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Enterprise Holdings

Enterprise Holdings, Inc. is a private holding company headquartered in the Clayton suburb of St. Louis, Missouri, United States.[1] It is the parent company of car rental companies Enterprise Rent-A-Car,[2] National Car Rental,[2] Alamo Rent a Car,[2] and Enterprise CarShare. The holding company was formed in 2009 as a result of Enterprise Rent-A-Car's 2007 acquisition of Vanguard Automotive Group, the parent company of National Car Rental and Alamo Rent a Car. The company sells its used cars through Enterprise Car Sales. It is owned by the Taylor family.[3]

Enterprise Holdings, Inc.
Private holding company
IndustryCar rental
Founded2009; 10 years ago (2009)
FounderJack C. Taylor
Key people
Andrew C. Taylor
(Executive Chairman)
Donald A Ross
(Vice Chairman)
Pamela Nicholson
(President & CEO)
Revenue$24.1 billion (2018)
OwnerTaylor Family
Number of employees
100,000 (2018)


Established in 1957[1] as Executive Leasing, the company was renamed Enterprise in 1969 in memory of the World War II ship USS Enterprise (CV-6) on which the founder Jack Taylor served.[4] Jack Taylor's founding philosophy, which has shaped the company's business policy, has been stated as "Take care of your customers and employees first, and profits will follow."[1]

The company was restructured in 2009 to become a holding company of Enterprise Rent-A-Car and its 2007 acquisitions of Alamo and National.

As of 2010, Enterprise ranked as the largest car rental company in North America, and was the only investment-grade company in the car rental industry.[1] Further, it was part of the largest global car rental network through its alliance with Europcar.[1] The success of Enterprise can in part be attributed to its major focus on customer service.[1]

Executive historyEdit

As of 2010, the company's chairman and CEO was Andrew Taylor, son of the founder Jack Taylor.[1]

On June 4, 2013, it was announced that Pamela Nicholson would assume the role of Chief Executive Officer. Nicholson is not only the first female CEO in the company's history, but also the first that is not a member of the Taylor family of St. Louis. Her predecessor, Andrew "Andy" Taylor, will continue to stay involved with company activities as Executive Chairman.[5] In October 2019, the company announced Nicholson would retire by the end of the year.[6]

Mergers and acquisitionsEdit

A planned acquisition of Citer SA was announced in November 2011; this includes the acquisition of subsidiary Atesa.[7] This acquisition would add 30,000 vehicles to the company's fleet and provide entry into the French and Spanish markets.[7]

PhillyCarShare, a for-profit car-sharing organization in Philadelphia, Pennsylvania, was acquired by Enterprise in 2011[8] and was renamed Enterprise CarShare in 2014.

Enterprise acquired further car-share companies including Mint Cars-On-Demand in 2012 (New York and Boston), I-GO in 2013 (Chicago), and in 2014 Occasional Car in Denver and AutoShare in Toronto.

Enterprise acquired Performance Gateway, which provided “Software-as-a-service (SAAS) services featuring performance management software for use in network management, vendor and employee feedback and training, vehicle rental, automotive insurance, automotive refinishing, and collision repair applications” on February 1, 2013.[9]

Enterprise acquired Zimride ride-matching business on July 10, 2013. Terms of the sale were not released.[10]

Triangle Rent A Car, another car-rental company based in Raleigh, North Carolina was acquired by Enterprise in 2015[11] and it was converted into Enterprise Rent-a-Car.

Enterprise merged Performance Gateway and CynCast into ARMS Business Solutions April 12, 2017 "to provide an integrated management suite to insurance carriers, adjusters, collisions repair shops, manufacturers, and all partners involved in the claims and repair channels."[12]

Enterprise Rent-a-CarEdit

In 2006, Enterprise Rent-a-Car ranked #1 in sales with $9 billion in sales; unclear what the geographical scope of this sales figure was.[13]

Enterprise Rent-a-Car became an Enterprise Holdings subsidiary in 2009.[1] This subsidiary has been recognized as a "Best Place to Launch a Career" by BusinessWeek for several years prior to 2010.[1] It also has a strong culture of promoting from within, which has contributed to its being a top recruiter of college graduates.[1] The subsidiary was named by J.D. Power and Associates the number one ranked car rental company in terms of customer satisfaction from 2005 through 2011.[2]

Enterprise CarShareEdit

In 2008, Enterprise piloted its first on-campus carsharing program at Washington University in St. Louis.[14] The program, called WeCar, was introduced at University of South Florida in July 2009.[14] As of September 2012, WeCar has 100 carsharing programs in more than 30 U.S. states and Canada, and the service offers almost 100 electric cars and plug-in hybrids, including the Nissan Leaf and the Chevrolet Volt.[15] By September 2013, WeCar was rebranded as Enterprise CarShare.[16]

On March 26, 2014, Enterprise Rent-A-Car Canada Company, a subsidiary of Enterprise Holdings, purchased AutoShare, a carsharing company that had been founded in Toronto in 1998 and operated in several Canadian cities. It adopted the Enterprise CarShare name soon after.[17]

