Biedronka

Biedronka is a chain of supermarkets. It is the largest chain of discount shops in Poland with 2,823 stores as of 2017[1] and 67,000 employees (2019).[2][3] It is owned by the Portuguese group Jerónimo Martins. The name "Biedronka" means "ladybug", and a cartoon ladybug is the company's logo.

Jerónimo Martins Polska, S.A.
Joint-stock company
IndustryRetail
Founded1995; 25 years ago (1995)
FounderMariusz Świtalski
Headquartersul. Żniwna 5, Kostrzyn, Poland
Number of locations
2,823 (2017)[1]
Area served
Poland
Key people
Pedro de Castro Soares
ProductsDiscount store, supermarket
RevenueIncrease 11.5 billion (2019)[1]
ParentJerónimo Martins
Websitebiedronka.pl

Biedronka sells mainly local products, many of which are manufactured under the company's own label. It also sells some Portuguese-made products, mostly wine.[4] Initially targeted at lower-income customers, it is now one of the most popular supermarket chains in Poland.

Biedronka has had a dominant position in Poland's grocery retail market for over a decade, and its main competitor in Poland is Lidl.[5]

GalleryEdit

ReferencesEdit

  1. ^ a b c "Lisboa, 28 de Abril de 2010" (PDF). Retrieved 2018-12-05.
  2. ^ "Stores". biedronka.pl. Retrieved 17 February 2015.
  3. ^ "Biedronka mocno zyskuje na 500 plus. Ten wykres to udowadnia". Onet Biznes. 28 July 2016.
  4. ^ "O firmie – PORTUGALSKI ŚWIAT".
  5. ^ [1][dead link]

External linksEdit