Ruder Finn is a public relations firm with co-headquarters in the United States and China. It is one of the world's largest privately owned communications agencies. The agency has four divisions: Health & Wellness, Corporate Reputation & Transformation, RFI Studios, and Consumer Connections."
|Headquarters||New York City|
|Kathy Bloomgarden, CEO|
David Finn, Founder
Bill Ruder, Founder
In the 1960s through late 1990s, while representing long-time client Philip Morris (now Altria), Ruder Finn was instrumental in crafting the public relations campaign that disputed the evidence tobacco smoking is hazardous to health.
In 1999 Ruder Finn established RFI Studios, a digital practice, to help clients protect and build their reputation online. The agency expanded in Asia, establishing offices in Shanghai, Beijing, Hong Kong, Guangzhou, Singapore, Delhi, Mumbai and Bangalore.
In April 2015, the firm paid $30.7 million for a 34,000-square-foot property on East 53rd Street for new corporate headquarters for the firm.
In 2016, the firm launched a Storytelling & Media offering with Rachel Spielman as lead. Spielman, former head of Corporate Communications, had tripled the size of the corporate practice over the previous 16 years, and took on a newly created role of EVP, Storytelling & Media. The new position was created to formalize the agency's expertise in story mining and help bring these stories to life across traditional and new mediums.
Ruder Finn also launched a new reputation and risk management practice in 2016, focused on developing Ruder Finn's leadership across four core business areas: predictive analytics (using data to identify client issues at the earliest possible stage), intelligence (understanding why corporations fail and succeed in crisis situations), preparedness (advising clients on every aspect of risk management and crisis avoidance) and precision response (delivering a global team that can work alongside clients as they manage through emerging or actual high risk/crisis situations). The practice is led out of Hong Kong, the UK and New York.
Bloomgarden is the author of Trust: The Secret Weapon of Effective Business Leaders, and holds a B.A. from Brown University and an M.A. and Ph.D. from Columbia University in Political Science. Bloomgarden also sits on the board of the Foundation for the National Institutes of Health (FNIH), is a member of the Council on Foreign Relations, the Partnership for New York City, the Atlantic Council. She is a regular contributor to Fortune Magazine.
In 2017, Bloomgarden became a PRWeek Hall of Femme Honoree, recognized along with eight other women for their dedication to the industry.
In 2006, David Finn, received the John W. Hill Award for leadership, service and ethical conduct for his work at Ruder Finn. That year, Ruder Finn also won the 2006 Caregiving Freddie Award for its work on the Johnson & Johnson Strength for Caring website.
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- 1,247 documents linking Ruder Finn and Philip Morris at the Legacy Tobacco Documents Library at the University of California, San Francisco Archived March 10, 2011, at WebCite
- Hammond, Keith (December 4, 1997). "Astroturf Troopers, How the polluters' lobby uses phony front groups to attack the Kyoto treaty". Mother Jones. Retrieved February 6, 2016.
The Global Climate Coalition (GCC), run by Washington P.R. firm Ruder Finn, represents the big oil, gas, coal, and auto corporations.
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