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WCCO-TV, virtual channel 4 (UHF digital channel 32), is a CBS owned-and-operated television station licensed to Minneapolis, Minnesota, United States and serving the Twin Cities television market. The station is owned by the CBS Television Stations subsidiary of CBS Corporation. WCCO-TV's studios are located on South 11th Street along Nicollet Mall in downtown Minneapolis, and its transmitter is located at the Telefarm complex in Shoreview, Minnesota.

WCCO CBS 4 logo.png
MinneapolisSaint Paul, Minnesota
United States
CityMinneapolis, Minnesota
BrandingWCCO Channel 4 (general)
WCCO 4 News (newscasts)
SloganMinnesota's Most-Watched Station
ChannelsDigital: 32 (UHF)
Virtual: 4 (PSIP)
TranslatorsSee below
Affiliations4.1: CBS (O&O)
4.2: Start TV
4.3: Dabl
OwnerCBS Corporation
(CBS Broadcasting Inc.)
First air dateJuly 1, 1949 (70 years ago) (1949-07-01)
Call letters' meaningderived from former sister station WCCO radio (Washburn Crosby COmpany)
Former callsignsWTCN-TV (1949–1952)
Former channel number(s)Analog:
4 (VHF, 1949–2009)
Former affiliationsSecondary:
ABC (1949–1953)
FNN (1981–1985)
Transmitter power1000 kW
Height432 m (1,417 ft)
Facility ID9629
Transmitter coordinates45°3′44″N 93°8′21″W / 45.06222°N 93.13917°W / 45.06222; -93.13917
Licensing authorityFCC
Public license informationProfile

WCCO-TV's programming is also seen on full-power satellite station KCCW-TV (virtual and VHF digital channel 12) in Walker (with transmitter near Hackensack). Nielsen Media Research treats WCCO-TV and KCCW-TV as one station in local ratings books, using the identifier name WCCO+. From 1987 until 2017, WCCO-TV operated a second satellite, KCCO-TV (virtual and VHF digital channel 7) in Alexandria (with transmitter near Westport).

WCCO is one of three owned-and-operated network affiliates in the Twin Cities market, the others being Fox O&O KMSP-TV (channel 9) and MyNetworkTV O&O WFTC (channel 9.2).


The WCCO building in downtown Minneapolis.

WCCO-TV's roots originate with a radio station, but not the one with which it is affiliated today. Radio station WRHM, which signed on the air in 1925, is the station to which WCCO-TV traces its lineage. In 1934, two newspapers—the Minneapolis Tribune and the Saint Paul Pioneer Press-Dispatch—formed a joint venture named "Twin Cities Newspapers", which purchased the radio station and changed its call letters to WTCN. Twin Cities Newspapers later expanded into the fledgling FM band with WTCN-FM, and shortly thereafter to the then-new medium of television with the launch of WTCN-TV on July 1, 1949, becoming Minnesota's second television station, broadcasting from the Radio City Theater at 50 South 9th Street in downtown Minneapolis. Robert Ridder became president of WCCO-TV in 1949.[1] Channel 4 has been a primary CBS affiliate since its sign on. However, it had a secondary affiliation with ABC during its early years, from 1949 to 1953,[2] until a new station using the WTCN-TV calls (now known as KARE-TV) picked up the ABC affiliation, retaining it from its 1953 sign on until 1961 when it became an independent station; it has been affiliated with NBC since 1979.

Twin Cities Newspapers sold off its broadcast holdings in 1952, with channel 4 going to the Murphy and McNally families, who had recently bought the Twin Cities' dominant radio station, WCCO (830 AM), from CBS. The stations merged under a new company, Midwest Radio and Television, with CBS as a minority partner. The call letters of channel 4 were changed to WCCO-TV to match its new radio sister on August 17 (the WTCN-TV call sign appeared again in the market the following year on the new channel 11).[3] CBS was forced to sell its minority ownership stake in the WCCO stations in 1954 to comply with Federal Communications Commission ownership limits of the time.

In 1959, WCCO became the first station in the midwest to have a videotape machine; it came at a cost of $50,000 and one part-time employee was hired to operate the machine.[4] In 1961, with the establishment of the Minnesota Vikings of the National Football League, the station, via CBS, which held the rights to broadcast NFL games, became the 'unofficial' home station of the team. This partnership continued through the 1993 season, at which time most games were moved to WFTC. Today, most Vikings games are on KMSP-TV; since 1998, WCCO airs Vikings games (at least two each season) when the Vikings play host to an AFC team at the Metrodome/U.S. Bank Stadium, or, since 2014, with the institution of the new 'cross-flex' rules, any games that are moved from KMSP-TV.

