Bobbi Brown

Bobbi Brown (born in 1957) is an American professional makeup artist, bestselling author, public speaker, entrepreneur, and the founder of Bobbi Brown Cosmetics.[2][3][4][5][6][1][7] As a professional makeup artist, Brown created ten simple lipsticks that evolved into a global beauty empire.[8][9] Brown has written nine books about beauty and wellness and is a New York Times bestselling author.[10][11][12][13] Since leaving her billion-dollar company Bobbi Brown Cosmetics in October 2016, she has launched Beauty Evolution, LLC and was certified as a health coach through the Institute of Integrative Nutrition.[14][15][16]

Bobbi Brown
BBallure - Retouched by Ben.jpg
BornApril 14, 1957[1]
NationalityAmerican
OccupationMake-up artist, businesswoman
Spouse(s)Steven Plofker
Children3

Brown's latest endeavor is EVOLUTION_18, a line of beauty-inspired wellness products.[17][18] Brown also curates the editorial website JustBOBBI.com.[19][20] In addition, she and her husband Steven Plofker reimagined The George, a 32-room design-inspired boutique hotel located in Montclair, New Jersey.[21][22]

Logo of Bobbi Brown Cosmetics

BiographyEdit

Born in Chicago, Illinois, Brown graduated from Emerson College in Boston with a self-directed degree in theatrical makeup and photography.[3][4][23] In 1980, she moved to New York City to work as a professional makeup artist.[3][10] Brown became known for a makeup style that included moderate and natural tones, which was a stark contrast to the bright colors used at the time.[3][24][25]

She and a drugstore chemist created a line of ten lipsticks on beige pigment. In 1991, Brown and her husband partnered with another couple to launch the brand Bobbi Brown Essentials, which debuted at Bergdorf Goodman in New York City.[23] The revolutionary success of her makeup line prompted Estée Lauder to buy the company in 1995, retaining Brown as an employee of Bobbi Brown Cosmetics.[3][4][26] In October 2016, Brown stepped down from the company.[27][28]

Her work has since been featured on the covers of magazines such as Elle, Vogue, Self and Town & Country.[4][29][30][5] Brown served as Yahoo Beauty's Editor-in-Chief from February 2014 to February 2016.[31] A chance meeting with the grandmother of an NBC Today Show producer led to a 12-year run as a regular beauty consultant on the show.[32] Brown is currently the Beauty and Lifestyle Editor of Elvis Duran and The Morning Show, and she continues to work editorially, penning columns for PureWow, Naturally, Danny Seo, and her own modern lifestyle platform, JustBOBBI.com.[33][34][35][36]

Brown has received the Glamour Woman of the Year Award, The Fashion Group International Night of Stars Beauty Award, and The Jackie Robinson Foundation's ROBIE Humanitarian Award, to name a few.[37][38][39] She was appointed by President Obama to the Advisory Committee for Trade Policy and Negotiation and has been inducted into the New Jersey Hall of Fame.[40][41] She also holds honorary doctorates from Montclair State University, Fashion Institute of Technology, Monmouth University, and Emerson College.[42][43][44][45]

Bobbi Brown EssentialsEdit

In 1990, Brown worked with a chemist to come up with ten natural lipstick shades.[10][46] In 1991, the ten shades debuted under the name Bobbi Brown Essentials at Bergdorf Goodman.[47] She was expecting to sell 100 in a month but instead sold 100 in a day.[48] The following year, she released yellow-toned foundation sticks.[47] Estée Lauder Companies Inc. bought Bobbi Brown Essentials in 1995, but Brown retained complete creative control of the makeup line.[46] In 2007, the first freestanding Bobbi Brown Cosmetics retail store opened in Auckland, New Zealand with a makeup school in the back of the building.[3][1] In 2012, Bobbi Brown's cosmetics were estimated to represent approximately ten percent of Estée Lauder Companies' total sales.[46] As of January 2014, there were approximately thirty free-standing Bobbi Brown cosmetics stores.[26]

In December 2016, it was announced that Brown would step down from the company by the end of the year.[31] Following this, she continued creating new lines and participating in the beauty industry through other projects like beauty podcasts,[49] a makeup MasterClass,[50] and her website JustBobbi.com.[51]

Jones RoadEdit

In late October 2020, Bobbi Brown launched her second beauty brand, Jones Road. [52] The beauty line is centered around Brown's idea that the world doesn't need more clean beauty products, it needs better ones. [53] The brand says to offer products for every skin type and tone, as well as simple products for everyone to master.

