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Bobbi Brown (born April 14, 1957) is an American professional makeup artist and the founder and ex-CCO of Bobbi Brown Cosmetics.[1][2][3][4][5][6] Brown has written eight books about makeup and beauty.[7][8][9] She is the Contributing Beauty & Lifestyle Editor of Health magazine and Beauty & Lifestyle editor of the Elvis Duran and the Morning Show radio broadcast.[10][11] In 2015, she was listed as one of BBC's 100 Women.[12]

Bobbi Brown
Bobbi Brown at 2009 Heart Truth fashion show.jpg
Bobbi Brown backstage at The Heart Truth fashion show in 2009
Born (1957-04-14) April 14, 1957 (age 62)
OccupationMake-up artist, businesswoman
Spouse(s)Steven Plofker
Logo of Bobbi Brown Cosmetics
Bobbi Brown concept store at Britomart in Auckland, New Zealand


Born to a Jewish family in Chicago, Illinois. Brown has 5 siblings including her step siblings. Brown graduated from Emerson College in Boston with a self-directed degree in theatrical makeup.[2][3][13] In 1980, she moved to New York City to work as a professional makeup artist.[2][7] Brown became known for a makeup style that included moderate and natural tones, which was a stark contrast to the bright colors used at the time.[2][14][15] She and a drugstore chemist created a line of lipsticks (10 lipsticks on beige pigment). In 1991, Brown and her husband partnered with another couple to launch the brand Bobbi Brown Essentials, which debuted at Bergdorf Goodman in New York City.[13] A chance meeting with the grandmother of an NBC Today Show producer led to a 12-year run as a regular beauty consultant on the show. The revolutionary success of her makeup line prompted Estée Lauder to buy the company in 1995, retaining Brown as an employee.[2][3][16] Her work has since been featured on the covers of magazines such as Elle, Vogue, Self and Town & Country.[3][17][18] Brown was inducted into the New Jersey Hall of Fame as part of the Class of 2013.[4] Brown served as Yahoo Beauty's Editor-in-Chief from February 2014 to February 2016.[19]

In November 2017, Brown received the Women's Entrepreneurship Day Pioneer Award for her work in Beauty.[20][21]

Bobbi Brown EssentialsEdit

In 1990, Brown worked with a chemist to come up with ten natural lipstick shades.[7][22] In 1991, the ten shades debuted under the name Bobbi Brown Essentials at Bergdorf Goodman.[23] The following year, she released yellow-toned foundation sticks.[23] Estée Lauder Companies Inc. bought Bobbi Brown Essentials in 1995; Brown retained complete creative control of the makeup line.[22] In 2007, the first freestanding Bobbi Brown Cosmetics retail store opened in Auckland, New Zealand with a makeup school in the back.[2][6] In 2012, Bobbi Brown's cosmetics were estimated to represent approximately ten percent of Estée Lauder Companies' total sales.[22] As of January 2014, there were approximately thirty free-standing Bobbi Brown cosmetics stores.[16]

In December 2016, it was announced that Brown would step down from the company by the end of the year.[19]

Other product linesEdit

Bobbi Brown has a collection of six fragrances named Bobbi, Beach, Bath, Almost Bare, Bobbi's Party, and Bed.[23][24]

In 2013, she collaborated with Safilo Group S.p.A. to produce an eyewear line, Bobbi Brown Eyewear.[25][26]

In 2019, she announced new wellness line, Evolution_18.[27]


  • Bobbi Brown Beauty: The Ultimate Resource (1995) (ISBN 0-446-58134-8)[6][23]
  • Bobbi Brown Teenage Beauty: Everything You Need to Look Pretty, Natural, Sexy and Awesome (2000) with Annemarie Iverson, New York Times Best Seller (ISBN 0-06-095724-7)[28]
  • Bobbi Brown Beauty Evolution: A Guide to a Lifetime of Beauty (2002) (ISBN 0-06-008881-8)[13]
  • Bobbi Brown Living Beauty (2007) (ISBN 0-8212-5834-6)
  • Bobbi Brown Makeup Manual: For Everyone from Beginner to Pro (2008) (ISBN 0-446-58134-8)
  • Bobbi Brown Beauty Rules (2010) (ISBN 0-811-87468-0)
  • Bobbi Brown Pretty Powerful (2012) with Sara Bliss (ISBN 0-811-87704-3)
  • Everything Eyes (2014) with Sara Bliss (ISBN 978-1-4521-1961-8)


Bobbi Brown Cosmetics launched The Pretty Powerful Campaign for Women & Girls on International Women's Day in 2013.[29] Pretty Powerful supports organizations that seek to empower women through job skills training programs and girls through education.[16][30] Beneficiaries to date include Dress for Success, the Broome Street Academy High School, and the Girl Rising Fund.[16][31][32]

Personal lifeEdit

Brown is married to Steven Plofker, has three sons, and lives in New Jersey.[6][33] She spends her summers in Bay Head on the Jersey Shore.[34]


