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Allbirds is an American company which uses a direct-to-consumer approach and is aimed at designing environmentally friendly footwear. Allbirds' first shoe was the Wool Runner, which is made from New Zealand superfine merino wool. The company claims to keep the brand as eco-friendly as possible and is a certified B Corporation. In March 2018, the company started offering their footwear with eucalyptus tree fiber. In August 2018, a flip-flop collection made of bioplastic foam from sugar cane was released by Allbirds.
The Allbirds wool runners in white
|Headquarters||San Francisco, California|
|Online: United States, Australia, New Zealand, Canada, China|
Retail stores: New York, Boston, Seattle, San Francisco, London, Chicago , Beijing, Shanghai
In October 2018, the company raised a $50M Series C, bringing its total valuation to $1.4B.
Allbirds co-founder Tim Brown got the idea for the company while he was vice captain of the New Zealand football team. He had previously attended business school and used to make leather shoes for friends but was aware of how uncomfortable they were. In 2014, he received a research grant from the New Zealand wool industry to engineer a sneaker. He then launched his idea on Kickstarter, raising $119,000 in five days. After launching on Kickstarter, Brown teamed up with Joey Zwillinger, a biotech engineer and renewable materials expert. The co-founders began developing their process and officially launched Allbirds in March 2016.
During their first year in business, the company raised $7.25 million from investors including [Maveron], Lerer Hippeau Ventures, Red Sea Ventures, Slow Ventures, Peterson Partners, Antipodean and Western Technology Investment.
As of 2017, the company had 50 employees in their San Francisco headquarters, 40 employees at the Nashville warehouse and 350 contractors in a factory in South Korea.
Allbirds began with one product, the Wool Runner. In 2017, the company released a second shoe, the Lounger. The shoes are made from castor bean oil and superfine merino wool, with each strand 17.5 microns wide. This material allows the shoe to be machine washable.
On 24 October 2017, Allbirds launched a shoe line for children named Smallbirds. The limited edition children shoes are $55 a pair and are an exact replica of its adult Wool Runner. Smallbirds are for children ages 2–4 and are available in three colors: natural grey, Kea red and NZ blue.
In March 2018, Allbirds began offering eucalyptus tree runners, making it the company's first footwear product made primarily without wool. Allbirds also offers a version of its Lounger shoe made from eucalyptus trees, in addition to wool. They also launched the Tree Skipper, a boat shoe made of the same material.
In November 2018, the Tree Topper was released, a high-top sneaker which combines the company's eucalyptus tree fiber, wool, and sugar cane footwear materials. In May 2019, flats were added to the Allbirds product list, made from the same materials as the Tree Topper.
In August 2019, Allbirds expanded its product line to include wool socks.
In early 2018, five limited edition colors of Allbirds were released, available for purchase at pop-ups inside of five US and two Canadian Nordstrom locations, in addition to the Nordstrom website.
As of July 2019, Allbirds operated retail stores in Auckland, New York City, San Francisco, London, Chicago, Boston, Seattle, Beijing, and Shanghai. The company also plans to open stores in Los Angeles and Washington, D.C. at a later date.
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