Bobbi Brown

Bobbi Brown (born in 1957) is an American professional makeup artist, bestselling author, public speaker, entrepreneur, and the founder of Bobbi Brown Cosmetics.[2][3][4][5][6][1][7] As a professional makeup artist, Brown created ten simple lipsticks that evolved into a global beauty empire.[8][9] Brown has written nine books about beauty and wellness and is a New York Times bestselling author.[10][11][12][13] Since leaving her billion-dollar company Bobbi Brown Cosmetics in October 2016, she has launched Beauty Evolution, LLC and was certified as a health coach through the Institute of Integrative Nutrition.[14][15][16]

Bobbi Brown
BBallure - Retouched by Ben.jpg
BornApril 14, 1957[1]
OccupationMake-up artist, businesswoman
Spouse(s)Steven Plofker

Brown's latest endeavor is EVOLUTION_18, a line of beauty-inspired wellness products.[17][18] Brown also curates the editorial website[19][20] In addition, she and her husband Steven Plofker reimagined The George, a 32-room design-inspired boutique hotel located in Montclair, New Jersey.[21][22]

Logo of Bobbi Brown Cosmetics


Born in Chicago, Illinois, Brown graduated from Emerson College in Boston with a self-directed degree in theatrical makeup and photography.[3][4][23] In 1980, she moved to New York City to work as a professional makeup artist.[3][10] Brown became known for a makeup style that included moderate and natural tones, which was a stark contrast to the bright colors used at the time.[3][24][25]

She and a drugstore chemist created a line of ten lipsticks on beige pigment. In 1991, Brown and her husband partnered with another couple to launch the brand Bobbi Brown Essentials, which debuted at Bergdorf Goodman in New York City.[23] The revolutionary success of her makeup line prompted Estée Lauder to buy the company in 1995, retaining Brown as an employee of Bobbi Brown Cosmetics.[3][4][26] In October 2016, Brown stepped down from the company.[27][28]

Her work has since been featured on the covers of magazines such as Elle, Vogue, Self and Town & Country.[4][29][30][5] Brown served as Yahoo Beauty's Editor-in-Chief from February 2014 to February 2016.[31] A chance meeting with the grandmother of an NBC Today Show producer led to a 12-year run as a regular beauty consultant on the show.[32] Brown is currently the Beauty and Lifestyle Editor of Elvis Duran and The Morning Show, and she continues to work editorially, penning columns for PureWow, Naturally, Danny Seo, and her own modern lifestyle platform,[33][34][35][36]

Brown has received the Glamour Woman of the Year Award, The Fashion Group International Night of Stars Beauty Award, and The Jackie Robinson Foundation's ROBIE Humanitarian Award, to name a few.[37][38][39] She was appointed by President Obama to the Advisory Committee for Trade Policy and Negotiation and has been inducted into the New Jersey Hall of Fame.[40][41] She also holds honorary doctorates from Montclair State University, Fashion Institute of Technology, Monmouth University, and Emerson College.[42][43][44][45]

Bobbi Brown EssentialsEdit

In 1990, Brown worked with a chemist to come up with ten natural lipstick shades.[10][46] In 1991, the ten shades debuted under the name Bobbi Brown Essentials at Bergdorf Goodman.[47] She was expecting to sell 100 in a month but instead sold 100 in a day.[48] The following year, she released yellow-toned foundation sticks.[47] Estée Lauder Companies Inc. bought Bobbi Brown Essentials in 1995, but Brown retained complete creative control of the makeup line.[46] In 2007, the first freestanding Bobbi Brown Cosmetics retail store opened in Auckland, New Zealand with a makeup school in the back of the building.[3][1] In 2012, Bobbi Brown's cosmetics were estimated to represent approximately ten percent of Estée Lauder Companies' total sales.[46] As of January 2014, there were approximately thirty free-standing Bobbi Brown cosmetics stores.[26]

In December 2016, it was announced that Brown would step down from the company by the end of the year.[31] Following this, she continued creating new lines and participating in the beauty industry through other projects like beauty podcasts,[49] a makeup MasterClass,[50] and her website[51]

Jones RoadEdit

In late October 2020, Bobbi Brown launched her second beauty brand, Jones Road. [52] The beauty line is centered around Brown's idea that the world doesn't need more clean beauty products, it needs better ones. [53] The brand says to offer products for every skin type and tone, as well as simple products for everyone to master.