  1. ^ "Bobbi Brown to Step Down from Bobbi Brown Cosmetics". Retrieved Sep 1, 2019.
  2. ^ a b c d e f Brown, Bobbi (November 2007). "How I Did It: Bobbi Brown, Founder and CEO, Bobbi Brown Cosmetics". Retrieved 2008-08-02.
  3. ^ a b c d Welles, Linda (1990-02-04). "Style Makers; Bobbi Brown, Makeup Artist". The New York Times. Retrieved 2008-08-02.
  4. ^ a b Hindash, Saed. "New Jersey Hall of Fame inducts Grover Cleveland, Whitney Houston". Retrieved 15 February 2014.
  5. ^ Dougherty, Emily. "The Pretty Powerful Bobbi Brown". Elle. Retrieved 15 February 2014.
  6. ^ a b c d Donelson, Sophie. "Bobbi Brown". TimeOut New York. Retrieved 15 February 2014.
  7. ^ a b c Muther, Christopher. "Makeup class". The Boston Globe. Retrieved 15 February 2014.
  8. ^ "Bobbi Brown's winter beauty tips". The Today Show. Retrieved 15 February 2014.
  9. ^ Snyder, Brianna. "Bobbi Brown's new book shows how makeup can bring out the best in us". Times Union. Retrieved 15 February 2014.
  10. ^ "Beauty Tips From Bobbi Brown". Health. Retrieved 15 February 2014. Italic or bold markup not allowed in: |publisher= (help)
  11. ^ "Bobbi Brown-- Our New Beauty & Style Expert". Elvis Duran and the Morning Show. Archived from the original on 28 February 2014. Retrieved 15 February 2014.
  12. ^ "BBC 100 Women 2015: Who is on the list?". BBC News. 17 November 2015. Retrieved 3 August 2019.
  13. ^ a b c Danielle Cantor. "Bobbi Brown". Jewish Women's International, Jewish Woman Magazine. Archived from the original on July 31, 2013. Retrieved January 20, 2012.
  14. ^ Long, April. "Beauty Insider: Bobbi Brown". Elle. Retrieved 15 February 2014.
  15. ^ "Bruce Weber Shoots Beauty Queen Bobbi Brown as Her Brand Turns 20". Barney's New York. Archived from the original on 21 February 2014. Retrieved 15 February 2014.
  16. ^ a b c d "What beauty means to an industry icon". AM New York. Archived from the original on 27 January 2014. Retrieved 15 February 2014.
  17. ^ "Voguepedia: Bobbi Brown". Vogue. Archived from the original on 2014-01-09. Retrieved 15 February 2014.
  18. ^ Lawson, Carol. "Bobbi Brown Puts Best Faces Forward". The New York Times. Retrieved 15 February 2014.
  19. ^ a b Eytan, Declan. "Bobbi Brown Cosmetics Founder Steps Down from Company". Forbes. Retrieved 23 December 2016.
  20. ^ Wendy Diamond. "Women's Entrepreneurship Day Organization Pioneer Awards 2017 Winners". WED. Retrieved July 5, 2018.
  21. ^ "Women's Entrepreneurship Day Set for UN - Tue., Nov. 14, 2017". Retrieved 2019-06-27.
  22. ^ a b c Buck, Joan Juliet. "The Mogul Next Door". The New York Times. Retrieved 15 February 2014.
  23. ^ a b c d "The 411: Bobbi Brown". Style. Retrieved 15 February 2014.
  24. ^ "Bobbi Brown, fragrance collection". The Perfume Girl. Retrieved 15 February 2014.
  25. ^ "Bobbi Brown debuts new eyewear line". New York Daily News. Retrieved 15 February 2014.
  26. ^ "Bobbi Brown Debuts Eyewear Collection". BWW Fashion World. Retrieved 15 February 2014.
  27. ^ "Makeup Queen Bobbi Brown on Selling a Business, Starting Another". Bloomberg Businessweek. Retrieved 16 May 2019.
  28. ^ "Children's Best Sellers". The New York Times. Retrieved 15 February 2014.
  29. ^ Beresiner, Sophie. "Bobbi Brown is Pretty Powerful". Elle UK. Archived from the original on 2014-03-06. Retrieved 15 February 2014.
  30. ^ Kaiser, Rachel. "Girl Power! Bobbi Brown's Pretty Powerful Campaign". Vanity Fair. Retrieved 15 February 2014.
  31. ^ "Dress for Success: Who We Are: Sponsors". Archived from the original on 2007-11-18. Retrieved 2008-08-02.
  32. ^ Del Russo, Maria. "Bobbi Brown Makes Women Pretty and Powerful". Pop Sugar. Retrieved 15 February 2014.
  33. ^ Galant, Debra. "The Makeup Maven of Montclair", The New York Times, February 16, 2003. Accessed November 28, 2007.
  34. ^ Fleming, Kristen. "The Life Aquatic; Makeup maven Bobbi Brown enjoys the simple life on the Jersey Shore.", New York Post, February 15, 2009, backed up by the Internet Archive as of February 18, 2013. Accessed September 2, 2011. "While most well-heeled New Yorkers head east to their sprawling Hamptons manses every weekend, cosmetics kingpin Bobbi Brown goes south—to the considerably more laid-back Bay Head on the Jersey Shore."

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