Unlike the Bobbi Brown beauty brand, Jones Road states to offer clean products. The brand's website indicates that each product is formulated without phthalates, sulfates, petrolatum, PEG's, cyclic silicones, EDTA, or BPA.[54] Thus, the brand states they eliminate over 2,700 potentially harmful ingredients from their product formulations.

According to the brand, more products are coming out in the future.

Other product linesEdit

Bobbi Brown has a collection of six fragrances named Bobbi, Beach, Bath, Almost Bare, Bobbi's Party, and Bed.[47][55] In 2013, she collaborated with Safilo Group S.p.A. to produce an eyewear line, Bobbi Brown Eyewear.[56][57]

Evolution 18Edit

In 2019, she founded Evolution_18,[58] a “lifestyle-inspired wellness line”.[59] The products she developed for the line included supplements, collagen, and effervescent tablets,[60] and were sold at outlets including Walmart.[61]

The George HotelEdit

In 2015 Brown and her husband acquired historic inn located in Montclair, New Jersey, that was founded as a private residence in 1902. It became The Georgian Inn in the 1940s,[62] and after they purchased it, they renovated the property and renamed it The George Hotel.[63][64] The hotel was opened in 2018 and has 32 guest rooms.[62] Each has a different theme, focusing on a primary name like “Jack” and housing décor to do with celebrities of that name (such as Jack Nicholson).[65] She also hosts events such as on-site wine tastings at the hotel.[66]

18 LabelEdit

Brown cofounded 18 Label, a film and television studio based in New Jersey. Networks that have filmed in the studio have included CNBC, BSTV,[67] and the Food Network.[68] Brown has also appeared on Food Network series, including The Kitchen[69] and she also counts cooking among her personal interests.[70] The studio is housed in The Annex (also cofounded by Brown), an 11,000 square foot studio and event center, which includes “space for film and television production, offices, a kitchen, bar, club room and other amenities.”[71]

BooksEdit

  • Bobbi Brown Beauty: The Ultimate Resource (1995) (ISBN 0-446-58134-8)[1][47]
  • Bobbi Brown Teenage Beauty: Everything You Need to Look Pretty, Natural, Sexy and Awesome (2000) with Annemarie Iverson, New York Times Best Seller (ISBN 0-06-095724-7)[72]
  • Bobbi Brown Beauty Evolution: A Guide to a Lifetime of Beauty (2002) (ISBN 0-06-008881-8)[23]
  • Bobbi Brown Living Beauty (2007) (ISBN 0-8212-5834-6)
  • Bobbi Brown Makeup Manual: For Everyone from Beginner to Pro (2008) (ISBN 0-446-58134-8)
  • Bobbi Brown Beauty Rules (2010) (ISBN 0-811-87468-0)
  • Bobbi Brown Pretty Powerful (2012) with Sara Bliss (ISBN 0-811-87704-3)
  • Everything Eyes (2014) with Sara Bliss (ISBN 978-1-4521-1961-8)
  • Beauty from the Inside Out (2017)[73]

CausesEdit

Bobbi Brown Cosmetics launched The Pretty Powerful Campaign for Women & Girls on International Women's Day in 2013.[74] Pretty Powerful supports organizations that seek to empower women through job skills training programs and girls through education.[26][75] Beneficiaries to date include Dress for Success, (she is also an ex board member of the organization),[76] the Broome Street Academy High School, and the Girl Rising Fund.[26][77][78]

Personal lifeEdit

Brown is married to Steven Plofker, has three sons, and lives in New Jersey.[79] She spends her summers in Sag Harbor of the Hamptons, New York.[80]