On July 23, 1962, WCCO-TV was involved in the world's first live international broadcast via the Telstar satellite; the station's mobile units provided the feed for all three networks, ABC, CBS and NBC for a program originating from the Black Hills showing Mount Rushmore to the world.

The station began telecasting color programs in 1966. In September 1983, WCCO relocated its operations from its longtime studios on South 9th Street to the present location at South 11th Street & Nicollet Mall. The network gained full ownership of WCCO-TV in 1992, when it acquired what was by then known as Midwest Communications.[5]

During the 1980s, a cable-exclusive sister station was created to supplement WCCO, with its own slate of local and national entertainment programming. This was known as WCCO II, but by 1989, it had evolved into the Midwest Sports Channel, focusing on regional sporting events. It continued under CBS ownership until 2000, when it was announced that MSC and sister RSN Home Team Sports were to be sold—HTS went to Comcast, while MSC was sold to Fox Entertainment Group and became part of Fox Sports Net, becoming Fox Sports North (it had been an FSN affiliate since 1997).

On February 2, 2017, CBS agreed to sell CBS Radio to Entercom, currently the fourth-largest radio broadcasting company in the United States. The sale was completed on November 17, 2017,[6] and was conducted using a Reverse Morris Trust so that it was tax-free. While CBS shareholders retain a 72% ownership stake in the combined company, Entercom is the surviving entity, with WCCO radio and its sister stations now separated from WCCO-TV.[7][8]

Digital televisionEdit

Digital channelsEdit

The station's digital signal is multiplexed:

Channel Video Aspect PSIP Short Name Programming[9]
4.1 1080i 16:9 WCCO-DT Main WCCO-TV programming / CBS
4.2 480i WCCODT2 Start TV
4.3 Dabl

Analog-to-digital conversionEdit

WCCO-TV shut down its analog signal, over VHF channel 4, on June 12, 2009, the official date in which full-power television stations in the United States transitioned from analog to digital broadcasts under federal mandate. The station's digital signal remained on its pre-transition UHF channel 32.[10] Through the use of PSIP, digital television receivers display the station's virtual channel as its former VHF analog channel 4.

Satellite stations and translatorsEdit

WCCO-TV operates a satellite station northwest of the Twin Cities area:

Former KCCO/KCCW logo
Station City of license Channels
(VC / RF)
First air date Former call letters ERP HAAT Transmitter coordinates Facility ID Public license information
KCCW-TV Walker 12 (PSIP)
12 (VHF)
January 1, 1964 (55 years ago) (1964-01-01) KNMT
59 kW 286.4 m (940 ft) 46°56′5″N 94°27′19″W / 46.93472°N 94.45528°W / 46.93472; -94.45528 (KCCW-TV) 9640 Profile

It formerly operated a second satellite station:

Station City of license Channels
(VC / RF)
First air date Last air date Former call letters ERP HAAT Transmitter coordinates Facility ID
KCCO-TV Alexandria 7 (PSIP)
7 (VHF)
October 8, 1958 (1958-10-08) December 30, 2017 (2017-12-30)
(59 years, 83 days)
29 kW 339.6 m (1,114 ft) 45°41′10″N 95°8′3″W / 45.68611°N 95.13417°W / 45.68611; -95.13417 (KCCO-TV) 9632

Both of these stations were founded by the Central Minnesota Television Company and maintained primary affiliations with NBC and secondary affiliations with ABC from their respective sign-ons until the summer of 1982, when both stations switched to CBS.[11][12] KCMT had originally broadcast from a studio in Alexandria, with KNMT operating as a satellite station of KCMT. Central Minnesota Television sold both stations to Midwest Radio and Television in 1987, at which point they adopted their present call letters and became semi-satellites of WCCO-TV.[13]

Until 2002, the two stations simulcast WCCO-TV's programming for most of the day, except for separate commercials and inserts placed into channel 4's newscasts. However, in 2002, WCCO-TV ended KCCO/KCCW's local operations and shut down the Alexandria studio, converting the two stations into full-time satellites. Since then, channel 4 has identified as "Minneapolis–St. Paul/Alexandria/Walker", with virtually no on-air evidence that KCCO and KCCW were separate stations.

