Zee TV

  (Redirected from Zee Talkies)

Zee TV (stylized as ZEE TV) is a Hindi-language general entertainment pay television channel in India. It was launched on 2 October 1992, as the first privately owned TV channel in the country.[1][2] It is owned by Zee Entertainment Enterprises.[3]

Zee TV Logo 2017.svg
HeadquartersMumbai, Maharashtra, India
Picture format1080i HDTV
(downscaled to letterboxed 576i for the SDTV feed)
OwnerZee Entertainment Enterprises
(to be merged with Sony Pictures Networks India)
Sister channelsSee list of channels owned by ZEEL
Launched2 October 1992; 29 years ago (1992-10-02)
Asianet Digital (India)Channel 514 (SD)
Channel 854 (HD)
Kerala Vision Digital TV (Kerala)Channel 204 (SD)
Channel 828 (HD)
Airtel digital TVChannel 108(SD)
Channel 109 (HD)
Zuku TV (Kenya)Channel 933
DStv (Africa)Channel 452
Tata SkyChannel 143 (SD)
Channel 141 (HD)
Channel 142 (HD+)
Dish TVChannel 118 (SD)
Channel 110 (HD)
d2hChannel 103 (SD)
Channel 102 (HD)
Sun DirectChannel 308 (SD)
Channel 876 (HD)


Zee TV was launched on October 2, 1992,[4] as the flagship channel of the Zee Telefilms Ltd.[5] It began full-day broadcasts in 1993.[6] In January 10, 2007 Zee Telefilms Ltd was renamed into the Zee Entertainment Enterprises Ltd (ZEEL.).

In 2013, Zee TV, along with its sister channels, went over a branding overhaul.[7]

On 15 October 2017, coinciding Zee's twenty-five year silver jubilee, all of its channels rebranded.

On 30 May 2021, Zee TV planned to revamp its look and air four new television series, but because of the COVID-19 pandemic, it was postponed.[8]

Zee TV (2013-2017)


The channel mostly airs content intended for family and coming-of-age generations ranging from comedy to drama.[9] It has also aired reality shows such as En Vidya Nokki,[10] Sa Re Ga Ma Pa,[11] I Can Do That,[12] India's Best Cinestars Ki Khoj,[13] and Dance India Dance.[14]

Zee Rishtey AwardsEdit

Since 2007, the channel has presented an annual award show, the Zee Rishtey Awards, to performers on its show based on their popularity.[15] Nominations for the awards are declared by the channel. The winners are selected through voting that is made online and through SMS.[16][17][18]


  1. ^ "Zee TV, India's first private channel, completes 25 years". DNA India. 2 October 2017. Retrieved 1 November 2021.
  2. ^ "Today In History: Dr Subhash Chandra launched India's first private satellite channel 'Zee TV' in 1992". Zee News. 2 October 2021. Retrieved 1 November 2021.
  3. ^ "Zee TV completes 23 years". afaqs news bureau. afaqs. 6 October 2015. Retrieved 19 December 2015.
  4. ^ "Zee Entertainment Enterprises History". The Economic Times. Retrieved 26 February 2020.
  5. ^ Singh, Suhani (21 August 2017). "Entertainment Inc.: The story of Zee, one of India's first Hindi satelite [sic] channels". India Today. Retrieved 26 February 2020.
  6. ^ Bansal, Shuchi; Sheikh, Aminah (29 September 2012). "There and back again: Subhash Chandra and the Zee TV story". Livemint. Retrieved 26 February 2020.
  7. ^ "Zee channels to sport new logos". Business Standard. 28 March 2005. Retrieved 27 February 2020.
  8. ^ "ZEE TV to go under revamp on 30th May; 6 new shows to be launched".
  9. ^ "17 New serials are to be launched". IT Team. indianrelevision.com. 9 March 2001. Retrieved 19 December 2015.
  10. ^ Sapna, Nair (14 June 2006). "Action and adventure to rule Zee's prime slot". afaqs news bureau. afaqs. Retrieved 19 December 2015.
  11. ^ Prachi, Shrivastava (18 December 2014). "Zee TV hikes ad rates for Sa Re Ga Ma Pa Li'l Champs 5". afaqs news bureau. afaqs. Retrieved 19 December 2015.
  12. ^ "After Oye! It's Friday, Farhan Akhtar is returning to TV". Hindustan Times. 27 August 2015. Archived from the original on 29 August 2015. Retrieved 5 September 2015.
  13. ^ "Zee launches star hunt 'India's Best Cinestars Ki Khoj'". Indiantelevision.com. 21 April 2004.
  14. ^ "DID Little Masters tops the flock; Zee slips back to No. 3". afaqs news bureau. afaqs. 4 May 2012. Retrieved 19 December 2015.
  15. ^ Correspondent, After Hrs (15 March 2010). "'Zee TV' ratings soar this week". DNA India.
  16. ^ "Zee Rishtey Awards celebrate 20 years of channel – Times of India". The Times of India.
  17. ^ Srivastava, Priyanka (1 December 2014). "TV stars shine at Zee Rishtey Awards in Mumbai". India Today.
  18. ^ Aamir, S. m (29 November 2013). "Celebrating relationships" – via www.thehindu.com.

External linksEdit