ReferencesEdit

  1. ^ a b c d Donelson, Sophie. "Bobbi Brown". TimeOut New York. Archived from the original on 1 August 2017. Retrieved 15 February 2014.
  2. ^ "Bobbi Brown to Step Down from Bobbi Brown Cosmetics". www.elcompanies.com. Retrieved Sep 1, 2019.
  3. ^ a b c d e f Brown, Bobbi (November 2007). "How I Did It: Bobbi Brown, Founder and CEO, Bobbi Brown Cosmetics". www.inc.com. Retrieved 2008-08-02.
  4. ^ a b c d Welles, Linda (1990-02-04). "Style Makers; Bobbi Brown, Makeup Artist". The New York Times. Retrieved 2008-08-02.
  5. ^ a b Hindash, Saed. "New Jersey Hall of Fame inducts Grover Cleveland, Whitney Houston". NJ.com. Retrieved 15 February 2014.
  6. ^ Dougherty, Emily. "The Pretty Powerful Bobbi Brown". Elle. Retrieved 15 February 2014.
  7. ^ "Bobbi Brown Bio". www.premierespeakers.com. Retrieved Aug 3, 2020.
  8. ^ "Bobbi Brown Started a Beauty Empire with Just One Revolutionary Lipstick". www.entrepreneur.com. Retrieved Aug 3, 2020.
  9. ^ "It All Started With a Lipstick". www.yahoo.com. Retrieved Aug 3, 2020.
  10. ^ a b c Muther, Christopher. "Makeup class". The Boston Globe. Retrieved 15 February 2014.
  11. ^ Fearn, Rebecca. "Bobbi Brown talks life after brand Bobbi & her exciting new project". Glamour. Retrieved 4 March 2020.
  12. ^ "Bobbi Brown's winter beauty tips". The Today Show. Retrieved 15 February 2014.
  13. ^ Snyder, Brianna. "Bobbi Brown's new book shows how makeup can bring out the best in us". Times Union. Retrieved 15 February 2014.
  14. ^ Bliss, Sara. "Bobbi Brown 2.0: Reinventing Her Life and Career at 61". www.forbes.com. Retrieved Aug 3, 2020.
  15. ^ Gurley, George. "Bobbi Brown is Ready to Slay the Wellness Industry. Nicely". www.nytimes.com. Retrieved Aug 3, 2020.
  16. ^ Weatherford, Ashley. "With Evolution_18, Bobbi Brown is Now a Health Guru". www.thecut.com. Retrieved Aug 3, 2020.
  17. ^ Danziger, Pamela. "Why Bobbi Brown Chose Walmart For Her New Line". www.forbes.com. Retrieved Aug 3, 2020.
  18. ^ Ioannou, Lori. "Beauty Icon Bobbi Brown Reinvents Herself as a Wellness Guru". www.cnbc.com. Retrieved Aug 3, 2020.
  19. ^ Reed, Sam. "Bobbi Brown Launches Wellness, Lifestyle Brand". www.hollywoodreporter.com. Retrieved Aug 3, 2020.
  20. ^ Shahid, Maisha. "justBOBBI.com: A New Lifestyle Platform From Bobbi Brown". www.yahoo.com. Retrieved Aug 3, 2020.
  21. ^ "From Bobbi Brown, a Boutique Hotel in New Jersey". www.nytimes.com. Retrieved Aug 3, 2020.
  22. ^ Minton, Melissa. "See Inside Bobbi Brown's Newest Business Venture: The George". www.architecturaldigest.com. Retrieved Aug 3, 2020.
  23. ^ a b c Danielle Cantor. "Bobbi Brown". Jewish Women's International, Jewish Woman Magazine. Archived from the original on July 31, 2013. Retrieved January 20, 2012.
  24. ^ Long, April. "Beauty Insider: Bobbi Brown". Elle. Retrieved 15 February 2014.
  25. ^ "Bruce Weber Shoots Beauty Queen Bobbi Brown as Her Brand Turns 20". Barney's New York. Archived from the original on 21 February 2014. Retrieved 15 February 2014.
  26. ^ a b c d "What beauty means to an industry icon". AM New York. Archived from the original on 27 January 2014. Retrieved 15 February 2014.
  27. ^ Brown, Bobbi. "Bobbi Brown: I'm Ready to Start Another Revolution". Refinery29. Retrieved 13 August 2020.
  28. ^ Draznin, Haley. "Maekup mogul Bobbi Brown on her new venture: 'I am a start-up'". CNN. Retrieved 13 August 2020.
  29. ^ "Voguepedia: Bobbi Brown". Vogue. Archived from the original on 2014-01-09. Retrieved 15 February 2014.
  30. ^ Lawson, Carol. "Bobbi Brown Puts Best Faces Forward". The New York Times. Retrieved 15 February 2014.
  31. ^ a b Eytan, Declan. "Bobbi Brown Cosmetics Founder Steps Down from Company". Forbes. Retrieved 23 December 2016.
  32. ^ Brown, Bobbi. "Back-to-school beauty with Bobbi Brown". The Today Show. Retrieved 13 August 2020.
  33. ^ Gold, Allie. "Bobbi Brown Shares Beauty Tips for Fall". iHeartRadio. Retrieved 13 August 2020.
  34. ^ Editors, PureWow. "Dear Bobbi: Please Tell Me How to Apply Concealer So It Covers Up Dark Circles". PureWow. Retrieved 13 August 2020.CS1 maint: extra text: authors list (link)
  35. ^ Seo, Danny. "Naturally, Danny Seo Media Kit" (PDF). Naturally, Danny Seo. Retrieved 13 August 2020.
  36. ^ Brown, Bobbi. "Allow Me to Reintroduce Myself". JustBOBBI. Retrieved 13 August 2020.
  37. ^ Solomon, Akiba. "Women of the Year Turns 20: A Look Back at the Honorees". Glamour. Retrieved 13 August 2020.
  38. ^ Staff, WWD. "FGI's Night of Stars". WWD. Retrieved 13 August 2020.
  39. ^ Foundation, Jackie Robinson. "JRF to Honor Cosmetics Mogul Bobbi Brown, Pittsburgh Steelers Chairman Dan Rooney, and Vista Equity Partners Founder Robert F. Smith". Jackie Robinson Foundation. Retrieved 13 August 2020.
  40. ^ White House, Press Secretary. "President Obama Announces More Key Administration Posts". The White House, President Barack Obama. Retrieved 13 August 2020.
  41. ^ "New Jersey Hall of Fame Bobbi Brown". New Jersey Hall of Fame. Retrieved 13 August 2020.
  42. ^ "Founder and Chief Creative Officer: Bobbi Brown". Montclair State University. Retrieved 13 August 2020.
  43. ^ "SUNY Honorary Degrees Awarded Through FIT". Fashion Institute of Technology. Retrieved 13 August 2020.
  44. ^ "Cosmetics Pioneer Bobbi Brown and Energy Industry Leader Joseph Rigby to Address May 2017 Graduates". Monmouth University. Retrieved 13 August 2020.
  45. ^ "Emerson announce four honorary degree recipients". Emerson College. Retrieved 13 August 2020.
  46. ^ a b c Buck, Joan Juliet. "The Mogul Next Door". The New York Times. Retrieved 15 February 2014.
  47. ^ a b c d "The 411: Bobbi Brown". Style. Retrieved 15 February 2014.
  48. ^ "Bobbi Brown | Bio | Premiere Speakers Bureau". premierespeakers.com. Retrieved 2020-03-24.
  49. ^ Hays, Kali (2020-01-10). "Bobbi Brown to Bow New Beauty Podcast". WWD. Retrieved 2021-01-07.
  50. ^ Robin, Marci. "You Can Now Get Makeup Lessons Directly From Bobbi Brown on MasterClass". Allure. Retrieved 2021-01-07.
  51. ^ Singer, Maya. "What Bobbi Brown did next". ISSN 0140-0460. Retrieved 2021-01-07.
  52. ^ Bailly, Jenny. ""Bobbi Brown is Back in the Game"". Allure. Allure. Retrieved 13 February 2021.
  53. ^ Brown, Bobbi. "About Jones Road Beauty". Jones Road Beauty. Jones Road Beauty. Retrieved 13 February 2021.
  54. ^ Brown, Bobbi. "A Clean Slate". Jones Road Beauty. Jones Road Beauty. Retrieved 13 February 2021.
  55. ^ "Bobbi Brown, fragrance collection". The Perfume Girl. Retrieved 15 February 2014.
  56. ^ "Bobbi Brown debuts new eyewear line". New York Daily News. Retrieved 15 February 2014.
  57. ^ "Bobbi Brown Debuts Eyewear Collection". BWW Fashion World. Retrieved 15 February 2014.
  58. ^ "Makeup Queen Bobbi Brown on Selling a Business, Starting Another". Bloomberg Businessweek. Retrieved 16 May 2019.
  59. ^ Griffith, Kathleen (2019-01-04). "Bobbi Brown Started a Beauty Empire With Just One (Revolutionary) Lipstick". Entrepreneur. Retrieved 2021-01-07.
  60. ^ Peter, Shannon (2020-01-07). "Evolution 18 wellness supplements review". Stylist. Retrieved 2021-01-07.
  61. ^ "Bobbi Brown Created a Collagen Beauty Shot to Give You Youthful Skin — and It's Only $10 at Walmart". PEOPLE.com. Retrieved 2021-01-07.
  62. ^ a b Vora, Shivani (2018-09-22). "From Bobbi Brown, a Boutique Hotel in New Jersey (Published 2018)". The New York Times. ISSN 0362-4331. Retrieved 2021-01-07.
  63. ^ "Explore Bobbi Brown's New Boutique Hotel, The George Inn". House & Home. Retrieved 2021-01-07.
  64. ^ Ramzi, Lilah. "Bobbi Brown's Guide to "the Brooklyn of New Jersey," Home to Her New Hotel". Vogue. Retrieved 2021-01-07.
  65. ^ Minton, Melissa. "Beauty Mogul Bobbi Brown Is Opening a Hotel in the Most Surprising Location". Architectural Digest. Retrieved 2021-01-07.
  66. ^ Lilit Marcus. "Beauty maven Bobbi Brown is getting into the hotel business". CNN. Retrieved 2021-01-07.
  67. ^ "Local Announcement: 18 Label Studios Takes Center Stage in Montclair". Montclair, NJ Patch. 2018-10-04. Retrieved 2021-01-07.
  68. ^ "Why Bobbi Brown fell in love with Montclair | Video". NJ Spotlight News. Retrieved 2021-01-07.
  69. ^ "Treat Yourself to an At-Home Spa Day with Bobbi Brown's Edible Products". Food Network. Retrieved 2021-01-07.
  70. ^ "Bobbi Bares All | beauty guru Bobbi Brown". Food & Wine. Retrieved 2021-01-07.
  71. ^ Orel, Gwen (2018-06-19). "The Annex at 18 Label Studios aims to build community". Montclair Local News. Retrieved 2021-01-07.
  72. ^ "Children's Best Sellers". The New York Times. Retrieved 15 February 2014.
  73. ^ "Bobbi Brown wanted to leave makeup out of her latest book". Observer. Retrieved 2021-01-07.
  74. ^ Beresiner, Sophie. "Bobbi Brown is Pretty Powerful". Elle UK. Archived from the original on 2014-03-06. Retrieved 15 February 2014.
  75. ^ Kaiser, Rachel. "Girl Power! Bobbi Brown's Pretty Powerful Campaign". Vanity Fair. Retrieved 15 February 2014.
  76. ^ "Q&A With Bobbi Brown: How To Give Back". Forbes. Retrieved 2021-01-07.
  77. ^ "Dress for Success: Who We Are: Sponsors". www.dressforsuccess.org. Archived from the original on 2007-11-18. Retrieved 2008-08-02.
  78. ^ Del Russo, Maria. "Bobbi Brown Makes Women Pretty and Powerful". Pop Sugar. Retrieved 15 February 2014.
  79. ^ Galant, Debra. "The Makeup Maven of Montclair", The New York Times, February 16, 2003. Accessed November 28, 2007.
  80. ^ Gould, Jennifer. "Bobbi Brown ditches Jersey Shore for Hamptons", The New York Post, June 27, 2018. Accessed August 13, 2020.

External linksEdit