Unlike the Bobbi Brown beauty brand, Jones Road states to offer clean products. The brand's website indicates that each product is formulated without phthalates, sulfates, petrolatum, PEG's, cyclic silicones, EDTA, or BPA.[54] Thus, the brand states they eliminate over 2,700 potentially harmful ingredients from their product formulations.

According to the brand, more products are coming out in the future.

Other product linesEdit

Bobbi Brown has a collection of six fragrances named Bobbi, Beach, Bath, Almost Bare, Bobbi's Party, and Bed.[47][55] In 2013, she collaborated with Safilo Group S.p.A. to produce an eyewear line, Bobbi Brown Eyewear.[56][57]

Evolution 18Edit

In 2019, she founded Evolution_18,[58] a “lifestyle-inspired wellness line”.[59] The products she developed for the line included supplements, collagen, and effervescent tablets,[60] and were sold at outlets including Walmart.[61]

The George HotelEdit

In 2015 Brown and her husband acquired historic inn located in Montclair, New Jersey, that was founded as a private residence in 1902. It became The Georgian Inn in the 1940s,[62] and after they purchased it, they renovated the property and renamed it The George Hotel.[63][64] The hotel was opened in 2018 and has 32 guest rooms.[62] Each has a different theme, focusing on a primary name like “Jack” and housing décor to do with celebrities of that name (such as Jack Nicholson).[65] She also hosts events such as on-site wine tastings at the hotel.[66]

18 LabelEdit

Brown cofounded 18 Label, a film and television studio based in New Jersey. Networks that have filmed in the studio have included CNBC, BSTV,[67] and the Food Network.[68] Brown has also appeared on Food Network series, including The Kitchen[69] and she also counts cooking among her personal interests.[70] The studio is housed in The Annex (also cofounded by Brown), an 11,000 square foot studio and event center, which includes “space for film and television production, offices, a kitchen, bar, club room and other amenities.”[71]


  • Bobbi Brown Beauty: The Ultimate Resource (1995) (ISBN 0-446-58134-8)[1][47]
  • Bobbi Brown Teenage Beauty: Everything You Need to Look Pretty, Natural, Sexy and Awesome (2000) with Annemarie Iverson, New York Times Best Seller (ISBN 0-06-095724-7)[72]
  • Bobbi Brown Beauty Evolution: A Guide to a Lifetime of Beauty (2002) (ISBN 0-06-008881-8)[23]
  • Bobbi Brown Living Beauty (2007) (ISBN 0-8212-5834-6)
  • Bobbi Brown Makeup Manual: For Everyone from Beginner to Pro (2008) (ISBN 0-446-58134-8)
  • Bobbi Brown Beauty Rules (2010) (ISBN 0-811-87468-0)
  • Bobbi Brown Pretty Powerful (2012) with Sara Bliss (ISBN 0-811-87704-3)
  • Everything Eyes (2014) with Sara Bliss (ISBN 978-1-4521-1961-8)
  • Beauty from the Inside Out (2017)[73]


Bobbi Brown Cosmetics launched The Pretty Powerful Campaign for Women & Girls on International Women's Day in 2013.[74] Pretty Powerful supports organizations that seek to empower women through job skills training programs and girls through education.[26][75] Beneficiaries to date include Dress for Success, (she is also an ex board member of the organization),[76] the Broome Street Academy High School, and the Girl Rising Fund.[26][77][78]

Personal lifeEdit

Brown is married to Steven Plofker, has three sons, and lives in New Jersey.[79] She spends her summers in Sag Harbor of the Hamptons, New York.[80]


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External linksEdit