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The Dew Tour is an extreme sports circuit organized by the Adventure Sports Group, a subsidiary of American Media, LLC.
|Formerly||AST Dew Tour|
|TV partner(s)||NBC Sports|
This section needs expansion with: early history. You can help by adding to it. (April 2016)
The tour was announced in late 2004, and made its debut in Louisville, KY in June 2005. The tour then made stops in Denver, Portland, Oregon, and San Jose, California, and wrapped up its inaugural season in Orlando, Florida, in October that year. In its first year, the tour was a major success[clarification needed] and returned to those five cities in 2006. In 2007, the tour replaced their Louisville, Denver and San Jose stops with events in Baltimore, Cleveland, and Salt Lake City. They did return to Portland and Orlando that year. The Salt Lake City event brought an overall attendance record to the tour. In 2009, the tour was trimmed down to four events for the BMX and skateboard athletes, and three stops for the FMX riders. The tour left Baltimore and Cleveland and brought two sanctioned events to Chicago for BMX, and to Boston for skateboarding. The tour continued to return to Portland, Salt Lake City, and Orlando. In 2010, the tour relocated its final event in Orlando to Las Vegas, due to the closure of the Amway Arena. In 2011, the tour was reduced to four stops: Ocean City, Maryland, Portland, Salt Lake City, and Las Vegas. A new event, in skateboard bowl, was introduced in Ocean City.
The first Winter Dew Tour, a spin-off focusing on winter sports, was held in late 2008–early 2009 with events in snowboarding and freestyle skiing. The tour made stops at the Breckenridge Ski Resort, Mount Snow, Northstar California. During the 2010–2011 season, the tour returned to Breckenridge, but moved its Vermont stop from Mount Snow to the Killington Ski Resort, and the Tahoe event to Snowbasin in Ogden, Utah.
The Dew Tour was originally formed as a joint venture between NBC Sports and Live Nation. In 2008, NBC sold a stake in the series to MTV Networks, forming a new joint venture Alli to manage the series, and broadcasting events on MTV2. Following the acquisition of NBC Universal by Comcast, MTV sold its stake back to NBC in June 2011, with events being aired on NBCSN and Comcast SportsNet networks.
For 2012, the Dew Tour introduced a brand new tour format. It was reduced to three stops from four, with two summer events in Ocean City and San Francisco, and one winter event in Breckenridge; management argued that the increased saturation of extreme sports events made it harder to attract athletes to participate. Streetstyle and big air events were also introduced in San Francisco and Breckenridge respectively. Although total attendance and television viewership was down for the season, the average attendance rose, and viewership of digital content also increased.
In May 2013, the United States Ski and Snowboard Association reached an agreement with Alli to allow the Winter Dew Tour event in Breckenridge to serve as a qualifying event for the 2014 Winter Olympics team. The arrangement gave the USSA control over certain aspects of the event, such as its format, and selling advertising to its own official sponsors during the telecast, and to promote its own Grand Prix series.
In 2014, the tour returned to Ocean City and Breckenridge, but not San Francisco. They instead brought the tour back to Portland, and then debuted it in Brooklyn, New York. In 2015, the tour was reduced again to two summer events and one winter event. The summer events were held in Chicago and Los Angeles, and the winter event returned to Breckenridge. They also did not have most of their signature events at those stops. The 2014 Ocean City event brought the biggest crowd in the town's history.
In 2015, citing declining television viewership, NBC Sports sold the Dew Tour to TEN: The Enthusiast Network, owner of magazines such as Transworld Skateboarding and Transworld Snowboarding. Under its ownership, major changes were made for the 2016 season; the Dew Tour was further reduced to two events, with a single summer skateboarding meet, and a winter ski and snowboard meet, in Long Beach and Breckenridge respectively. New team competitions were also added to both events. The Dew Tour maintained its relationship with NBC for tape-delayed television broadcasts as brokered programs, but live coverage was shifted to online streaming. In addition, there is a larger focus on year-round social media content involving athletes alongside the two events. TEN also leveraged its complimentary properties by moving awards presentations by its winter sports magazines to Breckenridge alongside the Winter Dew Tour event. TEN stated that viewership of the events under the new format had seen increases.
In 2019, TEN was sold to American Media, LLC. In June of 2019, the event once again traveled to Long Beach, California, completing a successful skateboarding street and park event that served as the first-ever US-based Olympic Skateboarding qualification stop. The tour is planned to continue with a new venue location for Winter in February of 2020, moving to Copper Mountain, Colorado, as well as an additional skateboarding stop in May of 2020 that will serve as the final US-based Olympic Skateboarding qualifier going into the 2020 Tokyo games where skateboarding will make its Olympic debut.
- "World's Top Athletes Shaun White, Hannah Teter, Travis Rice, Tanner Hall and Sarah Burke Lead Impressive List of Athletes Competing on Winter Dew Tour". gobreck.com. November 12, 2008. Archived from the original on March 7, 2010. Retrieved February 13, 2014.
- "NBC buys back Dew Tour stake from MTV". Sports Business Journal. June 20, 2011. Retrieved March 9, 2012.
- "NBC Sports moving action sports programming to Versus". Sports Business Journal. November 14, 2011. Retrieved March 8, 2012.
- Mickle, Tripp (January 7, 2013). "Fewer equals better for Dew Tour". Sports Business Daily. Retrieved December 26, 2016.
- Mickle, Tripp (May 20, 2013). "Dew Tour to become Olympic qualifier". Sports Business Journal. Retrieved December 26, 2016.
- "New ownership gives Dew Tour some pop". Sports Business Journal. Retrieved 2018-04-20.
- Jordan, Rachel (May 15 2019). "Olympic athletes to compete in Long Beach for skateboarding qualifier". ABC 7. Retrieved Nov 1 2019. Check date values in:
- Olivero, Antonio (Sept 9, 2019). "Copper Mountain Resort to host Dew Tour next two winters, beginning in February". Summit Daily. Retrieved Nov 1 2019. Check date values in: