DWQZ (97.9 FM), broadcasting as 97.9 Home Radio, is a radio station owned and operated by Aliw Broadcasting Corporation through its licensee Insular Broadcasting System. Its studio is located at the 5th floor, Citystate Centre, 709 Shaw Boulevard, Barangay Oranbo, Pasig, and its transmitter is located at Nuestra Señora Dela Paz Subdivision, Sumulong Highway, Barangay Santa Cruz, Antipolo (sharing facilities with sister station ALIW 23).
Broadcast area | Mega Manila and surrounding areas |
---|---|
Frequency | 97.9 MHz |
Branding | 97.9 Home Radio |
Programming | |
Language(s) | English |
Format | Soft adult contemporary |
Network | Home Radio Network |
Ownership | |
Owner |
|
DWIZ Aliw Channel 23 | |
History | |
First air date | 1982 (DWCD-FM) September 28, 1994 (as DWQZ) |
Former call signs | DWCD-FM (1982–1997) |
Call sign meaning | QZ (variant of sister station DWIZ) |
Technical information | |
Licensing authority | NTC |
Class | A/B/C |
Power | 25,000 watts |
ERP | 75,000 watts |
Links | |
Webcast | Listen Live (via Ustream) |
Website | http://www.979homeradio.com/ |
History
edit1994–2014: First easy listening era
edit97.9 Home Radio started its broadcast in September 28, 1994.[1] Dubbed as the "#1 Easy Listening Station" in Metro Manila, it carried a soft adult contemporary format. After gaining success in half a year, it was then implemented to its provincial stations. Aside from its usual programming from Mondays to Saturdays, it aired a variety hits programming during Sundays.
In 2006, Home Radio introduced its first 24-hour fully automated DJ Jackie (voiced by Lannie Chan, who also worked as one of the female voiceovers for RPN). In 2009, it recruited female (and later, male) DJs on board, following the less talk, more music style.
On February 28, 2014, after 14 years, the Home Radio network bade goodbye to its soft AC format.
2014–2015: Masa era
editOn March 17, 2014, after two weeks of transition, the Home Radio network reformatted to a mass-based format, with a new slogan, "Natural!". Managed by Bryan "Idol T-Bone" Quitoriano, with the air team retained, they were named after fruits. OPM singers Jimmy Bondoc and Duncan Ramos from the Sabado Boys fame hosted their own radio program "The R&B Show: The Ramos and Bondoc Show" from July to December that year. In November 2014, the Home Radio branding was returned.
2015–2017: Top 40 era
editOn April 5, 2015, the station slowly shifted to a Top 40 format with an emphasis on OPM, simply known as CHR Local. At the helm of Migz Anzuares (of RT), it adapted the new positioner "Be You".
By the end of 2015, Home Radio shifted to a full-fledged Top 40 station with Braggy Braganza taking over the station's management. It dropped the slogan "Natural!" in favor of "The Music of Now" and the catchphrase "The Home Of the Millennials". The station also launched its student DJ search called "Aircheck 979", where various student DJs were tapped from different schools & universities around the country.
2017–present: Second easy listening era
editOn June 30, 2017, at 9am PHT, Home Radio (now read as nine-seven-nine) abruptly discontinued its programming and returned to its original soft AC format with the slogan "It Feels Good to be Home". Along its reformat was a new jingle sung by Chi Bocobo (formerly Ces Datu). Braganza later stated that the sudden reformat was done in order to target a broader audience and to increase the station's sales.[2]
In January 2023, all of the Home Radio provincial stations were relaunched in the DWIZ brand, leaving the FM radio station in Manila as the sole station of Home Radio.
References
edit- ^ 97.9 Home Radio 24 years strong
- ^ Always feels good to be ‘Home’ BusinessMirror, February 11, 2018,