Type of site
|Media and Entertainment|
225 Broadway, New York, NY 10007,
|Founder(s)||Philippe von Borries, Justin Stefano, Piera Gelardi, Christene Barberich|
|Employees||Over 500 (as of October 2017)|
|Alexa rank||1,246 (January 2016[update])|
Justin Stefano, Philippe von Borries, Piera Gelardi, and Christene Barberich co-founded Refinery29 in 2005 as a fashion focused city guide, emphasizing unique fashion discoveries that were local to New York City. The name of the website alludes to the website distilling information into its essence. The company headquarters is located in the Financial District, Manhattan neighborhood of New York City.
Refinery29 has over 450 employees globally and has offices in Los Angeles, London, and Berlin. In 2015, the company launched a UK edition at www.refinery29.uk and the following year in 2016, a German edition at www.refinery29.de. In 2016, Refinery29 announced it had raised $45 million in funding led by Turner. As of 2017, Refinery29 reaches an audience of over 500 million globally across platforms.
On October 2, 2019, Vice Media (owned by Shane Smith (20%), The Walt Disney Company (16%), A&E Networks (20%), TPG Capital (44%), and recently by James Murdoch (minority stake)) announced that it would acquire Refinery29. The deal values the combined company at $4 billion.
Refinery29 produces editorial and video programming, live events, and social, shareable content delivered across major social media platforms, and covers a variety of categories including style, health, food, entertainment, careers, technology, news, politics, and more. In August 2018, Refinery29 made an official section for music journalism on their website. Although this official section was created in 2018, music writing on Refinery29 was widespread before this date. As early as 2013, Refinery29 published "The Best Music Blogs That Aren't Pitchfork," featuring other online music publications like The Fader, Obscure Sound and Earmilk.
Refinery29 has accounts on Snapchat and Instagram, where they upload various photos, videos and articles on a range of topics for young women. One of the accounts is under the name "R29unbothered", which is for women of color by women of color. It covers every aspect of in the life of women of color from topics like hair and skin to work environment and relationships. It features different speakers in a series called "Go Off Sis", in which Black millennial women share their experiences and views on a range of topics and controversial issues.
The company produces an annual pop-up exhibition, 29Rooms, where visitors commonly take self-portraits for sharing on Instagram. 29Rooms was launched in 2015 on Refinery29's 10-Year Anniversary.
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