ONRAMP ConciergeEdit

In 2012, Enterprise launched a mobile concierge website accessible by scanning a QR code for smart phones. Known as "ONRAMP Concierge", the service is accessed by customers scanning the code printed on a sticker placed on the driver's side window of the vehicle; the codes were made available to nearly all vehicles in Enterprise Rent-A-Car, Alamo Rent A Car, and National Car Rental following a 20,000-vehicle pilot program started in 2011.[18] The application, once scanned, gives users information about their rental vehicle's make and model, company offers and nearby resources such as gas stations or restaurants. Enterprise launched the application in an effort to raise vehicle awareness and generate sales for its auto manufacturing partners.[19]

Enterprise CenterEdit

On May 22, 2018, it was announced that Enterprise had purchased the naming rights of the Scottrade Center, home of the St. Louis Blues. The building's name was to become the Enterprise Center, with the name change effective July 1.[20] The arena's renovations continued their second phase during this time; all Phase 2 renovations and signage changes were complete in time for the 2018–19 NHL season.

Ties to Washington University in St. LouisEdit

The executive chairman of Enterprise Holdings, Andrew C. Taylor, is a Washington University trustee. His father, Enterprise founder Jack C. Taylor, is a Washington University alumni and served as a trustee and emeritus trustee.[21] In 2001, the Washington University Enterprise Holdings Scholars Program was founded with a $25 million gift from Enterprise Holdings. In 2011, Jack C. Taylor gave Washington University in St. Louis $25 million dollars to further fund the scholarship program.[22][23]


  1. ^ a b c d e f g h i j Harriott, Jesse; Quinn, Jeffrey; Artim, Marie (2010). "Leveraging Human Capital Analytics for Site Selection: Monster and Enterprise Rent-A-Car". In Fitz-Enz, Jac (ed.). The New HR Analytics. New York: AMACOM. pp. 224–5. ISBN 978-0-8144-1644-0. OCLC 5730565712 – via Google Books (Preview).
  2. ^ a b c d Hudson, Simon; Hudson, Louise (2012). Customer Service for Hospitality and Tourism. Oxford, UK: Goodfellow Publishers. p. 139. ISBN 978-1-908999-34-4. OCLC 845012109 – via Google Books (Preview).
  3. ^ "Global Leadership".
  4. ^ "CHRONOLOGY/KEY MILESTONES" (PDF). Enterprise Holdings. October 2014. Archived from the original (PDF) on 23 December 2014. Retrieved 23 December 2014.
  5. ^ "Enterprise Holdings Names Pamela Nicholson Chief Executive Officer". Auto Rental News. 4 June 2013. Retrieved 29 October 2019.
  6. ^ "Enterprise Holdings CEO Pam Nicholson to Retire at Year's End". Enterprise Holdings. Retrieved 29 October 2019.
  7. ^ a b Volkman, Kelsey (21 Nov 2011), "Enterprise to buy Citer, enter France and Spain", St. Louis Business Journal,, retrieved 21 Dec 2011
  8. ^ Nusca, Andrew. "Enterprise acquires PhillyCarShare". Smart Takes. Smart Planet. Retrieved 4 June 2012.
  9. ^ John Huetter (September 1, 2015). "One year later few details on Performance Gateway Under Enterprise". Repairer Driven News.
  10. ^ "Enterprise acquires Zimride ride-matching business". St. Louis Post-Dispatch. July 12, 2013.
  11. ^ "Enterprise Acquires Triangle Rent A Car". Retrieved 2018-12-01.
  12. ^ "Enterprise to Introduce ARMS Business Solutions In April". Fender Bender. March 6, 2017.
  13. ^ Plunkett, Jack W. (2007). Plunkett's Airline, Hotel & Travel Industry Almanac 2008. Plunkett Research. ISBN 978-1-59392-093-7. OCLC 884012692.
  14. ^ a b "USF joins Enterprise WeCar sharing program". Tampa Bay Business Journal. July 23, 2009. Retrieved 2009-08-17.
  15. ^ Jim Motavalli (2012-09-21). "In Greenville, S.C., the First Shoots of an E.V. Ecosystem". The New York Times. Retrieved 2012-09-25.
  16. ^ Enterprise CarShare Rebranding
  17. ^ "Enterprise Rent-a-Car buys Toronto-based AutoShare network" – via The Globe and Mail.
  18. ^ "Enterprise Launches QR Codes and 'ONRAMP Concierge' Mobile Site". Auto Rental News. October 25, 2012. Retrieved August 19, 2015.
  19. ^ Tode, Chantal (October 31, 2012). "Enterprise expands QR code program to more vehicles, adds travel content". Mobile Commerce Daily. Retrieved August 19, 2015.
  20. ^ "Blues, Enterprise enter 15-year building naming rights agreement". Retrieved 2018-12-03.
  21. ^ "Washington University|Enterprise Holdings Scholars Program | Undergraduate Admissions | Washington University in St. Louis". Retrieved 2019-08-20.
  22. ^ Currier, Joel. "Washington University receives $25 million for scholarships from Enterprise founder". Retrieved 2019-08-20.
  23. ^ "Enterprise Holdings - WashU". Retrieved 2019-08-20.

Further readingEdit