as a Deflator of Money Values in the Economy of the United States: Addenda et Corrigenda (PDF). American Antiquarian Society. 1700–1799: McCusker, J. J. (1992). How Much Is That in Real Money? A Historical Price Index for Use as a Deflator of Money Values in the Economy of the United States (PDF). American Antiquarian Society. 1800–present: Federal Reserve Bank of Minneapolis. "Consumer Price Index (estimate) 1800–". Retrieved January 1, 2020.
  5. ^ "Scottrade Center". Ellerbe Becket. Archived from the original on February 10, 2009. Retrieved October 1, 2011.
  6. ^ "Ted O'Shea - Experience". Linkedin. Retrieved March 30, 2018.
  7. ^ "Kiel Center". William Tao & Associates, Inc. Archived from the original on July 5, 2011. Retrieved October 1, 2011.
  8. ^ "Scottrade Center". Alberici Construction. Retrieved October 1, 2011.
  9. ^ "Projects". DKW Construction. Retrieved October 1, 2011.
  10. ^ "MidYear Worldwide Ticket Sales Arena Venues 2017" (PDF). Pollstar. July 20, 2017. Retrieved August 1, 2017.
  11. ^ "About Us | Enterprise Center".
  12. ^ a b "Blues, Enterprise Enter 15-Year Building Naming Rights Agreement" (Press release). St. Louis Blues. May 21, 2018. Retrieved May 21, 2018.
  13. ^ "Education: Turpin's Trust - TIME".
  14. ^ Kurtovic, Amir (May 17, 2012). "Stillman's Blues Group Raised $72 Million to Buy Team". St. Louis Business Journal. Retrieved May 17, 2012.
  15. ^ "Creighton 75, Missouri St. 58". Yahoo! Sports. March 3, 2007. Retrieved March 3, 2007.
  16. ^ Byrum, John (May 23, 2011). "Bon Jovi Keeps It Real at Scottrade Show". St. Louis Post-Dispatch. Retrieved November 30, 2014.
  17. ^ "Lessons Learned: Laurie Down $700,000 on Savvis Naming Rights Deal". St. Louis Business Journal. June 21, 2004. Retrieved May 17, 2012.
  18. ^ Schaeffer, Brenden (October 24, 2016). "Scottrade Center to Be Renamed TD Ameritrade Center". KMOV. St. Louis. Retrieved October 25, 2016.
  19. ^ Calhoun, Michael (September 26, 2017). "It's Scottrade Center Now — But What Will It Be Next Year?". KMOX. St. Louis. Retrieved November 19, 2017.
  20. ^ "St. Louis Blues' Arena Changing Name to Enterprise Center". The Washington Post. Associated Press. May 21, 2018. ISSN 0190-8286. Retrieved May 21, 2018.
  21. ^ "St. Louis Blues and Enterprise Announce Building Naming-Rights Agreement; Rename Home of the Blues "Enterprise Center"" (Press release). Enterprise Rent-A-Car. Retrieved May 21, 2018.
  22. ^ a b "Attendance History". St. Louis Blues Hockey Club, L.P. Archived from the original on November 12, 2006. Retrieved February 27, 2013.
  23. ^ Rutherford, Jeremy P. (January 6, 2008). "Blues Remain Powerless, but Shut Out Hurricanes". St. Louis Post-Dispatch. p. D1. Retrieved February 27, 2013.
  24. ^ Timmermann, Tom (November 5, 2017). "Despite Losing 'A,' Stastny Will Try to Be a Leader". St. Louis Post-Dispatch. Retrieved November 22, 2017.
  25. ^ Professional Bull Riders - PBR announces Mason Lowe Memorial event in St. Louis
  26. ^ "St. Louis to host 2020 NHL All-Star Game". KSDK. Retrieved 2019-01-02.
  27. ^ Toroian–Keaggy, Diane (July 21, 2012). "WWE's 'Raw' Celebrates Episode 1,000 in St. Louis". St. Louis Post-Dispatch. Retrieved January 23, 2018.
  28. ^ "Extreme Rules PPV in St. Louis draws sold out crowd". Wrestleview. May 23, 2013. Retrieved August 23, 2013.
  29. ^ "Date And Location For 2017 WWE Money In The Bank PPV Confirmed, The Rock Praises Nia Jax (Video) - Wrestlezone". wrestlezone.com. 27 December 2016. Retrieved 30 March 2018.
  30. ^ "Review: Twenty One Pilots return to St. Louis for first time in two years – Lindenlink".
  31. ^ "Fleetwood Mac is back, delivering Buckingham-free show at Enterprise Center | The Blender | stltoday.com".
  32. ^ "Elton John delivers a glitzy good time during farewell show at Enterprise Center | The Blender | stltoday.com".
  33. ^ "Panic! at the Disco releases new video filmed at St. Louis concert | The Blender | stltoday.com".
  34. ^ "Travis Scott takes fans on a ride, literally, during sold-out Enterprise Center show | The Blender | stltoday.com".
  35. ^ "Michael Bublé is grateful — and just plain great — in Enterprise Center concert | Concert reviews | stltoday.com".
  36. ^ "Carrie Underwood remembers her roots in satisfying Enterprise Center concert | The Blender | stltoday.com".
  37. ^ "Shawn Mendes brings show to St. Louis at Enterprise Center | Music | stltoday.com".
  38. ^ "Backstreet Boys' new 'DNA' tour coming to Enterprise Center | The Blender | stltoday.com".
  39. ^ "New COVID-19 protocols added to Jonas Brothers' Hollywood Casino Amphitheatre concert | The Blender | stltoday.com".
  40. ^ "In Concert | CelineDion.com".
  41. ^ "Lumineers' grim 'III' album makes for an edifying, fun live show at Enterprise Center | Concert reviews | stltoday.com".
  42. ^ "Harry Styles lights up Enterprise Center with rock-star swagger, and it's worth the wait | Concert reviews | stltoday.com".
  43. ^ "When is The Weeknd coming to St. Louis? | ksdk.com".
  44. ^ "Justin Bieber reschedules 'Justice' tour; St. Louis stop April 25 | ksdk.com".
  45. ^ "Rage Against the Machine Announce Reunion Tour + Ticket Info".

External linksEdit

Events and tenants
Preceded by Home of the
St. Louis Blues

1994 – present
Succeeded by
Preceded by Home of the
St. Louis University Billikens

1994 – 2008
Succeeded by
Preceded by Host of the
NCAA Women's Final Four

Succeeded by
Preceded by Host of the
Frozen Four

Succeeded by
Preceded by Host of the
NCAA Women's Final Four

Succeeded by
Preceded by Host of the
SEC Men's Basketball Tournament

Succeeded by
Preceded by Host of the
NHL All-Star Game

Succeeded by