Enterprise Holdings, Inc. is a private holding company headquartered in the Clayton suburb of St. Louis, Missouri, United States. It is the parent company of car rental companies Enterprise Rent-A-Car, National Car Rental, Alamo Rent a Car, the ELCO Chevrolet/Cadillac car dealership, and Enterprise CarShare. The holding company was formed in 2009 as a result of Enterprise Rent-A-Car's 2007 acquisition of Vanguard Automotive Group, the parent company of National Car Rental and Alamo Rent a Car. The company sells its used cars through Enterprise Car Sales. It is owned by the Taylor family.
|Private holding company|
|Founded||February 1957(as Executive Leasing)|
|Founder||Jack C. Taylor|
|Headquarters||St Louis, Missouri, U.S.|
|Andrew C. Taylor, |
Donald A Ross,
President & CEO
|Revenue||$20.9 billion (2016)|
Number of employees
Established in 1957 as Executive Leasing, the company was renamed Enterprise in 1969 in memory of the World War II ship USS Enterprise (CV-6) on which the founder Jack Taylor served. Jack Taylor's founding philosophy, which has shaped the company's business policy, has been stated as "Take care of your customers and employees first, and profits will follow."
The company was restructured in 2009 to become a holding company of Enterprise Rent-A-Car and its 2007 acquisitions of Alamo and National.
As of 2010[update], Enterprise ranked as the largest car rental company in North America, and was the only investment-grade company in the car rental industry. Further, it was part of the largest global car rental network through its alliance with Europcar. The success of Enterprise can in part be attributed to its major focus on customer service.
On June 4, 2013, it was announced that Pamela Nicholson  would assume the role of Chief Executive Officer. Nicholson is not only the first female CEO in the company's history, but also the first that is not a member of the Taylor family of St. Louis. Her predecessor, Andrew "Andy" Taylor, will continue to stay involved with company activities as Executive Chairman.
Mergers and acquisitionsEdit
A planned acquisition of Citer SA was announced in November 2011; this includes the acquisition of subsidiary Atesa. This acquisition would add 30,000 vehicles to the company's fleet and provide entry into the French and Spanish markets.
Enterprise acquired Performance Gateway, which provided “Software-as-a-service (SAAS) services featuring performance management software for use in network management, vendor and employee feedback and training, vehicle rental, automotive insurance, automotive refinishing, and collision repair applications” on February 1st, 2013.
Enterprise merged Performance Gateway and CynCast into ARMS Business Solutions April 12, 2017 "to provide an integrated management suite to insurance carriers, adjusters, collisions repair shops, manufacturers, and all partners involved in the claims and repair channels."
In 2006, Enterprise Rent-a-Car ranked #1 in sales with $9 billion in sales; unclear what the geographical scope of this sales figure was.
Enterprise Rent-a-Car became an Enterprise Holdings subsidiary in 2009. This subsidiary has been recognized as a "Best Place to Launch a Career" by BusinessWeek for several years prior to 2010. It also has a strong culture of promoting from within, which has contributed to its being a top recruiter of college graduates. The subsidiary was named by J.D. Power and Associates the number one ranked car rental company in terms of customer satisfaction from 2005 through 2011.
In 2008, Enterprise piloted its first on-campus carsharing program at Washington University in St. Louis. The program, called WeCar, was introduced at University of South Florida in July 2009. As of September 2012[update], WeCar has 100 carsharing programs in more than 30 U.S. states and Canada, and the service offers almost 100 electric cars and plug-in hybrids, including the Nissan Leaf and the Chevrolet Volt. By September 2013, WeCar was rebranded as Enterprise CarShare.
On March 26, 2014, Enterprise Rent-A-Car Canada Company, a subsidiary of Enterprise Holdings, purchased AutoShare, a carsharing company that had been founded in Toronto in 1998 and operated in several Canadian cities. It adopted the Enterprise CarShare name soon after.
In 2012, Enterprise launched a mobile concierge website accessible by scanning a QR code for smart phones. Known as "ONRAMP Concierge", the service is accessed by customers scanning the code printed on a sticker placed on the driver's side window of the vehicle; the codes were made available to nearly all vehicles in Enterprise Rent-A-Car, Alamo Rent A Car, and National Car Rental following a 20,000-vehicle pilot program started in 2011. The application, once scanned, gives users information about their rental vehicle's make and model, company offers and nearby resources such as gas stations or restaurants. Enterprise launched the application in an effort to raise vehicle awareness and generate sales for its auto manufacturing partners.
On May 22, 2018, it was announced that Enterprise had purchased the naming rights of the Scottrade Center, home of the St. Louis Blues. The building's name was to become the Enterprise Center, with the name change effective July 1. The arena's renovations continued their second phase during this time; all Phase 2 renovations and signage changes were complete in time for the 2018–19 NHL season.
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- "Pamela Nicholson". 29 March 2019 – via Wikipedia.
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- Enterprise CarShare Rebranding
- "Enterprise Rent-a-Car buys Toronto-based AutoShare network" – via The Globe and Mail.
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