CBS sold KCCO's spectrum in the FCC's spectrum incentive auction, but was expected to engage in a channel-sharing agreement.[14] In a request for a waiver of requirements that KCCO broadcast public service announcements related to the shutdown (as the station no longer had the capability to originate separate programming, such announcements would also need to air on WCCO-TV and KCCW-TV despite not being relevant outside of KCCO's viewing area; CBS inserted a crawl at the KCCO transmitter for broadcast every fifteen minutes), CBS disclosed that KCCO would shut down December 30, 2017. WCCO-TV remains available on cable and satellite providers in the Alexandria area; Selective TV, Inc., a local translator collective, announced on December 22 that it had struck a deal to add WCCO to its lineup.[15][16][17]

In addition, the broadcast signal of WCCO-TV is extended by way of five translators in southern Minnesota and one in northern Minnesota:

City of license Callsign Channel
Alexandria K32EB-D [18] 32
Frost K35IU-D [19] 35
Jackson K35IZ-D [20] 35
Red Lake K22MF-D [21] 22
Redwood Falls K33LB-D[22] 33
Willmar K46AC-D [23] 33

News operationEdit

WCCO presently broadcasts 33½ hours of locally produced newscasts each week (with 5½ hours each weekday and three hours each on Saturdays and Sundays). WCCO leads the Twin Cities market in nearly all time slots, from their morning show to the 10 p.m. news. WCCO leads by large margins in overall households, though compared to the 25-54 demo, the numbers are much more competitive with NBC affiliate KARE.

WCCO began broadcasting local newscasts in high-definition on May 28, 2009, becoming the third major network station in the Twin Cities (behind KARE and KMSP) to do so.

Notable former on-air staffEdit


  1. ^ "Bob Ridder". Pavek Museum of Broadcasting. Retrieved October 8, 2018.
  2. ^ "Hennepin Avenue at Ninth Street, Minneapolis : Collections Online :".
  3. ^ "Retrieved 2011-7-22" (PDF). Archived from the original (PDF) on March 8, 2012. Retrieved July 11, 2012.
  4. ^ "Twin Cities Television".
  5. ^ Lahammer, Gene. "CBS Agrees to Buy Two TV Stations, Two Radio Stations and Cable Channel". AP NEWS.
  6. ^ "Entercom-CBS Radio Merger Is Complete". Archived from the original on November 18, 2017. Retrieved November 17, 2017.
  7. ^ "CBS Sets Radio Division Merger With Entercom". Variety. Retrieved February 2, 2017.
  8. ^ "CBS and Entercom Are Merging Their Radio Stations". Fortune. Retrieved February 2, 2017.
  9. ^ "RabbitEars.Info".
  10. ^ "DTV Tentative Channel Designations for the First and the Second Rounds" (PDF). Retrieved March 24, 2012.
  11. ^ "WATR-TV decides to go it alone."[permanent dead link] Broadcasting, February 22, 1982, pg. 72.
  12. ^ "STL.News". STL.News.
  13. ^ Washington, D.C. Federal Communications Commission. FCC Record, Vol. 02, No. 22, pp. 6730-6732, Oct 23 – November 6, 1987. UNT Digital Library. FCC 87-331 Vol. 22. Accessed June 28, 2012.
  14. ^ Washington, D.C.: Federal Communications Commission. FCC Record, Vol. 32, No. 4, pp. 2822, April 13, 2017. DA 17-314. Accessed September 30, 2017.
  15. ^ "Re: KCCO-TV, Alexandria, Minnesota, FCC Fac. ID No. 9632 Request for Waiver of Transition PSA Viewer Notification Requirements" (PDF). Licensing and Management System. Federal Communications Commission. October 27, 2017. Retrieved October 30, 2017.
  16. ^ "Archived copy". Archived from the original on November 20, 2017. Retrieved November 18, 2017.CS1 maint: archived copy as title (link)
  17. ^ Beach, Jeff (December 22, 2017). "Selective TV picks up CBS signal". Echo Press. Archived from the original on December 31, 2017. Retrieved December 30, 2017.
  18. ^ "TV Query Results -- Video Division (FCC) USA".
  19. ^ "TV Query Results -- Video Division (FCC) USA".
  20. ^ "TV Query Results -- Video Division (FCC) USA".
  21. ^ "TV Query Results -- Video Division (FCC) USA".
  22. ^ "TV Query Results -- Video Division (FCC) USA".
  23. ^ "TV Query Results -- Video Division (FCC) USA".
  24. ^ "Name Your Favorite Otter Athlete". May 16, 2011. Retrieved May 12, 2014.

External linksEdit